HumanX Digital agency that creates exponential growth by unlocking human insights. Part of Leap Group.
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We are a full-service digital agency that creates exponential growth by connecting business potential to human insight. Connecting people to your business is our business — and it has been for 23 years and counting.

Hope your holiday is off-the-charts amazing!​From all of us at (human)x, here's to another season filled with all the th...
12/23/2023

Hope your holiday is off-the-charts amazing!​

From all of us at (human)x, here's to another season filled with all the things and people that matter more to you.​

It’s official: we’re pod people. No, not the alien kind, the super collaborative kind! Here at (human)x, we’ve divided o...
12/19/2023

It’s official: we’re pod people.

No, not the alien kind, the super collaborative kind! Here at (human)x, we’ve divided our amazing roster of talent into distinct groups (aka “pods”) to produce exciting new services and solutions for our clients. It’s all part of our commitment to cross-team collaboration and diversity. OK, and a special love for the 1956 cult classic Invasion of The Body Snatchers.

Our clients are changing the world, one sip at a time. Pure Spout joined the nation's premier water quality scientists a...
12/15/2023

Our clients are changing the world, one sip at a time.

Pure Spout joined the nation's premier water quality scientists and treatment labs to create the newest in filtration technology.

Pure Spout is designed to filter our lead from public fountains to protect the health and wellbeing of communities.

When it came time to bring the product to the world, we helped the creators with brand discovery, research, and design, while (spark) helped with photography for their landing page.

Research is the foundation of everything we do. Here is our simple, eight-step guide to effective market research.
12/06/2023

Research is the foundation of everything we do. Here is our simple, eight-step guide to effective market research.

Step into the world of bourbon like never before with Bardstown Bourbon Company and (human)x. 🥃✨Our latest AR collaborat...
12/04/2023

Step into the world of bourbon like never before with Bardstown Bourbon Company and (human)x. 🥃✨

Our latest AR collaboration with Bardstown Bourbon Company is a sensory journey through time and craftsmanship. Customers can immerse themselves in a rich history and meticulous production of the drink they have in their hands.

Cheers to innovation and tradition merging seamlessly.

Rashmi Hurst, director of digital experience, sat down for a Louisville Business First exclusive interview to discuss in...
11/27/2023

Rashmi Hurst, director of digital experience, sat down for a Louisville Business First exclusive interview to discuss industry trends, artificial intelligence, and analytics.

Read the recap on our blog: https://bit.ly/3Gk6Jzi

Watch the full Q&A: https://bit.ly/3sHpA4s

We are dog people, supporting dogs with jobs. 🦮🤍Our research team collaborated with Cusp Creative to present a comprehen...
11/22/2023

We are dog people, supporting dogs with jobs. 🦮🤍

Our research team collaborated with Cusp Creative to present a comprehensive research project we developed for Leader Dogs for the Blind.

Leader Dogs for the Blind connect the visually impaired with trained service dogs to help provide a life of independence and mobility.

We hope our work will help them fulfill their mission to bring independence and mobility to those who need it.

Even though we are in a digital-first world, we are still a human-first agency that will go the extra mile to cherish th...
11/20/2023

Even though we are in a digital-first world, we are still a human-first agency that will go the extra mile to cherish those human connections with our clients and celebrate their many successes.

The (human)x team helped our longtime client Atlas Van Lines celebrate their 75th anniversary this month at their annual convention in Florida.

Senior Designer Shane Doyle crafted an anniversary logo and a cover page for the new issue of Amplifier that captures the essence and evolution of the brand to commemorate this milestone.

Atlas Van Lines was founded in 1948 by a group of 33 moving and storage entrepreneurs who believed that by forming an alliance, they could help one another build their businesses and serve customers. Their cooperation would connect them from coast to coast. They operated on the Golden Rule: treat customers the way you would want to be treated. In 2023, they still embody that history and spirit.

Say hello to our newest designer, Zoe Meyers! Zoe is an anime enthusiast, film photography lover, and true creative spir...
11/17/2023

Say hello to our newest designer, Zoe Meyers! Zoe is an anime enthusiast, film photography lover, and true creative spirit. We are happy to have you on the team!

Congratulations are in order for Jake Zastrow! 👏Jake was promoted to associate director of UX at (human)x. He has been t...
10/26/2023

Congratulations are in order for Jake Zastrow! 👏

Jake was promoted to associate director of UX at (human)x. He has been the go-to expert on UX design for the two years he's been a part of the team.

He brings top-notch recommendations that center the user experience. Not only that, but he goes above and beyond to make sure our clients and teammates are taken care of.

We are excited to see what the future holds for him and the digital experience team.

Great job, Jake!

Say hello to our new client, Bardstown Bourbon Company!Bardstown Bourbon Company is a Kentucky-based, award-winning dist...
10/20/2023

Say hello to our new client, Bardstown Bourbon Company!

Bardstown Bourbon Company is a Kentucky-based, award-winning distillery that blends fine whiskeys from around the world.

