Leap Group

Leap Group We are an independent network of complementary agencies. Matter More.
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We’re driven by a desire to create authentic, human experiences and aligned by a shared philosophy: Market Less.

🍾 We’re thrilled to announce that Leap Group agencies were awarded eight 2024 Davey Awards, including two Golds for AAF-...
11/01/2024

🍾 We’re thrilled to announce that Leap Group agencies were awarded eight 2024 Davey Awards, including two Golds for AAF-Louisville's Battle of the Brands VR Experience and our mini-documentary City Spotlight: Decade. 🏆​

Other winners include branding and campaign work for Pure Spout, design work for Atlas World Group, video work for Confluent Health, animation for Beacon Building Products, and another mini-doc from the (spark) studio. ​

The Davey Awards are the largest and most prestigious competition for smaller creative agencies, so we’re honored to add another eight wins to our growing collection of Davey Awards (more than 30 since 2020!). Congrats to all our winners! 🎉​

Colleagues across all our agencies were together in Louisville last month for our annual Matter More — our yearly in-per...
10/23/2024

Colleagues across all our agencies were together in Louisville last month for our annual Matter More — our yearly in-person gathering where we learn more about what our teams have been working on and where they’re headed in the coming year. Of course, we had plenty of time to mix, mingle and socialize, too! Here are a few photos from the event.​

We’re super excited to announce that Kenny Friedman, Executive Creative Director at Leap Group, placed first in the Hive...
10/09/2024

We’re super excited to announce that Kenny Friedman, Executive Creative Director at Leap Group, placed first in the Hive3 AI challenge, making it through increasingly competitive rounds of AI video submissions. Asked about the project, Kenny said, “I got to compete against some really talented folks and I saw AI change a ton in the year... I went from an AI video hater to a little bit of a fan.”​

Congrats, Kenny! We can’t wait for your next AI workshop here at the office.​

The Leap Group team is looking forward to returning to the CONNECT CMO Leadership Summit this month, both in person from...
10/01/2024

The Leap Group team is looking forward to returning to the CONNECT CMO Leadership Summit this month, both in person from October 6th – 8th in Chicago, Illinois and virtually from October 14th – 18th.​

We’ll also be attending the GDS Group’s CMO Insight Summit from October 16th – 17th at the Ritz Carlton Tiburon in Naples, Florida.​

There’s still time to register, so let us know if we’ll see you in person or online!​

Register for CONNECT CMO: https://bit.ly/4gQzKE3​
Register for GDS Group Summit: https://bit.ly/4gFjzsW​

09/11/2024
It’s been more than a year since our beloved colleague Lillian passed away unexpectedly, but she’s never been more in ou...
09/04/2024

It’s been more than a year since our beloved colleague Lillian passed away unexpectedly, but she’s never been more in our hearts. It was decided that we would dedicate the main conference room in our Louisville office to her memory. To inaugurate the new Lillian Winn Conference Room, we created this plaque and gathered to share stories, pay tribute, and of course crack open a few Coors Lights. Thank you for everything, Lillian.

Did you know that Leap Group’s very first client (waaaay back in 1999) was based in Chicago? 25 years later, we’re thril...
08/26/2024

Did you know that Leap Group’s very first client (waaaay back in 1999) was based in Chicago? 25 years later, we’re thrilled to be back in Chicago in a big way, opening a permanent office for the dozen or so team members - including Executive Creative Director Kenny Friedman - who call the Windy City home.​

Several of the crew from Leap Group’s (spark) studio were recently in Chicago for some IRL collaboration, so we decided to pull out the camera and shoot some photos and video. Here are a few of our favorites from the day. ​

At Leap Group, we’re all about open communication, transparency and opportunities for engagement. That’s why we gather a...
08/22/2024

At Leap Group, we’re all about open communication, transparency and opportunities for engagement. That’s why we gather a few times a year – most recently in July – for what we call our Town Hall Meetings. ​

It’s a time when all our agencies can discuss important information and updates, and a chance to provide transparent, real-time access to Leap’s principals and owners for feedback, dialogue, and Q&A.​

