Smobler

31/12/2025

This year was a turning point for Smobler.

What started as a game studio continued to evolve into something much bigger—a frontier technology company building at the intersection of gaming, AI, blockchain, and phygital experiences.

None of this happened in isolation. Every milestone was shaped by the trust, belief, and collaboration of our partners, clients, and community—across Singapore, New York, Hawaii, and beyond.

From launching Teletubbies in The Sandbox, to seeing NOVA light up the NYSE Trading Floor cubes, to advancing real-world blockchain and responsible AI—we’re deeply grateful for everyone who walked this journey with us.

As we head into 2026, our focus remains clear: building technology that is inclusive, human, and worthy of trust.
Thank you for an extraordinary year!

Here’s to another year of trust, imagination, and impact

Singapore, 31 December As 2025 comes to a close, we want to thank you—our partners, clients, collaborators, and friends—for walking alongside Smobler through 365 days defined by bold ideas, meaningful partnerships, and purposeful growth. This year marked an inflection point for Smobler .

11/12/2025

Last Saturday, Smobler’s Founder & CEO Dr. Loretta Chen attended the F1 Paddock Club at the special invitation of Aldar Group, one of the Middle East’s most influential and future-focused real estate and investment powerhouses.

Part of the F1 Experiences program under the F1 Abu Dhabi Grand Prix 2026, taking place from December 3 to 6, the Paddock Club offers far more than a premium race experience. It is a vibrant gathering space for global leaders, innovators, and cultural tastemakers — complete with world-class cuisine, free-flowing beverages, exclusive F1® appearances, and more.

Together with Jeremy Lee, Head of Southeast Asia and Middle East at POP MART, Loretta had the opportunity to soak in the electrifying F1 atmosphere and connect with an incredible mix of leaders and creators — including singer and global sensation Benson Boone, Talal Al Dhiyebi, Group CEO of Aldar, senior leaders from the Department of Culture & Tourism – Abu Dhabi, and the Topaz Family Office.

We are honored to be part of this extraordinary gathering and look forward to exploring new synergies that bridge creativity, technology, culture, and global impact.

A heartfelt thank you to Aldar Group for the invitation and for curating a world-class experience that brings together visionary leaders from across sectors.

And big hugs to Jeremy and the POP MART team for the continued partnership and camaraderie — from Singapore to Abu Dhabi, it’s always a privilege journeying together across global stages!

09/12/2025

We are proud to share that Dr. Loretta Chen, Founder & CEO of Smobler, has been recognized as one of the Most Inspirational Women of Web3 and AI — for the second consecutive year.

This recognition, curated by Unstoppable Women of Web3, highlights the global voices shaping the future of decentralized technologies and artificial intelligence. The list honors women who are not only building category-defining work, but also championing accessibility, education, ethics, and cultural impact across the tech landscape.

Every year, this program celebrates founders, engineers, educators, creatives, policymakers, and ecosystem leaders who are driving meaningful innovation. Past honorees have included top builders, influential Web3 founders, and senior leaders from major global tech organizations.

Being featured two years in a row underscores Loretta’s consistent contributions as a thought leader who pushes boundaries while grounding innovation in purpose, community, and culture. From pioneering immersive experiences to raising the bar for Tech for Good, she continues to inspire both Smobler and the broader Web3/AI ecosystem.

A heartfelt thank you to Unstoppable Women of Web3 for celebrating diverse leadership and for continuously elevating the women who are shaping the future of technology.

✨ Here’s to another year of breaking ground, building bridges, and leading with heart.

27/11/2025

Happy Thanksgiving from the Smobler Family!

This Thanksgiving, we’re taking a moment to reflect on a year shaped by bold ideas, extraordinary collaborations, and the unwavering support of our partners, friends, and community.

To everyone who has journeyed with us — thank you. Every milestone we’ve reached has been possible because of your trust, collaboration, and belief in our mission to redefine play, learning, and innovation across both physical and digital worlds.

2025 Highlights We’re Grateful For:

🌈 Teletubbies in The Sandbox
Launching this beloved IP in an immersive new format and bringing the magic offline at Pop Toy Show with The Singapore Mint and Razer was a true milestone. Thank you, WildBrain, for the partnership and creative trust!

✨ NOVA Across Two Continents
From NOVA 2025: Hawaii Edition to the landmark NOVA 2025: SG60 Edition, we’re grateful to everyone who shaped these cultural and innovation showcases.
A special moment this year: Seeing the NOVA SG60 visuals illuminate the NYSE Trading Floor cubes in celebration of Singapore’s 60th birthday.
Thank you again to NYSE, our title sponsor, and for hosting Loretta for an inspiring interview and a remarkable NYSE International Day experience on Wall Street.

