SpinCycle Consultancy is a unique company that focuses on through-the-line solutions for businesses or personalities (what we call organic brands) who wish to utilise established web practices, solutions and end-user interaction psychology to launch their presence, market their brand, drive awareness, establish and manage reputation as well as understand their consumer and competitive arenas. We f
ocus less on traditional marketing techniques and more on giving our clients behavioural-based solutions that give their campaigns a much higher chance of success. We study end-user consumption techniques, curate behavioural DNA through analytics and monitor ‘chatter’ to define campaigns that deliver results. Our services include digital reputation management, crisis management and mitigation, online public relations campaign (or Digital Word of Mouth), chatter and sentiment analysis, competitor analysis and establishing campaigns. Analysis, strategy, blueprint, ex*****on, monitoring. These are the value chains of all of our campaigns – from establishing a product reputation in a niche market, monitoring competitor peer consumption habits to executing a social media awareness campaign.
“SpinCycle” represents the constant ‘spin’ that revolves around the internet, whether it is positive, neutral or negative sentiment. It is generated by the end user, and sometimes has a world of its own. How we understand user behavioural science on information interaction online is the ‘make or break’ for any company or person that has been, is or is going to venture on to the digital platform. We are not the experts. We are just keeping up with the evolution.
