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Next-Mark, LLC

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United States
Sarasota, FL
Next-Mark, LLC

Strategic & Digital Marketing - Creative Strategy - Communications Bainbridge Financial, The Met Sarasota, among others. To engage today, call us at 941.544.2765
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Next-Mark, LLC is a full-service, award-winning marketing communications agency based in Sarasota, FL. They help business leaders beat their growth targets by delivering better competitive insights, more powerful branding, stronger strategies, and faster results. To learn more, view our LookBook online: https://online.fliphtml5.com/vftsv/weto/?1612451466851

Breaking away from the constraints of t

raditional marketing service organizations, the Next-Mark team facilitates new conversations about their client brands integrating experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, hospitality and entertainment, technology, retail, real estate, environmental, marine products and tourism, among others. With clients from Beverly Hills to the Amsterdam, its roster includes industry leaders such as Comcast/NBC, LexisNexis, Elsevier, Nuance Communications, CMX/Cinebistro, Medecision, American Health Connection, CGI, California Pizza Kitchen along with Florida-based clients including St. Armands Circle, Sweet Sparkman Architecture and Interiors, Yarnall Moving and Storage, CitySide Apartments, J.L. For more information, visit their website at www.next-mark.com. We welcome that powerful conversation that will reinvigorate your brand and connect your audience.

11/20/2024

Building a cohesive brand presence across your organization’s desired platforms is more important than ever. A study from the University of Maine estimates that around 410,000 new social media accounts are created daily. In the same study, they found that there are 4.8 billion social media users globally, representing 59.9% of the world’s population.

With the wide array of content and accounts that flood our feeds, your organization must stand out. An account on every social platform is not always attainable, but at least two or more outlets will help your organization reach more accounts and users.

11/18/2024

The route to a successful marketing communications department is not always a straight road. Check out our latest blog highlighting the variety of options available to you and your organization.

Link below. 🔗
https://loom.ly/xT9XPVc

11/14/2024

Data Privacy is becoming increasingly essential for organizations in 2024. It is imperative to protect your organization’s data, your client’s assets, and customers’ private information. Cyber and Malware attacks can affect any business or organization at any time.

11/11/2024

This Veterans Day, we’re grateful for the courage and dedication of our veterans and active-duty service members. Your sacrifice has shaped our nation and strengthened our communities. At Next Mark, we are proud to support the values of service, resilience, and commitment - values that inspire us in our work every day.

Thank you for your service. Happy Veterans Day!

11/07/2024

One of the main differences in LinkedIn’s algorithm is that it does not prefer a certain post format. Articles, case studies, and videos are all weighted the same within the algorithm's priority. This is different from Instagram, Facebook, and YouTube where reels and shorts are given higher rankings within the algorithm. LinkedIn operates through a singular feed as opposed to Instagram and Facebook.

LinkedIn operates through a single feed, while Instagram, Facebook, and YouTube incorporate content from other users, the Discover page, and reels/shorts. The LinkedIn algorithm tends to favor connections and people with similar interests.

11/05/2024

Today, November 5th, is Election Day for everyone around the United States. With the craziness that has happened over the last couple of weeks with hurricanes and so on, here in Sarasota, it’s just as important to stay informed. Knowing when and where to go is the first piece of that puzzle.

All polling locations are open from 7 a.m. to 7 p.m. You must vote at your assigned polling location and have a proper ID. To find your precinct/polling place and for a list of proper ID, visit sarasotavotes.gov.

10/31/2024

We are so excited to welcome all to Fresh Fridays Downtown Sarasota!
Join us for an evening featuring all things art. Draw inspiration from the variety of galleries along gorgeous Palm Avenue. Mix and mingle with your fellow art aficionados, enjoy delectable cuisine from local restaurants, and jam out to your favorite hits from Bay Kings Band.

The Next-Mark team is proud of our continuous partnership with Downtown Sarasota. Organizing these events each month allows us to connect with visitors and locals alike. The event will take place on Palm Ave from 7-10 pm.

10/23/2024

With the recent disruption and damage caused by two devastating storms, our local government agencies and first responders showed why it is important to have a sound crisis communications plan in place.

Our team has unparalleled experience in managing crises for clients. Connect with us to learn how we can assist you and your organization. Discover the core principles of a communications plan in our most recent blog.

Read the full blog at the link below:
https://conta.cc/4h93Z9e

10/22/2024

Facebook's algorithm in 2024 includes:

- Prioritizing Posts that spark interactions and conversations
- Relevance Score calculation
- Predicted Time Spent on Post
- Likelihood of engagement
- Worthiness of a post
- Transparency and Control for users

10/17/2024

Each function within the Instagram platform operates through its algorithm.

In 2016, Instagram switched from a chronological feed to a machine-learning algorithm model. IG uses “Signals” to rank content. Signals are essentially any form of data surrounding content. Instagram will use that data to rank posts within the platform's sections.

10/15/2024

Machine Learning is the use of computing systems to learn from data and to utilize algorithms to execute tasks. These algorithms are utilized to make predictions or classifications.

This is prevalent on social media platforms where algorithms “rank” your content. Machine Learning is an AI tool that focuses on models and algorithms and improves from previous experience without being programmed for each task.

10/14/2024

The Next-Mark team is safe and back in our downtown Sarasota office. Thank you to all that reached out to us over the past few weeks.