🌊 Deepening Our Work with Mysten Labs & The Sui Foundation
Your partnership has powered our expansion into high-impact real-world use cases — from on-chain maritime refueling tools to innovative financial instruments for the bunker industry. We’re deeply grateful for this journey together!

🧠 Joining the Meta Llama Incubator & NVIDIA Inception Program
Our admission into these global programs marks a major step forward in advancing our AI capabilities. Thank you to Meta and NVIDIA for recognizing our work and supporting our next phase of growth.

🎡 A New Era of Phygital Play with Parklab
This year, we also embarked on a groundbreaking partnership with Parklab to co-create the next generation of phygital playgrounds — blending engineering excellence with immersive digital storytelling. We’re excited about the future we are building together in play, learning, and community design.

🎮 Building Worlds, Stories & Communities
To every collaborator, creator, developer, founder, and supporter — thank you for helping us push boundaries in gaming, AI, blockchain, and phygital innovation. Your passion fuels everything we do.

As we head into the final stretch of the year, we’re filled with gratitude — and even more determination — to continue shaping the future of immersive storytelling, experiential learning, and meaningful human connection.

From all of us at Smobler,
Happy Thanksgiving.
Thank you for being part of our story.

26/11/2025

For the final episode of On Call with Insignia: SG60 Edition, we sit down with Jeremy Lee — POP MART’s Head of Southeast Asia & Middle East — for a lively, wide-ranging conversation on creativity, IP, AI, and leadership.

In this episode, Jeremy joins host Paulo to unpack the fast-growing Southeast Asia market, why Singapore remains a strategic gateway for global brands, and how POP MART navigates everything from viral fandom to the rise of fake Labubus.

He also dives into the realities of IP protection, the evolving role of AI in creative industries, and the deeply human stories behind every beloved character.

And in true POP MART fashion, the episode wraps with a “Blind Box Questions” segment — revealing Jeremy’s views on storytelling in leadership, his go-to de-stress ritual, and the hardest (and most formative) leadership lesson he’s learned.

Watch the full episode
🔸 YouTube: https://youtu.be/jDefLtbB4eQ
🔸 Transcript: https://review.insignia.vc/2025/10/28/popmart/

A huge thank you to everyone who tuned in throughout this SG60 Edition series — featuring voices from NOVA 2025: SG60 Edition hosted by Smobler, NYSE, Gemini, Nifty Gateway Studio, Skadden, Michigan Ross Executive Education, and Skypoly.

25/11/2025

Bringing forward another thought-provoking episode of On Call with Insignia: SG60 Edition, this time featuring none other than Dr. Loretta Chen — CEO & Founder of Smobler.

In this conversation, Loretta dives deep into The Boons and Banes of Storytelling Technology — unpacking why storytelling sits at the heart of nation-building, leadership, and culture, and how technology is both empowering and complicating this centuries-old craft.

From the meaning of Singapore’s 60th anniversary, to the evolution of narrative power, to the future of the creator economy, this episode is a candid reflection on what it takes to lead, communicate, and inspire in an age where every voice can be a storyteller.

Watch the full episode
🔸 YouTube: https://youtu.be/Y3lzE2hvPL4
🔸 Transcript: https://review.insignia.vc/2025/10/28/smobler/

Stay tuned for more insightful conversations from this special series, featuring thought leaders from NOVA 2025: SG60 Edition.

18/11/2025

At this year’s NYSE International Day, Smobler CEO & Founder Dr. Loretta Chen sat down for an interview to unpack the real strategy behind Smobler’s three core pillars — and how we’re bringing education, AI, and maritime operations on-chain.

1️⃣ Educational Games On-Chain
More people are spending time in virtual worlds — especially families. Smobler builds educational on-chain experiences to provide a meaningful, non-violent alternative to mainstream gaming. Our goal: Empower learning through immersive, accessible digital storytelling.

2️⃣ AI for Food Compliance
Our AI pillar helps food entrepreneurs bring products to market faster.
The platform provides:
• Automated nutritional labeling
• HACCP plans (Hazard Analysis & Critical Control Points)
• Logistics + financial modeling
All designed to help founders launch with confidence and compliance.

3️⃣ Blockchain + Digital Bunkering
In partnership with Mysten Labs and supported by the Sui Foundation, Smobler is building a digital bunker tool to modernize how ships refuel at sea — a $12T industry still relying on pen-and-paper processes.
Next up: creating a financial instrument to enable bunker financing using stablecoins, reducing FX volatility and increasing transparency across the supply chain.

From education to food innovation to maritime infrastructure, our throughline is clear: Technology should serve humanity. And trust, transparency, and great storytelling drive every solution we build.

