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Starting out small, we have since grown to a team comprising writers, designers, marketers, strategists and innovators. We believe in providing customized solutions and delivering quality content that helps to set you apart from your clients. In this dynamic and competitive landscape, we’re your best bet in formulating a brilliant marketing plan. Our area of expertise includes content marketing, c

reative events and medical publishing. We’re innovative. We’re passionate about what we do. Drop us an email at [email protected] to work with us.

We close out our Day 3 PIE Post at EURETINA Barcelona with — beyond facts — wisdom. Read more at https://issuu.com/media...
22/09/2024

We close out our Day 3 PIE Post at EURETINA Barcelona with — beyond facts — wisdom. Read more at https://issuu.com/mediamice/docs/euretina_show_daily_day_3_v3?fr=sYmZmNTc3OTg1MDQ.

The Kreissig Award Lecture, named after Prof. Ingrid Kreissig, honored the awardee Prof. Taiji Sakamoto. But his recap of Prof. Kreissig was telling of such a bastion of ophthalmology leadership.

“Sometimes her guidance was strict, but there was always warmth and kindness in her comments. It was a privilege to receive her direct feedback.”

Also in this issue:

-APVRS announced consensus statements on PCV.

-First impressions on aflibercept 8 mg PFS.

Kudos to all the newsmakers:
-Prof. Taiji Sakamoto
-Prof. Ingrid Kreissig
-Prof. Enrico Borrelli
-Dr. Yasuo Yanagi
-Prof. Timothy Lai
-Prof. Seung-Young Yu
-Dr. Paisan Ruamviboonsuk
-Prof. Gemmy Cheung
-Anna Braeken
-Dr. Darren McAteer

Hasta mañana…

.

PIE Post is PIE magazine's daily congress news on the posterior segment, EURETINA 2024 (Barcelona) Edition. PIE (Posterior Segment - Innovation - Enlightenment) magazine and PIE Post are all published by Media MICE.

Day 2 at EURETINA 2024 in Barcelona started off rainy and dreary outside the convention center, but was actually a radia...
21/09/2024

Day 2 at EURETINA 2024 in Barcelona started off rainy and dreary outside the convention center, but was actually a radiant day of intellectual harvest on the inside. And we covered the cream of a very fruitful internal crop. See what we saw, and learn about the latest in sustainability, radiation retinopathy and, of course the topic that never wilts on the vine: artificial intelligence. Read on here: https://issuu.com/mediamice/docs/euretina_show_daily_day_2?fr=sOThmNzc3OTg1MDQ.

Kudos to the following speakers and newsmakers on an abundantly brilliant Day 2:
-Prof. Martin Zinkernagel
-Dr. George Moussa
-Dr. Redmer van Leeuwen
-Dr. Vivek Dave
-Dr. Diana Silveira
-Prof. David Wong
-Prof. Adnan Tufail
-Dr. Jayashree Nair-Sahni
-Prof. Simon Harding
-Dr. Sarah McGhee
-Prof. Jens Kiilgaard
-Dr. Rana’a Al-Jamal
-Prof. Raffaele Parrozzani
-Prof. Dr. Antonia Joussen
-Dr. Arun Singh

PIE Post is PIE magazine's daily congress news on the posterior segment, EURETINA 2024 (Barcelona) Edition. PIE (Posterior Segment - Innovation - Enlightenment) magazine and PIE Post are all published by Media MICE.

From tributes to a fallen leader to groundbreaking advancements in retinal imaging, there’s a lot to know from our first...
20/09/2024

From tributes to a fallen leader to groundbreaking advancements in retinal imaging, there’s a lot to know from our first PIE Post at EURETINA 2024.

Check it out:
https://issuu.com/mediamice/docs/euretina_show_daily_day_1?fr=sNWUzYTc3OTQ5NDc

PIE Magazine’s daily congress news include these Day 1 highlights:

-The cover story takes you through the key moments from the Opening Ceremony, including heartfelt tributes to the late Prof. Ramin Tadayoni, and a special lecture dedicated to one of his biggest passions: pathological myopia. Also, don’t miss the announcement of this year’s EURETINA award winners.

-Discover how experts are tackling the persistent injection burden in neovascular AMD treatment. With anti-VEGF therapies shown as highly effective, the focus now shifts to new innovations in long-term solutions.

