Dentsu Creative South Africa

02/09/2024

Our influencer team just got hit with a case of nomination fever! 🤒

Our campaigns for NIVEA Clear Up and Eucerin Thiamidol are shining bright at the New Gen Awards with 6 nominations – including the coveted Best Revenue Generating Marketing Campaign or Event! 🏆

Let’s just say our team is glowing with excitement and pride.

23/08/2024

Huge congrats to Sjaan van der Ploeg on being named a finalist in the Newcomer category at the Food XX Awards! 🎉
This incredible platform champions women in the food and beverages industry and provides a safe space for them to connect, celebrate and grow.

As a food stylist with a knack for creating delectable food presentations, Sjaan is already making a splash with her unique contributions to the food scene and shaping the future of South African cuisine!

21/08/2024

FNB has been named the most valuable brand in the Kantar BrandZ Most Valuable South African Brands 2024 Report. We’re proud of our ten-year relationship with FNB and being part of their journey to help change and improve the lives of South Africans who bank with them. FNB has held its golden spot by being committed to innovation, convenient access and rolling out award-winning digital apps. A big congratulations to the teams at FNB!

16/08/2024

The truth is, every TikTok search brings you a little closer to discovering something new about yourself. And we’ve captured that essence in the unexpected story of a single dad filled with heart, determination and potential he never knew he had 🙌 Enjoy our latest film, created in partnership with our incredible clients at TikTok South Africa and the visionaries at Romance Films

15/08/2024

🎉 Big shoutout to Busisiwe, our Junior Social Media Manager, for making it into the IAB SA Front Row programme.

Busi joins a group of 15 top young talents in South Africa’s ad industry. As a Front Row delegate, she’ll gain access to exclusive events, cutting-edge training with the Red & Yellow School, personal branding workshops and a whole heap more.

Take a bow, Busi – we can’t wait to see the amazing things you’ll accomplish this year. 👏✨

01/08/2024

Celebrating every golden moment! 🌟 An exciting partnership with Corona Cero and iProspect for the Olympics as its first global alcohol-free beer sponsor. The campaign offers a fresh perspective on celebration for fans and athletes around the world.

09/07/2024

Our very own Michelle Marais took part in the initiave at Cannes Lions International Festival of Creativity this past June. Michelle Marais met and collaborated with some great women in the creative industry, like Yusra Mardini, Laura Florence, Larissa Zucatelli and Cindy Gallop. These are Michelle’s experiences, highlights and lessons learnt.

02/07/2024

At Dentsu Creative South Africa, we’ve taken a stand. We believe in paying creators and influencers a market-related fee for their services. Why? Because it’s good for our client’s business, benefits the creators, and contributes to the broader creator economy. Our approach involves a mutually beneficial partnership, complete with clear terms of agreement.

Content Strategy Director, Emma Odendaal, was on SABC News recently to discuss the burgeoning creator economy and the world of influencer marketing and a harsh reality: a crate of toothpaste or a weekend getaway doesn’t pay the bills. brands and agencies must confront this issue head-on. “It’s not just about morality; it’s also about good business sense. Happy influencers lead to better results,” she says.

Find out more:

The rise of social media was not only a revolution in how people communicate but also an evolution in the ex*****on of marketing and sales.Commercial brands ...

21/06/2024

The world’s craving for local is on the rise!

In response to a chaotic world, and a cost-of-living crisis, people are drawn to immersive experiences that support local communities and celebrate cultural heritage.

Supporting local isn’t just a trend, it’s a movement! Gone are the days of generic vacation pics. Consumers are searching for brands that resonate with their values and traditions.

Discover how brands are leveraging this trend and snag valuable insights in our Creative Trend Report: https://bit.ly/DentsuCreativeTrends

14/06/2024

🎉 We’ve been shortlisted! 🎉
Our Influencer division is up for two categories at the Global Influencer Marketing Awards. The award ceremony will take place on 18 July in London!

We’re in the running for:
🏆 Best Team in Influencer Marketing (Huge shout-out to the whole crew!)
🏆 Best Use of a Small Budget (NIVEA Men campaign – proving great results come in all package sizes!)

Get the scoop here: https://influencermarketingawards.com

31/05/2024

Congratulations to Zipho Ntloko , Influencer Strategist .creative, on being elected to the prestigious IAB Influencer Marketing Committee!

The Interactive Advertising Bureau (IAB) is a leading industry organisation dedicated to advancing the digital landscape. By joining the Influencer Marketing Committee, Zipho will play a key role in shaping best practices and standard definitions for influencer marketing in the digital space.