We recognize that not everyone is comfortable speaking up in a public forum (especially if it’s about a thorny issue!), so we take anonymous questions in real time as a part of each meeting.​

We’re grateful for the engaging discussions and honest feedback from everyone who participated, and look forward to the next town hall to come!​

Two years in a row! We’re thrilled to announce that Leap Group has once again been named to the Inc. 5000 List for demon...
08/14/2024

Two years in a row! We’re thrilled to announce that Leap Group has once again been named to the Inc. 5000 List for demonstrating 238% growth over the past three years. Last year alone, we added 30 new employees and signed 13 new clients, including being named Agency of Record for the American Kennel Club (AKC). And earlier this year, we added a new Chicago office to our current locations in Cincinnati, Ohio; Indianapolis, Indiana; and Louisville, Kentucky.​

But as proud as we are of these accomplishments, it’s all the work we do, day in and day out, to help our clients make an impact and truly matter more, that matters more to us. Check out our website to see more recent client work and contact us to see how we can help your brand matter more.​

We may not be the Bubba Gump Shrimp Co., but we know our way around a crawfish boil! This Leap Group tradition was start...
07/25/2024

We may not be the Bubba Gump Shrimp Co., but we know our way around a crawfish boil! This Leap Group tradition was started years ago by (human)x principal Michael Wunsch, a proud graduate of Loyola New Orleans. Mike lived in New Orleans for several years after graduating, and we’re so happy he brought this Cajun tradition with him to Louisville.​

Check out some photos from this year’s Summer Crawfish Boil and take a look at our careers page if you’re interested in joining a hardworking team that knows how to have fun!​

07/16/2024

Happy 25th Birthday to Us! 🥳​

That’s right, this month we’re celebrating a quarter century of helping our clients Matter More.​

In July 1999, Alan Gilleo and Daniel Knapp took the big leap that created Leap Group, and ever since then, we’ve stayed fiercely independent within a changing advertising landscape and an increasingly competitive global market. ​

Last year alone, Leap Group added 30 new employees, signed 13 new clients, and was named to the Inc. 5000 list in 2023 for demonstrating 238% growth over the past three years. In short, Leap Group is thriving — and we plan to do so for another 25 years. ​

We have more anniversary news and celebrations to share, but in the meantime, here’s a fun look through the wayback machine at how our logo has evolved over the years. Cheers!​

🔥 So hot right now! 🔥 No, we’re not talking about the weather, we’re referring to the recent Hot 10 Awards dinner hosted...
07/12/2024

🔥 So hot right now! 🔥 No, we’re not talking about the weather, we’re referring to the recent Hot 10 Awards dinner hosted by the Louisville chapter of the American Advertising Federation (AAF).​

Leap Group had not one, not two, but THREE team members nominated for this highly coveted (and super competitive!) honor: Blake Chadwick, Rachel Lauver and Michael Noble. The "Hot 10" awards chose to spotlight them as among the ten best and brightest advertising professionals 32 and under. Huge congrats to Rachel and Michael for taking home the award, and to Blake for representing the Leap Group with style! 🎉​

We’re excited to be returning to the virtual CONNECT CMO Summer | Online Marketing Leadership Summit from July 22-26.​Th...
07/09/2024

We’re excited to be returning to the virtual CONNECT CMO Summer | Online Marketing Leadership Summit from July 22-26.​

The digital event allows us to hear directly from a diverse range of CMOs about their toughest business challenges. All the agencies in the Leap Group Network are passionate about creating the authentic human experiences that make our clients matter more to their customers in a challenging market. ​

Head over to the Quartz Network website to register now, and make sure to let us know if we’ll see you later this month!​

https://bit.ly/3zE3Tp2

Leap Group agencies will be closed today to celebrate Juneteenth, a federal holiday commemorating the end of slavery on ...
06/19/2024

Leap Group agencies will be closed today to celebrate Juneteenth, a federal holiday commemorating the end of slavery on June 19, 1865.

While our country has come a long way, we know there are still many opportunities to create a more just and equitable society for all. That’s why we implemented a robust, data-informed IE&D roadmap to create more diverse, equitable, and inclusive experiences and work at Leap.

