New Media

New Media Content that connects. Tech that empowers. New Media is a world-class digital agency with a reputation for powerful storytelling.

We build emotional connections between brands and their audiences. And thanks to our innovative tech, the compelling content we create is strategic, measurable and a proven return on investment. Our Purple People have been creating, implementing and measuring highly effective, award-winning written and video content for some of Africa’s best-loved brands for 25 years. We have evolved into true str

ategic partners to blue-chip companies across many industries, helping them build lasting relationships with their customers and employees. New Media has won over 200 local and international awards. In the past two years alone, we have received accolades at the International Content Marketing Awards in London, and at the Content Council Pearl Awards, Eddie & Ozzie Awards and Content Marketing Awards in New York. We specialise in content marketing, internal communications, B2B marketing and digital solutions. Partner with us and transform your business through the power of storytelling and technology. OUR SERVICES

Strategy
We collaborate with our clients to design brand strategies that can be leveraged and scaled for sustained growth. Content
We build trust through storytelling and create multimedia conversations that add value and drive sales. Technology
We create exceptional customer experiences with cutting-edge innovations including mobile and cloud development. Insights
Underpinned and amplified by our innovative tech, we derive insights that are specific, measurable and achievable.

Following extensive consultation with the restaurant industry and its patrons earlier this year, Eat Out has implemented...
29/07/2024

Following extensive consultation with the restaurant industry and its patrons earlier this year, Eat Out has implemented a new judging process for the Eat Out Woolworths Restaurant Awards. Eight anonymous judges, carefully selected for their diverse backgrounds and expertise as restaurateurs, chefs and sommeliers, have embarked on a journey to discover and celebrate South Africa’s best dining experiences.

Get the details here:

Eat Out site

Dream job alert! Are you a social media expert with a love for food and cooking? We’re looking for a social media and co...
24/07/2024

Dream job alert! Are you a social media expert with a love for food and cooking? We’re looking for a social media and community manager to join the award-winning Woolworths TASTE team. If this sounds like you, apply here: https://media24.simplify.hr/vacancy/qzruv4

Newbie alert! Please join us in welcoming key account manager Sindi Mambo to New Media. She brings a ton of experience a...
16/07/2024

Newbie alert! Please join us in welcoming key account manager Sindi Mambo to New Media. She brings a ton of experience and a collaborative spirit that’ll be a huge asset to our B2B team.

08/07/2024

Want scroll-stopping video content, unprecedented value and measurable results? We work fast – and we make you look great. Contact New Media today: https://newmedia.co.za/contact-us/

🌟 Meet Erin Walls. A creative powerhouse, Erin brings her storytelling magic to our growing video agency, Reddish Blue. ...
05/07/2024

🌟 Meet Erin Walls. A creative powerhouse, Erin brings her storytelling magic to our growing video agency, Reddish Blue. She is passionate about telling humble, delicate and inherently normal stories, while finding the magical moments within the human experience.

📣 Giving a Friday high five to our newest team member! We’re excited to introduce digital marketing analyst Natasha Ely....
21/06/2024

📣 Giving a Friday high five to our newest team member! We’re excited to introduce digital marketing analyst Natasha Ely. During office hours, she’s helping to improve New Media’s insights and analytics offering, but after hours, she’s levelling up with her BSc studies 🙌. She’s also passionate about cooking and baking, especially family recipes that bring back nostalgic memories.

04/06/2024

Designed among trees, from Parkhurst and Kommetjie to Upstate New York: VISI magazine issue 132 is on shelves now!

Woolworths TASTE is not only South Africa’s go-to destination for recipes, but it’s also a global leader for South Afric...
28/05/2024

Woolworths TASTE is not only South Africa’s go-to destination for recipes, but it’s also a global leader for South Africans looking for food inspiration. That’s right – according to SimilarWeb’s latest stats on SA web users, TASTE.co.za is ranked fifth in the world in the cooking and recipes category.

Read all about it here: https://newmedia.co.za/woolworths-taste-cracks-the-worldwide-top-10/

The South African recipe website Woolworths TASTE is ranked fifth globally, according to SimilarWeb’s recent stats.

📣 Stop the presses! The über charismatic Woolworths TASTE Magazine senior content producer and presenter Clem Pedro has ...
23/05/2024

📣 Stop the presses! The über charismatic Woolworths TASTE Magazine senior content producer and presenter Clem Pedro has been awarded Culinary Media Personality of the Year at the 2024 Luxe Restaurant Awards.

