The Panics

25/03/2024

Dear All,

With both sadness and pride, we announce the conclusion of our remarkable journey as The Panics / Post Panic.

We have been compelled by various economic circumstances to wind down and cease our business activities.

We can however proudly reflect on our 27-year-long journey characterised by a unique, distinctive, and exceptionally high standard.

Throughout, as The Panics, we have consistently pursued the perfect balance between creativity and commercial viability. This vision has always guided us, and we have never settled for anything less.

We extend our deepest gratitude to everyone who has shared this extensive adventure with us. Firstly, to our current, incredibly talented team, whose dedication has been unwavering. Also, we express our gratitude to all past team members and freelancers who have contributed to shaping The Panics with their passion and talent. It has been an extraordinary privilege to collaborate with each and every one of you!

A heartfelt thank you goes out to our clients who have supported us throughout the years, entrusting us with their projects and enabling us to push boundaries and turn crazy ideas into reality.

As this chapter closes, it paves the way for new beginnings for each of us. We sincerely look forward to crossing paths with you again in the near future.

Love,
The Panics

16/01/2024

Our New Year’s resolution was to read more so here’s a tip from our side:
House of Panic director Jake Noakes designed and sequenced Peter Spirer’s THE BOOK OF RHYME AND REASON, chronicling his 1994-1997 odyssey into Hip Hop culture.

Speaking to Design Week Magazine, Jake explains “the design of this book also needed to be accessible to appeal to a wider audience, but my design choices always started from a love of the culture.”

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19/12/2023

This Christmas, Tommy Hilfiger invites us all to Unwrap the Holidays Together!
Post Panic had the pleasure of working with AnalogFolk on the Hilfiger Holiday House complete with surprises behind each window

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01/12/2023

adidas and Messi are taking football to new heights! Working with The Midnight Club, Post Panic took to space once again this time for adidas football’s XCRAZYFAST campaign.

We loved crafting this expandable billboard hurtling in orbit.

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27/11/2023

Tommy Jeans bringing the vibes today!
Loved working with The Midnight Club to bring this one to life.

Subtle yet kinetic moments created by The Panics with director Lisa Smidt and the Post Panic team for Tommy Jeans Remastered campaign.

07/11/2023

If you’re around Soho House Amsterdam tomorrow evening make sure to check out the next edition of Soho Shorts. Passage, a short film by The Panics director Victor D. Ponten is being screened, followed by a Q&A with the man himself.

26/10/2023

Thrilled to see National Geographic recognised at Promax UK this year in the creative brand of the year category. We were thrilled to team up with them earlier this year to create this series of idents. Was a joy to play a part in their efforts with The Panics' director Erwin Van Den IJssel at the helm working with Creative Director Julie Faucher

19/10/2023

It's really great that Top Notch invited The Panics to be a part of their conference at ADE this year!
Ania will be taking part in the panel discussion alongside Noah's Ark founder, Vincent Patty and moderated by our friend Jason Fulton from This Memento.

Link to tickets: https://www.amsterdam-dance-event.nl/en/ade-lab/

18/10/2023

Would you believe us if we told you this wasn’t planned. Probably not, but either way here’s the team representing in their matching The Panics socks at Festival.

10/10/2023

Thank you, Rotterdam! It was a full house last week for a special pop-up Panic Room at Festival.

So much love for everyone who joined us, especially our lovely speakers Patrick O’Keefe, Mikey Please and Julia Pott, our charismatic host Jason Fulton of This Memento. And, of course, a big thank you to our friends at We are Playgrounds

Was really a night to remember, hope to catch you all at the next one!

04/10/2023

We can’t wait for our pop-up Panic Room at this Friday! And just to get you even more pumped, we’re delighted to confirm Mikey Please Animation as our third speaker.

BAFTA-winning and Oscar-nominated, you might know Mikey from Robin, Robin with Aardman Animation and Netflix, his TV work like Elliot From Earth or his TV idents for the likes of Channel 4 or the Great British Bake Off.

A truly unique creative, we can’t wait to hear what makes him tick.

22/09/2023

If you find yourself heading to the Nederlands Film Festival as it kicks off tomorrow, then might we suggest you catch not one, but two of our projects being screened throughout the week. Both Guido Ekker’s post-apocalyptic eco sci-fi short ‘Still Here’ and Joa Spruijt and Segraphy’s music video for moby’s ‘transit’ are available to watch on the big screen at the festival, and we couldn’t be happier about it! 🖤

20/09/2023

We love nothing better than an excuse for a Panic Room and Rotterdam from We are Playgrounds has given us the perfect one! Join us on Friday 6th October for a very special pop-up edition at the festival, featuring the legendary Patrick O’Keefe (Spiderman: Into the Spiderverse) and Julia Pott (Summer Camp Island) with more names to come! Jason Fulton will be returning to host.

30/08/2023

A new term can only mean one thing … and that’s a new Panic Room is sure to follow soon. As this has had us, only naturally, reminiscing on days of Panic Rooms past we wanted to share with you some of the most iconic invites from over the years whilst we all wait patiently for the next one 👀

08/08/2023

We’re nominated! The music video for "Transit" by always centered at night ft Moby and Gaidaa has only gone and picked up a nomination for Best Music Video of the Year at the Film Festival. Directed by SBBN and Joachim Spruijt co-produced by House of Panic with Trip to the Moon Films, and with VFX by PostPanic.

