Lost In July- Social Media Management

Lost In July- Social Media Management I Help Small Business Grow on Social Media & Increase their Brand Presence.

Everyone loves comfortable shoes, and who doesn’t love Crocs! 🐊To my surprise, Crocs' IG feed did not reflect their fun ...
04/01/2024

Everyone loves comfortable shoes, and who doesn’t love Crocs! 🐊

To my surprise, Crocs' IG feed did not reflect their fun and adventurous designs! That’s why I took it upon myself to redesign Crocs' IG feed to showcase some of their most iconic collaborations! With both bold and neutral color combos, it was hard to pick which aesthetic fit their brand the best.

Let me know which redesign you prefer! Are you team bold or team neutral aesthetic?

DONT red thiss! It has a typo!Crafting your perfect caption is more than perfect grammar; it's about enticing your follo...
03/07/2024

DONT red thiss! It has a typo!

Crafting your perfect caption is more than perfect grammar; it's about enticing your followers to stop, read, and engage with your content! Having a great picture showing off your latest product or a great graphic should be paired with an equally valuable caption. Why? Because captions are meant to do more than just describe your post.

➡️ But before you even write the perfect caption, how do you capture the attention of your audience? This is where the perfect photo or visually impactful graphic comes into play! People won’t stop scrolling unless they like what they see! If they do, they’ll want to know more about your post and read your caption!

You’re still reading? Perfect! After reading all that, you must be wondering what exactly makes an enticing caption!

✅ A great hook!: Think YouTube clickbait titles but not that extreme! Your caption should kick off with a great first line!

✅ Storytelling elements: Walk your readers through a story; make them imagine what it would feel like to wear one of your pieces or how your services would solve their problems.

✅ Appeal to emotions, don’t push a sale: No one likes to be pushed to buy! First appeal to their emotions and then tell them where to buy your product! Everyone has made an emotional purchase!

✅ CTAs!!: Encourage engagement! Ask your followers what they think about your post or if they have any questions. No caption is complete without a CTA!

Need help writing captions for your social media posts? Then don’t hesitate to send me a DM! Let me be in charge of crafting the perfect captions for your business!

What better way to get into the Spring mood with Spring color palettes! Set your business’s tone right with these four b...
03/04/2024

What better way to get into the Spring mood with Spring color palettes! Set your business’s tone right with these four beautiful color palettes perfect for your next Spring sale!

🌿 Green: Like freshly cut grass, this color palette exudes a fresh and vibrant mood.

🌸 Pink: Nothing says Spring like pink! An ode to the beautiful Spring blossoms, this palette is perfect for any promotional graphic!

🩵 Pastel: What’s not to like about pastel colors! This color palette is perfect for Easter sales!

🌻 Yellow: Like the bright morning sun, this palette creates a sense of warmth and happiness!

Let me know which is your favorite down in the comments!

No one likes to be left on read, so why aren't you ANSWERING comments!!Have you ever left a comment on your favorite loc...
02/28/2024

No one likes to be left on read, so why aren't you ANSWERING comments!!

Have you ever left a comment on your favorite local business hoping to connect with them, only to never get a reply or even a like on your comment? Knowing how time-consuming it is to run a business, you don't pay much attention to it and move on. A few days later, you see that they replied to someone else's comment and NOT yours!

If you are a business owner doing exactly this, you need to understand that leaving your followers on read can hurt your business!

How does answering comments impact your business?:

✅ Expands Your Community: Replying to comments encourages others to comment and even tag your brand! This increases a sense of community around your business and fosters long-term connections.

✅ Humanizes Your Brand: Your business is much more than your product or service; it's about the people behind it! Replying to comments mimics human interaction, helping your followers connect with the human side of your business.

✅ Encourages UGC: When you actively engage with your clients they will me more likely to post about their last visit or purchase in their story, tagging your business. This generates UGC which is a great way to show potential clients that you value their contribution to your brand and that you actively listen to your community!

+1 you have a NEW sale!! Congrats… but wait will that customer come back?When it comes to selling your products online d...
02/22/2024

+1 you have a NEW sale!! Congrats… but wait will that customer come back?

