
01/09/2025
Dry January-ing? Mocktails can be just as fun as cocktails (for more than just a month). In fact, 41% of American adults are "Sober Curious," aka trying to drink less alcohol all year long. 🍹
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Dry January gains momentum each year, as more Americans join the sober curious movement to rethink their broader relationship with alcohol. A 2024 survey found that 41% of all American adults planned to reduce alcohol consumption throughout the year, highlighting a growing trend toward moderation (a...