Continuing with sharing some of our fav JSM past Super Bowl work, here is one that was a total blast to work on for Super Bowl LV.
Amazing creative and production teams, great writing, and perfect casting.
Norway was legit pissed off and made their own films in response. Here are a couple:
https://www.youtube.com/watch?v=RoCpwsQVq2I&t=59s
https://www.youtube.com/watch?v=akFPpOr_Gv4
Fun stuff.
McCann Worldgroup Gifted Youth Rock Paper Scissors Framestore Company 3 Lime Studios
#JSMMusic
As we approach #SuperBowlLIX, we’re posting some of our favorite spots of our soon to be 47, maybe 48, for the big game from over the years. They all range from comedic to serious to adventurous with completely over the top production value, usually including tons of celebrities and cameo appearances.
Well, here's one from last year that is definitely not comedic or adventurous with very basic production value and doesn't rely on one celebrity or visual or special effect, but yet, Robert Kraft and VML made sure this work and message was to be seen by billions around the world on the biggest stage of all.
There is no more important campaign that we can think of to be involved with, than this one.
VML | RadicalMedia LLC | Final Cut | Company 3 | Heard City | Foundation to Combat Antisemitism | Stand Up to Jewish Hate
StandUpToJewishHate.org
#StandUpToJewishHate
https://www.fcas.org/
#JSMMusic
Following up after sharing the Frito-Lay holiday spot we worked on with Jimmy Fallon a couple of days ago, here is another one of our favorites. Well, two.
This extraordinary young man, Owen Simmons, simply stole our hearts. This one is entitled "Reindeer Games."
Fast Company compiled the Best International Holiday spots of that year and only one of them was from the United States. This one.
This spot made such an impact and was so successful that we all ended up creating and producing a Super Bowl spot compiled in part from the BTS footage from "Reindeer Games" to air just a couple of months later.
This one entitled "Changing the Game" was ranked #1 in the most effective ads based on its "EQ score data" as provided by data firm Unruly. The EQ score measured the "intensity of emotion" viewers felt about each of the Super Bowl commercials.
I dont think we really needed Unruly to measure the emotional impact of this work, but it's nice to know they took the time to do so.
It won so many awards all over the world that it would be totally obnoxious to list them here.
Sometimes, you just have to roll with the momentum and your gut and let the magic happen.
"When everybody plays, we all win." #Truth
Thanks to all at Microsoft and McCann New York for giving us all the feels.
#JSMMusic
Given it's the holiday season, and it's going to come and go in an instant, we thought we'd start sharing a few of our favorite JSM holiday campaigns. Some current, some from the past.
This one was awesome. Incredible team - Frito-Lay & D3 with production partners RadicalMedia LLC, Rock Paper Scissors, Company 3, and Lime Studios.
Jimmy spent the day with us at JSM to lay down his vocals. The guy is relentless in the studio. Never took a break, was totally collaborative and enjoyed every moment. We were there for hours and all had a blast.
Very generous of him to give a shoutout to JSM on his show to announce the campaign launch.
Good stuff.
#JSMMusic
Cool new work for Abbott Lingo. The science-backed system to power healthy habit change via the power of pharma and tech.
Awesome team on this to bring it to life. We all pushed for a track that had a unique vibe to help tell the visual story of the bullsh*t we go through with living life with generic mindless routines, uniformity, and conformity.
Accenture Song | PRETTYBIRD | Cabin Editing Company
#JSMMusic
Killer new work with the Verizon team from Ogilvy. Awesome idea and perfect execution. And, the track doesn't suck either. 🤟
Thank you all for the love.
Furlined Arcade Edit Method Studios Company 3
#JSMMusic
Here is the third spot in the killer new campaign for Spectrum.
Amazing to partner, once again, with our impossibly talented friends from Something Different.
Additional spots rolling out shortly.
SMUGGLER Trim Editing Cosmo Street Editorial
Life Unlimited.
#JSMMusic
For the first time ever, eight major sports leagues are uniting for a final #TimeoutAgainstHate.
In our business, there is some work that we want to do, and some work that we need to do.
JSM Music, being a part of this incredible campaign since the very beginning, is clearly both.
Massive respect to Robert Kraft and all at WPP and VML for speaking out when so many STILL choose not to.
Rock Paper Scissors | Heard City
Foundation to Combat Antisemitism
Stand Up to Jewish Hate
StandUpToJewishHate.org
#StandUpToJewishHate
https://www.fcas.org/
#JSMMusic
#🟪
Here is the second spot in the killer new campaign for Spectrum.
Amazing to partner, once again, with our impossibly talented friends from Something Different.
Axl and Slash were a pleasure to work with regarding reviews and approvals. #GnRAndJSM #Pro 🤟
Additional spots rolling out shortly.
SMUGGLER Trim Editing Cosmo Street Editorial
Life Unlimited.
#JSMMusic
This was fun.
Thanks to all at VaynerMedia for reaching out to JSM to partner up and collaborate on this new campaign for Duracell.
Gotta love F1.
Company 3 | Sonic Union
#JSMMusic