When it comes to selling your products online don’t be a one stop shop! Ensuring a loyal clientele that will shop your latest launch and recommend your products is crucial for the sustainability of your business.

Everyone has their set of favorite brands, from clothing to pet food, but have you asked yourself what makes you keep shopping their products? The answer is brand loyalty! Brand Now how do YOU as a business owner nurture brand loyalty among your customers?

✅ Community Engagement: Fostering a sense of community might be the most important thing you can do as a business. When clients feel more than just another shopper, they will keep engaging with your brand or business. That is why having a strong social media presence is so important!

✅ Customer Service: Even your favorite brands mess up. When this happens ensuring that you manage every hiccup with expertise and professionalism, is crucial step to maintain the loyalty of your customers. One bad interaction with customer service and that could be the deciding factor for them to look for another brand!

✅ Loyalty Programs: Every business has a discount code for email signups and first time shoppers, but once they buy how do you make them shop again? Using loyalty programs or points is a great way to entice customers to keep shopping! The more they shop the more they save! Why would they buy somewhere else if they can shop your brand and earn point for a discount in the future!

NO ONE will remember your black and white logo! Have you heard this before? With the rise of minimalist graphic trends, ...
02/19/2024

NO ONE will remember your black and white logo! Have you heard this before? With the rise of minimalist graphic trends, many businesses are choosing clean and sleek branding. But will diving into this trend make your business easily forgettable or help it stand out from the crowd?

In truth, minimalism has nothing to do with blending into the crowd; it's about using simple elements to stand out intentionally. When it comes to branding, minimalism offers numerous benefits that can propel your business into the spotlight!

✅ Timeless Design: Minimalism stands the test of time. Achieving the perfect balance of bold yet minimalist graphics ensures your branding remains easily recognizable throughout the ages.

✅ Less Is More: Embrace minimalism without fear of blending in – it's a tool to make your brand stand out. By blending elegance and sophistication, a minimalist branding concept can carve out a unique identity that lingers in the memory amid a sea of other brands.

✅ Storytelling: Surprisingly, minimalist branding holds the power to rival other visual themes in storytelling impact. A skilled graphic designer can weave your brand's narrative through the right design elements, creating a visually compelling and memorable brand.

Quality over quantity. I’m sure you’ve heard this a thousand times but it really is THAT important! Many businesses are ...
02/14/2024

Quality over quantity. I’m sure you’ve heard this a thousand times but it really is THAT important!

Many businesses are under the impression that posting more, regardless of the quality of their content, will get them closer to their goals. In most cases this is not true! What WILL get you closer to your social media marketing goals is focusing on consistent and quality content.

➡️ When I say to focus on “quality” content what exactly do I mean? Well, the type of “quality” content you focus on will depend entirely on your business and industry. Targeting relevant topics and trends within your industry should be the first step you take.

➡️ The second and equally important step, is to identify what “quality” means to your target audience. You need a clear and concise understanding of who you are creating content for before you start drafting any content.

✅ How do you identify what "quality" means to your target audience?
- Craft personas based on your target audience to understand their needs and preferences.
- Ensure your content brings value and provides new insights.
- Make sure it is relevant to your industry and what you're trying to sell.

✅Create visually appealing content.
- Keep your content digestible and easy to understand.
- Ensure your content is authentic and aligns with your brand values

Are you sure you want to post that meme?As a business owner I’m sure you have heard that before. When scrolling on your ...
01/18/2024

Are you sure you want to post that meme?

As a business owner I’m sure you have heard that before. When scrolling on your phone you suddenly came across a great new trend that would fit right into your branding. You see other businesses jumping into this trend so why not give it a try too! Before you know it your new TikTok video is complete and you are ready to post! Just in case its not good you show it to some team members, but their feedback is not great. What do you do now?

In truth jumping into trends and posting the right memes can make your business stand out! Just take a look at TikTok. Small and large business alike readily jump on popular trends in hopes of increasing their reach. While one meme might not make your business go viral, it can entice viewers to browse your website or shop your products.

Jumping into trends can give you great exposure but only for a short while. As long as you strike the right balance between evergreen content and trending content, those new viewers can turn to long time customers!