Huge thanks to the incredible NYSE team especially Cassandra Seier and Ashley Mastronardi for the generous opportunity to share how we at Smobler are shaping the intersection of AI, blockchain, and storytelling.

12/11/2025

We’re proud to share that our Founder and CEO, Dr. Loretta Chen, was featured in an interview at the New York Stock Exchange during NYSE International Day 2025!

In conversation with Ashley Mastronardi, Loretta spoke about the power of storytelling, trust, and authenticity in technology—and how Smobler is building the bridge between the physical and digital worlds through AI, blockchain, and immersive storytelling.

💬 “More than anything else, I’ve always felt that technology has to serve humanity. And foundationally, what binds us all together is storytelling. Storytelling is the invisible glue that ties the consumer to the product or service.” — Dr. Loretta Chen

From developing educational games and AI compliance tools to bringing maritime trade on-chain, Smobler is redefining what it means to bridge the physical and digital worlds.

A huge thank you to the NYSE team for hosting an inspiring International Day that celebrates innovation, global growth, and collaboration!

📺 Watch the full interview here: https://youtu.be/89okF0jMb68

Smobler CEO Discusses the Power of Storytelling + the Future of ‘Phygital’ Worlds

11/11/2025

Next up on On Call with Insignia: SG60 Edition: A timely conversation on Singapore’s milestone year and Southeast Asia’s accelerating path to global capital markets.

Host Paulo sits down with Cassandra Seier, Head of International Capital Markets at NYSE, to explore what it takes for SEA companies to go global, why investor engagement starts years before an IPO, and how diversity across the region shapes stronger stories on the world stage.

The episode also touches on NYSE International Day, hybrid trading models, and how public markets serve as signposts for innovation.

Watch the full episode
🔸 YouTube: https://youtu.be/up1otEdjN_s
🔸 Transcript: https://review.insignia.vc/2025/10/27/nyse/

Stay tuned for more insightful conversations from this special series, featuring thought leaders from NOVA 2025: SG60 Edition.

11/11/2025

Smobler x Parklab: Where physical play meets digital imagination

We are thrilled to announce our partnership with Parklab, a Singapore-based playground specialist known for designing and building innovative, safe, and sustainable play environments.

Through a newly signed MOU, Smobler and Parklab will co-create the next generation of phygital playgrounds, blending Parklab’s expertise in engineering and community design with Smobler’s strengths in digital storytelling, gamification, and immersive tech.

Together, we’re reimagining how people play, learn, and connect, seamlessly bridging physical spaces and digital worlds.

This collaboration goes beyond design innovation — it’s about shaping a new era of experiential learning and connected communities.

The future of play is here. Stay tuned for what’s next!

25/10/2025

🌍 Smobler at NYSE International Day 🇺🇸

Yesterday, our CEO & Founder Dr. Loretta Chen joined over 200 global business leaders from 27 countries at the New York Stock Exchange International Day — an annual marquee event celebrating innovation, investment, and international collaboration on Wall Street.

The event featured an extraordinary lineup of thought leaders including:
🎙️ Lynn Martin, President, NYSE Group, and Jim Cramer, CNBC’s Mad Money, in an opening keynote
💡 Anu Aiyengar, Global Head of M&A at J.P. Morgan, and Michael Harris, Vice Chairman, NYSE Group
🚀 Yao Ming, NBA Legend and Founder of the YAO Foundation, on sports, community, and social impact
🌐 Michael Lints of Golden Gate Ventures and Allen Taylor of Endeavor Catalyst on global innovation and venture capital

Loretta also connected with visionary partners and peers — from the NYSE International Markets team to leaders at Fiserv, Cision PR, and Polymath — each conversation reinforcing the shared belief that the future of global growth lies at the intersection of technology, collaboration, and purpose.

From Orchard Road to Wall Street, Smobler continues to bridge emerging markets and emerging technologies, reimagining what’s possible in Web3, AI, and immersive digital worlds.

23/10/2025

📍From Orchard Road to Wall Street 🌍

Our CEO & Founder, Dr. Loretta Chen, visited the New York Stock Exchange (NYSE) headquarters today ahead of NYSE International Day — a marquee gathering of global founders, C-suite leaders, investors, and innovators driving the future of international growth.

It’s a full-circle moment for us at Smobler, following the resounding success of NOVA 2025: SG60 Edition, proudly presented by NYSE in Singapore earlier this month.

Tomorrow, the stage shifts to Wall Street where the world’s most influential minds will converge for a day of panels, dialogue, and connection, all hosted on the iconic NYSE Trading Floor.

Stay tuned as we share more from this landmark event!