Smobler, 10 Anson Road #22-02 International Plaza, Singapore (2025)

23/05/2025

Post Licensing Expo: IPs We Can’t Wait to Build With

We are still buzzing from the energy of the Las Vegas Licensing Expo, where some of the world’s most exciting brands gave us a peek into the future. As a next-gen game studio that builds immersive digital worlds, we left inspired—and ready to collaborate.

Here are five standout brands and IPs we are eager to co-create with:

📚 Angry Little Girls – A woman-owned business with roots as a webcomic, this IP carries a bold voice for female empowerment—something we deeply resonate with at Smobler as a female-founded, women-led tech startup. We love their YouTube animation push and see an opportunity to amplify their voice through gamified content and digital worlds.

🔵 The Smurfs – Timeless, global, and blue! With a Netflix series and a 2025 movie starring Rihanna, The Smurfs are making a big comeback. Imagine: Smurftastic quests in immersive games, social roleplay, and collaborative adventures for new fans.

🦆 B.Duck – With over 740M views and 19M followers globally, B.Duck is one of China’s leading homegrown IPs. Their appeal in lifestyle and fashion segments makes them ideal for digital collectibles, virtual pop-ups, and retail gamification.

🎮 Bigglz – Blending AI with delightful characters, Bigglz is redefining interactivity through AI-powered games, chatbots, and NFC-based experiences. Their vision of bridging offline charm with dynamic digital storytelling fits right into the immersive, gamified worlds we build at Smobler.

💖 Hot Girl Walk – With powerful Gen-Z resonance and collabs with brands like Reebok, Pepsico, lululemon and e.l.f. Cosmetics, this wellness-forward brand is ready for digital activation. We see huge potential for bringing Hot Girl Walk to Roblox or into fitness-focused social simulations.

At Smobler, we build digital playgrounds on the world’s biggest platforms like Roblox and beyond—leveraging AR, VR, XR and digital twins to reimagine how fans interact with IPs.

Let’s connect to co-create the next generation of entertainment!

14/05/2025

🌐 From Singapore to Silicon Valley: A Voice for Creative Innovation in AI

On May 13, Dr. Loretta Chen, CEO and Founder of Smobler was honored to participate in the AI Innovators Forum, hosted by Founders Creative and sponsored by BLOCK71 Silicon Valley and Progressive Ventures.

As one of the selected startups in the "Founder Pitches" sessions, Dr. Chen shared Smobler’s vision at the intersection of AI, blockchain and immersive technology—demonstrating how storytelling, gamification, and purposeful design can reshape the future of tech.

💡 Why it mattered:
🔹 Support for Entrepreneurs: Smobler proudly champions a new wave of builders who see beyond code—and believe innovation must be inclusive, experiential, and human-centered.
🔹 Ideas that Inspire: From Web3 architecture to cultural preservation in the metaverse to AI for Agritech and blockchain for good , Dr. Chen’s presentation sparked conversations on how technology can amplify identity, creativity, security , enhance productivity and global connection.

In a room of top-tier investors and bold founders, Smobler brought a unique lens—one that reminds us that tech doesn’t just solve problems. It shapes the way we feel, live, and belong.

We’re grateful to BLOCK71, Progressive Ventures, and the wider innovation ecosystem for recognizing the value of visionary, cross-disciplinary voices in shaping what’s next.

Let’s keep building futures that are not only smarter—but more meaningful.

09/05/2025

Smobler and WildBrain Partner to Launch their First Teletubbies Game in The Sandbox

Smobler, a next-generation game studio and digital architect headquartered in Singapore, is proud to announce a groundbreaking partnership with WildBrain, a global leader in kids’ and family entertainment, to bring the iconic Teletubbies into the Metaverse with the launch of Teletubbies: Custard Chaos on The Sandbox, a leading gaming and social platform.

Teletubbies is a truly distinctive brand—the colorful quartet broke boundaries when the content first launched in 1997 by speaking directly to kids in their language, using words and childlike mannerisms that reflect their own development. The popularity of the series continues today, allowing children to learn and grow with the Teletubbies in such a joyful way which builds a deep connection with its young audience.

In Teletubbies: Custard Chaos, fans are invited to step into a vivid reimagining of Teletubbyland on a custard-fueled quest to uncover what went wrong with the Tubby Custard Machine. Reminiscent of the original series, where endless bowls of pink, gooey custard led to mischief and laughter, the game turns this nostalgic treat into the heart of a whimsical adventure where fans solve quirky puzzles, explore hidden zones, and restore order before the custard chaos takes over.