Can’t keep up with trends? Or need help with your social media content?

Then let’s chat about how I can optimize your social media strategy!

💬DM to schedule a FREE consultation

📱Follow for more content ideas

💌 Email us at [email protected]

Business cards might be a no brainer to most business owners but with the rise of social media, many business owners mig...
01/15/2024

Business cards might be a no brainer to most business owners but with the rise of social media, many business owners might be opting out from using them. While it is true that social media has made it much easier for business to get discovered, having business cards can be an essential part of your marketing strategy! There really is no downside to having business cards so why not have them just in case! In fact they can have many benefits such as…

✅ Great for networking: Business cards are a great way to network with other professionals. Whether you are attending a formal event or attending a casual get together. Start handing out those business cards!

✅ Exudes professionalism: If you are a long time business owner or just opened up shop, a well designed business card can help make your business appear more professional.

✅ Increases brand recognition: If you are an online business, including a business card along with your products can be a great way to build brand recognition to first time buyers! They can even start following you online if they don’t already do so!

01/08/2024

Streamline your productivity with your perfect content calendar!

I've been working on this content calendar for a while and I'm exited to finally share it! This is the exact content calendar I use to manage all my clients! I hope you guys find it as useful as I do!

✅ What is included:

- Dashboard
- Individual Client Pages
- Content Calendar
- Password Storage
- Branding

✅ Manage Your

- Finances
- Onboarding
- Leads
- Invoices

Get my FREE CTAs guide on my Stan Store! Link in bio!

📱Follow for more content ideas

💬DM to schedule a FREE consultation

💌 Email us at [email protected]

OOPS! You posted with no hashtags! Oh no, you don’t have your website linked in your bio! These are just a few common mi...
01/04/2024

OOPS! You posted with no hashtags! Oh no, you don’t have your website linked in your bio!

These are just a few common mistakes I see business make everyday. When business owners take it upon themselves to run their social media pages without a content strategy or much knowledge of the platform, they are bound to make many preventable mistakes.

➡️ You might be surprised to hear this, but your followers can tell whether you have a social media manager running your socials or not. This might not seem important now, but as the younger generations turn from viewers into consumers it is important to understand how to market to them. Being constantly exposed to professional and intentional marketing, these younger generations are subconsciously drawn to businesses whose marketing strategies adapt to their consumers. In this rapidly evolving marketing (market) space, don’t let your business get stuck in the past. Make the necessary changes to optimize your marketing strategies and hire a social media manager!

😱 Is no one liking your posts? Before you blame the algorithm, have you looked at your analytics? If you are a business ...
01/01/2024

😱 Is no one liking your posts? Before you blame the algorithm, have you looked at your analytics? If you are a business owner without a social media manager, you do not have the luxury of ignoring your analytics. That is why you must run monthly analytic reports to determine why your account is having problems. Analytic reports can help you identify which types of content resonate best with your audience, what time of day your audience is most active, and which platforms are performing the best!

Next time you want to blame the algorithm, take a closer look at your analytics and optimize your content strategy. Then, see the magic happen!✨

Let me know if you are conducting monthly analytic reports for your business! And if they have helped you streamline your content strategy!

👩‍💻If you are still having trouble optimizing your content strategy, hire a social media manager!

💬DM to schedule a FREE consultation

📱Follow for more content ideas

💌 Email us at [email protected]

Does your audience even know who you are? It might seem harsh, but that is the reality of businesses with weak branding....
12/27/2023

Does your audience even know who you are? It might seem harsh, but that is the reality of businesses with weak branding. Branding is not just about making your business look pretty or better than your competitors it's about recognizability.

Branding involves many hidden elements that unconsciously influence your clients. Colors and even the fonts you use trigger emotions that can make potential clients draw conclusions about your brand even before clicking on a post or reading any text on your website!

How does consistent branding affect your business?:

✅ Streamlines marketing on social media: When you have a clear understanding of your branding, social media promotions and posts will become much easier to make. You no longer have to overthink which colors or fonts to use.