Our team is helping them develop an augmented reality (AR) experience for customers visiting their tasting room.

We look forward to what we can create together.

Help us congratulate Zack Richardson. Zack is now the associate director of analytics for (human)x. He has worked tirele...
10/17/2023

Help us congratulate Zack Richardson.

Zack is now the associate director of analytics for (human)x.

He has worked tirelessly to learn the ins and outs of analytics and is unmatched in his knowledge of our tech stack. In his new role, he will run the analytics team, from reporting to tracking to dashboards.

Zack started his career at Leap Group as an intern in the IT department. He is a testament to the opportunity for growth in our network.

We look forward to all the great things you will do!

The future of search is here.(human)x’s digital experience team went to Seattle this August for MozCon, a two-day confer...
10/05/2023

The future of search is here.

(human)x’s digital experience team went to Seattle this August for MozCon, a two-day conference packed with industry experts and cutting-edge content, all geared toward the future of search.

The team returned to the office with new insights and a drive to take their clients to the next level.

At (human)x, we believe healthcare is personal. That’s why we help providers personalize their customer’s experience.It ...
10/03/2023

At (human)x, we believe healthcare is personal. That’s why we help providers personalize their customer’s experience.

It all starts with one question: What do people want from health and wellness providers?

➡️ Personalized help finding the information they need.
➡️ Personalized help getting the best care for them.
➡️ Personalized help with follow-up care.
➡️ Personalized help staying healthy.

From research, to strategy, to creative, the experience healthcare specialists at (human)x make it easier for healthcare organizations to connect to their audience and produce personalized products and services they need to maintain a healthy lifestyle.

To learn more about our healthcare practice group, visit our website: https://bit.ly/3F3pNBy.

Can you guess what all these folks have in common?They are all working on Google certifications.This is part of (human)x...
09/28/2023

Can you guess what all these folks have in common?

They are all working on Google certifications.

This is part of (human)x’s digital experience team. The whole group is undergoing training in Google Analytics to gain a deeper understanding of the program and how it can inform their areas of expertise. With these extra certifications, they can better support their teammates and clients.

(human)x is always on the lookout for opportunities in education, training, and professional development. Our goal is to help team members reach their full potential.

Taking healthcare research on the road.This month, (human)x attended the SHSMD Conference in Chicago to connect with hea...
09/26/2023

Taking healthcare research on the road.

This month, (human)x attended the SHSMD Conference in Chicago to connect with healthcare strategy professionals and showcase our research capabilities.

Our Ph.D.-led, in-house research team of inquiring anthropologists uncover human insights that are key to helping healthcare brands connect with and serve their patients.

The team pairs with our healthcare practice group of experienced specialists to create a dynamic duo for our clients across the industry, including:
➡️ Hospitals + Healthcare Networks
➡️ Pharmaceutical
➡️ Health Insurance
➡️ Medical Device + Supply
➡️ Health Retail
➡️ Health + Wellness

To learn more about our research and healthcare capabilities, visit our website: https://bit.ly/3ETvW32.

08/29/2023

At (human)x, we aren’t just innovating for our clients. We are innovating for ourselves.

Creative Director Todd Lipscomb saw an opportunity to improve clarity in the communication between the strategists and creatives at the agency: so, he created Brief Builder.

Brief Builder allows the team to boil their ideas down to a concise brief that creatives can use to build something spectacular.

This new creation has paved the way for more productive collaboration.

Copy should never be artificial. It should be authentically human.​Our expert copywriters can craft copy fit for any mar...
08/23/2023

Copy should never be artificial. It should be authentically human.​

Our expert copywriters can craft copy fit for any marketing challenge, including:​
✒️ Website Copy​
✒️ Social Media Copy​
✒️ Product Copy​
✒️ Advertisement Copy​
✒️ SEO Copy​
& more.​

To learn more about our copywriting capabilities, visit our website or contact us for a consultation.​

The (human)x team was proud to announce at Leap Group’s annual state of business event in July that they helped 141 bran...
08/21/2023

The (human)x team was proud to announce at Leap Group’s annual state of business event in July that they helped 141 brands migrate to Google Analytics 4 (GA4) in time for the July 1 deadline.

Brands who didn’t make the transition by this date should have noticed that the previous software, Universal Analytics, no longer processes new data.

If that’s your brand — it’s not too late. While you cannot access the data that was never collected, you can still migrate to GA4 and begin your analytics efforts again before losing too much steam.

(human)x can offer experienced assistance in the move to GA4 for the brands who still need it. Visit our website and contact us for a consultation.

Leap Group isn’t your run-of-the-mill marketing company. It’s a collaborative network of specialized, independent agenci...
08/15/2023

Leap Group isn’t your run-of-the-mill marketing company. It’s a collaborative network of specialized, independent agencies that blend to perfection to meet your brand’s needs.

(human)x team members aren’t confined to our agency alone. Instead, they call on the expertise of our sister agencies (spark), (amp), and (matter) to produce a bespoke, master-crafted product for clients.

