Mailing Systems Technology

11/12/2024

Unlocking The Power Of Data: Leveraging Data For Direct Mail Campaigns

The marketing world is fiercely competitive and increasingly dominated by digital strategies. Amidst this digital onslaught, direct mail has impressively held its ground. This is largely becau,Articles

11/11/2024

Join us for our FREE webinar on Wednesday, 11/13, where we'll be discussing the 2025 USPS Mailing Promotions. If you're a mailer who wants to save money on postage, you won't want to miss this! https://hubs.ly/Q02XJY-j0

11/07/2024

Postal Addresses: Looking Beyond Mail Delivery to Boost Business Success

You might not realize it, but accurate postal addresses have lots more uses than just making sure your mail gets where it's supposed to. These addresses are key players in business life beyon,Articles

11/06/2024

From the Archives: 5 Elements of an Optimal RFP

In past articles on requests for proposals (RFPs), we’ve discussed the team, the process, and the reasons why RFPs work. It’s just as important to consider what is included in the actual R,Articles

11/05/2024

Direct Mail: Your VIP Pass to Effective Marketing Communications

Imagine yourself stepping into a tradeshow that is overflowing with swarms of people, all vying for your attention. Each booth bombards you with flashy displays, loud music, and salespeople ea,Articles

10/30/2024

Maximizing the Power of Variable Data Printing in Political Mail Campaigns

In today’s fast-paced political landscape, reaching voters in a personalized and impactful way is crucial. While a majority of the projected $17.1 billion in political advertising will be sp,Articles

10/29/2024

Customer Engagement: How Bills and Statements Can Boost Loyalty and Sales

When considering customer engagement, corporate executives often gravitate towards digital channels like websites, mobile apps, and interactive chat. Frequently overlooked in this mix of custo,Articles

10/25/2024

Saving Money on Mailing: Back to Basics… and Beyond

With the USPS July price increase now implemented, there is no better time to take a fresh look at the mailing and shipping side of your business. That includes perhaps “unlearning” some t,Articles

10/24/2024

Unlocking the Potential of Cloud-Based Solutions for Print/Mail Service Providers

In the past, on-premise software handled the task of processing large amounts of documents; but times have changed. Many document centers are reassessing their procedures, making a transition,Articles

10/23/2024

Why Marketers Are Using Direct Mail Data to Drive Customer Acquisitions, Online

As digital targeting challenges grow, marketers are turning back to direct mail, not just for its tangible impact but for its advanced audience targeting capabilities. The true gold lies in it,Articles

10/22/2024

Automated Direct Mail and Your Response Rates

automated /ˈôdəˌmādəd,ˈädəˌmādəd/ adjective operated by largely automatic equipment. "a fully automated process" “Can you write another article?” Amanda,Articles

10/21/2024

Are You Prepared for an External Security Audit?

“The auditors are here!” Your blood runs cold, like seeing red and blue flashing lights in the rearview mirror. You needn’t worry. An external audit doesn’t have to incite fear and horro,Articles

10/18/2024

Has an Increase in Regulations Led to a Decrease in International Packages?

As international mail documentation requirements have increased, international postal package volumes have declined. The USPS and the Global Postal Network — the designated postal operator o,Articles

10/17/2024

The Print Industry at a Crossroads

The print industry has long been a vital resource for mass communication and general business operations. With the rise of digital transformation and e-commerce, consumer preferences have shif,Articles

10/16/2024

Credibility: Our Passport to Respect and Achievement!

Recognized leadership experts James Kouzes and Barry Posner assert, “Credibility is the foundation of leadership” in their bestselling book The Leadership Challenge. Respected religious le,Articles

10/15/2024

The Evolution of Inkjet

Today’s production inkjet technology excels in every way when it comes to the world of print and mail. The newest available devices deliver stunning print quality at breakneck speeds, while,Articles

10/11/2024

Mistakes Can Be Our Friends!

Do you sometimes make mistakes? I do! Do your team members sometimes make mistakes? Of course they do, because as Al Franken wrote and we all know, “Mistakes are a part of being human.” In a world,Articles

10/10/2024

Outsourced Print and Mail Services: The Largest Savings Opportunity

I am going to start out with a blanket statement based on years of customer research: 99% of medium to large organizations have limited to no visibility into their mail spends across the enter,Articles