O'Dwyer's Public Relations News - odwyerpr.com

O'Dwyer's Public Relations News - odwyerpr.com O'Dwyer's has been covering public relations, marketing communications & related fields for 54 years.
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Tricia Mahoney, Chief Marketing Officer of Twisted X Global Brands, shared her experiences and best practices for scalin...
08/30/2024

Tricia Mahoney, Chief Marketing Officer of Twisted X Global Brands, shared her experiences and best practices for scaling brands from the ground up in a competitive industry during a recent conversation with Doug Simon, CEO of D S Simon Media https://odwpr.us/4e1Cjk9

Bruno Solari, founder of SolComms, emphasizes the importance of goal-oriented strategies, adaptability, and thought lead...
08/28/2024

Bruno Solari, founder of SolComms, emphasizes the importance of goal-oriented strategies, adaptability, and thought leadership in driving organizational growth in a recent conversation with Doug Simon, CEO of D S Simon Media

Bruno Solari, founder of SolComms, emphasizes the importance of goal-oriented strategies, adaptability, and thought leadership in driving organizational growth during a recent conversation with Doug Simon, CEO of D S Simon Media.

Mikey Sadowski, VP of global comms at Intrepid Travel, and Amy Skelding, managing partner of the UK Travel Practice at F...
08/23/2024

Mikey Sadowski, VP of global comms at Intrepid Travel, and Amy Skelding, managing partner of the UK Travel Practice at FINN Partners, discuss the critical role of purpose-driven content, local storytelling, and PR's role in crafting and promoting authentic brand narratives with D S Simon Media's Doug Simon

Mikey Sadowski and Amy Skelding discuss the critical role of purpose-driven content, the power of local storytelling, and how PR is essential in crafting and promoting authentic brand narratives.

With the clock ticking louder and louder, counting down to irreversible climate disaster, do we have the appetite or tim...
08/22/2024

With the clock ticking louder and louder, counting down to irreversible climate disaster, do we have the appetite or time to avoid incremental resolution? -- Gil Bashe, FINN Partners

With the clock ticking louder and louder, counting down to irreversible climate disaster, do we have the appetite or time to avoid incremental resolution?

There’s no shortcut to relationship building in the world of financial services PR -- Joe Anthony, Gregory FCA | Public ...
08/21/2024

There’s no shortcut to relationship building in the world of financial services PR -- Joe Anthony, Gregory FCA | Public Relations

There’s no shortcut to relationship building in the world of financial services PR.

Tiffany Rafii, CEO of UpSpring, discusses the critical role authentic thought leadership plays in driving business growt...
08/21/2024

Tiffany Rafii, CEO of UpSpring, discusses the critical role authentic thought leadership plays in driving business growth and fostering forward-thinking innovation on latest PR's Top Pros Talk video podcast with Doug Simon, CEO of D S Simon Media

Tiffany Rafii, CEO of UpSpring, discusses the critical role authentic thought leadership plays in driving business growth and fostering forward-thinking innovation on latest PR's Top Pros Talk video podcast with Doug Simon, CEO of D S Simon Media.

Considering the role emerging artificial intelligence technologies should have in today’s communications strategies -- K...
08/20/2024

Considering the role emerging artificial intelligence technologies should have in today’s communications strategies -- Ken Kerrigan, The Bliss Group

Considering the role emerging artificial intelligence technologies should have in today’s communications strategies.

Salaries are rising for PR pros, but not as quickly as their stress levels, a new study from Muck Rack reveals
08/20/2024

Salaries are rising for PR pros, but not as quickly as their stress levels, a new study from Muck Rack reveals

Salaries are rising for PR pros, but not as quickly as their stress levels, a new study from Muck Rack reveals.

Nostalgia marketing, which leverages emotional associations with the past for sales, branding and building community, is...
08/20/2024

Nostalgia marketing, which leverages emotional associations with the past for sales, branding and building community, is going gangbusters. But the strategy comes with perils. Here are five of those risks -- Jane Genova

Nostalgia marketing, which leverages emotional associations with the past for sales, branding and building community, is going gangbusters.

