Wave Social

12/22/2023

may your holidays be jolly ❄️ with love from san diego 🌴

a + w 🌊

12/20/2023

your future clients 🤝 your ig page

being a service provider can be tricky on ig because rather than offering a physical product that can be photographed, you're offering a transformation! 🪄

by including everything a potential client might want to know about your service, you can help to make that transformation clear and reduce barriers to booking.

think of your profile as a mini-website!

highlights help ensure that the most important things people need to know about working with you are always front and center. 👀

this is also helpful if you are just starting your business or don't want to maintain a complex website.

what creative ways are you using highlights?

12/15/2023

✨tips for planning to make 2024 your best year yet✨

1️⃣ review your 2023. what were your strengths? what were your weaknesses? take some time to celebrate your wins first!

2️⃣ use your reflections to help you set some overall goals. make them specific!

3️⃣ decide how to measure your goals. for example, what would be the best metric to measure if your goal is more engagement on your posts?

4️⃣ grab your baseline number and write it down somewhere safe!

5️⃣ figure out what tools you have to help you meet those goals. if your goal is to post at least 3x/week, maybe scheduling batch days for content would help!

6️⃣ create a bank of content ideas related to your content pillars. aim for at least 30 ideas so you don't run out!

7️⃣ even the best plans won't go perfectly. create some dates in your calendar now for reviewing your plan and updating your goals throughout the year.

if your 2024 ny resolution is to slay your instagram game, consider booking a happy hour with us! we can help you through the entire planning process to set your year up for success. 🤺

head to the link in our bio to learn more!

11/30/2023

let's create your strategy - drop "build" in the comments to unlock ⬇️

11/27/2023

did you know that your audience is more likely to see your feed posts if you post stories consistently? 🫠

posting in stories can feel overwhelming because they're so much less formal (aka, authentic), but that's also what can make them more fun!

if you're stuck for ideas, save this list!

there are enough here for a whole week and they're specifically designed to be engaging and inspiring. just make sure you focus each prompt on your specific niche!

1️⃣ misconception: sharing surprising or unexpected facts do two things - 1, they interrupt and get people thinking and 2, they show you know what you're talking about!

2️⃣ share: people ✨love ✨ day in the life content - it's authentic and relatable. best of all, this one usually stays on brand effortlessly because you are simply sharing about you.

3️⃣ question box: whenever you share a part of yourself, you can start a conversation using a question box asking for people for their own input and ideas.

4️⃣ positivity: studies show that accounts that post more positive messages than negative ones have significantly more followers 😉

5️⃣ mini-tutorial: teaching in stories is ideal because you can be more long-winded than you can on reels.

6️⃣ ask: asking for input from your audience shows that you care what they think and are interested in a two-way conversation.

7️⃣ "this or that" - post two things that people have an opinion about (for example, lakes or oceans?) and let people vote. this is a low-stress way for people to share, so they're more likely to engage!

you got this! happy posting 😘

11/24/2023

a live q+a session, but you get to ask all the questions 🤩

there are a million and a half resources available with plenty of incredible advice, but generic advice can only get you so far 😣

if you've got questions that are specific to your situation, having a trusted place you can go to get answers from experts who get it is invaluable.

meet us for happy hour and you can do just that! 👩‍💻🍾

some things we can help with include:
🚀 strategizing for an upcoming launch
🧐 auditing your marketing funnel
⏳ creating a content workflow
🤳 expanding to a new platform
♻️ learning how to repurpose content
➕ and literally almost anything else you might need help with!

get them for 15% off now through 11/27! head to our profile to get all the deets for booking yours 🕺

11/20/2023

do you need 30 content ideas like yesterday? 😣

k, well, we can't get them to past you (ugh, we wish!), but we ✨can✨ get them to you over happy hour 🍾

yep, 30 days of content ideas in 30 minutes. no, really, it's possible. we've done it. and we will help you do it too!

our 30-in-30 framework is ready to share with the world! 🥳
we're so proud of this one 🥹

in this happy hour, we will use your goals, ideal audience, top posts, and inspiration to enact our framework to come up with AT LEAST 30 content ideas for you to pull from.

and they won't be generic, either.
they'll be customized for ✨your✨ content pillars, ✨your✨ audience, ✨your✨ goals, ✨your✨ marketing funnel, and ✨your✨ niche!

