So PR

15/11/2022

from Wolf of Wall Street to The Fashion Player Awards 2022! 🏆 x event.

19/10/2022

Tough meets fluff in the new campaign, staring and a rather unusual muse.

Confused? Bear with us… 🐻

19/10/2022

11/10/2022

Looking for inspiration on who and what to wear? Let ‘GET THE LOOK’ serve as a guide for your daily wardrobe needs. 🤍

26/09/2022

is known for their outspokenness and need to surprise. And surprise they did, not only by bringing the fashion crowd to Amsterdam’s Red Light district, but also by teaming up with . The Dutch designer curated a very special programme, with never seen before acts (and actions). All wearing Steve Madden obvi.


Credits:

29/08/2022

Ethically produced according to the highest sustainability standards, crafted from the finest leftover fabrics, recycled and certified textiles and materials and made locally by a limited number of hands. .studio’s garments are timeless, chic yet very easy to wear as shown by (who, let’s be honest, looks great in (or without) anything).

24/08/2022

We just had to do a little again! The So team is enjoying summer at and out of the office. 🌻

1. You get a prize, and you, you and you. Some of you who spun Steve Madden x Milkshake’s wheel of fortune may have won!
2. Didn’t you know? It’s Valentino’s show(room).
3. So Thijs, So woke at the launch of the latest Vogue (a Haiku).
4. Lois shows our plants some unconditional love, no wonder why they are thriving.
5. So Yas tied the knot(!) last week and enjoyed some R&R (and wine) before and after.
6. So Jasper will be working remote from Hong Kong! Time for Team Social to enjoy a final supper (for now).
7. Team Events on the hunt for that special location….
8. Spotted, our very own Discostar at Lowlands wearing a bag by Royal Republiq out and about.
9. Team Social’s Manon enjoyed some backstage time at Weisz Group’s shoot on the beach. TBC!
10. Never a dull moment at the office. Our favorite TikTok stars: Naomi, Jasper & Chelsey making some glorious content showing off their Frank and Lucie glasses.

22/08/2022

The gorgeous wearing in .nl ♥️

Photographer: | Styling: | Visagie:

26/07/2022

A pop-up shop in the old city center of Amsterdam. The future of e-biking is here, welcome to the Dutch market. 💙

18/07/2022

We obvi could not stay behind. So here's a photodump of the last few weeks, say 'hello' to our So team 💕 Here’s what kept us busy:

1.Never a dull moment in our S(h)owroom with So Luciano.
2.Category is: WFO but make it sunny.
3.So Chaluna being cute.
4.Fresh faces after a Livera slumber party, beauty sleep just got a whole new meaning.
5.So Valentino catching his light, the hallway is having its make-over moment atm.
6.If the pandemic taught us one thing it’s to flex work, even at the office.
7.The big boss man moonlighting in Grazia #5
8.Tell me you're an urban gardener without telling me.
9.When you got the memo.
10.That moment you are ready for your close-up.

08/07/2022

LaDress paints the city of Amsterdam lilac

Posters that appear in free places to activate opinion or propaganda have long been associated with life in the big city. It's the city's most common means of finding audiences by creating pop-up ad spaces where traditional media are hard to reach, think: old city centers, creative hubs and popular (shopping)streets. LaDress chose wild posting and made an urban statement, sticking campaign images of its Founder Simone wearing a violet suit onto walls and construction sites, providing the city with some vibrancy. Amsterdam, you’re welcome.
✨
This out of home campaign is executed by Team So PR

07/07/2022

put her (hair’s) faith in the hands of a trustworthy hair technician and asked for advice on how to keep her signature locks bouncy and its color vibrant. The (vegan!) Bonacure Clean Performance products were recommended. A new care line with Clean formulas and sustainable packaging but also the professional performance that you are used to from Schwarzkopf Professional. On Julia’s new shelfie one will find a Silver Shampoo, Silver Treatment & Spray Conditioner for some days and a Repair Rescue Shampoo and Conditioner for the other. That just-went-to-the-hairdresser feeling every day, while using these care products at home.

30/06/2022

TENWAYS, the e-bike brand that was successfully founded in 2021, announces a very special collaboration with none other than Suzanne Schulting. The Dutch short tracker, Olympic champion and multiple world and European title winner will be the face of the brand for the next two years. A perfect collaboration between two powerhouses. "Fast, smooth...Like skating on ice!" exclaimed after her first test ride on TENWAYS' e-bike and with that Suzanne expressed exactly what envisions. Making commuting in and around the city smooth, fast, easy and above all accessible. A collaboration us Dutchies (and being an Amsterdam based agency), you must understand, are very proud of.

27/06/2022

Give it up for rocking in the . Go off! 🔥

22/06/2022

.nl and defenitely know how to style the items. They look absolutely stunning! ✨

16/06/2022

Méa Méa is a Dutch modern, niche leather & silks brand of superior quality, founded in 2020 by Emma Kroon. The brand is inspired by the resilience of untouched nature, that can be equally found in all of us
Together with Raphaelle Hanley (France), accessories designer (Louis Vuitton, Yves Saint Laurent, Marc Jacobs and Giada Montapoleone), she is on the mission of creating timeless pieces of the highest available quality in untreated Box calf leather, that are made to mold to the owner’s life.

Méa Méa uses only untreated leather, embracing the transformative ability of one of the finest materials in the world. To honour the many hours of hand work of the Italian artists who make our bags, every Méa Méa bag is uniquely numbered. Exclusive color ways are solely dyed for Méa Méa, and therefore come in limited editions.

08/06/2022

Sippin’ on lemonade, wearing 🍌

01/06/2022

OH MY GOD! It's time for an anniversary!! Our dearest So Laura Disco has been with us for 12.5 years.... HURRAY! Just swipe for back in the days. She even looks the same right? Cheers to that!!! 💜

01/06/2022

OH MY GOD! It's time for an anniversary!! Our dearest So Laura Disco has been with us for 12.5 years.... HURRAY!! Just swipe for how it all started. She even looks the same, right? Cheers to that!!! 💜

31/05/2022

A.K.A. “Thomas Panterpoes” wearing the 🐆 Collection. Can you name something even more iconic?

25/05/2022

brought a group of twelve influencers in the magic world of Livera. An intimate sleepover full of self-love at . Together with a mindfullness coaching by , a menu full of sleep-stimulating ingredients, a yoga session by , and a tea session hosted by , the group enjoyed their best night of sleep ever. Oh what a night!! 💤

08/03/2022

23/01/2022

The So ad.

23/05/2021

&So we have moved...

This past week it was all about MOVING. Frankly we moved a lot; 'decluttering' 16 years of matter, dropping a lot of 'old' stuff and moving a lot of energy in order to let the new flow in smoothly. The So team did an amazing job together with all the partners in constructing, restyling the new So base. I, Thijs, call it the 2.0 version of So. The ancient So icons ( f.e. the famous So plants closed, created 16 years ago )beautifully merges into the new interior. We are all about sustainability; we turn good old tuff into a new design, we honour the old and we love the new.

We hope the world allows us to see each other soon, in real life @ our new So home.
🤍
Team So PR