Media MICE

Media MICE Content Marketing - Advertising - Medical Writing Founded in 2009, Media MICE is an integrated marketing agency currently based in Singapore. We’re young.

Starting out small, we have since grown to a team comprising writers, designers, marketers, strategists and innovators. We believe in providing customized solutions and delivering quality content that helps to set you apart from your clients. In this dynamic and competitive landscape, we’re your best bet in formulating a brilliant marketing plan. Our area of expertise includes content marketing, c

reative events and medical publishing. We’re innovative. We’re passionate about what we do. Drop us an email at [email protected] to work with us.

17/01/2025

What do ophthalmology and music have in common? Precision, performance, and passion. Alongside AAO 2024 the intersection of these two worlds took center stage. DJMJ (Dr. Mitch Jackson) debuted a house single in PRYSM Chicago, Dr. John Sheppard rocked out with the iDox Band, and Dr. Paul Singh electrified the crowd with Funkadesi These talented ophthalmologists proved that the skills required in surgery—focus, memory, and audience engagement—translate perfectly to the stage.

Discover how they balance life-saving precision with show-stopping creativity. Watch now to see medicine and music unite in perfect harmony.

Meanwhile, DJMJ’s single — heard in this video as he’s performing —dropped on streaming services on January 10. Ẹnjoy it here: https://open.spotify.com/track/2wGduMsGsDL4UXr9KluVsG?si=8b8dcc9eb7c541eb!

American Academy of Ophthalmology

17/01/2025

Through a series of real-world case studies, doctors Ike Ahmed, Henny Beckers and Gus Gazzard demonstrate the utility of ab-interno canaloplasty with the iTrack™ Advance for various glaucoma cases. Discussion also includes the ins and outs of revitalizing the conventional outflow pathway—all without removing the trabecular meshwork.

Watch the full video at https://youtu.be/-rJ14lz_TaY to get the scoop on how iTrack™ Advance could change the game for interventional glaucoma.

Visit https://itrack-advance.com for more information.

Nova Eye Medical

16/01/2025

Ever wondered how the smallest tools can have a big effect in ophthalmic surgery? Dr. Ayres and Dr. Fram have the answers! In this must-watch booth talk, Dr. Brandon D. Ayres (US) and Dr. Nicole Fram (US) explore the practical applications of MST - MicroSurgical Technology products in ophthalmic surgery.

Recorded live at AAO 2024, this discussion covers essential surgical techniques such as IOL exchange, vitrectomy, optic capture, traumatic cataract management, and belt loop procedures. Dr. Ayres and Dr. Fram also share their expertise and real-world applications of these tools, demonstrating how they improve surgical outcomes.

Learn more about MST’s solutions at https://microsurgical.com.

American Academy of Ophthalmology

16/01/2025

Take a front-row seat at CooperVision’s satellite meeting at the 4th APMMS in Seoul, where Prof. Maria Liu shares a four-year perspective on MiSight® 1 day contact lenses for myopia control. Drawing on clinical data from the UC Berkeley MYC Clinic, from finding the right patients to managing tough, high myopia cases, this presentation highlights how MiSight® 1 day offers valuable solutions for eye care professionals tackling myopia.

Learn more about MiSight® 1 day at https://coopervision.com.

15/01/2025

Want to improve your refractive surgery outcomes? In this third episode of the Refractive Surgery IME Video Interview Series, in collaboration with The Fundingsland Group (TFG), Dr. Robert Ang and Dr. Pavol Vesely answer these questions and more, sharing valuable insights for improving both surgical outcomes and patient expectations. Watch now and learn how to achieve optimal results in your practice.

Scan the QR code or visit https://escrs.org/education/forum for more in-depth content and resources.

14/01/2025

Take a look back at Topcon Healthcare SEA’s incredible journey in 2024. From showcasing groundbreaking products to advancing ophthalmic research, they’ve redefined what’s possible in eye care.

Hear from Shigehiro Ogino, Woon Pak Seong, Tan Chin Ching and Leo Nagatake as they reflect on the year’s achievements and share what’s next for 2025. Spoiler: Topcon is raising the bar even higher.

