Media MICE

Media MICE Content Marketing - Advertising - Medical Writing Founded in 2009, Media MICE is an integrated marketing agency currently based in Singapore. We’re young.

Starting out small, we have since grown to a team comprising writers, designers, marketers, strategists and innovators. We believe in providing customized solutions and delivering quality content that helps to set you apart from your clients. In this dynamic and competitive landscape, we’re your best bet in formulating a brilliant marketing plan. Our area of expertise includes content marketing, c

reative events and medical publishing. We’re innovative. We’re passionate about what we do. Drop us an email at [email protected] to work with us.

24/12/2024

As we wrap up another eye-opening year in ophthalmology and optometry, we’re raising a toast to YOU—our brilliant community of experts, innovators and eye-care enthusiasts. Here’s to sharper insights, brighter futures and crisp vision for 2025. Happy holidays and cheers to the new year!

21/12/2024

What’s the latest in approaches to Myopia Traction Maculopathy? In this highlight video from EVRS - European VitreoRetinal Society 2024 surgeons gathered for an exciting roundtable on MTM management, presented by MICE TV.

From knowing when to observe to choosing the right moment to operate, the panel dives into the critical decisions involved in managing MTM. They break down the dos and don’ts of surgery, offering expert insights into macular buckle and vitrectomy techniques. With practical tips and real-world experience, this session provides surgeons with valuable strategies to achieve better outcomes and confidently navigate the complexities of MTM cases.

Kudos for the experts participating in this insightful session:
-Dr. Rajeev Muni (Host)
-Dr. Jaime Rosales
-Dr. Barbara Parolini
-Dr. Francyne Veiga Reis Cyrino
-Dr. Eleonora Lavaque

Watch the full version here to gain expert insights and tips on MTM:
https://youtu.be/7ADNT2r9HOc

20/12/2024

Espansione Group made waves at EURETINA 2024 with its novel approach to dry AMD management: LM™ LLLT photobiomodulation with eye-light®. Here’s a sneak peek of the company’s booth talk, where Prof. Enrico Borrelli shared exciting insights on the LightWave I results and the updates on the efficacy of LM® LLLT (PBM) for managing dry AMD.

Find the full booth talk at https://www.youtube.com/watch?v=4nQjkU_ykns&t=202s and visit Espansione Group’s website to learn more https://espansionegroup.it/

20/12/2024

At a CooperVision satellite meeting event, the spotlight was on MiSight® 1 Day—the first FDA-approved soft contact lens clinically proven to slow myopia progression in children aged 8-12. Join us as we bring you exclusive insights from global myopia experts on the company’s special session at the symposium: “CooperVision Satellite Meeting for Myopia Management Training and Education”.

In this session, Dr. Maria Liu shared the efficacy of MiSight 1 Day in managing pediatric myopia, backed by real-world results and the advanced technology powering its myopia control design.

Learn more about CooperVision’s myopia solutions at https://coopervision.com

19/12/2024

Ready for case studies, top tips and surgical pearls from the world of iTrack™ Advance ab-interno canaloplasty? Join Dr. Ang Li and Dr. I. Paul Singh in this pearl-packed booth talk, where they delve into expert techniques and real-life patient journeys. From tackling low-tension glaucoma to nailing optimal IOP outcomes in POAG, this session is brimming with pro tips and juicy insights into ab-interno canaloplasty. Don’t miss out—watch the full booth talk at https://www.youtube.com/watch?v=XROrH-ck7Ls&t=6s. And for more on the iTrack Advance, visit https://itrack-advance.com.

Nova Eye Medical

19/12/2024

How can you better understand your patients' needs in refractive surgery? In this first episode of the Refractive Surgery IME Video Interview Series, presented in collaboration with The Fundingsland Group (TFG), Dr. Robert Ang and Dr. Pavol Vesely explain the crucial role of understanding the patient's perspective in achieving optimal refractive surgery outcomes.

Tune in to learn the key strategies for ensuring your patients feel heard and supported throughout their surgical journey.

Interested in learning more? Scan the QR code or visit https://escrs.org/education/forum.

The European Society of Cataract and Refractive Surgeons (ESCRS)

18/12/2024

At APVRS 2024, we chatted with ophthalmologist Dr. Vishal Raval (LV Prasad Eye Institute) and Dan Cao (Guangdong Provincial People’s Hospital) about LKC Technologies Technologies’ handheld RETeval™ ERG/EVP device, a fast and noninvasive tool for assessing retinal health. The convo highlighted the device’s application across various disciplines, including diabetic retinopathy, glaucoma, cataracts, and pediatric ophthalmology—along with its involvement in two studies.