✅ Triggers emotional connections: Just as colors trigger emotions, so do the fonts and images you use to brand your business. Having a clear understanding of the types of emotions you want your clients to associate your brand with will make picking colors and fonts much easier.

✅ Increases perceived brand value: A concise and consistent look to your branding will increase your brand value, and your clients will associate your products or services with those of top quality before even making a purchase.

✅ Makes your business easily recognizable: In the sea of businesses, you want to make yours stand out. If you have a killer product with weak branding, the quality may not be enough to be memorable to your clients.

Now that you know how branding affects your business, scroll up to see how brands selling the product with two different branding styles trigger different emotions!

Having trouble branding your business according to your vision? DM ‘BRANDING’ and let’s discuss how I can make your branding goals into reality!

📱Follow for more content ideas

💬DM to schedule a FREE consultation

💌 Email us at [email protected]

💸Time is money, so why are you still manually posting content? Stop wasting time switching from app to app to post, and ...
12/22/2023

💸Time is money, so why are you still manually posting content? Stop wasting time switching from app to app to post, and use an automatic scheduling tool instead! There are so many great scheduling tools out there that are simple to use and do so much more than just schedule posts! I have compiled a list of beginner and user-friendly scheduling tools for you to try!

1️⃣ Meta: If you are only using Instagram and Facebook for your business, then Meta’s is a great choice! Equipped with everything you need, such as demographics and audience insights, Meta is a great go-to scheduling tool!

2️⃣ Metricool: This is my go-to scheduling tool! It is super easy to use, and allows you to see posts and feed previews! Metricool also provides you with the best posting times, analytics, and a hashtag tracker! Metricool also has additional features such as competitor analysis and analytic reports.

3️⃣ Later: Another really popular scheduling tool with amazing features! Later allows you to rearrange your scheduled posts with a feed preview so your feed looks exactly how you want it! This tool also provides you with, peak times and analytics for all your accounts. Let's not forget their famous link in bio tool!

4️⃣ Planoly: Another fan favorite! Planoly also has a great feed preview where you can see your Instagram page. On the content calendar, you can also see the number of likes and comments from each post! Planoly also allows you to create content on their software by providing you with ready-to-go templates.

Let me know if your favorite made the list or if you have a favorite I don’t know about!✨

👩‍💻Don’t have time to post consistently or run your social media accounts while running a business?

Book a free discovery call, and let’s chat about how we can transform your business socials!

📱Follow for more content ideas

💬DM to schedule a FREE consultation

💌 Email us at [email protected]

🤔 Have I seen this before? How often have you asked yourself this when scrolling on your feed? Contrary to popular belie...
12/18/2023

🤔 Have I seen this before? How often have you asked yourself this when scrolling on your feed? Contrary to popular belief, not all content a business post needs to be brand new. Repurposing older content can help maximize the value of your content and can be a great strategy to introduce certain products or services to new followers.

Now how exactly do YOU as a business owner repurpose older content?

✅ Understanding Its Importance: First, you need to understand why it is important to repurpose content. As mentioned earlier, posting older content with a new spin can be a great way of introducing products or services to new followers and potential clients.

✅ Keeping a Content Calendar: Keeping a content calendar is a great way of documenting all your posts and post topics. If you have not established content pillars, this would be the time to do so. With established content pillars and a detailed content calendar you can go back and see what older content you can repurpose.

✅ Keeping it Fresh: Repurposing older content does not mean posting the same post twice. It means posting older content with a new face. If you made a carousel post about jewelry care tips, try making a reel explaining the process instead!

🕰️Don’t have time to repurpose your content or keep a content calendar? Then consider hiring a social media manager!

Book a free discovery call, and let’s chat about how we can transform your business socials!

📱Follow for more content ideas

💬DM to schedule a FREE consultation

💌 Email us at [email protected]

Looking for the perfect color palette to spice up your Holiday promotional graphics! No worries, I have the perfect pale...
12/14/2023

Looking for the perfect color palette to spice up your Holiday promotional graphics! No worries, I have the perfect palettes to fit your brand’s aesthetic!

🎄 Traditional: This green and red palette is perfect for any holiday graphic! Keeping the traditional colors of the holiday’s, these would be the perfect for your holiday promotional content!