💃🏻💃🏻💃🏻

the best part is that once you understand our framework and see it in action, you'll be able to apply it again and again.

any time you need more content, this baby will be here for you. 👏👏👏

there's a quick little catch though - you must already know your content pillars before arriving at this session (but if you don't that's okay because we have a happy hour for that too 😉)

ready to get your content planned?
book today and get 15% off our 30-in-30 happy hours!

find the link in exactly the same place the links always are. we know this isn't your first rodeo 🤠

11/18/2023

🤬 am i supposed to make content about?? ⬅️ that you?

if we had a nickel for every time we'd heard that, we'd be swimming in a sea of nickels. 🏊‍♂️

here's the thing though - it doesn't have to be as hard as you're making it! what you need is a content strategy that:

🎙️ speaks directly to your target audience

🥅 helps you meet your brand goals

💃🏻 meets people at every level of your marketing funnel

🙆‍♀️ actually knows what your marketing funnel is

🪄 is clear, cohesive, and consistent

🗓️ enables you to plan content FAST for any and every platform you're on

that's why you ✨need✨ pillar perfect 🥳

developing content pillars feels like a strategic miracle, but it's not.

it's a strategy that the biggest brands in the world use to plan and implement content, allowing them to post content that always hits.

we use this for every👏single👏brand👏we👏work👏with
it's literally the very first question we ask.

and it doesn't have to be a secret! let us help you finally get your content strategy anchored down. ⚓️ the relief you'll feel when you finally have so many content ideas you can barely get them written down fast enough?

priceless!

but! for today only, you can get it for 20% off 😉
find it in our b i o📍

Feeling overwhelmed with all the aspects of running your own business? Our virtual happy hour strategy sessions are created to answer all of your social media and marketing questions. Book yours today!

11/17/2023

☀️ your instagram forecast is bright with 30% off TODAY ONLY ⬇️

up a creek with no paddle when it comes to your instagram presence? send up a flare, babe, we'll pick you up in our lifeboat 🛟

if you're feeling:
👎 overwhelmed
👎 unmotivated
👎 stagnant
👎 uninspired
👎 confused
😫 all of the above

you need to take insta action! 💨 get ready to attract, engage, and convert authentically on instagram

✨our 60-minute strategy session includes✨

👀 a live review of your ig presence

😘 actionable feedback to create a simple plan for optimizing your account

🤺 identification of the areas holding you back from meeting your goals

🤝 solutions for your most troubling areas

🙋‍♀️ answers to every ig question you've ever had

PLUS, you'll leave the session with a 13+ page customized doc with everything we cover in the session, a video replay to keep FOR LIFE, our copywriting cheat sheet with our proven formula to write killer copy that attracts your ideal audience in half the time, AND our easy to implement guide to authentic audience engagement.

phew 😮‍💨 that's a big boat

this session is 30% off until 8pm pst, so if you're ready to take some ig action, visit the 🔗 i n - b i o before time runs out!

11/17/2023

"pinterest just doesn't work for me" ⬅️ sound familiar?

if you feel like you've followed all the ✨hacks✨, listened to every ✨expert✨, read every piece of content available, and yet nothing, NOTHING, is working - don't give up!

whatever your pinterest hold-up is, we can help you solve it - even if you aren't sure what's holding you up from success!

with our pivot on pinterest happy hour session, we will answer questions like:
📌how many pins should I post daily?
📌what time of day should I be posting?
📌should I be using boards?
📌what is a Pinterest keyword?
📌i'm getting a ton of traffic, so why nobody is buying?
…and so much more

but even better - answers are all customized for your brand or business!

during our happy hour, we will:

👀 perform a comprehensive live review of your Pinterest account

🤳 audit your creative to give you invaluable feedback about how to optimize

🎯 identify areas where your Pinterest strategy might be holding you back from growth AND tell you how to fix them

😎 answer all of your Pinterest questions

you'll leave with everything you need to know to start meeting your Pinterest goals, the video replay for LIFE! plus our guide to writing Pinterest copy that attracts your ideal audience in half the time, and our pin creative guide 👏👏👏

this happy hour is already at an incredible price of $149.40, but for today ONLY you can cosplay a pirate and plunder it for 40% off 🏴‍☠️🤑

grab it today or miss it forever ⚓️ anchored in our b i o

11/15/2023

wave hello to happy hour strategy sessions - 50% off today only! 😯

you asked, we listened:
finally get the strategy YOU NEED
with NO monthly commitment
🤝 all in under 90 minutes!

what do you need most?
pick from our happy hour menu! 🧃

📌pivot on pinterest:
not getting the pinterest results you wanted?
we'll help you pivot!
$124.50 today only (a $249 value)

📱insta action:
learn to:
- attract
- engage
- and convert on authentically instagram?
we'll help you take action!
$93.50 today only (a $187 value)