Don’t miss this look back—and glimpse ahead. Watch now to catch up on all the action or visit their website https://topconhealthcare.my/ for more information.

13/01/2025

Treating can seem complex, but according to Bausch + Lomb, it doesn’t have to be. Their comprehensive suite of dry eye products helps support patient care.

In this video, dry eye specialist Dr. Darrell E. White, joins Bausch + Lomb leaders, Andrew Stewart and Yolande Barnard, to share practical insights on screening for and treating dry eye with Bausch + Lomb’s broad portfolio.

Watch now to learn how Bausch + Lomb is helping improve dry eye management for all.

Find the full booth talk at https://youtu.be/ETT5Q6dzzsU and visit https://www.bausch.com/products/rx-pharmaceuticals/dry-eye/ for more information.

13/01/2025

A new chapter for innovation in ophthalmic solutions! Appasamy Associates celebrates the grand opening of their brand-new global headquarters in Chennai, a facility that represents their unwavering commitment to excellence in ophthalmology. As India’s leading name in ophthalmology and a top manufacturer of IOLs, Appasamy is on a mission to make accessible eye care a global reality.

Let’s get a peek inside the powerhouse where Appasamy is redefining accessible eye care from their brand-new global headquarters in Chennai.

Kudos to Senthil Kumar, Dr. K. Rengasamy, Arvind Kasthuri, Dr. Vikas Mahatme and Dr. Sanjay Dhawan for achieving this milestone.

Discover Appasamy Associates’ ophthalmic portfolio at https://www.appasamy.com/.

COOKIE 17 is here to help you boost your practice management game with expert insights, strategies and more! Here’s a sn...
10/01/2025

COOKIE 17 is here to help you boost your practice management game with expert insights, strategies and more! Here’s a sneak peek:

-In the cover story, Ob Malope and Laura Matthews reveal how regional optometry practices thrive off the beaten path. Discover the perks of rural life—growth, impact and fresh opportunities.

-Dr. Ian Whipple shares how automated systems streamline contact lens orders, making life easier for staff and patients alike.

-From Tanzania to the world, Dr. Priya Morjaria is closing the gap in eye care for underserved communities.

-Explore insights from The European Society of Cataract and Refractive Surgeons (ESCRS) 2024 on the digital tech that’s transforming surgeries.

What are you waiting for? Access COOKIE 17 now at https://issuu.com/mediamice/docs/cookie_17_v1?fr=sYTA3Njc4ODY5NzI and get inspired.

Kudos to all the newsmakers:
-Dr. Carmen Abesamis-Dichoso
-Dr. Purvi Thomson
-Dr. Kristie Nguyen
-Dr. Li Lian Foo
-Dr. Monica Chaudhry
-Dr. Maria Sampalis
-Mr. Connan Tam
-Mr. Alisdair Buchanan
-Dr. Branka Marjanovic
-Dr. Mahnia Madan
-Dr. Inez Wong
-Dr. Naomi Tan
-Prof. Jaspreet Sukhija
-Dr. Rasheena Bansal
-Dr. Tarjani Dave
-Mr. Vimal Mehra
-Dr. Devakani Suresh Kumar
-Dr. Matjaž Mihelčič
-Dr. Neha Prashant
-Dr. Roger Zaldivar
-Dr. Cathleen McCabe
-Dr. Seba Leoni
-Dimitri Chernyak
-Dr. John C. Berestka
-Phil Norris

COOKIE (Cool Optometry - Optics - Kudos - Enlightenment) magazine is published by Media MICE.

09/01/2025

Join Dr. Robert Ang and Dr. Pavol Vesely in the second episode of this Refractive Surgery IME Video Interview Series, in collaboration with The Fundingsland Group (TFG), as they discuss navigating treatment options in refractive surgery.

This episode covers a variety of procedures, from LASIK and SMILE to PRK, Phakic IOLs, and ICL, with a focus on the key advantages and disadvantages of each approach. Watch now to get practical insights on selecting the best treatment for your patients to ensure optimal outcomes.

Scan the QR code or visit https://escrs.org/education/forum for further insights.

