The Infinite Reality

10/23/2024

With iR Studio's Shopify integration, you can easily connect your e-commerce website to your 3D space, giving your customers a new way to experience your products.

Sign up to try iR Studio’s immersive tools for before anyone else: https://irlty.io/4dPXS7e

10/22/2024

We're thrilled to announce that Drone Racing League is expanding its partnership with the United States Air Force to bring you the DRL U.S. Air Force Miami Invitational! https://irlty.io/4eRldWZ

Join us on February 1st at loanDepot park in Miami, FL to watch the world's best drone racing pilots compete for the top spot on the podium. This event transforms the ballpark into a real-life video game—get your tickets now at https://irlty.io/drlmiami

The DRL U.S. Air Force Miami Invitational slated for February 1, 2025 at loanDepot Park; Tickets on sale on Tuesday, October 22nd at 8 AM ET

10/21/2024

iR Studio's 3D scene composition tool offers powerful features for layout management, prefab creation, real-time preview, and easy publishing options for seamless scene testing and sharing of your website.

Apply now to join the private preview of iR Studio: https://irlty.io/4dPXS7e

+ Join our Discord Community to collaborate and share feedback! https://www.discord.gg/infinitereality

10/18/2024

The iR Studio’s Asset Library is where you'll find everything you need to create a stunning 3D website. Choose from pre-made templates, kits, and props, or import your own design files.

Apply now to join the private preview of iR Studio and be the first to try our immersive website builder! https://irlty.io/4dPXS7e

10/17/2024

Our acquisition of Zappar brings pioneering tools into our ecosystem, strengthening our ability to deliver large-scale, experiences for global brands and consumers.

Infinite Reality’s $45 million acquisition of Zappar offers a revealing look at the growing consolidation in the XR industry.

10/15/2024

Transform your 2D website into a multiplayer 3D experience without deep coding knowledge, right in your browser.

Apply now to join the private preview of iR Studio and help shape the future of immersive web design: https://irlty.io/4dPXS7e

10/11/2024

We're excited to announce our first live hosted event with Nima Zeighami, VP of Product at Infinite Reality. Join us to learn tips on how to successfully navigate our 3D web space builder.

Register today and attend on Oct. 16th to learn how you can create a stunning 3D website with iR Studio!

Learn how to set up your iR Space and get insights on our top tips for success. Nima Zeighami, VP of Product at Infinite Reality, will share how the iR Studio immersive website builder can improve user experiences and generate engagement with your audience. Join us to learn how you can create a stun...

10/08/2024

Breaking: Infinite Reality acquires Zappar—boosting our XR capabilities and further expanding our European presence.

Zappar brings award-winning products to our portfolio:

- ZapWorks: All-in-one XR platform
- Mattercraft: Browser-based 3D web tool
- Zapbox: $99 XR headset available at
- Zapvision: Assistive tech for the visually impaired

Read full details at

Zappar’s XR Tools Will Provide iR Customers With Even More Capabilities to Design and Monetize Engaging, 3D Immersive Experiences

10/03/2024

Online returns cost U.S. retailers $248 billion last year—a 16% increase from 2022. 💸

Our CMO and President of iR Studio Karina Kogan shares insights in Forbes on why the current e-commerce landscape is in need of an overhaul, and how immersive technologies like AI and XR can help fix a broken system.

The rapid evolution of AI and the spatial web presents an exciting opportunity for retailers to reimagine online shopping.

10/01/2024

Infinite Reality to acquire a majority stake in Super League Enterprise (Nasdaq: SLE).

🎮 This strategic partnership will combine our immersive tech with Super League’s gaming expertise, integrating pioneering brands like Drone Racing League and Thunder Studios.

Together, we’ll reach millions of global fans monthly at the intersection of entertainment, pop culture, and immersive technology! Full details at https://irlty.io/4gG40RX.

DRL, Thunder Studios, Fearless Media, and TalentX to join Super League in deal with Infinite Reality

09/17/2024

Infinite Reality welcomes Danielle Korins as CHRO and Brian Chu as CPO, iR Studio! https://irlty.io/3ZsajlF

Danielle brings a wealth of experience in people operations and organizational development, having led HR functions across Fortune 500 and global companies.

Brian joins with over 20 years in the gaming industry, contributing to blockbuster titles like Fortnite and Rocket League.

Join us in welcoming Danielle and Brian to Team iR! 👏

iR announces the hiring of Brian Chu as Chief Product Officer (CPO) and Danielle Korins as Chief Human Resources Officer (CHRO)

09/11/2024

Meta Connect 2024 is coming! 👀

ZDNET reports Meta is set to unveil an affordable Quest 3 variant and preview new smart glasses. https://irlty.io/3B5bIo7

What features are you hoping to see?

Meta is expected to undercut the Vision Pro's price even more with its new VR headset and to show off a new wearable.

09/10/2024

Catch our CTO Liam Broza on This Week in XR with hosts Charlie Fink and Rony Abovitz! 🎙️

Liam talks about the future of immersive tech and shares insights into iR Studio, our platform for crafting 3D web experiences directly in the browser.

Listen on Apple podcasts: https://irlty.io/3XEUhmj

This week it's Ted's turn to be too busy, but Charlie and Rony are in fine form, welcoming Liam Broza, CTO of Infinite Reality. In the news, funding for AI star

09/07/2024

As devices become smarter, the potential for seamless integration between physical and digital worlds grows. Who's looking forward to the on Monday?

Apple event rumor roundup: What to expect at the Phone 16 keynote. Here's everything we know so far.

09/06/2024

Immersive collaboration is providing new ways to solve business challenges inside inclusive, engaging workspaces.

👩‍🔬 For instance, Pfizer supports product development collaboration with for interactive 3D product models.

Great read at

XR Today reports on the latest extended reality news from around the globe, including virtual reality, augmented reality and mixed reality.

09/05/2024

Infinite Reality 🤝 Google Cloud

We're teaming up with Google Cloud in a 5-year strategic partnership to innovate digital experiences! As Gen Z and Millennials increasingly merge their digital and physical worlds, we're providing brands with the tools to create immersive, AI-powered 3D environments.

Imagine shopping in virtual stores, attending massive sports events from home, or getting personalized education in stunning 3D spaces! The future web is here, powered by our cutting-edge immersive tech and Google Cloud's Gemini models.

Read full details at

iR and Google'’s partnership provides the company with the level of infrastructure support that’s critical for scale.

09/17/2023

09/15/2023

The Infinite Reality, Warner Bros. Discovery Sports, and FIM Speedway Grand Prix have teamed up to provide fans with a digital immersive experience for the centennial season, marking the first and only partnership to enable the world’s first, fully interactive, speedway Metaverse experience.

Partnership to enable the world's first, fully interactive, speedway Metaverse experience. Ground-breaking Generative AI Host provides real time information and FIM Speedway Grand Prix insights.