For Smobler, this launch is more than just a game; it is a landmark moment in its ongoing mission to bring iconic IPs into the Metaverse through experiences that are equal parts entertaining, culturally resonant, and proving that digital spaces can be imaginative, meaningful, and full of heart.

➫ READ MORE: https://medium.com/.io/smobler-and-wildbrain-partner-to-launch-their-first-teletubbies-game-in-the-sandbox-e3b377987b04
➫ PLAY NOW: bit.ly/Teletubbies_CustardChaos

08/05/2025

🚀 Rethinking Innovation from Asia to the World

At Smobler, we’ve always believed that creativity is a form of leadership and a few days ago, our CEO & Founder - Dr Loretta Chen had the privilege of bringing our belief to the global stage at Founders Forward: Asia’s Brightest in Silicon Valley.

Amidst an impressive cohort of deep tech, AI, and robotics pioneers, Smobler stood as a voice from the creative frontier: building immersive, culture-forward experiences at the intersection of Web3, gaming, and the metaverse.

We were also the only female-founded and led company in the room — a quiet but powerful reminder of how diversity fuels innovation. Leadership doesn’t always look the same. Sometimes, it shows up in new perspectives, new worlds, and new ways of thinking.

From Singapore to Hawaii, now to the U.S. and Japan, Smobler is not just expanding geographically — we’re shaping a global movement where technology meets storytelling, and innovation is measured by cultural impact.

Thank you to BLOCK71 Global, Japan Innovation Campus (JIC), and Singapore Global Network (SGN) for cultivating a space where Asia’s boldest ideas are not just welcomed — but celebrated.

The future of innovation isn’t coming — it’s already here. And it speaks many languages.

30/04/2025

Navigating the Startup Fundraising Landscape: Lessons from Top Investors

At the Vogue Singapore x BMW Innovation Prize Bootcamp, one of the most valuable sessions came from a powerhouse panel of investors shedding light on the realities of startup fundraising in the fashion and tech value chain.

Here are the key takeaways from each speaker:
💬 Saurabh Bajpai, Partner & Managing Director, Tumeric Capital
“Build businesses that are both economically desirable and environmentally responsible.”
→ Focus on profit with purpose. Sustainability isn’t a cost, it’s a strategic advantage.

💬 Lincoln Yeh, Head of Corporate Development, LFX Digital
“Stay grounded in your vision, but flexible in how you adapt to the world around you.”
→ Fundraising is about resonance and readiness. Bridge your purpose with market reality.

💬 Cristina Ventura, General Partner & Chief Catalyst Officer, White Star Capital
“Lead with authenticity. Sustainability should come from your core—not just your pitch deck.”
→ Investors want to see impact that scales. Be real, be values-led, and think long-term.

💡 Across the board:
→ Sustainability must be treated as a profit centre, not an afterthought.
→ Move from intention to action—tie production, distribution, and consumption into a regenerative model.
→ Don’t just sell unicorns and rainbows. Build, test, and speak the language of investors.

At Smobler, we embody these principles by reimagining digital economies with purpose.

Through the fusion of Web3, AI, and immersive storytelling, we are building ecosystems that are not just innovative, but inclusive, sustainable, and regenerative. This panel once again reminds us: The future is not just tech-driven, it's value-driven.

Grateful to Vogue Singapore, BMW, Brinc, and all speakers for the insight!

29/04/2025

Beauty, Community, and the Future of Digital Storytelling

On Day 2 of the Vogue Singapore x BMW Innovation Prize Bootcamp, we had the privilege of hearing from Nanette Wong, Vice President of Global Brand Marketing at Fenty Beauty & Fenty Fragrance.

One thing was crystal clear:
Beauty marketing today is deeply personal. It's about emotion, identity, and community—not just persuasion.

Key takeaways from Nanette's session:
✨ The digital shift: Consumers no longer want ads; they want experiences.
🎮 Why Roblox, why now? We are in the era of co-creation, next-gen communities, and meeting consumers where they play.
📈 Gaming as the new mainstream: 57% of the U.S. population will be digital gamers by 2025, driven by smartphone adoption.
💡 Innovation with purpose: Be curious. Be authentic. Be brave. Test, learn, and don’t be afraid to break the rules.

This deeply resonates with our mission at Smobler.

We believe the future of brand engagement lies in immersive digital experiences built on authenticity, creativity, and community.

As a digital-first agency, we help brands connect with digital natives by:
✨ Using blockchain, VR, AR, XR, 3D livestream/commerce and AI technologies
✨ Building across platforms like Roblox and high-fidelity metaverse environments
✨ Designing purposeful experiences that celebrate individuality and drive meaningful engagement

Because at the end of the day—it's not just about keeping up with the future.
It’s about creating it.

