Kinesso Global

09/21/2017

What a week for Reprise! We're proud to announce Reprise won in 3 categories at last night's Drum Search Awards USA in New York City.

Congratulations to our teams for taking home:
Best Use of Technology in a Search Campaign
Best Entertainment, Consumer Products/Services Campaign
Best Use of Connected Devices

Read more about the awards and winners here!
http://thedrumsearchawards.us/the-drum-search-awards-us/search-awards-us-2017 #68475

09/18/2017

Congratulations to the Reprise Team at Initiative on their "Growth Agency of the Year" win at the 2017 Bing Agency Awards!

Growth Agency of the Year is "awarded to the agency with the largest growth of its Bing Ads spend and product adoption since July 2016." Read more about the event, hosted by Trevor Noah, and the winners!
https://advertise.bingads.microsoft.com/en-us/blog/post/september-2017/announcing-the-winners-of-the-2017-bing-agency-awards

08/10/2017

It's the final countdown to the and Reprise is excited to announce we have been named as finalists in the following categories:
Growth Agency of the Year
Innovator of the Year
Optimizer of the Year
https://advertise.bingads.microsoft.com/en-us/blog/post/august-2017/microsoft-advertising-announces-the-finalists-for-the-2017-bing-agency-awards

Microsoft Advertising announces the finalists for the 2017 Bing Agency Awards August 09, 2017 Paul Longo Product news We are proud to announce the finalists for the 2017 Bing Agency Awards. These key agency partners deliver outstanding creative, effective and passionate work for their c...

08/07/2017

Are UX and CRO the biggest opportunity in performance digital marketing? Read Reprise Solutions Director, EMEA, Serigio Borzillo's take on it and see if you agree! https://www.reprisemedia.com/blog/miscellaneous/ux-cro-digital-marketing/

There is a great deal of debate as to how digital marketers can make best use of the tools at their disposal to optimize performance. From a purely statistical perspective, the more traffic we drive to a website, the more chance there is to boost sales. Some will argue that volume is not the only

07/26/2017

"One of the things that sets us apart from other agencies is just how supportive of an environment it is." Hear more of Regina DiPerna's Reprise Story:

This is "Reprise: Meet Regina DiPerna" by MB Production Studio on Vimeo, the home for high quality videos and the people who love them.

07/25/2017

"When a consumer clicks on a paid search ad for travel with Amtrak®, we’re sending them on the journey to a transaction...our eyes are set on their return rather than on their experience beyond the transaction – and a lot happens when we aren’t looking." Read about our Amtrak® team's use of SWIPE technology and how it encouraged Amtrak® to broaden their perspective on the paid search consumer journey.
https://www.reprisemedia.com/blog/paid-search/amtrak-swipe-right/

Transactions and experiences have a lot more in common than one may think. Every MetroCard swiped and credit card used provides us with an experience as fleeting as the transaction itself. The difference lies in the old adage that experiences are priceless – but how can marketers capture a priceless...

07/21/2017

Are you looking for a refresher on the importance and benefits of bid modifiers? Check out Senior Analyst Brad Boynton's thoughts on bid modifiers on the Reprise Blog today!
https://www.reprisemedia.com/blog/paid-search/refresher-bid-modifiers/

When I think about bidding, the first thing that comes to mind is the old adage with the 5 W’s and the H: Who, What, Where, When, Why and How. What is my business & who are my potential customers? Where is my business located, and where can my customer base be found? When do

07/19/2017

At Reprise, we "work together and come together for great work for our great brands." Hear more of Dana Colon's Reprise Story https://vimeo.com/ipgmbstudio/danacolon

This is "Reprise: Meet Dana Colon" by MB Production Studio on Vimeo, the home for high quality videos and the people who love them.

07/18/2017

Real time messaging gets really strong results! When Hurricane Matthew struck Florida last fall, our SeaWorld Team took their search campaigns by storm using custom copy to reflect real-time park updates. Check out the powerful results in our latest Reprise Blog post here: https://www.reprisemedia.com/blog/paid-search/seaworld-real-time-messaging/

Think about how many times in your search career you’ve caveated client work with the phrase “estimates subject to marketplace changes” – quite the safety net! But it’s true. We’re always working to educate our clients that search is affected by real-time occurrences, like news-worthy events and adv...

07/05/2017

Charlie Davison, Regional SEO Director for EMEA, sheds light on China's search platform, Baidu. Find best practices for SEO and PPC in his article "Battling Baidu: Developing SEO & PPC Strategies for China" on the Reprise Blog today.
https://www.reprisemedia.com/blog/paid-search/baidu-developing-seo-ppc-strategies/

China's Digital Landscape: "The Big Three," Where Everyone Does Everything Before considering search specifically, it is important to understand the broader digital environment within which Baidu exists, because in China, the landscape is different to the rest of the world. Whereas Google, Facebook…

07/05/2017

While in Cannes, global leaders Craig Ellis and Tim Ringel were very fortunate to host an open Q&A with 3 of our most important global partners; Google, Microsoft and Facebook.

Each global lead was generous and enthusiastic for giving up their time to share their perspective on Cannes 2017, our recent business integration news, what we can expect from them as valued partners moving forward and a 2020 big bet from their respective business.

Watch the Cannes Q&A session here: https://vimeo.com/224348608/b4bbe75e16

Q&A with 3 of our most important global partners; Google, Microsoft and Facebook

06/29/2017

Looking for the latest and greatest SEO and SEM tips and tricks? Check out the "Reprise Reacts" series on our blog:
https://www.reprisemedia.com/blog/search-engine-optimization/reprise-reacts-mobile-first-index-and-adwords-updates/

SEO: Google Mobile-First Index Pushed Back to 2018 Mobile-first index background Since way back in 2016, Google has been reportedly testing a mobile-first index - meaning the search engine will primarily use the mobile version of a page to judge content and ranking factors. However, the actual roll-...