Shelley Travers Communications

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Adelaide, SA
Shelley Travers Communications

A communications professional with over 20 years experience, Shelley is a magazine journalist & edit

New Port Quays
Adelaide
South Australia 5015
Kaurna Land

Email: [email protected]

23/05/2024

Is it too early to start the weekend?

13/05/2024

[ 𝐤𝐢𝐧-𝐤𝐞𝐞-𝐩𝐢𝐧𝐠 ]
𝓃𝑜𝓊𝓃
𝚝𝚑𝚎 𝚕𝚊𝚋𝚘𝚞𝚛 𝚒𝚗𝚟𝚘𝚕𝚟𝚎𝚍 𝚒𝚗 𝚖𝚊𝚒𝚗𝚝𝚊𝚒𝚗𝚒𝚗𝚐 𝚊𝚗𝚍 𝚎𝚗𝚑𝚊𝚗𝚌𝚒𝚗𝚐 𝚏𝚊𝚖𝚒𝚕𝚢 𝚝𝚒𝚎𝚜, 𝚒𝚗𝚌𝚕𝚞𝚍𝚒𝚗𝚐 𝚘𝚛𝚐𝚊𝚗𝚒𝚜𝚒𝚗𝚐 𝚜𝚘𝚌𝚒𝚊𝚕 𝚘𝚌𝚌𝚊𝚜𝚒𝚘𝚗𝚜, 𝚛𝚎𝚖𝚎𝚖𝚋𝚎𝚛𝚒𝚗𝚐 𝚋𝚒𝚛𝚝𝚑𝚍𝚊𝚢𝚜, 𝚜𝚎𝚗𝚍𝚒𝚗𝚐 𝚐𝚒𝚏𝚝𝚜, 𝚎𝚝𝚌.

I was a little late for Mother's Day—I was too busy celebrating with the fam—but I saw article for the NY Times as I drifted off to sleep last night.

Takeaways:
💥 Women predominantly fulfil it
💥 Helps maintain family bonds and traditions
💥 Fosters family solidarity, identity, and well-being
💥 It contributes significantly to relationship quality and is a key to health, happiness, and longevity.

There is so much more to it, though, and I can't recommend this article enough - check out the full piece at or find 'The Constant Work to Keep a Family Connected Has a Name' in the NY Times.

20/03/2024

𝐖𝐡𝐲 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐬𝐞 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐚𝐧𝐝 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐜𝐨𝐧𝐭𝐞𝐧𝐭?

𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Engaging content improves search rankings.
𝗕𝗼𝗼𝘀𝘁𝗲𝗱 𝗚𝗼𝗼𝗴𝗹𝗲 𝗥𝗮𝗻𝗸𝗶𝗻𝗴𝘀: Long user dwell time enhances your website's ranking.
𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗥𝗲𝗮𝗰𝗵: Engaging content is more shareable, increasing visibility and potential backlinks, indirectly improving Google rankings.
𝗘𝗹𝗲𝘃𝗮𝘁𝗲𝗱 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 (𝗨𝗫) 𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱 𝗟𝗼𝘆𝗮𝗹𝘁𝘆: Interactive content fosters brand loyalty and better Google rankings.

Regular updates to your website and social media platforms, such as blogs and social posts, can improve your online presence, engagement, and business objectives.

𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐰𝐢𝐭𝐡 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧? 𝐃𝐫𝐨𝐩 𝐦𝐞 𝐚𝐧 𝐞𝐦𝐚𝐢𝐥 𝐚𝐭: 𝐬𝐡𝐞𝐥𝐥𝐞𝐲𝐭𝐫𝐚𝐯𝐞𝐫𝐬@𝐦𝐞.𝐜𝐨𝐦 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐨𝐧𝐥𝐢𝐧𝐞 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞, 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠.

15/03/2024

Happy client, happy life 💙
going into the weekend with all the feels of a job well done....if not entirely complete yet 😬
Happy weekend everyone 🍹
The Copywriter Collective

12/03/2024

It's always great to hear about the work of , and it was doubly great to learn that Barossa Valley's Schubert Estate had a winning show at Tasting South Australia at Foodex Japan.

Schubert Estate took top honours at the 2024 Sakura Women's Wine Awards, securing both the Double Gold and Diamond Trophy Awards for their 2017 Lone Goose Shiraz Viognier. The competition had over 4,000 submissions from 27 countries, with only 324 wines receiving the Double Gold Award and 61 attaining the coveted Diamond Trophy status. Schubert Estate was one of seven Australian wineries and the only one from the Barossa Valley to receive this accolade.

