Rise Interactive

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Rise Interactive

Rise Interactive is an award-winning, data-driven performance marketing agency specializing in digital media, analytics, and creative & development.

Offices located in Chicago, Buenos Aires, and Mexico City. Rise Interactive is a digital marketing agency, specializing in media, analytics, and customer experience. The agency is a strategic partner, helping marketing leaders make smarter investment decisions, grounded in data insights. Rise has accomplished its growth by taking a data-driven approach to marketing, maintaining a razor-sharp focus

on client performance, and reinvesting the profits back into the business. It manages enterprise-level analytics and campaigns across all channels of digital marketing, including: paid search, SEO, email, display, social, affiliate, and comparison shopping engines. The agency takes a unique approach to digital marketing, applying its Interactive Investment Management (IIM) philosophy to client engagements. Similar to the concept of a portfolio manager, the approach looks at an entire investment across digital marketing channels and shifts budgets based on performance and the opportunity to maximize returns. An award-winning agency, Rise has been recognized as a leader in the digital marketing space and has received industry recognition for explosive growth, excellence in digital marketing, and company culture. Rise was named Digital Agency of the Year by the Moxie Awards and Built in Chicago in 2013, 2014, and 2015. It was also named to Chicago’s 101 Best and Brightest Companies to Work For list in 2014 and 2015 and to the National Best and Brightest Companies to Work For list in 2013 and 2014.

02/01/2022

A core part of a marketer's job is to prove the impact of their strategies on business results. Doing so requires close collaboration and buy-in across marketing and finance teams with a shared definition and measurement of success. Easier said than done!

Our CEO Larry Fisher explores this topic with Rise's finance and marketing leaders Dave Zuaiter and Natalie Scherer to provide practical advice to other leaders on how to foster collaboration that leads to better decisions. Read the 10 lessons they've learned here:

I have always believed that you can’t expect to achieve a goal — growth, especially — if you aren’t willing to put budget and resources against it. This is especially important in tech, where the only way to remain relevant and competitive is to continuously be innovating.

01/03/2022

New Year, New Budgets, New Strategies! Join Rise and Pacvue on 1/13 where our experts will discuss the million-dollar question on all eComm marketers' minds... Should you expand to ?

Register here --> https://bit.ly/3EL1WUB

11/11/2021

One result of savvier customers who better understand data privacy is, according to Jay Kennedy Rise's Email Manager, a rising cost of securing consent from consumers to share their data and receive personalized marketing messaging. In the latest installment of Late Night with Larry, Jay and Larry talk about how brands need to continue to up their game on the value they provide customers in exchange for their first-party data. This timely conversation is one you don't want to miss.

Collection of first-party data — information you’ve collected about your customers that they’ve consented to providing — is a centerpiece of any successful digital marketing strategy. But peoples' attitudes toward online privacy have changed significantly in recent years.

11/09/2021

Rise CEO Larry Fisher and Quad Sr Director, Studios Devin Fisher (no relation!) teamed up with MediaPost to explore how forward-thinking CMOs are fueling their brand engines with timely and relative content. Read on to learn why CGI isn't just for Hollywood action movies anymore.

https://www.mediapost.com/sponsor/content/2961/

11/08/2021

The holiday season is right around the corner and for many brands it's an essential time to meet annual goals. Even if Holiday isn't a vital time for you--perhaps back-to-school or open enrollment is--this new Connex release is a game changer for any peak season pacing needs.

For many of our clients there is a make-or-break peak season that determines whether or not they will hit their company’s annual targets. Successful peak seasons have a number of key ingredients.

11/01/2021

We all know B2B marketing comes with its own set of unique challenges. To have our own Marketing team nominated as a finalist for B2B is an accomplishment we're excited to celebrate. Congrats! https://bit.ly/3CAevSo

10/21/2021

At TikTok World 2021, the social media giant reported that 92% of its users take action after watching a video. Read 5 lessons for making the most of advertising on this platform in our latest blog.

We went into the event eager to meet with peers and discuss the marketing opportunities exploding within TikTok. The event left us with a ton of inspiration—if you missed it, check out the key takeaways.

10/20/2021

Hey marketers: want to learn how other leaders like you are managing the surge in retail media networks? Take this 2-min survey to gain exclusive insight to our retail media research and get a $5 Starbucks gift card for participating! https://bit.ly/3AXMDFV

Please take 2 minutes to answer the following questions and receive a $5 Starbucks gift card as a thank you for your time. All data will be kept anonymous and we will share the benchmark results after the survey closes.

10/14/2021

If we're all using the same advertising algorithms, how can we make the right optimizations to beat competition? Read our advice.

Microsoft is announcing a bidding approach shift designed to help advertisers drive more value from campaigns that are using manual bidding. By April 30, 2021, all campaigns that use manual bid strategies will be automatically opted into using Enhanced CPC (eCPC).