❄️ Blue Winter: Is an icy blue Christmas more your brand’s style? This blue palette will be perfect for snowy promotional graphics!

🎀 Pink Dream: When your favorite color is pink not even the holidays can keep you away from it. This pink palette is perfect for any pink holiday graphics! Show off your girly aesthetic with this beautiful rose palette!

✨Let me know which palette fits best with your businesses branding!

Are you a business owner still struggling with holiday promotional content? Why not leave the heavy work to a social media manager!

Book a free discovery call, and let’s chat about how I can help you run those holiday ads!

📱Follow for more content ideas

💬DM to schedule a FREE consultation

💌 Email us at [email protected]

Do you really have time to run a full-time business, clock out, and run your business socials? As a business owner, you ...
12/11/2023

Do you really have time to run a full-time business, clock out, and run your business socials? As a business owner, you know the importance of time management and when to hire someone for a specific role. While social media managers are new roles, they will soon become as essential for businesses as hiring any other team member. The work of a social media manager goes beyond simply posting a picture with a caption.
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✅ What do social media managers do?: Social media managers do market research, keep up with trends, create content strategies, and copy. There is much more that goes into creating a simple post or graphic. Social media managers ensure that the content they create has value and resonates with their target audience.

✅ What can they for your business?: Social media managers and their understanding of trends and branding can have an enormous impact on your business. A social media manager can increase your brand presence and reach the right audience. In addition, they can strengthen your online community, which increases the likelihood of followers turning into clients.

✅ How is marketing changing: The marketing industry is rapidly evolving, and social media managers are on the rise because their skills are in high demand. All major brands and top businesses have a social media manager, if not a team dedicated to keeping up with trends and creating engaging content. It's time for your business to consider hiring a social media manager before your competitors take the lead on socials.

🙋‍♀️ Ready to take the first step to transform your businesses social media presence? Book a free discovery call, and let’s chat about how we can transform your business socials!

📱Follow for more content ideas

💬DM to schedule a FREE consultation

💌 Email us at [email protected]

11/30/2023

Falling behind on content ideas for the holiday season? Don’t worry, we’ve got you covered! Follow our jewelry content guide for inspiration and start planning the perfect holiday content!

✅ Product Gift Guides: Showcase the perfect gift bundles for the holidays. Help your customers shop for the perfect gift for their loved ones!

✅ Styling Guide: Show your customers how to mix and match pieces from your collections to accessorize their holiday outfits!

✅ Jewelry Care and Maintenance: Educate your customers on how to care for their new pieces and maintain their beauty. Share tips and tricks to ensure their jewelry lasts a lifetime.

✅ Mood boards: Captivate your audience with the perfect holiday outfit and accessory inspo!

Start planning the perfect holiday content for your jewelry brand! Let me know what your brand’s goals are for this holiday season!

Transform The Way Your Business Does Social Media: Follow for more tips and content ideas!💙

11/27/2023

Thinking about switching up your Instagram feed to better match your brand’s aesthetic? Then check out these three feed looks curated for three different jewelry brand vibes!

🌴 Boho Chic: Embrace a bohemian vibe with a feed that combines nature-inspired elements, unique compositions, and vibrant colors.

💍Minimal Elegance: A timeless and sophisticated feed that showcases the beauty of your jewelry pieces, highlighting their exquisite details.

❤️ Soft Romantic: Allow your followers to experience the romantic charm of your jewelry collection by allowing your jewelry to take center stage.

Ready to give your brand a makeover? Book a free discovery call, and let’s chat about how we can transform your business socials!

Transform The Way Your Business Does Social Media: Follow for more tips and content ideas!💙

11/23/2023

Are you a jewelry brand looking to boost engagement or redirect your followers to your website? Try incorporating one of our compelling call to actions and see how your content engagement soars!

💌 Email: Join our email newsletter today and unlock exclusive offers and early access to new releases! Sign up now and enjoy 20% off your first purchase!

🔍 Follow: Don't miss out on our next collection! Follow us for a sneak preview of our next release and be the first to shop our stunning pieces!