Thank you to Nanette Wong, Vogue Singapore, BMW, and Brinc for the inspiration. Let’s keep building worlds together!

26/04/2025

Day 2 at the Vogue Singapore x BMW Innovation Prize Bootcamp!

Another day of bold ideas, real-world action, and future-forward conversations.

Here are some key takeaways from today’s inspiring sessions:

🎯 Natalie Lee, Vice President, Omnichannel & Client Development, Louis Vuitton
The future is personalized.
Brands that thrive will master first-hand data without losing the human touch.

💄 Nanette Wong, Vice President, Global Brand Marketing, Fenty Beauty & Fenty Fragrance
Beauty marketing is about emotion, identity, and participation.
Consumers today don't just want ads; they want experiences.
Be curious, be authentic, be brave—learn the rules, then break them.

💬 Panel: Navigating the Startup Fundraising Landscape Across the Fashion Value Chain
Featuring Saurabh Bajpai (Tumeric Capital), Cristina Ventura (White Star Capital), Lincoln Yeh (LFX Digital)
Sustainability is not a cost centre, it’s a profit centre.
Build regenerative, circular business models.
Don’t just pitch unicorn dreams—ground your vision in real, actionable business models.

🌀 Chet Lo, Founder, Chet Lo
Creativity requires madness.
Stay crazy enough to reimagine fashion but grounded enough to meet real customer needs.

🔊 Renzo Vitale, Creative Director Sound, BMW Group
The innovation horizon is multidisciplinary, crossmodal, and holistic.
A car is no longer just a vehicle—it’s a living entity, an empathy machine, and a complex, emotional art installation.

🎥 Corey Moran, Head of Industry, Fashion & Luxury, Google
Creative storytelling drives real effectiveness:
Great video starts with the ABCD principles: Attention, Branding, Connection, Direction.
Video is everywhere and it’s shaping how brands engage audiences across formats.

As we wrap up the bootcamp, we are energized and inspired to keep pushing boundaries at Smobler—building a more inclusive, sustainable, and digitally empowered future.

A huge thank you to Vogue Singapore, BMW, and Brinc for this incredible opportunity!

Stay tuned for more insights from the bootcamp!

💡 Learn more about the prize: vogue.sg/innovationprize-2025

25/04/2025

Day 1 of the Vogue Singapore x BMW Innovation Prize Bootcamp begins!

We are thrilled to join an inspiring cohort of global innovators and changemakers for this prestigious two-day bootcamp.

As a shortlisted finalist, Smobler is proud to represent the intersection of sustainability, digital innovation, and inclusivity in the Metaverse.

Here are some standout insights from today’s incredible speakers:

🎯 Alexis Bonhomme, Founder, Trinity Asia
Shared powerful insights on building luxury brands in Asia—where storytelling must be local, emotional, and authentic.

👟 Artaud Frenoy, Head of APAC, VEJA
Unpacked how The VEJA Project is redefining conscious fashion through radical transparency, ethical sourcing, and sustainable materials.

🌱 Faith Robinson, Head of Content, Global Fashion Agenda
Reinforced that circularity and regeneration aren’t trends—they are a responsibility and the future foundation of fashion and design.

🔮 Annie Lindmark, Program Director Innovation, H&M Foundation
Encouraged us to lead from the future, daring to dream up long-term, systemic solutions for a better tomorrow.

🤖 Liz Bacelar, Global Head of AI & Advanced Analytics, Under Armour
Pushed us to think deeper about the ethics of AI, digital identity, and building with both responsibility and imagination.

🪄 Sandeep Seth, Chief Growth Officer & President, Tapestry International
Showed how Tapestry is merging “magic and logic”—combining creative intuition with strategic, data-driven growth.

Up Next Tomorrow: Look forward to fresh insights from leaders at Louis Vuitton, Fenty Beauty, Google, BMW, and more—covering everything from data-driven branding and digital storytelling to creative leadership and startup fundraising.

At Smobler, we believe in designing with purpose—leveraging Web3, open-source AI, and immersive storytelling to empower creators and build for good.

We are deeply grateful to Vogue Singapore, BMW, and Brinc for this great opportunity! Let’s reimagine the future together!

💡 Learn more about the prize: vogue.sg/innovationprize-2025

22/04/2025

Smobler Endorses the Plant Based Treaty - A commitment to sustainability through innovation, community, and conscious creation.

At Smobler, we see the Metaverse not just as a new frontier — but as a mirror of our values. By endorsing the Plant Based Treaty, we’re taking a firm step forward in aligning our technological aspirations with environmental responsibility.