I got the opportunity to interview Matt Reynolds, Schubert Estate winemaker for , last year, and it's wonderful to hear about their success! Congratulations
#サクラアワード2024 #フーデックスジャパン2024 #南オーストラリア

08/03/2024

Dr Lowitja O'Donoghue AC CBE DSG, has been farewelled in a state funeral in Adelaide today.

A member of the Stolen Generation, Dr O'Donoghue became the first Aboriginal nurse in South Australia. She founded the National Aboriginal Conference and played a key role in negotiating Native Title legislation. Dr O'Donoghue was made a member of the Order of Australia in 1977 and named Australian of the Year in 1984. Her legacy continues to live on through the non-profit Lowitja O'Donoghue Foundation.

On International Women's Day, I've been sitting in my house in Adelaide avoiding the heat and watching the coverage of Dr O'Donoghue's state funeral. It brought me to reflect on her remarkable work and about this year's IWD theme of 'Inspire Inclusion'. Dr. O'Donoghue's dedication to advocating for Indigenous rights and inclusion serves as a powerful example of the progress we can achieve. She will be remembered for dedicating her life to advancing Indigenous rights, health, and wellbeing. Donoghue was a formidable leader who embodied strength, determination, grace, and dignity. Her dedication to equality and empowerment should inspire us to take action and ensure that women from all backgrounds are included and valued.

May we inspire others, may we uplift women who know they can make a difference as she did.
Vale Lowitja O'Donoghue.

For more information, visit www.lowitja.org.au

08/03/2024

I build simple-to-use websites and write brilliant website copy for clients across the globe 🌎
Like
💻 They already had a website, but it didn't convey that what they had to offer was better and different from anyone else in their industry, so we gave it a makeover 💄

🔵 Your copy is the backbone of your business; it's your mantra, your mission statement, and your first impression on the world.

🔵 Effective website copy can transform "never heard of you before" visitors into fans, browsers into subscribers, and lurkers into clients.

🔵 Great website copy can improve visibility, generate leads, attract inquiries, grow your followers, and boost sales.

Give me a call, drop me a DM or visit my website to find out how I can help revamp your website's copy and boost its potential.

🔗 Click the link in my bio.

06/03/2024

It's day number 9, and we're feeling fine with all these copywriting tips.
Right? Too rhymy?

Let me just get to today's tip.
𝗨𝘀𝗲 𝗛𝘂𝗺𝗼𝘂𝗿 𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆:
😄 Add some personality to your emails. Inject humour or showcase your brand's personality to make your content more memorable and relatable. Don't be afraid to show some character. It doesn't have to be a dad joke, use plain language or talk about the weather; just make it friendly and personable.

05/03/2024

It's day eight, and it's all about being crystal clear with your clients and audience.

𝗛𝗮𝘃𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗖𝗮𝗹𝗹-𝘁𝗼-𝗔𝗰𝘁𝗶𝗼𝗻 (𝗖𝗧𝗔) 📣
Don't leave your audience guessing. Clearly state the next steps in your email—whether it's visiting a link, signing up, or engaging further with your content. Provide a clear call-to-action that prompts recipients to respond or engage further. This could be a simple instruction like "Reply to this email with your thoughts" or "Click here to join the conversation on our community forum."

05/03/2024

It's day seven, and it's all about giving something to your email recipients.

🍫 In Roald Dahl's "Charlie and the Chocolate Factory," when Charlie Bucket receives his golden ticket, he exclaims, "I've got it! I've got it!" This moment is incredibly special for Charlie, as he is filled with joy and excitement to finally have the opportunity to visit W***y Wonka's chocolate factory and fulfill one of his greatest dreams. Like Charlie, audiences respond well to excusive offers.

🎫 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐝𝐞𝐚𝐥𝐬 𝐨𝐫 𝐨𝐟𝐟𝐞𝐫𝐬💰
Want to drive action? Provide incentives or rewards for participation, such as exclusive access to special discounts or even prizes. Exclusive deals make your subscribers feel valued and incentivise them to take the next step.

02/03/2024

Although they are often used interchangeably, "e.g." and "i.e." have different meanings.
E.g. comes from the Latin phrase "example gratia," meaning "for the sake of example." It is used to provide examples of something already mentioned, similar to "such as" or "for example."
On the other hand, i.e. comes from "id est," meaning "that is." It is used to specify something that has been mentioned before, similar to "specifically" or "namely."

To prevent confusion between the two, remember that "e.g." means "for example," while "i.e." means "that is."

Many outdoor activities are popular in the region, e.g., hiking, camping, and fishing.
The museum showcases various forms of art, e.g., paintings, sculptures, and photographs.
The company offers various benefits to its employees, i.e., health insurance, retirement plans, and flexible working hours.
The hotel provides amenities for guests, i.e., a swimming pool, gym, and complimentary breakfast.