We’re delighted to welcome the incredibly talented Kaylene Sauls to our growing video agency, Reddish Blue!
17/05/2024

We’re delighted to welcome the incredibly talented Kaylene Sauls to our growing video agency, Reddish Blue!

Do you want to become the hero of data-driven decision making at New Media, South Africa’s leading content marketing age...
19/04/2024

Do you want to become the hero of data-driven decision making at New Media, South Africa’s leading content marketing agency? We’re seeking an entry-level digital marketing analyst to grow with our team. Apply now at https://media24.simplify.hr/vacancy/mxfceh

We’re thrilled to have a talented videographer like Keenan Muller join our Reddish Blue team! This creative soul thrives...
05/04/2024

We’re thrilled to have a talented videographer like Keenan Muller join our Reddish Blue team! This creative soul thrives on bringing fresh ideas to life. And when he’s not behind the lens, he’s crushing family time and conquering hikes. Welcome aboard, Keenan – we can’t wait to make magic with you!

Unlock your interior design potential! 🏡✨ Dive into the VISI magazine X BHC School of Design exclusive online courses an...
19/03/2024

Unlock your interior design potential! 🏡✨

Dive into the VISI magazine X BHC School of Design exclusive online courses and elevate your skills in decorating, materials, and furniture and lighting design. The April intake is NOW OPEN! Enrol at https://designschool.co.za/visi/

Our newest intern, Neyani Mphephu, brings fresh energy, a film degree and digital marketing skills to the Food24 table. ...
14/03/2024

Our newest intern, Neyani Mphephu, brings fresh energy, a film degree and digital marketing skills to the Food24 table. Welcome to the team! 💜

Meet Tyrese Lungu, our dynamic new digital marketing intern! Tyrese is in our B2B team and enjoys analysing currency tre...
05/03/2024

Meet Tyrese Lungu, our dynamic new digital marketing intern! Tyrese is in our B2B team and enjoys analysing currency trends. When he’s not immersed in the world of business, you’ll find him out on the soccer field, honing his skills and staying active.

Say hello to our newbie Blossom Ngesi! This powerhouse production manager has over a decade of experience in the marketi...
20/02/2024

Say hello to our newbie Blossom Ngesi! This powerhouse production manager has over a decade of experience in the marketing world, with a work ethic matched only by her exceptional ability to build relationships. After hours, you’ll find Blossom sewing a new garment or experimenting in the kitchen.

Our team – comprising strategists, content specialists, UX designers and developers – is dedicated to creating functiona...
14/02/2024

Our team – comprising strategists, content specialists, UX designers and developers – is dedicated to creating functional, beautiful products that forge deep connections. If you’re seeking a content and tech partner with the same passion and dedication for your mobile development project, drop us a DM.

13/02/2024

Whether you’re planning a 2024 refresh or seeking simple recipes for those hot days, the new issue of Woolworths TASTE Magazine has over 50 fresh delights just for you.

Grab your copy at Woolworths or online via zinio.com and magzter.com 😋

Join us in giving a warm Purple welcome to business intelligence intern Hlonipha Sikota, who’s bringing her data science...
09/02/2024

Join us in giving a warm Purple welcome to business intelligence intern Hlonipha Sikota, who’s bringing her data science magic to our Research & Insights team. Equipped with a degree in mathematical science, Hlonipha is a big-time problem solver – and she loves a good story too.

Plant-powered success: Today we’re looking back at a highlight of our partnership with The Fry Family Food Co. Food24 he...
08/02/2024

Plant-powered success: Today we’re looking back at a highlight of our partnership with The Fry Family Food Co. Food24 helped deliver game-changing results on the Fry’s Simple Swops campaign, not least a giant boost in sales for their vegan nuggets! 🌱📈

Meet our new Woolworths TASTE intern Sive Ginya, a master’s student researching how youth connect with media. We can’t w...
07/02/2024

Meet our new Woolworths TASTE intern Sive Ginya, a master’s student researching how youth connect with media. We can’t wait to see what Sive brings to the table. Join us in welcoming this vibrant spirit to the team!

We’re thrilled to introduce the newest member of our Internal Comms team, Joemen Michaels, an “introverted extrovert” wh...
12/12/2023

We’re thrilled to introduce the newest member of our Internal Comms team, Joemen Michaels, an “introverted extrovert” who enjoys music, art, fitness – and the odd extreme sport. Stoked to have your unique perspective and boundless enthusiasm on the team, Joemen!