-And in ocular imaging, the IntRIS Symposium presented groundbreaking advancements in retinal imaging, including AI-powered detection, cutting edge imaging techniques for understanding the structure-function relationship in AMD, and so much more…

Stay tuned for more daily insights from EURETINA 2024 with PIE Post!

Kudos to all the EURETINA movers and shakers!
-Prof. Anat Loewenstein
-Prof. Martin Zinkernagel
-Prof. Kyoko Ohno-Matsui
-Dr. Andrea Govetto
-Dr. Maximilian Pfau
-Dr. Javier Zarranz-Ventura
-Stefano Mercuri
-Hoda Shamsnajafabadi
-Keean Nanji
-Baruch Kupperman
-Juan Giralt
-Katarzyna Chwiejczak
-Margarida Dias
-Prof. Sobha Sivaprasad
-Dr. Nancy Holekamp
-Dr. Arshad M. Khanani
-Prof. Timothy Jackson
-Prof. Tien Y. Wong
-Dr. Nadia Waheed
-Prof. Dr. med. Frank G. Holz
-Prof. Gemmy Cheung
-Dr. Christine Curcio

PIE Post is PIE magazine's daily congress news on the posterior segment, EURETINA 2024 (Barcelona) Edition. PIE (Posterior Segment - Innovation - Enlightenment) magazine and PIE Post are all published by Media MICE.

20/09/2024

Join the ESCRS team on an inspiring journey to Inhambane province in Mozambique with Olhos do Mundo (Eyes of the World)! From supporting vital eye care projects to witnessing groundbreaking work in remote communities, see how these efforts are making a real difference.

The European Society of Cataract and Refractive Surgeons (ESCRS)

19/09/2024

Ready to elevate your retinal care game? Dive into the world of visual electrophysiology with your pick of two cutting-edge ERG courses at EURETINA 2024. Profs. P. Stanga and D. Pojda-Wilczek, alongside four other speakers, will guide you through integrating ERG into your practice’s daily routine, bridging the gap between traditional imaging and advanced diagnostics. Don’t miss out—join the beginners course for clinicians at https://hub-apps.euretina.org/euretina2024/en-GB/pag/session/93977, or the advanced course for ERG specialists led by Prof. Leroy at https://hub-apps.euretina.org/euretina2024/en-GB/pag/session/93971.

New PIE Magazine alert! Our EURETINA special edition spotlights the cutting edge world of retina care. From AI advanceme...
18/09/2024

New PIE Magazine alert! Our EURETINA special edition spotlights the cutting edge world of retina care. From AI advancements in diagnostics to breakthroughs in gene therapy, this issue is packed with insights for retina specialists and ophthalmologists alike. Highlights include:

-The promise of gene therapy. From groundbreaking therapies to clinical trials, gene therapy is revolutionizing retinal care, offering new hope for previously untreatable conditions.

-Milestone for aflibercept biosimilars. The FDA has approved the first two 2mg aflibercept biosimilars with interchangeability, opening the door to more accessible treatment options for retinal diseases.

-Prof. Dr. Liza Sharmini’s journey. Discover how this Malaysian ophthalmology trailblazer is balancing clinical practice, academic leadership and cutting-edge research to advance eye care.

-Neurodegenerative blindness therapies. ARVO 2024 put the spotlight on the latest therapies for stopping—and even reversing—neurodegenerative blindness, from stem cell research to gene editing.

Grab your free copy at EURETINA 2024 in Barcelona or read the full issue here: https://issuu.com/mediamice/docs/pie_31_v3?fr=sMTYyNjc3Nzg2MjM

Kudos to all the newsmakers:
-Dr. Alay S. Banker
-Prof. Gemmy Cheung
-Dr. Hudson Nakamura
-Dr. Barbara Parolini
-Dr. Arshad Khanani
-Christopher Mody
-Prof. Dr. med.Gerd U. Auffarth
-Dr. Philip Rosenfeld
-Dr. R. Geoff Williams
-Dr. Amin Kherani
-Prof. Dr. Mae-Lynn Catherine Bastion
-Prof. Dr. Liza Sharmini Ahmad Tajudin
-Prof. Anat Loewenstein
-Dr. Giampaolo Gini
-Dr. Ana Batista
-Dr. Sejiro Littleton
-Dr. Richard B. Rosen
-Dr. Krzysztof Palczewski
-Dr. Ruchi Sharma
-Dr. Rachael Pearson
-Dr. José-Alain Sahel
-Dr. Shannon Boye

PIE (Posterior Segment - Innovation - Enlightenment) is published by Media MICE.