In the session, Dr. Cao talked about RETeval’s role in her work evaluating retinal function and its ability to identify links between peripheral lesions and reduced retinal performance. Dr. Vishal Raval from L V Prasad Eye Institute (LVPEI) also shared insights into its use for retinal toxicity assessments and its adaptability to a range of conditions, including retinoblastoma.

Learn more about the RETeval and its applications at www.lkc.com.

Save the date for ISVA 2025 from Jan 23-25 in Bentonville, Arkansas. At International Sports Vision Association ISVA 202...
17/12/2024

Save the date for ISVA 2025 from Jan 23-25 in Bentonville, Arkansas. At International Sports Vision Association ISVA 2025, innovation meets action with a Sport Vision Combine format—and COPE and ABO-accredited continuing education sessions. Activities onsite also include interactive training stations and exciting wellness activities like yoga, bike rides, and birding walks.

Register now at http://www.isva.org/2025 and be among the first 200 registrants to receive a premium swag bag featuring an exclusive JOOLA Pickleball paddle! Don’t miss out.

Colorboost

17/12/2024

What do patients and surgeons need in the evolving market for arcuate corneal incisions? Rajen Desai, MD’s presentation at AAO 2024 focused on the limitations of current methods, including the inaccuracy of traditional blades and the high cost of femtosecond lasers. He highlighted the potential of limbal relaxing incisions (LRI) as a solution, showcasing MST - MicroSurgical Technology’s ArcDUO—a single-use, sterile ophthalmic knife designed to create precise arcuate incisions at the limbus, addressing both precision and affordability.

Watch now to learn how this single-use, sterile ophthalmic knife is setting a new standard in corneal arcuate incisions. Visit https://microsurgical.com/product-category/refractive/arcduo/ for more information.

American Academy of Ophthalmology

EssilorLuxottica is moving further into med-tech—read here now https://piemagazine.org/essilorluxottica-announces-agreem...
17/12/2024

EssilorLuxottica is moving further into med-tech—read here now https://piemagazine.org/essilorluxottica-announces-agreement-to-acquire-espansione-group/. The firm has announced its agreement to acquire Espansione Group, expanding its portfolio with the Italian firm’s non-invasive solutions for dry eye, ocular surface and retinal diseases.

EssilorLuxottica’s 2024 shopping spree continues with a move into dry eye and retinal disease treatment. 2024 may be drawing to...

16/12/2024

CooperVision brought the A-team to China, and they did not disappoint. With heavy hitters like Dr. Kate Gifford, plus their own rockstars Elizabeth Lumb and Paul Chamberlain, they’re talking next-level insights on tackling the global myopia crisis. From cutting-edge research to practical tips for ECPs, CooperVision is all about transforming the future of myopia care. Want to dive deeper into the science? Follow CooperVision’s social media channels and visit https://coopervision.com/myopia-management.

13/12/2024

At AAO 2024 in Chicago, Volk Optical celebrated—50 years of pioneering innovation in retinal imaging! From cutting-edge tools that are transforming the diagnosis and visualization of eye diseases, Volk Optical has been supporting premium eye care for half a century, and the celebration is on!

The company’s latest Viva™ system took center stage. This portable, non-mydriatic camera captures retina images in seconds—and this anniversary celebration showcased why Volk thinks this is the future of retinal imaging.

Join us in celebrating Volk Optical and hear from experts like Natalya Shaykevich, Dr. Aaishwariya Gulani, Charlene Robinson, and Carter McCullough as they explore how Volk is shaping the way forward in retinal imaging.

Visit https://www.volk.com/ to learn more.

American Academy of Ophthalmology

12/12/2024

What does the future of myopia management look like? At the recent APMMS 2024 in Seoul, CooperVision shed light on that question with a series of engaging panels and discussions uncovering exciting paradigm shifts and future trends in myopia management. With the myopia crisis continuing to rise globally, the panel provided a collaborative space for experts to explore actionable solutions to mitigate the impact of myopia.

Watch now to hear from the leading experts around the globe as they share their knowledge on the latest innovations and strategies set to transform the future of myopia care. To explore the next-generation myopia solutions, visit https://coopervision.com. See you at APMMS 2025.

