Equal Strategy

Equal Strategy Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Equal Strategy, Media Agency, 9 Raffles Place, Level 6, Republic Plaza, Singapore.
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Congratulations to the team at JAG restaurant for receiving their second Michelin star, despite the global pandemic. An...
03/09/2021

Congratulations to the team at JAG restaurant for receiving their second Michelin star, despite the global pandemic. Anant Tyagi and Jeremy Gillon's passion, creativity and attention to detail continues to astound us as they proceed to redefine Singapore''s fine-dining landscape. We love working with teams who are driven by innovation and artistry- well done.

Newly-announced MICHELIN Guide Singapore 2021 sees Zén join Odette and Les Amis at the pinnacle of Singapore's dining scene.

After a year that has profoundly shaken up the retail industry and transformed consumer behavior, it’s clear that techno...
08/06/2021

After a year that has profoundly shaken up the retail industry and transformed consumer behavior, it’s clear that technology will continue to revolutionise the industry - expect personalised sounds and smells.

This week, how retailers are shifting their priorities to meet new consumer appetites. Plus, the mobility-investment landscape, and Angus Fletcher on how storytelling has the power to transform individuals--and businesses.

How organizations can use both sound and smell to deliver the experience that evokes the proper emotions that can lead t...
16/04/2021

How organizations can use both sound and smell to deliver the experience that evokes the proper emotions that can lead to customer-driven growth.

What do the song "Fine Line" by Hootie and the Blowfish and the scent of air conditioning have in common? They are two things my family associates with taking holidays in the US. Once they

Sonic branding goes to the next level
25/09/2019

Sonic branding goes to the next level

Proposals by a US road safety body could see electric vehicle owners choose the noise their car makes.

Great to be involved in the sensory experiential conference - Empericon, Beyond Stage, Deep Tech 2018, Switch Singapore ...
19/09/2018

Great to be involved in the sensory experiential conference - Empericon, Beyond Stage, Deep Tech 2018, Switch Singapore




23/05/2018
Top serviced apartments in Singapore

Lovely news - five out of the top seven service apartments in Singapore are enhancing their guest experiences with our integrated sensory services 😍

Looking for that combination of a homey feel with loads of facilities and amenities?

28/03/2018
VICE News

The relationship between artists and labels has been changing dramatically over the past two decades - big data is now having its shout.

Last year, R&B singer Brent Faiyaz was featured on the song Crew, which got 67 million YouTube views and a Grammy nomination. He isn't signed to a major label, but his manager uses music streaming data to find out where his fans are.

(via HBO)

11/05/2016
First Johnnie Walker House in S.E. Asia opens at Changi Airport

A ground breaking technology went into this lovely project for Diageo and their Jonny Walker branded outlet at Changi Airport. Several compact "dry" diffusion systems were hidden in the wall, behind a classy brass panel with buttons, when pressed, diffuse a range of Johnny Walker notes ...

30/04/2016
How Do Dogs Smell Cancer? - Apr 29 2016 07:00 AM - Breaking News - Chromatography Today

Great read - How dogs smell cancer

Over the past decade organisations such as the InSitu Foundation have been harnessing the noses of our canine friends to smell out cancer in its earliest forms. Since there are not screening methods to detect all types of cancer at its earliest stages — the speed at which dogs are able to detect can…

30/04/2016
Brown’s launches multi-sensory cocktail menu

Story telling cocktails ....

Launching on 10 May at the hotel’s Donovan Bar, the Around the Globe menu is presented on seven cards scented with an aroma evoking the continent it represents.

28/04/2016
Will Smell Ever Come to Smartphones?

The gap between technology and scent is getting smaller

One day, we may use scents as we do emoji. First, though, we’ll have to reckon with our own olfactory illiteracy.