We want to extend our thoughts and support to those affected by Hurricane Milton and Hurricane Helene. Thank you to our first responders and our local government agencies for keeping citizens informed and safe before, during, and after the storm.

We are happy to be back supporting our clients. Please reach out if we can help!

10/07/2024

Our hearts go out to Sarasota and our surrounding communities as we prepare for Hurricane Milton. You can stay informed throughout the storm by keeping a close eye on updates from the City of Sarasota, Government, Sarasota County Government, and the Sarasota County (FL) Sheriff's Office on social.

If you are in need of Sandbags, distribution opened today at the following locations:
-Twin Lakes Park, 6700 Clark Road, Sarasota
-Ed Smith Stadium, 2700 12th St., Sarasota
-South County Fleet Services, 4571 SR 776/Englewood Road, Venice

You can find more critical updates throughout the storm at Sarasotafl.gov/Alerts

09/25/2024

One of our most rewarding partnerships is with the Downtown Improvement District. Together we work to make the DID one of the most innovative in the state. From highlighting businesses, hosting Fresh Fridays, and protecting environmental standards, we’re dedicated to our community, the City of Sarasota, and the DID.

09/19/2024

“People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.” – Apple Co-Founder Steve Jobs

Part of a marketing agency’s role is to be in tune with the client’s needs. But helping them understand the things they don’t even know they need can be even more important. As advocates for our clients, we help them to see the micro and macro of potential campaigns.

09/18/2024

We’re on-site for multiple client video shoots today, capturing their stories and bringing their brands to life. It’s a pleasure to partner with them and create top-notch content that speaks to their audience.

09/17/2024

Navigating a brand's strategy is not always easy. Read our latest blog to see how our team treks through an ever-changing digital landscape.

Link below. 🔗
https://loom.ly/ffQwVJ8

09/11/2024

On Patriot Day, we honor and remember those affected by the September 11th attacks. We admire the heroism displayed on that difficult and dark day. As we look ahead, we can learn to be courageous and helpful to others. Be a hero to someone today.

Address

40 South Pineapple, Suite 100
Sarasota, FL
34236

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm
Saturday	9am - 5pm
Sunday	9am - 5pm

Telephone

(941) 544-2765

Website

http://www.Next-Mark.com/

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Here at Next-Mark, we're passionate about our portfolio of current and past projects. We've assisted civic, for-profit, and non-profit organizations across a variety of industries. Each organization has a powerful story that we get to help share! 📖 #NextMarkSarasota #MarketingAgency #DigitalMarketing #WebsiteDevelopment #SEOSolutions

Just like in Scrabble, it's all about crafting the right words, making strategic moves to outwit the competition, and using the changes in the landscape to your advantage. 📚✨ We have a bag of letters that will build your business-winning combinations, score big points, and have you dominating the board like never before. Let's spell out success. #OutwitTheCompetition #MarketingWordsmiths #Marketing #MarketingAgency

Ready to play the ultimate game of marketing mastery? 🕹 In our world, it's not just about chasing success – it's about outmaneuvering and outrunning the competition! With us, you'll chomp down on opportunities, navigate the twists and turns, and emerge victorious in the digital maze. Let's power up your brand and leave the competition in pixelated awe. 👾 🏆 #OutrunTheCompetition #MarketingGameChangers #Marketing #MarketingAgency

Just steps away from the clear blue waters of Sarasota's Bayfront is home to our team of creative problem-solvers who are always looking for the next challenge. The fresh salt air and year-round sunshine may have gone to our heads but we say it's invigorating. Stop by for a chat and some coffee, let's see how we can elevate your brand! #ContentToConversation #MarketingAgency #NextMarkSRQ

We've had a great time on set with our clients these past few weeks! #LifeOnSet #NextMarkSarasota

At this year’s American Advertising Federation (AAF) 2024 ADDY® awards, The Next-Mark Team earned a total of 11 awards! Of the 11 awards won, we are especially proud to share a project from this past fall that earned recognition in the category of Film Video & Sound, Single Entry: 60 seconds or less! We enjoyed working with our partner Downtown Sarasota on "A World-Class City Video Showcase," detailing services provided by the City of Sarasota's Downtown Improvement District. A big thank you to our downtown community for the support and opportunities they provide! #ContentToConversation #NextMarkSarasota #AAF #AwardsSeason #SupportLocal #Community #Marketing

Welcome to Next-Mark HQ, where the beginnings of content emerge and grow into engaging brands. #NextMarkSRQ #ContentToConversation

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Our Story

We’re Next-Mark, a Sarasota-based marketing agency with clients around the globe. We work with leading international and regional companies to develop comprehensive communications strategies, tell their stories, and achieve powerful results. We tap into uninhibited creativity to accelerate innovative marketing solutions and propel our clients ahead of their competition.

We count among our clients some of the most powerful brands in healthcare, technology, retail, hospitality, real estate, marine including as LexisNexis, Elsevier Health Sciences, Westfield Corporation, Nuance Healthcare, Coldwell Banker, Cobb Theatres, Cinebistro, California Pizza Kitchen, Yarnall Moving and Storage Solutions, The Sarasota Film Festival and Ascom Wireless. Despite their differences, these brands have one thing in common: the desire to connect with their audience and have selected our team to build remarkable marketing, creative and communications strategies. We welcome that powerful conversation that will reinvigorate your brand and connect your audience. To engage today, call us at 941.544.2765