This global initiative echoes the heart of our IDEALS: Inclusivity, Diversity, Equity, Accessibility, Leadership/Love, and Sustainability. It reminds us that climate action doesn’t exist in isolation—it must live within our food systems, our cultural narratives, and even our virtual worlds.

Why does this endorsement matter?
🌱 Because sustainability isn’t a silo—it’s systemic.
The choices we make around food impact every layer of our ecosystem. Supporting plant-based initiatives is one of the most effective ways to address climate change at scale.
🌱 Because the Metaverse must model better futures.
As creators of immersive experiences like 3VEREST, Equalverse, A11yverse, and Bhutanverse, we’re intentional about building inclusive, accessible, and environmentally conscious worlds.
🌱 Because storytelling drives action.
Through culture, gamification, and community design, we elevate urgent causes—so that sustainability becomes not just a topic, but a lived experience.

This endorsement isn’t a checkbox. It’s part of a deeper strategy to ensure that what we build digitally reflects the values we hold in reality.

We invite our peers, partners, and platforms to ask: What kind of world are we co-creating?

Let’s ensure it’s one that’s green, equitable, and resilient.

18/04/2025

Smobler Shortlisted for the Vogue Singapore x BMW Innovation Prize 2025

We are thrilled to share that Smobler has been shortlisted for the next stage of the Vogue Singapore x BMW Innovation Prize, an initiative spotlighting entrepreneurs using innovation and creativity to drive real-world impact.

As a Metaverse architect and Web3 pioneer, Smobler has long championed the power of digital ownership, circularity, and sustainability. Our CEO & Founder, Dr. Loretta Chen’s feature with Vogue Singapore and BMW Group Asia—where she shares a drive and vision for the future with the revolutionary BMW Neue Klasse—underscores Smobler’s belief in building purposefully and digitally.

🧠 From empowering creators in the Metaverse
🌱 To advocating for digital sustainability
⚙️ To reimagining systems with inclusive innovation

Smobler is proud to stand alongside bold changemakers and disruptive startups shaping the next frontier.

As Dr. Loretta Chen shares:

“When businesses operate with a consciousness of their broader impact, they are more likely to adopt sustainable practices and contribute positively to society and the environment.”

Thank you to Vogue Singapore, BMW, and Brinc for this opportunity. We are excited to learn, grow and pitch with fellow visionaries.

📖 Read the full feature: vogue.sg/bmw-neue-klasse-loretta-chen
💡 More about the prize: vogue.sg/innovationprize-2025

17/04/2025

Smobler Joins Meta’s First Llama Incubator in Singapore 🇸🇬

We are incredibly proud to be one of just 40 startups and SMEs selected for the prestigious Llama Incubator Program by Meta, in collaboration with the Singapore Government—including MDDI, IMDA, GovTech, DISG, EnterpriseSG, AI Singapore, and SGInnovate—alongside key partners like e27 and Deloitte.

Over the next six months, Smobler will:
• Access Meta’s open-source Llama AI models
• Receive expert mentorship
• Build solutions with real-world impact
• Showcase at Demo Day this October

This initiative democratizes AI access and levels the playing field for:
• Underrepresented founders
• Creative tech startups
• Real solutions, not hype

Smobler is here to build for good.

As our founder, Dr. Loretta Chen, shares:
“As a founder, creative technologist, and advocate for inclusive innovation, I’m deeply grateful to Meta and the Singapore Government for championing open-source AI with purpose.”

Follow our journey as we harness Llama to build meaningful AI solutions!

14/02/2025

💖 Love Without Limits: Reminiscing Smobler’s 1st Metaverse Wedding 💍 in The Sandbox!

This Valentine’s Day, we are celebrating LOVE in all its forms—physical, digital, and everything in between ❤🌈🦄

Smobler made history in 2022 by creating the first metaverse wedding in The Sandbox!

One of Singapore’s most iconic venues, The Alkaff Mansion 🏰, was beautifully recreated in the Metaverse.

Against this breathtaking digital backdrop, love transcended borders as guests from around the world witnessed an IRL union in 70s disco-glam 🪩 💃🏽🕺🏼, officiated by The Sandbox Co-Founder & COO Sebastien Borget and attended in person by our founder Loretta Chen!

💡 Why does this matter?

The Metaverse isn’t just about gaming—it’s about breaking traditions, redefining experiences, and making the impossible possible!

Smobler is at the forefront of leveraging technology to create phygital experiences, giving couples the freedom to celebrate love in bold, new ways.

With Smobler leading the way, love transcends borders.

💖 LOVE is in the Air—the Metaverse and Beyond! 💖

👉 Discover our feature on Channel News Asia: https://www.channelnewsasia.com/singapore/metaverse-wedding-sandbox-virtual-reality-singapore-first-2960256

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