As LGBTQ+ owned and women-owned businesses, we’ve always known that the diverse voices and perspectives that make up our group are what drive us to be most creative and impactful. We’re passionately committed to making our workplaces – both virtual and in-person – welcoming, safe and inclusive spaces where everyone feels empowered to do their best work. (And have fun doing it, too!)

As every creative knows, some of the best ideas come when you step away from the computer and explore something differen...
06/11/2024

As every creative knows, some of the best ideas come when you step away from the computer and explore something different. And that’s exactly what the creatives from across Leap Group agencies did recently.

We began with a breakfast gathering in the warehouse lounge area in our Louisville office, where we shared the amazing projects we’d been working on in the past few months, along with some of the things that had been inspiring us lately.

Then we headed over to Cooking at the Cottage, where we learned to make our own pizzas and chatted over slices expertly prepared by the head chef. Finally, we walked over to the local pub where Executive Creative Director Kenny Friedman gifted everyone with a copy of Rick Rubin’s The Creative Act. Here’s to more great creative work!

There’s no Friday like a Summer Friday! Welcome to summertime, where the living is easy and Leap Group agencies take adv...
06/07/2024

There’s no Friday like a Summer Friday!

Welcome to summertime, where the living is easy and Leap Group agencies take advantage of the sunshine and longer days with Summer Fridays. You’ll find us out of the office two Fridays each month of the summer, hanging by the pool, relaxing with family or just taking the time to recharge.

Hoping all our clients enjoy some summer downtime as well!

As soon as warm weather hits, we’re ready to fire up the grill! The Louisville-based team inaugurated the spring cookout...
05/23/2024

As soon as warm weather hits, we’re ready to fire up the grill! The Louisville-based team inaugurated the spring cookout season with classic burgers, brats and a veggie dog or two. And with the garage doors on our warehouse (common area) wide open, we could enjoy the fresh air (and grilling aromas) while collaborating and keeping projects on schedule. We’re sure our more northern teams in Cincinnati, Indianapolis and Chicago won’t be far behind us! Chicago-style hot dogs, anyone?

This week, Leap Group Co-Founder and CMO Alan Gilleo joins host Greg Kihlström of The Agile Brand™, one of the top marke...
05/14/2024

This week, Leap Group Co-Founder and CMO Alan Gilleo joins host Greg Kihlström of The Agile Brand™, one of the top marketing technology podcasts.

Alan and Greg discuss the rise of generative AI and predictive analytics, and how Leap Group is using those technologies to uncover true human insights within the vast amounts of first-person data and large unstructured data available today.

Alan stresses the importance of first ensuring you have a clean, consistent set of data. HumanView, Leap Group’s proprietary predictive modeling product, can not only clean up first-person data, but also enrich it with up to 1000 additional demographic and psychographic variables about your consumer.
Despite all the advances in AI technology, Alan emphasizes, predictive modeling still requires a human element. Leap Group’s in-house research team has a robust background in anthropology, with prompt engineers who train the LLM models with a focus on human behavior, actions and activities.
Listen to the podcast at the link, and learn how to use first party data and predictive analytics and AI to craft marketing strategies that help businesses Matter More. Check it out!

https://bit.ly/4anhwp7

Fresh off a productive three days at CONNECT CMO in Las Vegas last month, we’re excited to be returning to the virtual C...
05/03/2024

Fresh off a productive three days at CONNECT CMO in Las Vegas last month, we’re excited to be returning to the virtual CONNECT CMO Spring | Online Marketing Leadership Summit from May 6 - 10, 2024.

The digital event allows us to hear directly from a diverse range of CMOs about their toughest business challenges. All the agencies in the Leap Group Network are passionate about creating the authentic human experiences that make our clients matter more to their customers in a challenging market.

Join us for three days of networking, learning and collaborating at the CONNECT CMO digital event by registering at https://bit.ly/3y2jkqh. And visit https://bit.ly/44nozwL to see how you can get the agility, speed and depth of expertise need you need in a marketing and advertising agency, all with a single contract and single point of contact.

