Content that connects. Tech that empowers. New Media is a world-class digital agency with a reputation for powerful storytelling.
We build emotional connections between brands and their audiences. And thanks to our innovative tech, the compelling content we create is strategic, measurable and a proven return on investment. Our Purple People have been creating, implementing and measuring highly effective, award-winning written and video content for some of Africa’s best-loved brands for 25 years. We have evolved into true str
ategic partners to blue-chip companies across many industries, helping them build lasting relationships with their customers and employees. New Media has won over 200 local and international awards. In the past two years alone, we have received accolades at the International Content Marketing Awards in London, and at the Content Council Pearl Awards, Eddie & Ozzie Awards and Content Marketing Awards in New York. We specialise in content marketing, internal communications, B2B marketing and digital solutions. Partner with us and transform your business through the power of storytelling and technology. OUR SERVICES
Strategy
We collaborate with our clients to design brand strategies that can be leveraged and scaled for sustained growth. Content
We build trust through storytelling and create multimedia conversations that add value and drive sales. Technology
We create exceptional customer experiences with cutting-edge innovations including mobile and cloud development. Insights
Underpinned and amplified by our innovative tech, we derive insights that are specific, measurable and achievable.
Following extensive consultation with the restaurant industry and its patrons earlier this year, Eat Out has implemented a new judging process for the Eat Out Woolworths Restaurant Awards. Eight anonymous judges, carefully selected for their diverse backgrounds and expertise as restaurateurs, chefs and sommeliers, have embarked on a journey to discover and celebrate South Africa’s best dining experiences.
Get the details here:
Eat Out site
Dream job alert! Are you a social media expert with a love for food and cooking? We’re looking for a social media and community manager to join the award-winning Woolworths TASTE team. If this sounds like you, apply here: https://media24.simplify.hr/vacancy/qzruv4
Newbie alert! Please join us in welcoming key account manager Sindi Mambo to New Media. She brings a ton of experience and a collaborative spirit that’ll be a huge asset to our B2B team.
Want scroll-stopping video content, unprecedented value and measurable results? We work fast – and we make you look great. Contact New Media today: https://newmedia.co.za/contact-us/
🌟 Meet Erin Walls. A creative powerhouse, Erin brings her storytelling magic to our growing video agency, Reddish Blue. She is passionate about telling humble, delicate and inherently normal stories, while finding the magical moments within the human experience.
📣 Giving a Friday high five to our newest team member! We’re excited to introduce digital marketing analyst Natasha Ely. During office hours, she’s helping to improve New Media’s insights and analytics offering, but after hours, she’s levelling up with her BSc studies 🙌. She’s also passionate about cooking and baking, especially family recipes that bring back nostalgic memories.
Designed among trees, from Parkhurst and Kommetjie to Upstate New York: VISI magazine issue 132 is on shelves now!
Woolworths TASTE is not only South Africa’s go-to destination for recipes, but it’s also a global leader for South Africans looking for food inspiration. That’s right – according to SimilarWeb’s latest stats on SA web users, TASTE.co.za is ranked fifth in the world in the cooking and recipes category.
Read all about it here: https://newmedia.co.za/woolworths-taste-cracks-the-worldwide-top-10/
The South African recipe website Woolworths TASTE is ranked fifth globally, according to SimilarWeb’s recent stats.
📣 Stop the presses! The über charismatic Woolworths TASTE Magazine senior content producer and presenter Clem Pedro has been awarded Culinary Media Personality of the Year at the 2024 Luxe Restaurant Awards.
We’re delighted to welcome the incredibly talented Kaylene Sauls to our growing video agency, Reddish Blue!
Do you want to become the hero of data-driven decision making at New Media, South Africa’s leading content marketing agency? We’re seeking an entry-level digital marketing analyst to grow with our team. Apply now at https://media24.simplify.hr/vacancy/mxfceh
We’re thrilled to have a talented videographer like Keenan Muller join our Reddish Blue team! This creative soul thrives on bringing fresh ideas to life. And when he’s not behind the lens, he’s crushing family time and conquering hikes. Welcome aboard, Keenan – we can’t wait to make magic with you!