The RANZCO 55th Congress is just two months away, and it’s going to be epic. Dive deep into cutting-edge science, connec...
17/09/2024

The RANZCO 55th Congress is just two months away, and it’s going to be epic. Dive deep into cutting-edge science, connect with colleagues and experience Adelaide’s dazzling charm. Register at www.ranzco2024.com by September 24th to enjoy early bird rates!

Did you know? According to the Department of Health, 80% of the elderly in Mali suffer vision problems that are both pre...
16/09/2024

Did you know? According to the Department of Health, 80% of the elderly in Mali suffer vision problems that are both preventable and treatable. To tackle this, Les Amis de la Route du Mali and À Vélo Sans Âge Sikasso have teamed up to offer free eye care to seniors, veterans and those with disabilities who can’t afford it.

The 3rd edition of the Care and Free Consultation in Ophthalmology and Optics for the Benefit of 200 Elderly People of Sikasso is set to take place from October 5-8, 2024. Check out https://sites.google.com/view/opthalmomali/accueil for all the details on how you can get involved!

11/09/2024

Farewell, ESCRS 2024! It’s been an incredible four days filled with insightful discussions, groundbreaking research and unforgettable moments. We’re grateful for the opportunity to connect with the global ophthalmology community and share the latest industry news and trends. As we bid ‘hasta luego’ to Barcelona, we’re already looking forward to the upcoming AAO conference. Don’t forget to follow us for more exciting conference coverage and updates!

The European Society of Cataract and Refractive Surgeons (ESCRS)

We’re signing off from Barcelona after 4 whirlwind days of covering one of the biggest ophthalmic events of the year – E...
10/09/2024

We’re signing off from Barcelona after 4 whirlwind days of covering one of the biggest ophthalmic events of the year – ESCRS 2024. From diversity and inclusion initiatives to telemedicine and corneal cross-linking, Day 4 was packed with insights! Oh, and did we mention we got to chat with ESCRS President Filomena Ribeiro at our booth? There’s so much more to dive into—phaco’s long-standing impact, global collaboration, and even what’s next for us at the upcoming AAO. Catch the full scoop at: https://cakemagazine.org/conferences-coverage/

The European Society of Cataract and Refractive Surgeons (ESCRS)

10/09/2024

The new BOSS initiative at ESCRS is on a mission to create a more inclusive and equitable field for everyone in the ophthalmic industry. At the inaugural BOSS symposium, experts tackled hidden biases, from surgical training and research to patient care and even AI. Want to know how you can make a difference?

The European Society of Cataract and Refractive Surgeons (ESCRS)

09/09/2024

There’s a first time for everything here at ESCRS 2024—in this case, it’s our first time as media being allowed inside the training lab! Shout out to Prof. Altan Özcan and the trainees for giving us a behind-the-scenes look at what goes on—and why every resident and ophthalmologist-to-be shouldn’t miss a session.

The European Society of Cataract and Refractive Surgeons (ESCRS)

Buckle up, ‘cause we’ve got the highlights for ESCRS 2024 Day 3, and it’s gonna be a wild ride. We’ll pick you up at the...
09/09/2024

Buckle up, ‘cause we’ve got the highlights for ESCRS 2024 Day 3, and it’s gonna be a wild ride. We’ll pick you up at the Refractive IOL IME Forum, make a quick stop at the Main Symposium on the future of corneal refractive surgery, and drop you off at the Journal of Cataract & Refractive Surgery session. What are you waiting for? Our Day 3 recap is just a click away: https://cakemagazine.org/conferences-coverage/

The European Society of Cataract and Refractive Surgeons (ESCRS)

Fresh off the (online) press! Read all about ESCRS 2024 Day 2 from our correspondent, LIVE in Barcelona. From the Ridley...
08/09/2024

Fresh off the (online) press! Read all about ESCRS 2024 Day 2 from our correspondent, LIVE in Barcelona. From the Ridley Medal Lecture to the inaugural BOSS Symposium, explore Day 2 in the life of a conference attendee here: https://cakemagazine.org/conferences-coverage/. Stay tuned for Day 3!