💅pillar perfect:
never sure what content to post?
we'll help you perfect your content pillars:
$133.50 today only (a $267 value)

💡30 in 30:
need to fill up your content calendar FAST?
we'll help you craft 30 content ideas in 30 minutes:
$93.50 today only (a $187 value)

👀 don’t see exactly what you need?
we can still help you strategize! get expert help:
$89.50 today only (a $179 value)

if your social strategy feeling a little parched...

our brand new happy hour strategy sessions are the tall drink of water you need to get back to confidence and consistency! 😎

arrive with content chaos
leave with a plan to help you meet your goals✨

can't wait to see you with your favorite beverage for happy hour 🥂

book yours NOW and receive 50% off

10/31/2023

🥳 giveaway!

are you struggling with visibility this season?

between emails, phone calls, meetings, social media, blogging, networking, learning, goal-setting, and trying to live life, it’s easy to lose sight of your why

that’s why we’re proudly sponsoring the let’s get visible! 2023 retreat 😍

we’re joining a group of experts to train you in ✨all the things✨, including

👩‍💻 story marketing
👍 branding
🤳 social media
🤖 ai
🙌 and more

2 winners will receive one FREE ticket to the retreat 🎟️ running nov 1-3

to win, make sure you
👯‍♀️ follow us
🤍 like this post
💬 leave a comment with your biggest social media frustration below

enter until 6pm PST TONIGHT (oct 31, 2023)

winners will be announced in our stories 🤩

09/07/2023

get your money, honey 💰🤑

looking to monetize with pinterest?
easy peasy.

if you're already making money online, you can use pinterest to bring even more people to where you get your bag.

here are (only some) of our favorite ways to use pinterest to make money:

👀 boost views, watches, or listens on ads

podcasters, bloggers, and youtubers - rejoice! use the power of pinterest to increase views or listens anywhere you allow advertising

🤝 drive conversions

whether you are selling your own products or monetize will affiliate links, pinterest makes it easier than any other platform to promote organically

🚦 increase traffic to your website

have a landing page, webinar, course, or tutorial to share? with the right strategy, you can make sure your content lands in front of the people looking for it

🤳 paid partnerships

working with a brand on another platform? let them know about the paid partnership tool! you can create one piece of content for multiple platforms, providing more value for brands so you can increase your prices.

see? sooo many ways to monetize!

make sure you save this post for later!

09/06/2023

pinterest: how does it work? 🤷‍♀️

what you see on your feed is determined by the pinterest algorithm.

what does the algorithm look at? well, turns out, a lot! 😳

in fact, too much to cover in a caption, so here are the MAIN things that the algorithm uses to index and rank your content:

1️⃣ searchability and keywords: pinterest is, first and foremost, a search engine, so keywords and phrases that relate to what the content is about are key.

2️⃣ content quality: if your content follows the creative guidelines and links to a solid website, the algo will like you more.

3️⃣ your level of engagement: pinterest says, "you scratch my back, we'll scratch yours". in other words, the more you use pinterest like a real person, the better.

is your pinterest profile ready for growth?
if you're not sure, try our diy profile audit!

comment 🙋‍♀️ and we will send you the link!

08/29/2023

what would you do with extra hours in the day? ⏰

according to a report by , 51% of full-time creators worked 30-40 or more hours each week last year.

unsurprisingly, 47% of creators also experienced creator burnout in 2022.

it's time to change that. 👏

let us handle your social media. 🌊

what you do with the rest of the day is up to you.

08/22/2023

are you suffering from digital burnout? 😖

yes, this is a real thing! it's unfortunately really common to get burned out from overconsumption or over-participation in social media

that's why we believe that anyone who creates content online should have a sustainable content plan that includes repurposing ♻️

when done right, repurposing can extend the life of your content from days to months to even years

you already work hard
your content should work harder too 👏

08/18/2023

what would your ideal to-do list look like?

design your dream to-do list
leave the rest to us ✅

share yours in the comments

   

08/16/2023

don’t be left in the cold this q4 🥶

1️⃣ plan with the end in mind

don't make a plan before you know where you're headed!
write out the goals you want to accomplish first 🥇
then you'll be able to plan around the finish line

2️⃣ start ✨now✨

don't make the mistake of waiting!
use your goals to make a content and/or promo calendar 🗓

feel free to get creative, too!
🤳 reach out to creators you can collab with
📝 apply to get your products added to gift guides
🎟 create special promos, giveaways, or events

3️⃣ stop the drop-off

drop off = someone entering your funnel but leaving without converting

the easier you make your conversion process,
the less like you are to lose people 🤝

some of the most common reasons for drop-off:
🤨 unclear messaging
🤷‍♀️ missing info
😖 too many steps
🤔 confusing process

auditing your website is the best way to find holes in your conversion funnel!