02/03/2024

Welcome to day six of my tips and tricks for creating better emails. Today is all about you and your unique offering.

𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐞 𝐲𝐨𝐮𝐫 𝐦𝐞𝐬𝐬𝐚𝐠𝐞:
👋 People connect with people. Add a personal touch to your emails by signing off with your name or your team members' names. It's a simple way to humanise your brand and build rapport.

𝐂𝐫𝐞𝐚𝐭𝐞 𝐝𝐲𝐧𝐚𝐦𝐢𝐜 𝐜𝐨𝐧𝐭𝐞𝐧𝐭:
Instead of sending a one-size-fits-all email to your entire email list, use dynamic content blocks to customise certain parts of your email based on specific criteria. For example:
✂️Tailor product recommendations based on the recipient's past purchases or browsing history.
✂️ Customise the email greeting or introduction based on the recipient's demographic information or location.
✂️ Personalise the email content based on the recipient's engagement level with your brand (e.g., loyal customers vs. new subscribers).

𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧:
Segment your email list into smaller, targeted groups based on common characteristics or behaviours. This allows you to send more relevant and personalised emails to each segment. For example:
🍊Segment subscribers based on their preferences or interests indicated during sign-up.
🍊Create segments based on the recipient's purchase history, such as frequent buyers or first-time customers.
🍊Segment your email list by geographic location or time zone to send localised or timely content.
By adding a few personal touches to your email marketing, you can achieve higher engagement and better outcomes.

29/02/2024

Part five of this series is short and sweet 🍨🍭

𝑺𝒉𝒂𝒓𝒆 𝑺𝒖𝒄𝒄𝒆𝒔𝒔 𝑺𝒕𝒐𝒓𝒊𝒆𝒔 𝒂𝒏𝒅 𝑻𝒆𝒔𝒕𝒊𝒎𝒐𝒏𝒊𝒂𝒍𝒔:
🌟 Show, don't tell! Incorporate success stories or testimonials into your email copy to build trust and credibility. Your audience wants to hear real experiences from real people.

28/02/2024

It's time for part four of my email content tips - click the follow button, like and share to get all these tips and more.

ENCOURAGE ENGAGEMENT AND INTERACTION:
🗣️ 𝙒𝙖𝙣𝙩 𝙩𝙤 𝙨𝙥𝙖𝙧𝙠 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙖𝙩𝙞𝙤𝙣𝙨? Invite your audience to share their thoughts or experiences. Questions are a powerful tool for fostering engagement and building community. In most industries, businesses incorporate strategies to spark conversations and engage with clients.
Using your subject line: Craft a subject line that encourages interaction. Ask a question or invite feedback, for example, "What's Your Biggest Challenge?" or "We Want to Hear From You!"

𝘼𝙨𝙠 𝙩𝙝𝙚 𝙧𝙞𝙜𝙝𝙩 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨: Include open-ended questions to encourage recipients to share their thoughts or experiences. These questions should be relevant to your recipient's interests or pain points. For instance, "What are your top priorities when it comes to [relevant topic]?" or "How do you currently handle [specific challenge]?"
Personalisation: Tailor your questions or prompts to the recipient's specific situation or preferences. This could involve referencing past interactions or mentioning relevant details about the recipient's industry or role.

𝙁𝙤𝙡𝙡𝙤𝙬-𝙐𝙥: Follow up on responses or engagement to continue the conversation and build rapport. This demonstrates attentiveness and a genuine interest in the recipient's input.

Overall, the goal is to create an environment where recipients feel valued and encouraged to participate actively, ultimately fostering engagement and building a sense of community around the brand or business.

𝙋𝙖𝙞𝙣𝙩𝙞𝙣𝙜 𝙘𝙧𝙚𝙙𝙞𝙩: Interesting Conversation by Federigo Zandomeneghi, 1895
(and unadulterated version is in the second slide)

27/02/2024

I'm just gonna leave this here....you know, if you wanna read it.....*slowly walks backwards.

I don't always feel comfortable tooting my own horn so I'm grateful for clients who are happy to do it for me 📯 🥳

Horner Management

26/02/2024

I was very excited to be asked to contribute to a book for the University of Adelaide, my uni. For this 150th-anniversary book, Kate Holland and I took a trip down the University's memory lane to find inspiring stories of the people, places and things that made it what it is today. I can't wait to see the finished project later this year.

Art:

25/02/2024

Part three of my email series, and today, we're not wasting any time.

𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 𝐭𝐡𝐞 𝐞𝐚𝐬𝐞 𝐚𝐧𝐝 𝐬𝐩𝐞𝐞𝐝 𝐨𝐟 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐨𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞:

⏱️ Short on time? Chances are your prospective clients are, too.

