Elation Industries

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Elation Industries

Brighton based promotions and record company dedicated to supporting electronic dance music and artists. Peace and love - Elation Industries
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Brighton And Hove

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http://www.elationindustries.co.uk/

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From Loa-fy Reviews

A party for the Underground, held under-ground seems quite novel, with an early night rave being held in The Bees Mouth basement; Elation Industries first event went down a storm. Three DJ’s and a live act back to back, playing an array of house, techno, UKG and acid house for five hours, accompanied by incredible visuals and cheap drinks; it was already looking to be a hell of a night, and boy did they deliver.

It’s 7PM on a Friday night, and most people are going to the pub for a cheeky pint or two before they hit the club at 11. Not me though, I’m on my way to a rave. I walk down the not-so-crowded streets of Brighton, it’s quiet and a little bit early to go on a mad one for most people; but I think they’re missing out on a trick. I make my way into The Bees Mouth — normally the hub for all things jazz; but not tonight. When you walk into the bar, there doesn’t really appear to be much going on; but walk a little deeper into the joint and you can hear a faint beat…coming from the basement.

Bringing the London Techno scene to the heart of Brighton is a bold move. You don’t generally see a lot of that down by the coast, and apart from the usual suspects — Patterns and The Arch — nothing else really caters to the house and techno community that’s hiding away in Brighton. Elation Industries, however, are taking the first steps of bringing the early-night rave to this lovely sea-side city; hosting events across Brighton to cater to those of you who like a bit of unity and good tunes.

The night started off with newly formed duo and all round lovely chaps DZRT FRST; playing a carefully chosen two-hour selection of the grooviest deep house, soft techno and disco around; easing us into the evening ahead. Although only a few people were present for the first set of the night, that didn’t stop the DZRT FRST guys from delivering a set full to the brim with groove.

With the Basement gradually filling up, Moses was next on the decks; picking up the pace with a healthy dosage of passionate Acid House, and getting those who were there moving and grooving. Immersive and trippy visuals bouncing wall to wall throughout the night, it was difficult not to get lost in the beat, and Moses delivered a hell of a set, getting people warmed up and ready for the last two artists.

The penultimate DJs of the night was Cortese; bringing a curated collection of suburban UK house and techno into the mix. The music getting heavier by the minute, punters were really starting to get hyped up with lasers and colourful lights all around them — bringing positive energy and excellent dance moves to the once-civilised bar.

The final hours of dancing were accompanied by renowned producer and live act and DJ Observ; whose live analogue instrumentation created a unique atmosphere for an equally unique electronic set. His music inspired by concepts from the deep realms of science fiction and through his subtle observations of life; Observ used familiar 808 drum rhythms alongside his newly found interest of synthesis — utilising these aspects to create robotic effects and atmospheres. Gradually building a reputation around the Brighton electronic music scene, and having performed at Patterns, Volks and Komedia supporting the likes of Radioactive Man and Afrodeutsche; Observ was hands-down the most energetic and exceptional artist of the event, bringing unparalleled expertise of this niche genre to the forefront. Ending with Glue by Bicep, it was a classic end to a night out like this; everyone unifying in that one moment to see the evening out in true UK style.

Now, I don’t know about the rest of you, but when I go to an event like this I just was to listen to some cool music, have a bit of a boogie, drink some lovely beverages and meet some interesting people; and Friday night was nothing short of exactly that. Although the turnout for Elation Industries first event wasn’t huge, when it comes to the house and techno community, I think that all that matters to us is that we’re surrounded by people who are there for the same thing: the music. If you hold that same opinion, then Elation Industries delivered an excellent night with a fantastic selection of DJs. Although, I think they would appreciate it if even more of you joined us next time.

Elation Industries

Facebook: https://www.facebook.com/Elationindustries/

Instagram: https://www.instagram.com/elationindustries/

Observ

Instagram: https://www.instagram.com/cortescomusic/

Cortese

Instagram: https://www.instagram.com/obzerv_/