HEEDGroup

07/11/2024

HEEDGROUP is shining a spotlight on Designer Elizabeth Sheffield. A New York City native, Elizabeth graduated from the University of the Arts in 2019 with a BFA in Graphic Design.

07/04/2024

Celebrating freedom and unity this Fourth of July!

03/08/2024

Happy International Women's Day from HEEDGROUP! Did you know we are also women-owned and operated?! Here's to women everywhere!

03/01/2024

post client meeting! We had a great monthly meeting with one of our clients Quincannon Associates

02/13/2024

Behind the scenes at our latest product shoot for one of our clients 📸✨

01/05/2024

Fueling marketing magic for 2024 with some of the HEEDGROUP team! We LOVE a brainstorming and planning session for the year ahead.

11/23/2023

Happy Thanksgiving from the HEEDGROUP Family To Yours!

11/14/2023

Our Take On: The World of Marketing Acronyms

In the dynamic realm of marketing, acronyms stand as foundational abbreviations representing key Marketing actions, tools, processes, metrics, and more. These abbreviated terms, from SEO to PPC, CRM to CTR, represent a comprehensive language empowering marketers with short speak around their craft.

We have decided to keep a list of Marketing Acronyms for ourselves, our clients, our partners, and anyone else who is interested. Honestly, it’s just kind of fun to have this growing list around. Hope this helps you if you ever find yourself scratching your head when the Marketing acronyms start flying.

Read the full blog here:

In the dynamic realm of marketing, acronyms stand as foundational abbreviations representing key Marketing actions, tools, processes, metrics, and more.

10/17/2023

Inspired by a LinkedIn algorithm update, we covered a somewhat "controversial" Marketing topic about how on social media, its not always about the likes.

“Instead of merely counting likes, shares, or comments, LinkedIn is placing substantial weight on the quality of your interactions. Encouraging in-depth discussions on your posts can significantly improve engagement and visibility. It is our opinion that LinkedIn is trying its hardest to be viewed differently to other social media platforms that have a strong emphasis on going viral and gaining followers.” - Luke Horsfall, Author of LinkedIn’s Algorithm Changes - Do You Need To Adapt Your B2B Social Strategy?

Read the rest of our blog here: https://hubs.li/Q025Hn_d0

10/12/2023

of two of our employees at BILD last month with our client ! We had a blast working the booth and sporting the DOMKE PhoTOGS Vest

10/04/2023

Read our Latest Take On: Why Do You Need Brand Consistency In The Online Universe?

https://hubs.li/Q024n0Vt0

08/31/2023

Our Take on: How to Recognize an Opportunity and Turn it into Strategy and Implementation

Our Take on: How to Recognize an Opportunity and Turn it into Strategy and Implementation

08/29/2023

It's Not (Always) About the Likes

It's Not (Always) About the Likes

08/02/2023

Our Take On: Working with Micro-Influencers vs Influencers.

Alright, we are going to come right out and say it: it's better to work with micro-influencers or even with customers who are simply passionate about your product but have little to no social media presence, rather than the bigwigs with hundreds of thousands (or even millions) of followers...

Read more here: https://hubs.li/Q01ZHVY20

07/28/2023

Our Take On: Working with Micro-Influencers vs Influencers

Our Take On: Working with Micro-Influencers vs Influencers

07/27/2023

Discover the 5 Reasons Creativity Really Matters in Business in our Latest Take On: Creativity is EVERYTHING in Marketing & Media - Unleashing the Power of Imagination.

Continue reading below!

https://hubs.li/Q01Z9P1v0

07/26/2023

This year, HEEDGROUP has been working with SOLVE (https://hubs.li/Q01Z1kgz0), who in the last year acquired Lumesis, AdvantageData and Best Credit. We're excited to announce the launch of the new visual positioning that we designed of the Solve Platform in collaboration with SOLVE. This visual representation of the SOLVE Platform shows how SOLVE supports the fixed income market for the buy-side, sell-side, and service providers.

07/21/2023

Our Take On: Creativity is EVERYTHING in Marketing & Media - Unleashing the Power of Imagination

Our Take On: Creativity is EVERYTHING in Marketing & Media - Unleashing the Power of Imagination

07/20/2023

Our Take On: Are Ideas or Ex*****on the Grail of Marketing? Spoiler Alert - It's Both!

In the world of Marketing, there has always been an ongoing debate about what holds the key to success: the brilliance of ideas or the precision of ex*****on.

Some argue that a groundbreaking concept can make or break a campaign, while others believe that flawless ex*****on is the secret to turning ideas into tangible results.

As the owner of a full-service strategic and creative Marketing agency, we firmly believe that the magic lies in the seamless integration of both elements.

Read the rest of our blog here: https://hubs.li/Q01Ym02b0

07/17/2023

Our Take On: Are Ideas or Ex*****on the Grail of Marketing? Spoiler Alert - It's Both!