Tomás Puig, Founder and CEO of Alembic, and Curtis Sparrer, Principal of Bospar, dive into the transformative role artif...
08/19/2024

Tomás Puig, Founder and CEO of Alembic, and Curtis Sparrer, Principal of Bospar, dive into the transformative role artificial intelligence plays in comms on latest PR's Top Pros Talk video podcast with Doug Simon, CEO of D S Simon Media

Tomás Puig, Founder and CEO of Alembic, and Curtis Sparrer, Principal of Bospar PR, dive into the transformative role artificial intelligence plays in communications on latest PR's Top Pros Talk video podcast with Doug Simon, CEO of D S Simon Media.

How does a fintech startup find a way to stand out in that crowd? It starts with a business model focused on a particula...
08/19/2024

How does a fintech startup find a way to stand out in that crowd? It starts with a business model focused on a particular type of service or marketplace niche that can benefit from disruption -- Henry Feintuch, Feintuch Communications

Why press releases and media relations are table stakes.

Richard Dukas, founder & CEO of Dukas Linden PR, a financial services PR specialist in New York City, talked with O’Dwye...
08/16/2024

Richard Dukas, founder & CEO of Dukas Linden PR, a financial services PR specialist in New York City, talked with O’Dwyer’s about life running an independent agency, tackling election-year obstacles, employing AI, and the post-COVID work environment

Richard Dukas, founder and CEO of Dukas Linden PR, a financial services PR specialist headquartered in New York City, talked with O’Dwyer’s about life running an independent agency, tackling election-year obstacles, employing AI, and the post-COVID work environment.

Tips for successful executive visibility in today’s turbulent news cycle -- Chelsea D'Amore, G&S Business Communications...
08/13/2024

Tips for successful executive visibility in today’s turbulent news cycle -- Chelsea D'Amore, G&S Business Communications

Tips for successful executive visibility in today’s turbulent news cycle.

Recent advancements in artificial intelligence present challenges while simultaneously enabling the public relations ind...
08/12/2024

Recent advancements in artificial intelligence present challenges while simultaneously enabling the public relations industry to innovate and evolve -- Ryan Barr, FINN Partners

Recent advancements in artificial intelligence present challenges while simultaneously enabling the public relations industry to innovate and evolve.

With less than 90 days before the election, many PR challenges and opportunities await Vice President Kamala Harris as s...
08/09/2024

With less than 90 days before the election, many PR challenges and opportunities await Vice President Kamala Harris as she seeks to define a White House-winning brand in the minds of voters -- Dustin Siggins, Proven Media Solutions

With less than 90 days before the election, many PR challenges and opportunities await Vice President Kamala Harris as she seeks to define a White House-winning brand in the minds of voters.

Consumers simply want content where they want it, when they want it. Corporations, on the other hand, are structured to ...
08/08/2024

Consumers simply want content where they want it, when they want it. Corporations, on the other hand, are structured to deliver symmetric messaging and channel engagement in an increasingly blurred, asymmetric environment -- Peter Prodromou, Boathouse

Consumers simply want content where they want it, when they want it.

Annie Dunleavy, Senior VP & U.S. Head of Content Strategy for Edelman Business Marketing, and Tusar Barik, Senior Direct...
08/08/2024

Annie Dunleavy, Senior VP & U.S. Head of Content Strategy for Edelman Business Marketing, and Tusar Barik, Senior Director of Marketing for LinkedIn, discuss the impact of thought leadership on trust and credibility in the B2B landscape, emphasizing its role in educating customers and fundamentally driving business forward with Doug Simon, CEO of D S Simon Media, on latest PR's Top Pros Talk video podcast

Annie Dunleavy, Senior VP & U.S. Head of Content Strategy for Edelman Business Marketing, and Tusar Barik, Senior Director of Marketing for LinkedIn, stress how crucial it is to maintain thought leadership in today's rapidly evolving B2B landscape.

How public relations pros can ensure that financial institutions move beyond performative DEI gestures and start putting...
08/07/2024

How public relations pros can ensure that financial institutions move beyond performative DEI gestures and start putting money where their mouths are -- Vic Baker, EquitiFy

How public relations pros can ensure that financial institutions move beyond performative DEI gestures and start putting money where their mouths are.

Vice President Kamala Harris needs to pivot and focus her campaign's messaging on jobs and the U.S. economy if she wants...
08/06/2024

Vice President Kamala Harris needs to pivot and focus her campaign's messaging on jobs and the U.S. economy if she wants to win the presidency in November -- Jon Gingerich

Vice President Kamala Harris needs to pivot and focus her campaign's messaging on jobs and the U.S. economy if she wants to win the presidency this November.

