40 years strong and we are still dominating the Big Game. Congrats to our teammates, clients, and brands for pulling off #SBLVIII 🏈
“I really think community is where we find our strength.” - Jessica Board
In this Taylor Talk, Taylor Copywriter Jessica Board discusses her dynamic cultural background, how intergenerational relationships help define the Latin and Hispanic community, and which aspects during the interview process inspired her to join Taylor. To watch the full Taylor Talk, head to https://www.taylorstrategy.com/posts/latine-diversity-traditions-and-cultural-impact
To our clients, friends & family, happy holidays! We can’t wait to see what the New Year brings. #ShapersofPossibility #HappyHolidays #PRagency #MarketingAgency
We bring to you the Taylor 2024 #Bingo Card!
As this year comes to an end, what better way to kick off 2024 than by predicting some of the greatest happenings (that very well may actually happen)? 🔮
Our agency came together and brainstormed a list of the top trending celebrity, brand, marketing and consumer ✨ possibilities ✨ that we think are likely to come to fruition. Check it out, save it and play along with us throughout the year! Let’s see who gets to BINGO first. #pragency #marketingagency #2024 #happynewyear
December 11th is the busiest day for breakups each year, but not for 2023. Our #clientpartner Smirnoff teamed up with Lance Bass to reverse the holiday breakup curse with a special PSA (Public Smirnoff Announcement)! ❤️
In the PSA, Lance and his husband Michael Turchin invited couples to share how they stayed together this holiday season (while spreading love with the help of Smirnoff Red, White & Merry). Interviews with Lance and Out Magazine, People & OK! Magazine featured him replying “Bye, Bye, Bye” to this years breakup curse. #RedWhiteStayMerry!
“Learning about a new #culture is a very brave thing to do, but it really comes down to how you approach it.” - Rebecca Ki
In this Taylor Talk, Copywriter Rebecca Ki discusses how intention is key when learning about new cultures. Listen to Rebecca speak about Asian American duality, the most important aspects of her culture, and how she debunks assumptions and stereotypes. To watch the full Taylor Talk, click here: https://www.taylorstrategy.com/posts/asian-american-duality-influence-and-visibility
#Diversity #Inclusion #Visibility #AAPI
To kickoff the 2023 #NFL season, we flipped NYC on its tail alongside our #clientpartner Smirnoff for the unveiling of Heads or Cocktails: The Ultimate Coin Toss!
We used real in-game coin tosses as the central mechanic on deciding how to reward loyal #football and Smirnoff fans. With each tails result shown on a 21 story billboard in Times Square, Smirnoff No. 21 rewarded 21 fans with delicious cocktails on game days all season long. Scannable banners during live-game broadcasts and Smirnoff partners Anthony Anderson & Vernon Davis drove fans to our microsite, where they entered to win. 8.1K fans entered the sweepstakes!
As a result, our Taylor team earned 837M impressions and gained 35.9M views. Learn more about the Heads or Cocktails: Ultimate Coin Toss by clicking here: https://www.taylorstrategy.com/our-work/heads-or-cocktails
#WeDoGameDays
“One of the biggest challenges I hope to see change in is equal opportunity to the same level of education in every culture.” - Astrid Arias, SVP of Finance
In this Taylor Talk Astrid discusses her cultural background, the traditions she and her family continue to embrace, and the obstacles that Latin and Hispanic communities face. To hear more about Astrid’s take on cultural inclusivity, click here: https://www.taylorstrategy.com/posts/latine-diversity-traditions-and-cultural-impact
#LatinHeritage #Diversity #Inclusivity #HispanicHeritage
On November 2nd, we joined our #clientpartner Capital One Business at the the 2023 Inc. 5000 Conference! 📓✏️
Surrounded by like-minded #entrepreneurs, we brought #CapitalOnePartner and Founder of Pinnacle Mountain Homes, Chris Renner as our on-the-ground social correspondent. The conference included panels led by industry-leading professionals, networking over coffee, and live music. Our Taylor strategic, creative, and production teams developed real-time social content featuring Chris, around the brands partnership with Inc. Magazine. #inc5000 #innovation #marketingagency #pragency
In October, our #clientpartner Guinness unveiled its “Singing Pints” ad campaign that featured Bonnie Tyler’s song: “Holding Out for a Hero” belting out of the beer. 🎶🍺
Anchored by a TV commercial that was first launched across the pond in Europe, the catchy spot features pints of Guinness 0—the brand’s non-alcoholic variant of Guinness Draught. To celebrate the U.S. launch, Taylor conducted targeted national outreach, hosted media desksides that served up specialty merch, and of course, Guinness 0. #HerotheZero
