First Person

Part consultancy, part creative agency—we are a design and storytelling company for B2B enterprise.
(15)

11/26/2024

From concept to final cut, we helped Nile leadership craft a narrative that grabs attention, drives results, and powers future campaigns. 🚀 Hear Nile’s CMO, Scott Gainey, share the story https://bit.ly/4eMtGtQ

11/25/2024

When a client flies in from overseas, it's more than just business—it's an opportunity to strengthen relationships. And when that meeting happens in Chicago? Even better! 🌍 🤝

11/20/2024

Infoblox is changing the game in network management with Universal DDI. When they needed a virtual event that matched their sky-high vision, they called us. The result? A fusion of storytelling and design that captivates and compels. 🔥 Dive into the sizzle reel!

11/18/2024

Last week's visit to the Windy City to assist with the final touches for the LeanTaaS, Inc. 2024 Transform Hospital Operations Executive Summit

11/12/2024

If imitating market leaders is a recipe for banality, then what actually works?

The answer: articulating a unique perspective on where the market is heading, and defining your role in shaping it.

In Part 2 of Marcello Grande's new blog, learn
- The fatal flaw in traditional strategy
- How to lead with vision
- How to solve problems only you can solve

➡️ Part 1: https://bit.ly/3O0jd38
➡️ Part 2: https://bit.ly/4fifaLH

11/11/2024

Replicating market leaders sounds like a shortcut to success. If it worked for them, shouldn’t it work for you too?

Not so much. Because without a distinct identity, your business becomes just another player in a sea of sameness.

Read the first of Marcello Grande's two-part blog to learn:
Why replication is a trap
Why observation beats imitation
How an inspired vision drives innovation

https://bit.ly/3O0jd38

11/07/2024

For SAP Concur, means focusing on how customers can use their technology to move expense management to the background. We created a series of memorable scenarios to support Concur’s vision of enabling a world where expenses practically manage themselves.

11/01/2024

🎥 🎬

10/31/2024

By placing , we helped transform existing social proof into an accelerator towards becoming a billion-dollar company. Hear from Zinus Brand Director Ethan Gunning about working with 1P. https://bit.ly/4e7YJQv

10/29/2024

Most companies build strategy from the ground up: analyze the market, identify opportunities, create tactical plans, execute and adjust.

Sounds logical, right? Nope. It's backwards—and it keeps you trapped in today’s market realities instead of creating tomorrow’s opportunities.

In Marcello's new blog, learn:
- How vision trumps imitation every time
- Real-world examples of vision as strategy
- Why vision as strategy = unstoppable differentiation

➡️ https://bit.ly/4fifaLH

10/25/2024

Director of Narrative Strategy Tony Welch is bringing out his inner kid this fall. 👨‍🔧 He’s built an epic homemade track for his little one and is inviting friends with kiddos over for some fun. Who says work is the only place for creativity? 🚗💨

10/24/2024

1P put our party where it belongs—for the parks! We teamed with San Francisco Parks Alliance to create a new edit for their annual party, which raised over $630K for San Francisco's open spaces. Special shoutout to Marshall Watson Music for lending a previously unreleased track to make the video truly sing, and to Kevin Zimmerman for the great VO work. Long live our parks!

Donate now to SF's only city-wide parks nonprofit—creating, sustaining, and advocating for parks and public spaces since 1971. 😌🌿https://secure.sfparksalliance.org/give/584708/ #!/donation/checkout

10/18/2024

The 1P crew

10/10/2024

It's fun to look back at old futurecasting work to see how we were thinking then about the world we live in today, where Generative AI is currently available to anyone with the Internet. https://bit.ly/3zWGbVj This print and digital campaign illuminated the value of GE's digital twin in very human terms.

10/07/2024

Join 1P Co-founder Marcello Grande at the Chief Strategy Office Summit, October 23rd, to learn how the right story can help define a transformational business strategy. Register today: https://bit.ly/4enHyvr

10/04/2024

Happy Friday from everyone at 1P 🍸

09/30/2024

🎯⚡"True market leadership comes from solving problems only you can solve, not from copying others." - 1P Chief Strategy Officer Marcello Grande. MORE 💡: https://www.firstperson.is/blog/clones-replicants-and-the-death-of-originality-why-your-business-needs-a-unique-story-at-the-center

09/27/2024

The organized chaos of morning standup

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