Goen Studios

01/06/2024

New Website LIVE!

--------> goenstudios.com

Video Production Glasgow - Goen Studios, a leading Glasgow-based video production company, crafts engaging and impactful content for brands and people.

22/05/2024

Very proud to be directing and producing the first promotional video for Man On! Inverclyde today!

The team were amazing both on and off camera and they're delivering some fantastic support for the community regarding mental health and su***de prevention.

Can't wait to get into the edit and start getting these guys more recognition they deserve with the video!

20/06/2023

✨How Effective Is Video Marketing For Business? ✨

Video marketing is a powerful tool for businesses to engage with their audience and promote their products or services. Here are some video marketing stats that highlight its effectiveness:

💻 Video consumption:
- Online video content is predicted to make up more than 82% of all consumer internet traffic by the end of 2023. [Cisco]
- YouTube has over 2 billion logged-in monthly active users, making it the second-largest search engine after Google. [YouTube]

📈 Engagement and attention:
- Videos on social media platforms receive 1200% more shares than text and image combined. [G2 Crowd]
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. [Insivia]
- The average user spends 88% more time on websites that have video content. [Forbes]

🤝 Conversion and sales:
- Adding a video to your landing page can increase conversions by 80%. [Unbounce].
- 64% of consumers are more likely to purchase a product after watching a video about it. [HubSpot].
- Including a video in an email can increase click-through rates by 200-300%. [HubSpot].

📱 Mobile video:
- Mobile video consumption rises by 100% every year. [Insivia]
- 75% of video plays worldwide are on mobile devices. [eMarketer]

📣 Social media video:
- Facebook generates 8 billion video views per day. [TechCrunch]
- Tweets with video receive 10 times more engagement than those without. [Twitter]

🎬 Video advertising:
- 70% of marketers say video produces more conversions than any other type of content. [Vidyard]
- Video ads have an average click-through rate (CTR) of 1.84%, the highest among all digital ad formats. [Business Insider]

🔴 Live video streaming:
- 80% of audiences prefer watching live videos from a brand over reading a blog. [Livestream]
- Facebook Live videos receive 10 times more comments than regular videos. [Facebook]

These stats emphasize the importance of incorporating video into your marketing strategy to captivate and engage your audience, boost conversions, and drive sales.

🎥 Ready to level up your video marketing game? Get in touch to discuss how video marketing can help your business grow!

05/06/2023

✨ How to Plan a Successful Video Marketing Campaign ✨

Planning and executing a successful video marketing campaign requires strategic thinking, creativity, a deep understanding of your target audience, and the ability to craft compelling and high-quality videos that resonate with viewers.

Here are 8 simple steps to planning your successful video marketing campaign:

1️⃣ Define Your Goals:
Clearly establish your objectives, such as increasing brand awareness, driving website traffic, generating leads, or boosting sales. These goals will shape your video marketing strategy and measure success.

2️⃣ Understand Your Target Audience:
Thoroughly research your audience's demographics, preferences, and pain points. Tailor your videos to resonate with them and drive engagement.

3️⃣ Craft Compelling Video Concepts:
Brainstorm creative concepts that tell a story, evoke emotions, and deliver your message effectively. Consider different types of videos like brand story videos, testimonials, demonstrations, or how-to videos.

4️⃣ Plan Your Video Distribution Strategy:
Develop a comprehensive distribution strategy targeting platforms and channels where your audience is active, such as YouTube, Facebook, your own website or platform, and email campaigns.

5️⃣ Create Engaging and High-Quality Videos:
Invest in producing high-quality videos that captivate your audience. Pay attention to scripting, visuals, audio, and editing. Allow a professional agency to take care of everything so that you can focus on the big picture.

6️⃣ Optimize for SEO:
Conduct keyword research and optimize video titles, descriptions, and tags for search engine visibility and optimization. This improves the chances of your videos being discovered and watched.

7️⃣ Measure and Analyse Results:
Track video performance using analytics tools on your chosen distribution platform. Analyse metrics such as views, engagement, click-through rates, and conversions to gain valuable insights.

8️⃣ Iterate and Improve:
Refine your video marketing strategy for future campaigns. Identify areas where you can optimize your videos, target new audience segments, or experiment with different video formats. Continuous improvement is vital for long-term success.

Plan your video marketing campaign with clear goals, understanding your audience, crafting compelling videos, effective distribution, optimization, and continuous improvement. Embrace the power of video marketing to drive meaningful business outcomes.

🎥 Ready to level up your video marketing game? Get in touch to discuss how video marketing can help your business grow! - https://www.goenstudios.com/contact

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26/05/2023

NEW WEBSITE COMING SOON.

Getting ready to launch the new site very soon, with just the final touches to go. In the meantime, why don't you sign up to be the first to know when it goes live? ⬇

goenstudios.com

30/01/2023

Goen Studios is a Glasgow-based full service film & video production company that creates engaging & impactful content, leaving a lasting impression for brands & people.

15/01/2023

Goen Studios is a Video Production Company that creates engaging & impactful content, leaving a lasting impression for brands & people.

📨 Get in touch to grow your business with storytelling and video content.