The European Society of Cataract and Refractive Surgeons (ESCRS)

08/09/2024

The official start to ESCRS was ON here in Barcelona on Day 2. Join us for the program’s highlight session, the Opening Ceremony and Binkhorst Medal Lecture! Dr. Richard Packard reflects on the history and significance of the IOL, the Binkhorst Medal recipient is revealed, and so much more. Watch NOW!

The European Society of Cataract and Refractive Surgeons (ESCRS)

💥Partnering with ophthalmic surgeons is one of the things Nova Eye Medical does best. At this year’s congress of The Eur...
08/09/2024

💥Partnering with ophthalmic surgeons is one of the things Nova Eye Medical does best. At this year’s congress of The European Society of Cataract and Refractive Surgeons (ESCRS) 2024 in Barcelona, Nova Eye Medical has partnered with an impressive line-up of iTrack™ Advance surgeons via the official ESCRS scientific program to present clinical data in support of the effectiveness and safety of canaloplasty for the treatment of glaucoma:

-Ike Ahmed
-Ahmad A. Aref, MD, MBA
-Keith Barton
-Paul Harasymowycz, MD
-Dr Nathan Kerr
-Norbert Koerber
-David Lubeck
-Priv. Doz. Dr. med. Karl Mercieca
-Robert Noecker
-Simon Ondrejka
-Shamil Patel
-Nir Shoham-Hazon MD

See the full schedule of scientific sessions for iTrack™ Advance at the ESCRS 2024 here: https://nova-eye.com/events/escrs2024

So anyways, we’re out here in Barcelona at ESCRS Day 1—and we’re blasting our live coverage of opening day! It is out NO...
07/09/2024

So anyways, we’re out here in Barcelona at ESCRS Day 1—and we’re blasting our live coverage of opening day! It is out NOW—from iNovation Day to industry updates, you don’t want to miss this. Check it out https://cakemagazine.org/conferences-coverage/ and get strapped in for Day 2!

The European Society of Cataract and Refractive Surgeons (ESCRS)

07/09/2024

Attending the Congress and joining the ESCRS itself is all about collaborating and learning with the best that the planet has to offer in ophthalmology, and we spoke to delegates about their experiences with the Society. Check it out now!

The European Society of Cataract and Refractive Surgeons (ESCRS)

07/09/2024

Rayner is ready for ESCRS 2024! Are you? Join the Rayner team at Booth 7.D24 to explore their latest innovations, including the NEW RayOne Galaxy—the world’s first spiral IOL that delivers a full range of vision with minimised dysphotopsia like an enhanced monofocal. Don’t miss out!

The European Society of Cataract and Refractive Surgeons (ESCRS)

06/09/2024

At ESCRS 2024, SIFI SpA celebrates 10 years of groundbreaking innovation! Here’s how you can discover what they have in store for you:

-Check out SIFI’s full IOL line, including the EVOLUX and WELL Fusion.
SIFI Booth 7.G25 & 7.G11, September 6 - September 10

-Celebrate with the SIFI team at their 10th anniversary event.
SIFI Booth 7.G25 & 7.G11, September 7, 12:00-13:00.

-Learn how to master sight with Wavefront engineering at the SIFI symposium.
Room 8.10, September 9, 13:00-14:00.

Don’t miss this dual celebration of innovation and knowledge!

The European Society of Cataract and Refractive Surgeons (ESCRS)

06/09/2024

The carpets are rolled out, the booths are constructed… and it’s time for ESCRS 2024! Get a sneak peek of what’s to come here in Barcelona over the long weekend from EuroTimes Editor-in-Chief Sean Henahan. Watch now and see you soon in the City of Counts.

The European Society of Cataract and Refractive Surgeons (ESCRS)

🇪🇸 From one masterpiece to another… make sure to visit Nova Eye Medical at the 42nd Congress of The European Society of ...
06/09/2024

🇪🇸 From one masterpiece to another… make sure to visit Nova Eye Medical at the 42nd Congress of The European Society of Cataract and Refractive Surgeons (ESCRS) 2024 in Barcelona and see their iTrack™ Advance canaloplasty technology in action.