As an Influencer Strategist, Zipho’s expertise and insight will be invaluable in empowering the media and marketing industry to make better digital decisions. Her contributions will help drive innovation and set new benchmarks for influencer marketing.

We’re proud to have Zipho representing DENTSU CREATIVE on this esteemed committee. Her election is a testament to her thought leadership and commitment to excellence in the influencer marketing realm.

Join us in congratulating Zipho on this well-deserved achievement!

23/05/2024

Emma Odendaal, our Content Strategy Director, presented at the Marketing Indaba Conference in Cape Town!

In her presentation, ‘The Content Crisis’, Emma discussed mapping content to the customer journey and harnessing the power of storytelling for brand awareness. Her insights delved into crafting content ecosystems and maximising user-generated content.

‘I firmly believe in DENTSU CREATIVE’s standpoint that interrupting the things people love is no longer enough,’ Emma said, ‘The solve is to apply the basic theory of brand building and creating long-term memory structures through storytelling and emotion.’

14/05/2024

Making an observation about influencers and self-care content, Candice said, “I think about neuropsychologist Sanam Hafeez’s comment on the popularity of Get Ready With Me content types: ‘Doubling up activities also creates space for a bit more vulnerability. In distracting you, they (influencers) are actually sharing a lot more that may feel too intense.’”

One thing that can’t be denied is that hustle culture is headed for the door as Gen Z embraces self-care and “soft living” like never before! Get the full picture in our 2024 Trends Report report here: https://bit.ly/Dentsu-Creative-Trends-Report-2024

08/05/2024

How to build credibility as a content creator? Our Influencer division and Dentsu School of Influence students share what they’ve learnt from working in the industry.

Swipe to uncover some of the habits that successful content creators and creative professionals have cultivated to ensure they always have a seat reserved at the table. 🪑

30/04/2024

South Africa, rooted in the values of ubuntu and community, has long cherished the essence of collective wellbeing. While Western culture has often emphasised individualism, a global shift is taking place and it’s towards community.

Our 2024 Creative Trends Reports explores a radical shake-up of our understanding of the individual as well as our shared experiences. It’s no longer just about ‘Me, Myself and I’, but also ‘Me, Myself and Us’.

16/04/2024

We’re excited to share the first digital iteration of the Vitality Traveller magazine!

Teaming up with our friends at Future Media, we crafted an engaging digital platform that’s filled with captivating visuals, fun interactivity and smooth navigation that works a charm on any device.

Our new magazine roll-out allows us to connect with even more readers, serving them with the simple swipe of a finger or click of a link.

And guess what? It’s paying off big time! We’re tracking more people tuning in and tapping into our travel content wherever they are.

Go Everywhere, indeed: https://rb.gy/14bvah

12/04/2024

From SA to the global stage, our very own Michelle Marais is set to take part in the See It Be It initiative by Cannes Lions International Festival of Creativity!

Joining the ranks of just 16 inspiring women worldwide, she is the only creative from South Africa (and one of two from Africa) to be part of this incredible talent programme promoting gender equality in creative leadership.

In her own words 💬: “I’m thrilled at the opportunity to learn from thought leaders and connect with mentors, allies and fellow industry trailblazers from around the globe. Together we’ll drive positive change and propel our industry forward in impactful ways.”

Here’s to breaking barriers and empowering women in creativity!

10/04/2024

Stop scrolling and start glowing! 💙✨ The DC Influencer team & NIVEA have got your back (and face!). Introducing the NIVEA Blemish Burn Book, your pocket-sized pimple encyclopedia, packed with amazing articles and edited by the amazing Foyin Ogunrombi!

Our client loved it, saying: "…I am so thrilled — it looks so good — so educational and relatable, it's giving 'collector's item'. Well done team — really!"
Plus, a team of awesome creators joined the fight against misinformation on TikTok with the help of our special green flags filter.

Learn from the pros, and get ready to say hello to clearer skin: https://nivea.digitalmags.co.za/burn_book/cover

05/04/2024

Meet our new Creative Director, Vusumuzi Khoza. As the image suggests, he doesn’t have time to play 😉. Welcome to the DC team, Vusi! 🎉

04/04/2024

Please join us in welcoming Lerato Molele and Ndumiso Mbele to DENTSU CREATIVE SA. 🌟

Lerato brings her adventurous and fun spirit, living by the motto “Life is for the living” to her Business Unit Director role.