AI technologies can help us elevate the PR industry to new heights, but comms professionals must resist the temptation t...
08/05/2024

AI technologies can help us elevate the PR industry to new heights, but comms professionals must resist the temptation to use it as a crutch to do our jobs more quickly -- Scott Krady
Magnitude Inc

AI technologies can help us elevate the PR industry to new heights, but communications professionals must resist the temptation to use it as a crutch to do our jobs more quickly.

In recent years, the healthcare industry has suffered from an alarming uptick in cybersecurity threats and successful br...
08/02/2024

In recent years, the healthcare industry has suffered from an alarming uptick in cybersecurity threats and successful breaches—making a proactive approach to cybersecurity a must. This starts with implementing advanced security technologies and is bolstered by fostering a culture of awareness and preparedness among staff -- Jeff Seedman, FINN Partners

The healthcare industry has suffered from an alarming uptick in cybersecurity threats and successful breaches—making a proactive approach to cybersecurity a must.

Johnny Smith, Vice President of Comms for Roche Diagnostics North America and former track and field athlete, talks with...
08/02/2024

Johnny Smith, Vice President of Comms for Roche Diagnostics North America and former track and field athlete, talks with Doug Simon, CEO of D S Simon Media, about the importance of people-focused leadership on the latest PR's Top Pros Talk video podcast

Johnny Smith, Vice President of Communications for Roche Diagnostics North America and former track and field athlete, talks with Doug Simon, CEO of D S Simon Media, about the importance of people-focused leadership on the latest PR's Top Pros Talk video podcast.

Yesterday was yesterday, purpose and social impact has a new role to play in business strategy -- Amy Terpeluk, FINN Par...
07/31/2024

Yesterday was yesterday, purpose and social impact has a new role to play in business strategy -- Amy Terpeluk, FINN Partners

Yesterday was yesterday, purpose and social impact has a new role to play in business strategy.

Former journalists John and Katie Seigenthaler, now senior PR execs at FINN Partners, discuss the state of the news busi...
07/29/2024

Former journalists John and Katie Seigenthaler, now senior PR execs at FINN Partners, discuss the state of the news business with Doug Simon, CEO of D S Simon Media, on the latest PR’s Top Pros Talk video podcast

Former journalists John and Katie Seigenthaler, now senior PR execs at FINN Partners, discuss the state of the news business with Doug Simon, CEO of D S Simon Media, on the latest PR’s Top Pros Talk video podcast.

Despite a spate of recent good news about the state of the U.S. economy, consumers remain concerned about inflation, acc...
07/26/2024

Despite a spate of recent good news about the state of the U.S. economy, consumers remain concerned about inflation, according to a recent survey by retail data science platform 84.51°

Despite a spate of recent good news about the state of the U.S. economy, consumers remain concerned about inflation, according to a recent survey.

Consumers around the world are growing more optimistic about their personal finances, but their improved mood hasn’t tra...
07/24/2024

Consumers around the world are growing more optimistic about their personal finances, but their improved mood hasn’t translated into increased spending, according to a new WARC report https://odwpr.us/4dh5jnE

Why travel and hospitality brands must make inclusivity an integral part of their PR and marketing communications progra...
07/24/2024

Why travel and hospitality brands must make inclusivity an integral part of their PR and marketing communications programs -- Julie Freeman, MMGY Global

Why travel and hospitality brands must make inclusivity an integral part of their PR and marketing communications programs.

Users of Reddit will increase the amount of time they spend on that platform in 2024, while time spent on other social n...
07/23/2024

Users of Reddit will increase the amount of time they spend on that platform in 2024, while time spent on other social networks is expected to decline, according to a recent
EMARKETER forecast https://odwpr.us/3zW49Ql

Knight Stivender, partner at MP&F, discusses with D S Simon Media's Doug Simon the generational transition her agency is...
07/23/2024

Knight Stivender, partner at MP&F, discusses with D S Simon Media's Doug Simon the generational transition her agency is going through and the need to “roll with the punches” on the latest PR’s Top Pros Talk video podcast

Knight Stivender, Partner at MP&F, discusses with Doug Simon the generational transition her agency is going through and the need to “roll with the punches” on the latest PR’s Top Pros Talk video podcast.

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