4️⃣ delegate, delegate, delegate!

this is the hardest, but most important tip

if taking things off your plate will help you meet your goals, delegation is key!

🗣get social: was this post helpful to you? let us know if you want more q4 planning tips in the comments!

08/16/2023

🥶 don’t be left in the cold this q4

1️⃣ plan with the end in mind

don't make a plan before you know where you're headed!
write out the goals you want to accomplish first 🥇
then you'll be able to plan around the finish line

2️⃣ start ✨now✨

don't make the mistake of waiting!
use your goals to make a content and/or promo calendar 🗓

feel free to get creative, too!
🤳 reach out to creators you can collab with
📝 apply to get your products added to gift guides
🎟 create special promos, giveaways, or events

3️⃣ stop the drop-off

drop off = someone entering your funnel but leaving without converting

the easier you make your conversion process,
the less like you are to lose people 🤝

some of the most common reasons for drop-off:
🤨 unclear messaging
🤷‍♀️ missing info
😖 too many steps
🤔 confusing process

auditing your website is the best way to find holes in your conversion funnel!

4️⃣ delegate, delegate, delegate!

this is the hardest, but most important tip

if taking things off your plate will help you meet your goals, delegation is key!

🗣get social: was this post helpful to you? let us know if you want more q4 planning tips in the comments!

07/25/2023

✋ stop them in their tracks! 🔍 be what pinners are searching for with these tips

pinners come to pinterest looking to be inspired by your ideas.

no mindless scrolling here!

trying to get noticed on pinterest?

make sure your content falls into one (or more) of these categories ⬇️

📖 educational
tutorials, diy's, and more!
pinners love to learn new things and collect new ideas

🛍 shoppable
pinners often start their purchasing journey on Pinterest
share affiliate links or products to fill their needs

🤩 inspiring
pinterest is for positivity and creativity
your content should reflect that!

💪 actionable
give pinners a way to make your idea their own
that's what pinterest is all about

🛟 save this post to inspire your next pin!

07/20/2023

big fat lies everyone believes about pinterest ⬇️

🙄 "pinterest is just for recipes, weddings, and crafts" 👩‍🍳 🧵
no way! 🙅‍♀️
it's the perfect place for sellers and content creators too!

😢 "i don't have followers on Pinterest so no one will see my content"
Pinterest is all about the content! with valuable content + keyword-rich Pins
your content will get shown to your ideal audience
even if they aren’t following you

😭 "i tried pinterest but no one saw my content"
don't give up on Pinterest after only trying it for a short time!
it's the long game, but once your keyword strategy is strong, it will reward you x10! 🤑

🥴️ "im spending so much time on other platforms. i don't have room for Pinterest"
Pinterest is perfect for repurposing your content.
ready to get started? we can help 😎

have you been telling yourself any of the above?
we're hosting a live on friday from 10-10:30 am pst where we'll answer all of your questions about getting started with pinterest. make sure you save the

07/18/2023

how long will people see your content? depends where you post it 👇

the average lifespan of a post on

⭐️ tiktok: 0 minutes (unless viral)
⭐️ twitter: 24 minutes
⭐️ linkedin: 24 hours
⭐️ instagram: 48 hours
⭐️ youtube: 20 days
⭐️ pinterest: 4 months

yeah, you read that right.

we said 4 months.

pinterest is very much not like traditional social media (in a good way).

why does it last so long?
content posted on pinterest is highly searchable 🔍

the platform stores your content and categorizes to make it relevant in searches.

that process is called indexing, and once your content is indexed, it can be found both on and off the platform indefinitely, leading to a ✨much✨ longer than average lifespan for your pinterest content

to sweeten the deal, you don’t need a single follower for your content to be discovered. just bring your amazing ideas, pinterest know-how, and watch your content do the work. 🍯

looking for a better way to do social media?

it's time to consider pinterest.

check out our latest blog post for even more reasons you'll love creating on pinterest 📌

07/13/2023

to-do list growing longer by the day? 😬

as important as it is, social media might seem time-consuming, taking time away from what you love. but doesn't have to be that way! 🙌

here are 7 ways a social media manager can help transform your brand:

1️⃣ time back in your day:

focus on creating exceptional content, products, and services. your social is already taken care of.