Oh, and you can vote for the project through the link https://xite.nl/win/fullscreen-x-xite for the next 48 hours if you haven’t already got round to it ... 😉

03/08/2023

We love seeing Guido Ekker's work for adidas featured in Stash Magazine!

Guido Ekker, aka VFX supervisor and director at The Panics in Amsterdam, unveils Adidas' new ALTS web3 loyalty concept, mixing motion-capture, hand-held cameras, and a cyber-punk vibe into a pair of gritty, neon-infused films. [Watch]

01/08/2023

Over the moon to here that Still Here, directed by Guido Ekker , has been selected for Nederlands Film Festival
Humbled to have the short screened amongst the best of what the Netherlands has to offer💚

19/07/2023

Mark your calendars - 8th and 9th September! London's calling for Playgrounds In Motion! Join the two-day festival on design and animation at the epic Outernet. The lineup is shaping up to be something truly special with industry legends like Patrick O'Keefe, Borja Montoro, James Baxter, Buck, and more confirmed.

Super Early Bird tickets are still available via: https://lnkd.in/ea2a_HuQ

07/07/2023

The Vending Machine is open. The Panics once again teamed up with The Midnight Club to invite you into the expanding world of adidas ALTS. Directed by Guido Ekker, Chapter 2 is all about pimping out your ALT with the traits you desire.

28/06/2023

House of Panic collaborated with director Karl Poyzer and Planet Mu (OFFICIAL) and Ital Tek to bring you something rather special. Dropping next week. Keep your eyes peeled 👀

21/06/2023

Nice surprise waking up this morning! The Rick and Morty x adidas football collaboration has picked up a Silver Lion at the Cannes Lions International Festival of Creativity last night. We had a lot of fun working with the creators of Rick and Morty Adult Swim and TBWA\NEBOKO on this special campaign, Big congratulations to you all!
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14/06/2023

Back by popular request, some more BTS from our National Geographic shoot 👀 We had a lot of fun recreating the surface of Mars and getting our resident spaceman and junior producer Zeo into this very special suit on one of the hottest days of the year … we owe you one, Zeo!

12/06/2023

The Panics once again join forces with The Midnight Club for the second instalment of adidas ALTS. Feast your eyes on the teaser directed by Guido Ekker for The Rift Valley Motel Vending Machine. Full episode created by the team Post Panic is dropping June 2023.

07/06/2023

We couldn’t be happier to announce that Guido Ekker will be officially joining our main directors roster at The Panics. From his latest commercial work on the stunning adidas ALTS series and NOWATCH to his own original projects Shadowboxers and Still Here, Guido has been a familiar face with us here via House of Panic. So, a warm (sort of) welcome to Guido as our latest directing addition at The Panics ❤️ We can’t what to see what comes next

12/05/2023

The next edition of Panic Room: Masterclass is almost here! On Wednesday 17th, starting at 18.30, we’ll be hosting a VFX deep dive into another of our most ambitious projects. This time round we’ll be unpacking the Unreal Engine journey behind David Karlak’s soon-to-be-released sci fi short AZUL, co-produced by The Panics Film.

In conversation with Epic Games VFX Artist Matt Radford, The Panics director David Karlak will be breaking down the VFX behind his upcoming short set in Mexico in the year 2035.

This is an invite-only event but we wanted to make a limited number of spots available to our community here. First ten people to send us a message will be lucky enough to bag themselves a seat.

24/04/2023

In the latest from ‘Still Here’, director Guido Ekker takes us behind the scenes of his festival-nominated sci-fi short to unpack the story and its coming together in collaboration with KitBash3D.

Covering the challenges and creative solutions of self-animating and self-directing a fully CG animation, this ‘making-of’ examines Ekker’s innovative approach. With a small team and a limited budget, Ekker outlines the invaluable productive potentials he found in a partnership with KitBash3D, who supplied assets to speed up the progress of the self-animated project. The BTS film also explores Ekker’s use of Blender, Eevee, and Mocap data from Mixamo.

Talking us through its narrative conception, Ekker points to the Still Here’s roots in today’s climate crisis as he discusses his directorial intentions in presenting this urgent threat through the lens of animated speculative fiction.

Alongside international screenings at Shortcutz Amsterdam, Miami International Sci-Fi Film Festival, British Animation Film Festival, and Lift-Off Filmmaker Sessions to name a few, ‘Still Here’ can also be viewed online here: https://vimeo.com/817329159/642ca47b27

20/04/2023

The mystery continues with the release of ALT[er] Ego – the first full chapter of ALTS, a new narrative adventure for adidas /// studio in uncharted Metaverse/web3 territory. Produced by The Panics for London’s The Midnight Club with Guido Ekker directing and supported by team Post Panic.

18/04/2023

Thank you, Film Shortage!

‘Still Here’ follows a man as he navigates a stifling, dystopian landscape in which the wealthy elite, the shareholders of the last surviving nature

17/04/2023

“Hope for our future is now a stillborn dream”

Still Here is finally available to watch online.

After environmental catastrophe transforms the world into an uninhabitable wasteland, a man is coerced by the state to help w**d out a resistance movement intent on growing their own plants.

So pleased to finally be able to share Director Guido Ekker's fully-CG, sci-fi short film

Special thanks to KitBash3D and Amp.Amsterdam!