Some may call it the Second City, but Chicago is number one in our hearts! We’re thrilled to announce the opening of our...
05/02/2024

Some may call it the Second City, but Chicago is number one in our hearts! We’re thrilled to announce the opening of our new office on Wacker Drive in the heart of downtown Chicago.

Leap Group Network has had a firmly established presence in the Midwest for 25 years, and our new Chicago space will help us better serve our growing client roster, which now includes Pinstripes, the fast-growing restaurant venue chain.

Equally thrilled are all our Chicago-based employees, including Executive Creative Director Kenny Friedman, who has lived and worked in the city for 18 years.

Pinstripes was just one of 13 new clients we signed last year, including our selection as the AOR for American Kennel Club, the world’s largest purebred dog registry and leading advocate for dogs.

Visit https://bit.ly/3UKDsWN and see why clients in Chicago and beyond are choosing Leap Group agencies!

There’s hardly a hotter topic in the design and advertising world than AI, and the (virtual) water coolers at Leap Group...
03/28/2024

There’s hardly a hotter topic in the design and advertising world than AI, and the (virtual) water coolers at Leap Group have been no exception. In large part because our own ECD and AI-whisperer Kenny Friedman has been leading a series of workshops to show our creative teams how to leverage Midjourney within the ideation process, from developing hyper-specific comps for Round One creative (sayonara, stock photos!) to allowing writers to share their own visual ideas with ADs.​

Here’s a look at one of our workshop's output. And for a deeper look at our POV on AI tools in marketing, check out the recent (human)x blog: https://bit.ly/3TWL8EE

Spring is slowly but surely arriving in the Midwest, and with it comes lots of exciting new initiatives, projects, clien...
03/27/2024

Spring is slowly but surely arriving in the Midwest, and with it comes lots of exciting new initiatives, projects, clients, travel and meet-ups among Leap Group agencies. ​

With all this activity, we started to get curious about how our talented team members were juggling it all while maintaining a laser focus - not to mention a healthy work-life balance.

Discover how our team stays focused:​
-Tuning out distractions: Many use playlists and podcasts for a mood and concentration boost.​
-Getting past blocks: Some find inspiration in everyday activities or snacks.​
-Using to-do lists: A simple yet effective tool for staying on track.​
-Managing time: Tools like timers and structured work blocks help maintain focus.​
-Leveraging AI: We embrace AI tools to streamline tasks and boost creativity.​


At Leap Group, our agency teams work with speed and agility across multiple states and time zones, but we all agree ther...
03/19/2024

At Leap Group, our agency teams work with speed and agility across multiple states and time zones, but we all agree there’s nothing like connecting IRL.

And for some of our team members, that means heading out to this spring’s CONNECT CMO Leadership Summit at the Bellagio Hotel & Casino in Las Vegas, from April 28-30th.

We’re looking forward to three days of networking, learning and collaborating with other leaders and innovators in the marketing industry. Make sure to let us know if we’ll see you in Las Vegas, or mark your calendar to join us online for the digital summit from May 6-10th.

02/29/2024

Happy Leap Day from all of us at Leap Group Network!​

Yes, we realize this “extra” calendar day wasn’t named for us, but we’re feeling extra excited because this year marks our 25th year in business.​

That’s a quarter of a century of helping clients market less and matter more!​

25 years ago this July, Leap Group was born in the hotbed of advertising: Louisville, Kentucky. Despite our lack of big city swagger (or perhaps because of it), we’ve survived a dotcom bust, a recession, and a pandemic.

Today, we’ve been named by Inc. 5000 a fastest-growing company and remain as dedicated as ever to creating the meaningful human experiences that make brands matter more.​

Leap Group is the only network of specialized agencies designed from a client’s perspective – intentionally built to complete each other and not compete. We bring big ideas into reality through the power of seamless collaboration.​

Sign up for our newsletter to get monthly updates on network news, client work and insights … and of course all the details about our 25th anniversary festivities.​

Enjoy the “extra” day and thanks for 25 years of making the leap with us! ​

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