Unlock your interior design potential! 🏡✨
Dive into the VISI magazine X BHC School of Design exclusive online courses and elevate your skills in decorating, materials, and furniture and lighting design. The April intake is NOW OPEN! Enrol at https://designschool.co.za/visi/
Our newest intern, Neyani Mphephu, brings fresh energy, a film degree and digital marketing skills to the Food24 table. Welcome to the team! 💜
Meet Tyrese Lungu, our dynamic new digital marketing intern! Tyrese is in our B2B team and enjoys analysing currency trends. When he’s not immersed in the world of business, you’ll find him out on the soccer field, honing his skills and staying active.
Say hello to our newbie Blossom Ngesi! This powerhouse production manager has over a decade of experience in the marketing world, with a work ethic matched only by her exceptional ability to build relationships. After hours, you’ll find Blossom sewing a new garment or experimenting in the kitchen.
Our team – comprising strategists, content specialists, UX designers and developers – is dedicated to creating functional, beautiful products that forge deep connections. If you’re seeking a content and tech partner with the same passion and dedication for your mobile development project, drop us a DM.
Whether you’re planning a 2024 refresh or seeking simple recipes for those hot days, the new issue of Woolworths TASTE Magazine has over 50 fresh delights just for you.
Grab your copy at Woolworths or online via zinio.com and magzter.com 😋
Join us in giving a warm Purple welcome to business intelligence intern Hlonipha Sikota, who’s bringing her data science magic to our Research & Insights team. Equipped with a degree in mathematical science, Hlonipha is a big-time problem solver – and she loves a good story too.
Plant-powered success: Today we’re looking back at a highlight of our partnership with The Fry Family Food Co. Food24 helped deliver game-changing results on the Fry’s Simple Swops campaign, not least a giant boost in sales for their vegan nuggets! 🌱📈
Meet our new Woolworths TASTE intern Sive Ginya, a master’s student researching how youth connect with media. We can’t wait to see what Sive brings to the table. Join us in welcoming this vibrant spirit to the team!
We’re thrilled to introduce the newest member of our Internal Comms team, Joemen Michaels, an “introverted extrovert” who enjoys music, art, fitness – and the odd extreme sport. Stoked to have your unique perspective and boundless enthusiasm on the team, Joemen!
Meet the newest member of our Internal Communications crew, Erin Malan, who thrives on challenges, fuelled by a morning coffee ritual of diving into the latest market trends. We’re excited to have you on board, Erin – and ready to explore some research rabbit holes together!
In case you missed it: Here are the winners of the 2023 Eat Out Woolworths Restaurant Awards! (link in bio)
Massive shoutout to our team for staging the food event of the year, where over 800 guests gathered to celebrate South Africa’s culinary excellence. 🙌
Introducing Food24 Baby, an online portal dedicated to helping parents navigate the challenges and joys of weaning:
From weaning tips to baby food recipes, this section will guide you on how to introduce your baby to solids.
In an era dominated by digital connectivity, protecting your online presence has never been more critical.
Tune in to the internationally award-winning Tech Talk with Vodacom podcast where our host, , chats to Executive Head of Security at Business Garith Peck() about cybersecurity fatigue. Discover the signs, solutions and essential steps to safeguard your business at the 🔗 in our bio.
What a week: Three golds at the Eddie & Ozzie Awards in New York, and now eight nominations at the International Content Marketing Awards in London:
🌟 Best Video – Individual:
🌟 Best Use of Print: The Loadshedding Cookbook ()
🌟 Best Content Campaign: TASTE Christmas
🌟 Best Use of Influencer Marketing: Woolworths TASTE
🌟 Best Partnership: Woolworths TASTE Christmas
🌟 Best Content Platform: now!
🌟 Best Inter-company Engagement: CCBA
🌟 Best Inter-company Engagement: CCBA Project Horizon RISE
Well done to our Purple People!
New Media’s head of growth, Jeanine Boshoff, was in New York to accept our Eddie & Ozzie Awards trophies.