Our Take On: Are Ideas or Ex*****on the Grail of Marketing? Spoiler Alert - It's Both!

06/29/2023

Our Take on: Working Effectively With a Multi-Generational Staff

If you’re like a lot of marketing operations these days, you are working with a hybrid staff of Millennials, Gen Xers and Gen Zers, with a few Baby Boomers still reporting in as well. It can be a challenge to create a smooth-running marketing machine from these diverse elements. It takes an understanding of what staffers from each group bring to the table, and the determination to meld those qualities into a cohesive and effective whole.

Read Full Blog Here: https://hubs.li/Q01Whb1v0

06/27/2023

Our Take on: Working Effectively With a Multi-Generational Staff

Our Take on: Working Effectively With a Multi-Generational Staff

06/26/2023

NEW BLOG ALERT: Our Take on: Focusing on Your Macro Goals with Micro Campaigns - Keeping Your Eye on the Gold Prize at All Times

As layoffs and budget cuts ripple through the economy, you may be working with smaller budgets and skeleton crews in your marketing operation. So now is the time to maintain a laser focus on goals that really matter. That means using your precious dollars to boost the bottom line in one way or another. Now, more than ever, your eye should be on the golden prize of bringing in more customers and keeping the customers you have in the fold.

Read More Here: https://hubs.li/Q01VNYJG0

06/01/2023

Our Take On: How to Jumpstart Marketing After a Buyout

Our Take On: How to Jumpstart Marketing After a Buyout

05/17/2023

Part Three of Brand Essence Book:

Passion & Niche - The passion and niche section highlights what drives the brand and its unique selling proposition. It defines what sets the brand apart from its competitors and helps to create a compelling brand identity. Pasion & Niche can also be expressed as your Mission & Vision. Each company is different - choose what is right for you.

Read More Here: https://hubs.li/Q01PKRQ_0

05/16/2023

Part Two of a Brand Essence Book:

Brand Story - A brand story tells the narrative of a brand's evolution and its mission. This section outlines the brand's history, purpose, and vision, creating an emotional connection between the brand and its audience. The brand story is also the lore that unites employees together with a common heritage that they all can speak to about the company.

Read More Here: https://hubs.li/Q01PKF4C0

05/15/2023

Last week we posted about the importance of why every company needs a must have brand essence book & how to get started.

Over the next few weeks we are going to be outlining the specifics of what is included in this important document to hopefully get you started on your own brand essence book for your business!

PART ONE:

Brand Glossary - Defines the key terms and concepts that are associated with a brand. This section clarifies any potential confusion and ensures that all team members understand and use the brand's language consistently.

Continue Reading Here: https://hubs.li/Q01PKBTn0

05/12/2023

Our Take On: Why Every Company Needs A Must Have Brand Essence Book & How to Get Started

Developing a strong brand essence is an essential part of any successful marketing and design strategy. A brand essence book is a comprehensive guide that outlines the fundamental elements of a brand's identity, from its values to its visual style. And, when we start with a client, we almost always build a brand essence document because it lays a foundation for not only us but gives our client the ability to reflect on who their business is in the marketplace. A brand essence book is a critical component of a successful marketing and design strategy. Each of the sections described below plays an essential role in creating a strong brand identity to ensuring brands stand out in a crowded market and build long-term customer loyalty.

Read More Here: https://hubs.li/Q01PJK9M0

05/10/2023

Our Take On: The Upside of Moving Beyond Your Comfort Zone - Welcoming Small Creative Feats into Your Marketing Approach

It happens all the time. We present a new and slightly different marketing approach to a client and are met with firm resistance. It is, of course, human nature to sometimes meet anything new and different with suspicion and fear. (After all, our stone age ancestors survived by staying alert to and avoiding anything new in their environments.) But unless you are able to move beyond that basic response and take a leap of faith, you could miss a golden opportunity to dramatically expand your presence.

Read More Here: https://hubs.li/Q01Pq_nZ0

05/03/2023

Our Take On: Continuing to Market Through a Declining Market

You Simply Can’t Afford Not to Stay on Your Charted Path!

When it comes to the current state of the economy, the old saying what goes up must come down has never seemed truer. Ever since the Federal Reserve flooded the economy with cash and near-zero interest rates to counter the effects of the pandemic, it has seemed that markets would continue to soar to unimaginable heights. (As a New Yorker, it was a joy to watch as previously boarded-up businesses re-opened and new boutique businesses took over spaces that had lain dormant through the height of the pandemic. And it was even better to watch the optimism spread to small cities and towns across the country.)

But the failure of Silicon Valley Bank (in a mere 48 hours) and the spreading virus of tech industry layoffs are unmistakable signs that the economic pendulum may be swinging. What does that mean to you as a businessperson? It is more important than ever before to stay on your charted and well-considered marketing path. The health—and maybe the very survival—of your business depends on it.

Continue Reading Here: https://hubs.li/Q01Nqp1t0