2️⃣ stay ahead of trends:

we're experts in tracking trends and applying them to your unique audience.

3️⃣ abide by best practices:

social media changes quickly + staying on top of the latest updates is tricky. we'll do that for you so you never miss a beat.

4️⃣ consistency:

audience trust is built through consistent branding and compelling content. we make sure your message is clear across your platforms.

5️⃣ boost engagement:

there's more to social success than consistent content. building an audience requires a back-and-forth relationship taking time you don't have. but we do!

6️⃣ content that performs:

captivate your audience as we help you tell the story of your brand with content that turns followers into lifelong fans.

7️⃣ impactful analytics:

make sure you're focused on the right numbers to help you make important decisions about your brand with confidence.

what would you do if you didn't have to worry about your social media strategy?

06/30/2023

AI tools content creators should start using NOW ⬇️

our minds were blown by the AI sessions
we don't gatekeep, so we're sharing them with you 🥰

🎥 descript: next-level video editor + transcriber

instantly remove filler words + pauses
replaces mistakes with new words
✨in your own voice✨

😍 poe: your new AI bestie

already using chatgpt?
poe is going to save you a ton of time 😎
save your prompts as their own bots (aka folders)
keep/store your most common prompts and responses

🤯 runway: youtubers + podcasters
your life is about to change

erase anything from videos... ANYTHING
turn your images into videos
(seriously, you know how long this usually takes 🥹)

✍️ audiopen: for all of you voice note app lovers

ever wished you could just word vomit
+ end up with a cohesive, organized idea?
you can now. you're welcome.

🎨 midjourney: unleash your imagination

if you can write it, you can create it
just type a description into the prompter - that's it
get creative here. we dare you.

WILD how far technology has come in such a short time. wonder what other incredible tools we will be using in a year 🤔

did we miss a good one? let us know how you're using AI!

06/21/2023

get to know wave social 🌊👋

wave social is:
👯‍♀️ co-founded by real-life besties allie & whitney
💃🏻 100% female owned & operated
☀️ headquartered in sunny san diego
🌎 serving partners worldwide

allie is:
💻 a certified strategist
📈 who loves to crunch the data to get results
📣 enthusiastic about fusing strategy with killer content to build your community

whitney is:
🧘‍♀️ a verified creator, sharing her passion for wellness
📸 an expert at branding to help you turn first-time followers into brand loyalists

along with our incredible support squad, including our furry paw-leagues, our intimate but impactful team keeps everything we do in-house 🏠

we're so glad you're here!

we can't wait to connect with you in our daily stories as we share our lives as agency owners, content creators, and world adventurers (when we're not binging reality tv with a giant bowl of popcorn, that is).



with love from san diego,
w + a

06/20/2023

interested in partnering with us? here's how we can help! 🛟

📌 pinterest management

are you ready to amplify your reach, skyrocket your traffic, and enhance the longevity of your content? pinterest management with wave can help you do it!

🤳 instagram management

if you're ready to spend less time on social media and more time on what matters, a partnership with wave will do just that! keep only the parts you love and leave the rest to us.

📸 content creation

Showcase your brand, engage your audience, and boost conversions. perfect for product-based brands and creative brands local to southern california.

👩‍🏫 consulting

don't see exactly what you need? ask us anyway. with over 15 years of combined marketing experience with small businesses to global brands, we've probably done it.

want to learn more about our offers or request a discovery call? ↪️ 🔗 in bio

06/18/2023

creative brands 🤝 creative marketing
a true social media partnership

what does a partnership with wave look like?

📊 your goals become our goals

👯‍♀️ we get to know your brand like the back of our hands

👩‍🏫 apply our expertise to get you exactly where you want to be

📣 hype you up every step of the way

✨ every partnership customized ✨
you keep only the parts that light you up ☀️
we'll take over the rest 💪

enjoy making content, but no longer want to write captions? done ✅

love showing up in stories, but despise editing videos? we got you. 🎥

prefer to hand everything over, content and all? sure thing. 💁‍♀️

ready to ride the social wave? 🌊
we’re ready to welcome new partners!

🔗in bio to learn more

06/16/2023

from no way to slay 👑💅💁‍♀️

feeling stuck?
like you'll never have enough time in the day?
inspiration waning because your to-do list keeps getting longer?
maybe you're wondering if you should throw in the towel?

your dreams aren't too big
you just need the right team in your corner

we'll help you navigate the vast social media landscape. 🚤

get ready to
💭 dream even bigger
📈 scale your social faster
👩‍🎨 create more
🥰 love your work again

it's time to ride the social wave 🌊