• Best Science or Technology Podcast: Tech Talk with Vodacom
• Best Social Media/Online Community (Consumer): Woolworths TASTE Magazine
• Best Series of Articles (Custom/Content Marketing): Abigail Donnelly
Get the details here: https://newmedia.co.za/gold-gold-and-more-gold-for-new-media-in-new-york/
New Media painted New York purple last night, winning three golds at the 2023 Eddie & Ozzie Awards. Congrats to all our incredible winners and finalists!
🥇 Science or Technology Podcast: Tech Talk with Vodacom
🥇 Social Media/Online Community (Consumer): Woolworths TASTE Magazine
🥇 Series of Articles (Custom/Content Marketing): Abigail Donnelly
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The phrase “think outside the box” is often overused in creative circles. For those of us in the industry, it’s already what we do daily. But what if we pushed even further – to think outside the outside of the box? In the latest VISI issue, we showcase architects who’ve done exactly that. From @meshworks.archi’s rammed-earth home in Johannesburg to @kaa_architects’ Sea Point penthouse-meets-superyacht, these projects redefine boundaries. We also highlight the international impact of South African creatives, like @tash_mjo’s Dolce&Gabbana collaboration and @muholizanele’s Tate Modern exhibition. Get your copy on shelves now! @visi_mag #VISIMag #VISIMagazine #VISI133 #VISIDesign #VISIArchitecture #NewIssue #magazine #magazines #decor #architecture #design #DesignInspiration #BeyondTheBox #CreativeBoundaries #InnovativeDesign #ArchitecturalExcellence #SouthAfricanCreatives
Huge shoutout to our video agency team, Reddish Blue, for creating this incredibly relatable and authentic mini documentary focused on mental health. Featuring @emberoakcpt chef @cheftimpick and his wife, @judypick, who manages the front of house, it’s a powerful reminder of the human spirit behind opening and running a restaurant. 🎥✨ Stories that matter are at the heart of what we do. If you haven’t watched this one yet, now’s the time to see why it’s resonating so deeply with so many – at the link in our bio. #MentalHealth #MiniDoc #documentary #EmberAndOak #ReddishBlue #StoriesThatMatter #video #VideoProduction #InspiringStories #HumanSpirit #PassionProject #FoodIndustry #SupportLocal
We had the privilege of attending @decorexafrica Joburg, where our owned brand @visi_mag proudly served as a media partner. Fully immersed in the expo, we were inspired by the groundbreaking ideas and visionary creativity. Take a look! #Decorex #DecorexMoments #DesignExpo #DesignAccelerator #DesignCommunity #DesignInspiration #DecorAndDesign
Want scroll-stopping video content, unprecedented value and measurable results? We work fast – and we make you look great. Contact New Media today: https://newmedia.co.za/contact-us/
It’s always special to see young people grow and level up within the Purple family – and that extends to our wonderful interns. Meet Neyani, Tyrese and Sive, who share what it’s like being fresh to our industry. They give great advice to other youth – but also wonderful perspective for those of us who may have forgotten why we started this marketing journey in the first place. See what they had to say in our Youth Day video. #YouthDay #YouthDay2024 #PurplePeople #TheFutureIsNow #YoungProfessionals #InternsRock #MarketingCareers #LevelUp #NeverStopLearning #FreshPerspective #WatchNow
At New Media, we get up to 24 hours of CSI leave to give back to our community. Recently, a team of Purple People brought that spirit to life by volunteering on @ilisocaresociety founder Mama Vivian’s farm in Philippi. 💜 It was a day of hard work – cutting fences, clearing land and even shovelling buckets of cow manure! But through the sweat, they lightened the load for Iliso and learnt so much about the farm and how different soils affect our food. We’re so proud of this crew for putting in the work and making a difference! #PurplePeople #SoilSquad #CSILeave #NewMediaCares #volunteering #VolunteerLife #GiveBack #MakingADifference #RootedInCommunity #UrbanFarming #FarmLife #SustainableAgriculture #SoilHealth #FoodSecurity
Chefs spend long hours on their feet, so they need footwear that offers both comfort and durability. This partner content for @eatoutguide – created by New Media’s video agency, Reddish Blue – uses clever storytelling to showcase why Birkenstock is the chef’s choice. #Birkenstock #BirkenstockZA #MyBirkenstocks #EatOut #ReddishBlue #ShoesForChefs #KitchenComfort #VideoProduction #InstagramReels #KitchenReels #ChefsOfInstagram #ShowUsYourKicks
Designed among trees, from Parkhurst and Kommetjie to Upstate New York: VISI magazine issue 132 is on shelves now!