Nova Eye Exhibit , Hall 6.

Learn more here: https://nova-eye.com/events/escrs2024

CAKE 23 is hot off the press! Grab it online at https://issuu.com/mediamice/docs/cake_23_v4?fr=sODBmMDc3MjIzMzk or swing...
05/09/2024

CAKE 23 is hot off the press! Grab it online at https://issuu.com/mediamice/docs/cake_23_v4?fr=sODBmMDc3MjIzMzk or swing by our booth at ESCRS 2024 ( #6.F08) from September 6-10 for a free copy. Here’s a sneak peek at what’s inside:

-Our cover story dives into the rapid evolution of eye banking, but it’s not all smooth sailing. Case in point? The rise of for-profit models.

-Get tips on kung fu-style techniques that enhance surgical artistry from cataract senseis at APACRS - Asia-Pacific Association of Cataract & Refractive Surgeons 2024.

-Dr. William Trattler breaks down the latest trends in refractive surgery, from SILK to RLE and ICL.

-Global initiatives by sight-saving organizations focus on removing barriers to surgery access so that no cataract is left behind.

Catch you online or at our ESCRS booth!

Kudos to all the newsmakers:
-Dr. Harvey S. Uy
-Dr. Chelvin Sng
-Dr. George H.H. Beiko
-Dr. Boris Malyugin
-Prof. Jodhbir S. Mehta
-Dr. William B. Trattler
-Dr. Robert Ang
-Dr. Sri Ganesh
-Dr. Ishtiaque Anwar
-Dr. Surendra Basti
-Dr. Sheetal Brar
-Dr. So-Hyang Chung
-Dr. Sorcha Ni Dhubhghaill
-Dr. Lee Mun Wai
-Dr. Boris Malyugin
-Dr. Mohan Rajan
-Dr. Nic Reus
-Dr. Timothy Roberts
-Dr. Naren Shetty
-Dr. Bruno Trindade
-Dr. Yu Yibo
-Dr. Joon Young Hyon
-Dr. Abhay Vasavada
-Dr. Tsutomu Ohashi
-Dr. Arup Chakrabarti
-Dr. Yeo Tun Kuan
-Dr. Mahbubur Chowdhury
-Dr. Lu Yi
-Dr. Anuchit Poonyathalang
-Dr. Florian Kretz
-Dr. Guo Haike
-Dr. Florian Kretz
-Dr. Lee Mun Wai
-Dr. Florian Kretz
-Dr. Guo Haike
-Dr. Sheetal Brar
-Dr. Robert Ang
-Dr. Chitra Ramamurthy
-Dr. William Trattler
-Dr. Roger Zaldivar
-Dr. Thuss Sanguansak
-Dr. Woodford S. Van Meter
-Assoc. Prof. Elaine Chong
-Dr. Tesfaye Adera
-Dr. Maria Montero
-Dr. Manchima Makornwattana
-Dr. Catherine Liu
-Dr. Anton Hommer
-Dr. Mimiwati Zahari
-Dr. Widya Artini Ikke Sumantri
-Dr. Prin Rojanapongpun

The European Society of Cataract and Refractive Surgeons (ESCRS)

CAKE (Cataract - Anterior Segment - Kudos - Enlightenment) is published by Media MICE.

04/09/2024

The Media MICE team is gearing up for ESCRS 2024. We’ll be there in full force to bring you all the latest in cataract and refractive surgery. Stay tuned to our socials for conference updates and visit our booth ( #6.F08) to meet the team. See you in Barcelona!

The European Society of Cataract and Refractive Surgeons (ESCRS)

03/09/2024

Our CEO Matt Young chats with Olympic 2024 mixed 10-meter air pistol team silver medalist Yusuf Dikeç, who reveals that his secret weapon is not a fancy gun, but his ophthalmologist, Dr. Uğur Emrah Altiparmak. Watch now to discover how they worked together to find the perfect lenses for Yusuf’s unique shooting style. https://youtu.be/J1uXmmQWHtg

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