That’s why you’ll see the Leap Group family blend it’s creative, personable, and analytic savvy, from the office to the field.

At (human)x, we believe you never stop learning.​That’s why our digital experience team is constantly promoting educatio...
07/31/2023

At (human)x, we believe you never stop learning.​

That’s why our digital experience team is constantly promoting education in our workspace, from learning new tools to broadening skillsets.​

In the office we don’t just work for our clients, we work for ourselves by prioritizing human connection and life-long learning.​

Consumers are flooded with emails every day. If your email doesn’t hit the mark, the receiver will have no issue hitting...
07/24/2023

Consumers are flooded with emails every day. If your email doesn’t hit the mark, the receiver will have no issue hitting “delete.” That’s the challenge we took on with our client, GreenPath Financial Wellness.​

Success in email marketing begins with understanding your audience. Rather than sending one-size-fits-all messages, segment your contacts by demographics, behavior, and interests for a bespoke experience.​

After defining customer segments for GreenPath, we helped develop a strategy for crafting messages that was designed for success.​

In the end, GreenPath was able to connect with their customers via email in a meaningful, tailored way.​

The most effective way to reach customers and prospects is on the device they use the most — their phones. ​Your brand c...
07/21/2023

The most effective way to reach customers and prospects is on the device they use the most — their phones. ​

Your brand can engage with customers via SMS and MMS through HubSpot, and our team at (human)x can help.​

Here’s what you should know:​
✉️ SMS and MMS are some of the most effective channels for high cut-through and engagement, whether you are part of a marketing, sales, or support team.​

✉️ Marketers can increase conversions by 21% with automated marketing campaign workflows to get to customers in the right place, at the right time.​

✉️ Sales teams can respond faster and close more deals by creating follow-up workflows, increasing meeting attendance by sending SMS reminders, and reduce admin time.​

✉️ Support teams can easily manage tickets, get instant alerts or triggers, streamline systems and processes, and easily manage two-way SMS conversations to keep a record for each contact. ​

Want to learn more? Contact us for a consultation!​


Say hello to Brian Wilder, our new, green-thumb, video-gaming, Clemson-loving, associate creative director!​
07/18/2023

Say hello to Brian Wilder, our new, green-thumb, video-gaming, Clemson-loving, associate creative director!​

(human)x team members Zack Richardson, Kristen Haws, and Rashmi Hurst travelled to The Windy City of Chicago for a maste...
07/14/2023

(human)x team members Zack Richardson, Kristen Haws, and Rashmi Hurst travelled to The Windy City of Chicago for a masterclass with Brandwatch this June to learn about the latest tech in the market research world.​

This was an opportunity for professional development, learning, and networking that we encourage and promote for our team. We are looking forward to the next masterclass!

A year of growth, a day of celebration.​This week, Leap Group employees from across the country gathered at the Whirling...
07/14/2023

A year of growth, a day of celebration.​

This week, Leap Group employees from across the country gathered at the Whirling Tiger in Louisville for our annual state-of-business celebration, Matter More.​

(human)x President Michael Wunsch, and Vice President of Digital Experience Rashmi Hurst, presented all the innovation the agency has undergone this year—including the name change, rebrand, new website, and Rashmi’s promotion—for all Leap Group agencies to see.​

Thank you to all the team members who made our growth possible. We look forward to what we will achieve in time for next year’s event!​

Say hello to our newest client, Louisville Water Company!​Louisville Water Company is entrusted to provide water to more...
06/26/2023

Say hello to our newest client, Louisville Water Company!​

Louisville Water Company is entrusted to provide water to more than 800,000 people in Louisville and the surrounding counties. In 2018, that meant 33.7 billion gallons of drinking water!​

We look forward to working with this community staple from our hometown.​
🚰💧🧊​


As part of our partnership with Equifax Workforce Solutions, we helped develop the brand’s content strategy.​This work i...
06/22/2023

As part of our partnership with Equifax Workforce Solutions, we helped develop the brand’s content strategy.​

This work included developing plans for education guides, products sheets, emails, blogs, and videos – all backed by key learnings from audience research.​

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As a business online, you have the option to translate your website in multiple languages to adapt to our potential cust...
06/20/2023

As a business online, you have the option to translate your website in multiple languages to adapt to our potential customer base. While it can seem overwhelming, the benefits are undeniable.​

We are speaking from experience — we’ve recently helped our client U-Pull-&-Pay translate their website to Spanish with assistance from a translator. UPAP is pleased with the opportunities this decision has open the brand up to, and we are equally happy. ​


06/16/2023

Here at (human)x, we like to take our time enjoying summer with family and loved ones. Every first and third Friday of the month, all team members have the day of to enjoy our favorite time of the year.​

What would you do with your extra day off? ​☀️🍉⛱️​

Address

2500 Technology Drive
Louisville, KY
40299

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

(502) 212-1390

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