If you know us, you know we love the purple heart emoji. Which is why we were excited about this year’s International Women’s Day pose! Huge shoutout to all the wonderful women at New Media and in our networks. And thanks to our #PurplePeople who brought the purple heart to life in this video. We 💜 you all. Let’s continue to #InspireInclusion together. #PurplePeople #InternationalWomensDay #IWD2024
Explore the essence of design with the latest issue of VISI, now on newsstands across the land!
Whether you’re planning a 2024 refresh or seeking simple recipes for those hot days, the new issue of Woolworths TASTE Magazine has over 50 fresh delights just for you. Grab your copy at Woolworths or online via zinio.com and magzter.com 😋
A warm welcome to the newest member of our B2B team, DIY & Industrial Trade News editor Zandile Mavuso! We love that you’re a believer in making a difference and that you’re passionate about waking up every morning to do just that. We look forward to seeing all the amazing contributions you’ll bring to our Purple family. 💜
May is our birthday month! New Media is 25 and we’re celebrating our Purple People. 💜 Check out our new company video: A day in the life of a New Median. We’re a values-driven business and creating the compelling, authentic content that we do starts with a people-first attitude.
📣 VISI #125 is here! From inspirational renovations to loud-and-proud decor, explore Modernism reinvented and key trends from across the globe. On sale now at major retailers nationwide and via the VISI Shop: https://shop.visi.co.za/product/visi-magazine-issue-125/
Don’t miss out on the delicious March/April issue of Woolworths TASTE Magazine! Buy your copy in store at WOOLWORTHS or online via zinio.com or magzter.com, and discover 67 mouthwatering recipes to delight your taste buds.
We’re thrilled to welcome Kelebogile Nondzaba to our B2B team in Jozi. The newly appointed editor of SA Food Review and Food Manufacturing Africa is all about family and growing her own veg! So on brand 😉
We’re thrilled to welcome Ntando Ndlovu to our B2B team in Jozi! When she’s not creating content, you’ll find her living life on the edge and flexing on the dance floor! 💜
It’s safe to say we have that Friday feeling! New Media has been nominated for nine International Content Marketing Awards 🙌 Congrats to our ER24 EMS (Pty) Ltd., WOOLWORTHS, Vodacom, Eat Out and Internal Communications teams, as well as Kate Wilson, who is up for Editor of the Year. See The Content Marketing Association’s full shortlist here: https://the-cma.com/2022-international-content-marketing-awards-shortlist/
This Heritage Month, we celebrate the diversity of our #PurplePeople. Let us know in the comments about the traditions that are important to you!
VISI 120 includes design trends from the Maison&Objet 2022 fair in Paris, some uniquely designed local winter getaway spots, and new trends in retro tiles and textile art. Editor Steve Smith says his favourite feature is the new Liquid range that UK designer Tom Dixon has done for VitrA. “It’s his first-ever bathroom collection and is such a cool and clever mix, with nods to Victorian sanitaryware and elements of pop art. It’s playful and fun yet timeless and traditional too.” Find out more in VISI 120, on shelves now: https://visi.co.za/visi-120-is-here/
New Medians are storytellers and our tagline is “We read people” because we understand audiences. Our roots go back to the dawn of branded publishing in 1998 and we have since grown into a digital content agency owned by Media24. Crafting content for over 20 years has reaffirmed our belief that editorial excellence will always transcend the hype, industry shifts and channel frenzy.
We partner with clients from briefing to measurement and beyond. Your brief is only half the story – our insights specialists add the human truths so we can transform a sales message into desirable content, which we deliver and promote on the most useful platforms for your customers. And the results speak for themselves: increased sales, improved customer affinity and retention, and engaged employees.
Our #PurplePeople are at the heart of everything we do. We believe in retaining brilliant talent and collaborating with a wide network of the best people. That’s why we strive to create a flexible and balanced environment where New Medians can choose brave, stay well and own their growth.