The European Society of Cataract and Refractive Surgeons (ESCRS)

08/01/2025

Check out all the hottest highlights from this pearl-packed pediatric retina pathologies and treatment roundtable from the EVRS - European VitreoRetinal Society 2024, hosted by MICE TV. This session dives into the critical challenges of managing a host of pediatric vitreoretinal conditions, emphasizing the importance of early screening for high-risk patients, the role of targeted interventions, and the cutting-edge tools shaping the future of early diagnosis and treatment.

Kudos to all experts for sharing their expertise:
- Prof. Sengul Ozdek
- Dr. Cagri G. Besirli
- Prof. Alejandra Daruich
- Dr. Subhhadra Jalali
Dive in and watch the full version here. https://www.youtube.com/watch?v=2SeZPxVHO00

07/01/2025

Up your glaucoma game with this pearl-packed case study presentation by two of the glaucoma world’s brightest rising stars, and learn all about how canaloplasty with iTrack™ Advance is quickly becoming a go-to for minimally invasive, drop-reducing surgical solutions.

Find the full booth talk at https://www.youtube.com/watch?v=yubTJzPRCtM&t=1s and visit https://itrack-advance.com for more information.

Nova Eye Medical

24/12/2024

As we wrap up another eye-opening year in ophthalmology and optometry, we’re raising a toast to YOU—our brilliant community of experts, innovators and eye-care enthusiasts. Here’s to sharper insights, brighter futures and crisp vision for 2025. Happy holidays and cheers to the new year!

21/12/2024

What’s the latest in approaches to Myopia Traction Maculopathy? In this highlight video from EVRS - European VitreoRetinal Society 2024 surgeons gathered for an exciting roundtable on MTM management, presented by MICE TV.

From knowing when to observe to choosing the right moment to operate, the panel dives into the critical decisions involved in managing MTM. They break down the dos and don’ts of surgery, offering expert insights into macular buckle and vitrectomy techniques. With practical tips and real-world experience, this session provides surgeons with valuable strategies to achieve better outcomes and confidently navigate the complexities of MTM cases.

Kudos for the experts participating in this insightful session:
-Dr. Rajeev Muni (Host)
-Dr. Jaime Rosales
-Dr. Barbara Parolini
-Dr. Francyne Veiga Reis Cyrino
-Dr. Eleonora Lavaque

Watch the full version here to gain expert insights and tips on MTM:
https://youtu.be/7ADNT2r9HOc

20/12/2024

Espansione Group made waves at EURETINA 2024 with its novel approach to dry AMD management: LM™ LLLT photobiomodulation with eye-light®. Here’s a sneak peek of the company’s booth talk, where Prof. Enrico Borrelli shared exciting insights on the LightWave I results and the updates on the efficacy of LM® LLLT (PBM) for managing dry AMD.

Find the full booth talk at https://www.youtube.com/watch?v=4nQjkU_ykns&t=202s and visit Espansione Group’s website to learn more https://espansionegroup.it/

20/12/2024

At a CooperVision satellite meeting event, the spotlight was on MiSight® 1 Day—the first FDA-approved soft contact lens clinically proven to slow myopia progression in children aged 8-12. Join us as we bring you exclusive insights from global myopia experts on the company’s special session at the symposium: “CooperVision Satellite Meeting for Myopia Management Training and Education”.

In this session, Dr. Maria Liu shared the efficacy of MiSight 1 Day in managing pediatric myopia, backed by real-world results and the advanced technology powering its myopia control design.

Learn more about CooperVision’s myopia solutions at https://coopervision.com

19/12/2024

Ready for case studies, top tips and surgical pearls from the world of iTrack™ Advance ab-interno canaloplasty? Join Dr. Ang Li and Dr. I. Paul Singh in this pearl-packed booth talk, where they delve into expert techniques and real-life patient journeys. From tackling low-tension glaucoma to nailing optimal IOP outcomes in POAG, this session is brimming with pro tips and juicy insights into ab-interno canaloplasty. Don’t miss out—watch the full booth talk at https://www.youtube.com/watch?v=XROrH-ck7Ls&t=6s. And for more on the iTrack Advance, visit https://itrack-advance.com.

Nova Eye Medical

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