10/11/2021

The skillsets CMOs need to drive brand growth is expanding while average tenure is shrinking. In partnership with MediaPost, our CEO Larry Fisher will share his advice and perspective on how CMOs can adapt to today's dynamic environment. Check out the first installment! https://www.mediapost.com/sponsor/content/2881/

10/07/2021

It’s Day 2 of Linn Academy! Not too late to register - join for free to hear the latest insights from industry leaders.

Be part of the latest discussions, insights and trends in ecommerce - register now for Linn Academy 2021 to hear from industry leaders, innovators and brands shaping the conversation on the future of ecommerce.

10/06/2021

Rise is speaking TODAY at Linn Academy! Join us at 12 ET to hear Blake Kidd present strategies to optimize your ecommerce presence and drive growth! Register for free to tune in:

10/05/2021

We're excited to share that Connex, Rise's proprietary media optimization platform, has been named a finalist in the Digiday Technology Awards, recognizing those who are advancing the industry through tech-focused innovation. Read more:

The 2021 Digiday Technology Awards are recognizing the tech companies driving the digital media industry forward. See this year's nominees.

Address

1 S Wacker Drive, Ste 300
Chicago, IL
60606

Telephone

(312) 281-9933

Website

http://www.riseinteractive.com/

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Videos

We all know B2B marketing comes with its own set of unique challenges. To have our own Marketing team nominated as a finalist for #TheDrumAwards B2B is an accomplishment we're excited to celebrate. Congrats! https://bit.ly/3CAevSo

We’re passionate about helping brands communicate their message across all devices and platforms to drive more compelling experiences and conversions. As #webdev and #SEO experts, our partnerships go beyond gorgeous websites and are laser-focused on clients' business goals. Our team was recognized in this year’s DotComm Awards for our SEO + UX work with Dairy Management Inc. http://ow.ly/ezhg50FIEMJ

As a performance marketing agency, we are constantly facing and innovating for changes in the industry. In 2020, we found opportunities to grow our B2B marketing with a robust Account Based Marketing program, one that has been recognized in several awards competitions this year. Thank you to the Association of National Advertisers (ANA) for today's exciting awards announcement! http://ow.ly/3vcU50FHqTc

Rise's team + technology approach leverages the power of data and automation to make a quick, but long-term, impact on business growth. Our partnerships with Wiley Education Services and Dairy Management, Inc. have been named finalists in the US Search Awards for successful PPC and SEO campaigns. Congratulations to our teams! ow.ly/I9Rj50FFAei

Connex, named Product of the Year at this year’s Sammy awards, is Rise’s solution to the pressing need for marketers to find and act on digital marketing opportunities faster. Using automation and proactive intelligence, Connex enables Rise’s team of marketers to identify the pivotal growth moments in client performance data and optimize immediately, seizing demand when and where it’s happening. One component of this is Connex Alerts, a notification feature that brings the most important data points to our inboxes faster.

The fast-evolving digital marketing landscape demands technology that proactively identifies and acts on real-time growth opportunities. Our proprietary media optimization platform, Connex, puts our clients at the forefront of the digital transformation by facing the call for automation head-on. Thank you to the Sales and Marketing Technology Awards for recognizing it as Product of the Year! http://ow.ly/I7Hw50FDSb3

What should you be doing as a marketer to make the most of the data and technology available to thrive? Our female leaders answer this and talk about what’s needed to define the future of #eCommerce and #retail. Read the full Q&A with women at Rise here: http://ow.ly/nVP350FvkHZ

Join guest speaker Collin Colburn, Senior Performance Marketing Analyst at Forrester, and Larry Fisher, CEO of Rise Interactive, on July 21 for our virtual live event “The Next Era of the CMO: Ditching ‘Brand’ and ‘Performance’ Marketing”. https://bit.ly/3qrNScP

The sophisticated audience targeting strategy that allowed us to grow revenue for ColourPop has now been named a finalist in the 'Global eCommerce Social Campaign of the Year' category by the Global eCommerce Awards. Reach out to us to learn more about our approach to a successful social media strategy. http://ow.ly/oLJ650Fribh

Register for our upcoming webinar “The Next Era of the CMO: Ditching ‘Brand’ and ‘Performance’ Marketing.” Join Rise CEO Larry Fisher and our guest speaker from Forrester, Senior Performance Marketing Analyst Collin Colburn, for a provocative conversation about the future role of CMOs. https://bit.ly/3qrNScP

If you’re wondering how to find and capitalize on opportunities within the #retailmedia landscape, join Amanda Sykes (Director, Account Management) today for an insightful conversation about using #digitalmarketing to meet your business needs. There’s still time to register! https://bit.ly/35SGeyK

With change comes innovation. How are brands leveraging technology to drive better results from complex media campaigns? Daniel Ripes (VP, Account Management) will share some insights on the innovation behind their marketing strategies. Join us tomorrow by registering here: https://bit.ly/35SGeyK