Meet the newest member of our Internal Communications crew, Erin Malan, who thrives on challenges, fuelled by a morning ...
05/12/2023

Meet the newest member of our Internal Communications crew, Erin Malan, who thrives on challenges, fuelled by a morning coffee ritual of diving into the latest market trends. We’re excited to have you on board, Erin – and ready to explore some research rabbit holes together!

In case you missed it: Here are the winners of the 2023 Eat Out Woolworths Restaurant Awards! (link in bio) Massive shou...
20/11/2023

In case you missed it: Here are the winners of the 2023 Eat Out Woolworths Restaurant Awards! (link in bio)

Massive shoutout to our team for staging the food event of the year, where over 800 guests gathered to celebrate South Africa’s culinary excellence. 🙌

Introducing Food24 Baby, an online portal dedicated to helping parents navigate the challenges and joys of weaning:
09/11/2023

Introducing Food24 Baby, an online portal dedicated to helping parents navigate the challenges and joys of weaning:

From weaning tips to baby food recipes, this section will guide you on how to introduce your baby to solids.

In an era dominated by digital connectivity, protecting your online presence has never been more critical. Tune in to th...
31/10/2023

In an era dominated by digital connectivity, protecting your online presence has never been more critical.

Tune in to the internationally award-winning Tech Talk with Vodacom podcast where our host, , chats to Executive Head of Security at Business Garith Peck() about cybersecurity fatigue. Discover the signs, solutions and essential steps to safeguard your business at the 🔗 in our bio.

What a week: Three golds at the Eddie & Ozzie Awards in New York, and now eight nominations at the  International Conten...
27/10/2023

What a week: Three golds at the Eddie & Ozzie Awards in New York, and now eight nominations at the International Content Marketing Awards in London:

🌟 Best Video – Individual:
🌟 Best Use of Print: The Loadshedding Cookbook ()
🌟 Best Content Campaign: TASTE Christmas
🌟 Best Use of Influencer Marketing: Woolworths TASTE
🌟 Best Partnership: Woolworths TASTE Christmas
🌟 Best Content Platform: now!
🌟 Best Inter-company Engagement: CCBA
🌟 Best Inter-company Engagement: CCBA Project Horizon RISE

Well done to our Purple People!

New Media’s head of growth, Jeanine Boshoff, was in New York to accept our Eddie & Ozzie Awards trophies. • Best Science...
26/10/2023

New Media’s head of growth, Jeanine Boshoff, was in New York to accept our Eddie & Ozzie Awards trophies.

• Best Science or Technology Podcast: Tech Talk with Vodacom
• Best Social Media/Online Community (Consumer): Woolworths TASTE Magazine
• Best Series of Articles (Custom/Content Marketing): Abigail Donnelly

Get the details here: https://newmedia.co.za/gold-gold-and-more-gold-for-new-media-in-new-york/

New Media painted New York purple last night, winning three golds at the 2023 Eddie & Ozzie Awards. Congrats to all our ...
25/10/2023

New Media painted New York purple last night, winning three golds at the 2023 Eddie & Ozzie Awards. Congrats to all our incredible winners and finalists!

🥇 Science or Technology Podcast: Tech Talk with Vodacom
🥇 Social Media/Online Community (Consumer): Woolworths TASTE Magazine
🥇 Series of Articles (Custom/Content Marketing): Abigail Donnelly

Address

Media24 Centre, 40 Heerengracht
Cape Town
8001

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+27214062002

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We read people

New Medians are storytellers and our tagline is “We read people” because we understand audiences. Our roots go back to the dawn of branded publishing in 1998 and we have since grown into a digital content agency owned by Media24. Crafting content for over 20 years has reaffirmed our belief that editorial excellence will always transcend the hype, industry shifts and channel frenzy.

We partner with clients from briefing to measurement and beyond. Your brief is only half the story – our insights specialists add the human truths so we can transform a sales message into desirable content, which we deliver and promote on the most useful platforms for your customers. And the results speak for themselves: increased sales, improved customer affinity and retention, and engaged employees.

Our #PurplePeople are at the heart of everything we do. We believe in retaining brilliant talent and collaborating with a wide network of the best people. That’s why we strive to create a flexible and balanced environment where New Medians can choose brave, stay well and own their growth.

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