𝐓𝐢𝐦𝐞 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲: Acknowledge your mutual time constraints, highlighting the importance of efficiency.
𝐄𝐦𝐩𝐚𝐭𝐡𝐲: Show you understand and empathise with your recipient's busy schedule and foster a connection based on shared experiences.
𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞: Align the message with your recipient's needs and priorities. Emphasise that your solutions respect their time.
𝐏𝐫𝐨𝐛𝐥𝐞𝐦-𝐒𝐨𝐥𝐯𝐢𝐧𝐠: Address the common issue facing most clients of your industry and suggest a solution-oriented approach.
Position yourself as a solution provider by combining elements and offering benefits that vary based on your goals, audience, and email content.

25/02/2024

It's day number two of my email series offering tips and tricks to improve your email messaging. Don't forget to follow on to stay in the loop.

Today, we're talking about giving something to your email audience, providing them with real value.
𝐖𝐫𝐢𝐭𝐞 𝐚 𝐯𝐚𝐥𝐮𝐞-𝐨𝐫𝐢𝐞𝐧𝐭𝐞𝐝 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧:
📧 Want to craft compelling emails that get more clicks? Start strong with a warm greeting and highlight the immediate benefits you're offering your subscribers. Your audience wants to know what's in it for them from the get-go.
Most emails typically offer one or more of the following benefits to recipients:
Informational Value: Providing valuable insights, tips, or knowledge related to the recipient's interests or needs.
𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭:
Offering entertaining content such as stories, humour, or engaging visuals.
Solutions to Problems: Addressing the recipient's pain points or challenges and offering solutions or guidance.
𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐎𝐟𝐟𝐞𝐫𝐬 𝐨𝐫 𝐃𝐞𝐚𝐥𝐬:
Giving access to special promotions, discounts, or offers unavailable elsewhere.
𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭:
Fostering a sense of belonging and community by inviting recipients to participate, share, or connect.
𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐞𝐝 𝐑𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬:
Tailor your content or recommendations based on your audience's preferences, behaviours, or past interactions.
𝐓𝐢𝐦𝐞 𝐒𝐚𝐯𝐢𝐧𝐠𝐬:
Provide shortcuts, hacks, or time-saving strategies to help recipients achieve their goals more efficiently.
𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟:
Demonstrate your credibility and trustworthiness through testimonials, success stories, or social media mentions.

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Part three of my email series, and today, we're not wasting any time. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 𝐭𝐡𝐞 𝐞𝐚𝐬𝐞 𝐚𝐧𝐝 𝐬𝐩𝐞𝐞𝐝 𝐨𝐟 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐨𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞: ⏱️ Short on time? Chances are your prospective clients are, too. 𝐓𝐢𝐦𝐞 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲: Acknowledge your mutual time constraints, highlighting the importance of efficiency. 𝐄𝐦𝐩𝐚𝐭𝐡𝐲: Show you understand and empathise with your recipient's busy schedule and foster a connection based on shared experiences. 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞: Align the message with your recipient's needs and priorities. Emphasise that your solutions respect their time. 𝐏𝐫𝐨𝐛𝐥𝐞𝐦-𝐒𝐨𝐥𝐯𝐢𝐧𝐠: Address the common issue facing most clients of your industry and suggest a solution-oriented approach. Position yourself as a solution provider by combining elements and offering benefits that vary based on your goals, audience, and email content. #TimeSaver #emailmarketing . . . . . . . . . . #copywritersofinstgram #EmailWritingTips #inboxorganisation #DigitalCommunication #ProductivityHacks #ProfessionalDevelopment #EmailManagement #BusinessWriting #ClearMessaging #copywriting #copywriter #contentcreator #adelaidecontentcreator #creativeagency #freelancer #Adelaidecreative #creative #australianfreelancenetwork #contentstrategy #marketingstrategy #businessmarketing

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"You can make anything by writing." C.S. Lewis

A Media Communications professional with more than 15 years experience across three continents in the fields of publishing, broadcast and media relations, I have an extensive track record in forming narratives across all genres from current affairs through to lifestyle, beauty, food, and travel.

I have contributed to a broad range of titles including Harper's Bazaar, Sands Style, The Singapore Women's Weekly, Yahoo and Signature Luxury Travel + Style. I have also consulted and worked with some of the biggest names in lifestyle and travel including Changi Airport, Unilever, Air Asia, Shiseido, Flight Centre and Lux.

My writing, editorial, and consultancy projects deliver:

- Writing + content creation - Editorial services + management - Communications + social media strategy - Television and mobile app development + production - Strategic media advice + support for new product development - Trends insight - Brand positioning + tone of voice - Creative direction + photo shoot production - Video + broadcast production - Media placement and communication management - Team training + leadership