Kudos to all the speakers for making the event successful and everyone featured in the video:
-Dr. Seung-Hee Baek
-Dr. Wu Pei Chang ​
-Dr. Zhi (Peter) Chen
-Dr. Erica Choi
-Dr. Ian Flitcroft
-Dr. Kate Gifford
-Dr. Kyeong-Wook Lee
-Dr. Li Lian Foo
-Dr. Maria Liu
-Dr. Nicola Logan
-Dr. Kyoko Ohno-Matsui
-Dr. Hae-Jung Paik
-Dr. Wei Pan
-Kathy Park
-Dr. Sun-Young Shin
-Tacy Song
-Dr. Tzu-Hsun Tsai ​
-Dr. Ng Wei Yan
-Dr. Deng Zhengyuan ​
-Dr. William Kwan
-Dr. Oliver Woo
-Jennifer Lambert
-Dr. Deok-Su Kim

11/12/2024

Straight from ESCRS 2024, catch the highlights from the Espansione Group booth!

-Dr. David P. Piñero Llorens introduces the me-check® pro, a smart screening solution for MGD and DED. https://youtu.be/FJABoRSs6AM?si=H4Pvwrkmn98Y--1l&t=1

-Prof. Giuseppe Giannaccare dives into LM™ LLLT’s role in keeping dry eye at bay after cataract surgery. https://youtu.be/O8_EeG89D58?si=d9BEkhmE0kJ_5EV5&t=33

-Dr. Sergio M. Solarino reveals how red LM™ LLLT can elevate refractive surgery outcomes. https://youtu.be/O8_EeG89D58?si=shhsnMT7xYxwacE_&t=993

-Dr. Sònia Travé Huarte and Dr. Sarah Farrant explore blue LM™ LLLT’s benefits for managing demodex and saponification. https://youtu.be/A5TPgY1bpoo?si=kVJe2-UHUAc11w91

Want to learn more? Check out https://espansionegroup.it/.

The European Society of Cataract and Refractive Surgeons (ESCRS)

11/12/2024

Want to make myopia management a breeze? The WCO Myopia Management Navigator is here to guide you! Join Prof. Nicola Logan, Dr. Jagrut Lallu, and Dr. Siofra Harrington as they break down this essential guide for predicting, measuring, and managing myopia with confidence. From new tech to real-world tips, the Navigator is all about giving eye care professionals the support they need to turn evidence into action. Dive into http://myopianavigator.info for more information!

World Council of Optometry

10/12/2024

Ready for a close-up on ab-interno canaloplasty with the iTrack™ Advance? Dr. Karl Mercieca shares his switch from stent-based MIGS to ab-interno canaloplasty, highlighting how the iTrack™ Advance not only lowers IOP but also keeps the eye tissue pristine—making it an all-star choice for long-term care.

Meanwhile, Dr. Mary Qiu takes us through an ab-interno canaloplasty procedure with a resident trainee, showcasing the intuitive design of the iTrack™ Advance as a teaching tool. Whether you’re a glaucoma pro or just curious about getting started, watch the full booth talk at https://www.youtube.com/watch?v=MNw7zjrLRf4&t=3s to discover why ab-interno canaloplasty is changing the interventional glaucoma game! Want more information? Visit https://itrack-advance.com

Nova Eye Medical

09/12/2024

Ready for a deep dive into multifocal IOLs? In this episode of BVI Medical’s EyeXchange Talks™, Dr. William Wiley and Dr. Robert Weinstock break down the evolution of multifocal IOLs and tech advances, sharing expert tips on patient selection and surgical techniques. Plus, they dish on how to tackle unexpected challenges during surgery. Watch now and explore BVI’s full range of IOLs at https://www.bvimedical.com/intraocular-lenses/.

06/12/2024

Get an inside look at Laser Locators, the ophthalmic laser experts with 20 years of experience in buying, selling and repairing lasers. In this exclusive interview at AAO 2024, CEO Joey Colarulo reveals how their consultative, hands-on approach sets them apart and how their in-house team ensures the highest quality of service.

Whether you’re looking to upgrade, repair, or buy new equipment, Laser Locators has the solutions you need to keep your practice running at its best.

Tune in to hear how you can benefit from Laser Locators’ services and find out more at www.laserlocators.com.

American Academy of Ophthalmology

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