Ndumiso joins us from the dentsu partner agency, Carat, and is excited about the transition to the role of Integrated Business Unit Director, saying:
“I’ve built strong relationships and have had diverse experiences across the business and industry within a media capacity and look forward to doing the same and delivering great work now within a more creatively anchored capacity.”

Here’s to a beautiful partnership and making a dent together! 💼✨

03/04/2024

It’s with immense pleasure that we introduce Lebohang Luvuno as the newest member of our DENTSU CREATIVE SA team, taking the helm as our General Manager in the Johannesburg office! 🎉

Lebohang’s extensive experience and remarkable achievements in the advertising realm speak volumes about her dedication and expertise. With a proven track record of driving growth and nurturing talent, she’s set to steer our Johannesburg team towards new heights of success!

Read the official press release on here: https://bit.ly/4aeDRWC

Welcome aboard, Lebohang!

28/03/2024

We’re thrilled to announce that two of our very own will be among the judges at the IAB SA Bookmark Awards 2024! 🏆✨

Nkanyezi Masango, our Chief Creative Officer, and Influencer Strategist Zipho Ntloko will be lending their expertise at this prestigious event that celebrates innovation, creativity and effectiveness in the digital media and marketing industry. 🚀🎉

26/03/2024

Forget "buy now"! The future belongs to brands that focus on value.
Sure, technology is booming, but what about our human connection? Can innovation actually strengthen our bonds?

We're shifting focus to the value technology brings to our humanity.
Think: palm gestures for easier browsing or digital experiences that connect us to traditions. This is innovation with a human touch! ✨
Download our Creative Trends Report to see how businesses are prioritising human connection in the digital age here: https://bit.ly/Dentsu-Creative-Trends-Report-2024

12/03/2024

AI and technology are rapidly changing our lives, and every business is looking to upgrade. In a country where innovation is key to upliftment, we must consider how AI can help our diverse communities, for example how can it help us do more and connect better, and how we can utilise it to shape the kind of future we want.

Our Creative Trends Report delves into how businesses will need to take into account the importance of the human touch, both real and imagined, when designing products and services in 2024 and beyond!

Tap the 🔗 to download your copy: https://bit.ly/Dentsu-Creative-Trends-Report-2024

08/03/2024

To pay it forward this International Women’s Day, we’re joining the inspiration chain and giving a shout-out to these incredible women that we get to work with every day at DENTSU CREATIVE. Visit our Stories to celebrate with us!

08/03/2024

To pay it forward this International Women's Day, we're joining the inspiration chain and giving a shout-out to these incredible women that we get to work with every day at DENTSU CREATIVE. Visit our Stories to celebrate with us!

14/02/2024

Another proud announcement this month: we’ll be collaborating with AB InBev on Stella Artois and Corona as their lead creative agency in South Africa. Our excitement is shared by the Head of Brand at Corona and Stella Artois South Africa, Melanie Nicholson. As she shared, ‘We are thrilled to announce Corona and Stella Artois’ strategic partnership with DENSTU CREATIVE, an agency that is synonymous with excellence and innovation.’
Click link to read more: https://www.dentsu.com/za/en/blog/dentsu-creative-named-lead-creative-agency-for-stella-and-corona

Dentsu SSA

06/02/2024

Congratulations to our CCO, Nkanyezi Masango who will be stepping up to judge the best in writing and entertainment at D&AD 2024!

In response to the announcement, Nkanyezi said: “Looking forward to seeing the best of writing, the OG of advertising craft.”

As one of the world’s most prestigious benchmarks for commercial creativity, the D&AD Pencil stands for rigour, integrity and the very best in creative work.

02/02/2024

We’re proud to announce that we are Omo South Africa’s new lead advertising and creative partner. Reflecting on this significant milestone, DENTSU CREATIVE’s Chief Creative Officer, Nkanyezi Masango, says, ‘OMO is an iconic brand that transcends cultural boundaries. We are thrilled to partner with the Unilever team and collectively build on OMO’s category-breaking legacy.’

Read more about our latest account win here: https://themediaonline.co.za/2024/02/dentsu-creative-celebrates-major-milestone-with-unilever/

Dentsu SSA

02/02/2024

Introducing the inaugural class of the Dentsu School of Influence! Hand-picked for their creativity, ambition and passion - they're about to embark on an 8 month journey that will take them through the ins-and-outs of being a successful creator in South Africa. Here's to taking content creation to the next level!