He offers optimized real estate marketing including on location video interviews and tours, social media viral marketing, and branding for the digital age. Padavic recognized that the future of real estate is through video and internet marketing and built his blog around this. He launched Urbanabur.com after perfecting the process and learning the ins and outs of the market. Padavic designed it to
spotlight the real estate agents as he saw that no one knew these homes and neighborhoods better than them. The interviews can be in the property itself, around the neighborhood such as in schools, parks, or local spots, or involve an influential member of the community. Urbanabur will work with clients to include this in one interview if desired or have a series of interviews with the real estate agent. The videos now feature tours of the house, enabling real estate agents to point out more specific possible selling points to mass amounts of potential buyers who will be able to virtually see the property. From there the videos are posted on the blog as well as daily postings on social media websites (including 60,000 facebook connections in the Chicago area), You Tube, and Craigslist to mass audiences. Urbanabur.com can also serve as an advertising platform for interested real estate agents or anyone trying to reach the market of agents and perspective renters and homeowners. The staff at Urbanabur assists in disseminating the videos to the agent’s sphere of influence and their database or friends and potential clients. The blog’s video uses its own video format in addition to YouTube, optimizing it for search engines and making it exclusive to Urbanabur.com.
