25/12/2023
Top Some Advantages of Facebook Marketing for Your Business
Facebook can be a huge benefit to your business.
Here are Some ways Facebook gives you a marketing advantage at every stage of the sales funnel.
Have you heard that social media advertising doesn’t drive results?
Or that advertising on Facebook isn’t worth it anymore with the evolution of other social platforms?
🟢 Reach a Wide Audience
Undeniably, Facebook offers advertisers one of the largest user bases.
As of July 2020, according to Statista, Facebook had more than 2.6 billion users worldwide.
That is more than any other social media platform and second to perhaps only Google’s search users.
Top 10 Advantages of Facebook Marketing for Your Business
The audience on Facebook is not merely large, it spans across many demographics.
No matter to whom your business caters, you should be able to find your desired audience profile on Facebook.
While skewing towards younger users, with 62% of users falling between 18 and 34 years old, Facebook attracts users of all generations, with 38% of falling from 35 all the way to 65+.
It is the older demographic groups that are the fastest-growing segments of Facebook users.
Since 2015 the number of Baby Boomers (born 1946-1964) on Facebook steadily grew by double digits and those parts of the Silent Generation (born in or before 1945) on Facebook almost doubled, according to Pew Research Center.
🟢 Audience Transparency
While some programmatic networks offer similar audience targeting capabilities, Facebook’s audience reach is highly transparent.
By virtue of self-selecting audience targeting, your business has a high level of control and transparency over the audiences you target.
Fans: Your Facebook followers.
Friends of Fans: Users who are friends of your followers.
Behaviors or Interests: Users who meet the criteria you selected based on self-reported criteria.
Remarketing: Users who have previously visited your site.
While other platforms will auto-optimize your placements, segmenting your campaign on Facebook based on these known audience clusters positions you to derive insights.
In both cases, a campaign may perform well.
However, on Facebook, you will be able to see what segment(s) performed best leading you to make hypotheses with the opportunity to continue testing and refining strategies.
Facebook advertising can help you increase your social signals (i.e., shares, likes, and comments) which can indirectly influence your SEO rankings.