06/01/2016
An Alarm Clock That Wakes You Up With Smells Actually Exists

Great application for scent - can't wait to get one :)

Not a morning person? You might soon become one with a new alarm clock that wakes you up with smells, rather than a jarring sound. Sensorwake, which debuted at this year's CES, uses one of seven scents to get you up. All you have to do is set an

29/12/2015
Scenting a dementia discovery

Australian and French scientists have found evidence of how smells and the deep memories they evoke could change how we think and behave. Read on.....

Australian and French scientists have found evidence of how smells and the deep memories they evoke could change how we think and behave.

11/11/2015
Five Ways to Win on Customer Experience

Nice article in Forbes

Customer experience is the new battlefield where the war for customers' dollars and devotion is fought -- especially this holiday season when brands will have to do more than offer free shipping and flash sales if they want to stand out. And yet, you might be like the many business leaders [...]

09/11/2015
Research Shows Health Benefits of Music

We all know this but .... Music is Medicine

The ability to listen without reacting, and be present while hearing another person express deep emotions can be strengthened through listening to music.

29/10/2015
The taste of sound

The taste of sound

New research shows that music and noise can completely reshape the way we experience food

13/07/2015
The Osmothèque: France’s library of smells is a breath of fresh air

A unique library with the formula of every new fragrance marketed in France

The collection in Versailles has the formula of every new fragrance and also stocks sniffing samples of classic perfumes to conjure up your most cherished memories. Original-formula Old Spice, anyone?

13/04/2015
The scent of brands

Equal Strategy interview about Manila's first Integrated Resort - Solaire

Utilizing sensorial experience beyond visual appeal can help strengthen a brand’s identity and may even potentially grow one’s business.

15/01/2015

Equal Strategy's cover photo

26/11/2014
Doctor Disruption » Sensory Branding: Past, Present & Future

Fantastic article

Sensory branding has come a long way in a very short time, and there is still much room to make an even greater impact. To date, sensory branding literature has focused on the classic five senses, with potential to move beyond these to a more integrated view of how the senses inform our experience o…

21/09/2014

Equal Strategy scents The Podium Lounge - the ultimate A-List party for the racing community, situated within the track and directly across from The Paddock Club, The Podium Lounge hosts Formula 1™ drivers, teams, Royalty, celebrities, ambassadors, supermodels and the who’s who of Asia’s jet-setting party elite each year. This year located to host 2,500 guests in the transformed Ritz Carlton ballroom.

The scent reflects Podium Lounge “exciting, glamorous and sexy” with ginger lily, lilac, green accord and gardenia are the heart of the scent, twists of lemon, lime and peach tantalise the top, with bottom notes vanilla, musk and sandalwood.

http://www.podiumlounge.com/sg/

Address

9 Raffles Place, Level 6, Republic Plaza
Singapore
048619

Opening Hours

Monday 08:30 - 18:00
Tuesday 08:30 - 18:00
Wednesday 08:30 - 18:00
Thursday 08:30 - 18:00
Friday 08:30 - 18:00

Telephone

+6568177767

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Our Story

Founder Simon Faure-Field’s passion for improving the experiences of customers has put him at the cutting edge of techniques that make hotel lobbies, bank branches and shops more attractive to spend time in. Simon has named this sector the “sensory branding” industry, the aggressive new kid on the block in the advertising and branding world.

It started when he entered the telephone messaging business in1998 with the setting-up of Equal Strategy. Fed up with what he saw as the one-size fits all solution to corporate recorded phone messages, where nearly all companies have the same monotonous waiting muzak, he decided to offer companies a solution.

Equal Strategy introduced a ‘messages on hold’ service so that customers calling helplines would get the answers they wanted faster through the correct design of Interactive Voice Recordings (IVRs) and a more enjoyable experience through the selection of brand-appropriate music. Dead waiting time is therefore converted into an opportunity to advertise corporate brands or introduce new products and services.

Tired of listening to poor quality music in restaurants and hotel lobbies he introduced Equal Strategy’s Location Media Management service dedicated to improving the quality of ambient music.

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