🛍️ Shop: Did you fall in love with our stunning jewelry? Then head over to our website to shop the full collection! First time customers get FREE SHIPPING!

💬 Customer Feedback:We love hearing your feedback! Leave us a comment below or head over to our website and leave a review on your latest purchase! You might see your review featured here on our page!

Let me know in the comments which is your favorite!

Transform The Way Your Business Does Social Media: Follow for more tips and content ideas!💙

🏷️ Are you having a sale? Or perhaps promoting a new product? Then you might be posting on your story to do so! Stories ...
11/20/2023

🏷️ Are you having a sale? Or perhaps promoting a new product? Then you might be posting on your story to do so! Stories are a great way to promote your business, and Instagram has many features that can enhance your stories. Yet many people (me included) are not using Canva Story templates to further enhance your story's look! Here are some ways templates can enhance your stories.

1. Incorporate branding elements (Logos, colors, fonts)

2. Uniform look to text heavy stories. ( Sometimes we have a lot to say, a template can help ease reading text heavy stories by organizing it better)

3. You want to incorporate graphics (While you can add stickers, there are not a lot of ways you can incorporate graphics. Templates are a great way to add that extra graphic flare to your stories.

Let me know if you are using story templates or simply using IG's features?🌟

Transform The Way Your Business Does Social Media: Follow for more tips and content ideas!💙

👩‍💻 Engaging with your audience is key to building a strong online presence. But how do you strike the right balance bet...
11/16/2023

👩‍💻 Engaging with your audience is key to building a strong online presence. But how do you strike the right balance between professional and playful? Knowing when to add a touch of playfulness can make all the difference!

When your content is informative and helpful, it's important to inject some fun to keep your audience engaged. Whether it's a witty comment, or a playful tone, adding a touch of playfulness can make your content more relatable and memorable.

However, it's crucial to be mindful of the context and your audience's preferences. Playfulness should never undermine the credibility and professionalism of your brand. So, before you hit that "post" button, ask yourself: Does this playful element align with my brand's image and values? Will it resonate with my target audience?

Transform The Way Your Business Does Social Media: Follow for more tips and content ideas!💙

Are you using a content calendar to organize your brand’s content? If not, here are the best ways to organize your conte...
11/13/2023

Are you using a content calendar to organize your brand’s content? If not, here are the best ways to organize your content calendar, along with the best software to use. Before we dive into how you can organize your content calendar, you need to know what it is. A content calendar is simply a planning tool to organize and plan content. They include additional details like content topics, publishing dates, hashtags, and CTAs.

✅ Media Type; Labeling your content based on media types will allow for better organization and insight into when to mix up your content.

✅ Captions; The most important thing to include in your content calendar is your captions. A well-crafted caption with an engaging hook should get your target audience's attention! Oh and don't forget to proofread before posting!

✅ Notes; If you or your team are planning content at different times, it's a good idea to include notes in your content calendar. Notes will allow for better communication with yourself or your team.

✅ Hashtags and CTA’s; To tie it all together, make sure to include your hashtag set and your CTA's. Including these in your content calendar will make it easier to transfer your content to your post-scheduling software.

The most straightforward software to use is Google Sheets, but after a while I needed something else. That’s when I found Notion and transitioned to that instead. Notion is completely free and super easy to use! I strongly recommend it for your content calendars.

Let me know your favorite content calendar software!

Every business owner knows the importance of conducting market research before opening their business. Having a clear un...
11/09/2023

Every business owner knows the importance of conducting market research before opening their business. Having a clear understanding of your competitors will allow you to stay ahead of trends and avoid similarities. This same technique applies to business social media pages. Business owners must keep in mind that starting a social media page for their business often expands the number of competitors they have. Here are some things to keep in mind:

✅ Know your competition.
✅ Don't copy, create.
✅ Stay ahead of trends.

Fonts can have a strong visual impact and can convey many different emotions. I have compiled a few font pairings that g...
11/06/2023

Fonts can have a strong visual impact and can convey many different emotions. I have compiled a few font pairings that go well together for the perfect fall campaign!

Let me know in the comments which one is your favorite!

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