Want to take your #CX strategy to the next level? 🚀 Check out the APAC edition of Merkle's latest report on CX imperatives for 2024!
Explore what makes a top #CX organisation tick. Delve into insights on team structure, technology, and data organisation, gleaned from our recent research that surveyed 820 business leaders across the globe.
Unlock the secrets to achieving CX Leader status now:
🔗 https://info.merkle.com/2024-CX-Imperatives-What-CX-Leaders-Do-Differently
#CXStrategy #CustomerExperience #Data #CXLeadership #LeadersinAsia #BusinessLeaders #MerkleInsights
Sokkō Virtual Summit
Join Dentsu Asia Pacific and Merkle Incorporated at #Sokkō Virtual Summit this April 23-24 to discover how to put trends & strategies into action and make them real!
Honing in on dentsu’s Japanese heritage, we will draw on the philosophy of Sokkō (meaning qualities of agility and speed in Japanese) and unpick how CMOs and marketing leaders can embrace uncertainty and drive growth. Our brilliant leaders from across the APAC network will delve into the foundational forces for success to master the Now, and navigate the Next.
Register now for this unmissable virtual event:
https://info.dentsu.com/sokko-merkle
#SokkōVirtualSummit #ThoughtLeadership #CustomerExperience #StrategyInAction #VirtualEvent #InnovateWithdentsu #Executivemindset #ActionableStrategies #Growthmindset
Merkle Singapore is Overall Agency of the Year 2023!
We're still celebrating our remarkable wins at Marketing-Interactive's #AOTYAwards 2023!
🏆Merkle Singapore clinched the coveted Overall Agency of the Year title for the second consecutive year and the third time in four years!
We took home 5 Gold, 4 Silver and 1 Bronze awards in the following specialisations:
🥇Analytics Agency of the Year (Gold)
🥉Best Agency-Client Partnership (with Income Insurance Limited) (Bronze)
🥇Consultant of the Year (Gold)
🥇CRM & Loyalty Marketing Agency of the Year (Gold)
🥇MarTech Agency of the Year (Gold)
🥈Mobile Marketing Agency of the Year (Silver)
🥈Performance Marketing Agency of the Year (Silver)
🥇Programmatic Agency of the Year (Gold)
🥈Search Marketing Agency of the Year (Silver)
🥈Specialist Agency of the Year (Financial Services) (Silver)
🎉Across #DentsuSingapore, we achieved an unprecedented milestone of 20 wins and #OneDentsu emerged triumphant in each and every one of the following integrated categories:
🔥 Agency Team of the Year (Gold)
🔥 Best Agency-Client Partnership: Dentsu Singapore (Silver), Merkle Singapore (Bronze)
🔥 Best Agency Culture: Dentsu Singapore (Silver)
🔥 Full-Service Agency of the Year: Dentsu Singapore (Bronze)
🔥 Integrated Marketing Agency of the Year: Dentsu Singapore (Bronze)
#MerkleProud
ChatGPT and AI are setting the scene abuzz, and 2023 marks an exciting time for search marketers.
Shushanta Guha, Director of Search, Merkle Singapore, shares how we can leverage some of the latest innovations for #searchmarketing:
• #ChatGPT for #SEO
• Optimise voice search with #AI
• Boost engagement, build trust, and drive sales with user-generated content
• Optimisation for marketplaces
Yet, as technologies continue to evolve, it's essential for marketers to remember the importance of maintaining the human touch to stay relevant to consumers.
Read the article: https://www.brandinginasia.com/how-to-succeed-during-search-marketings-most-exciting-era/
Reach out to us for your search marketing needs: [email protected]
We are hiring!
Want to hone your digital marketing skills while helping brands deliver excellent marketing and customer experience?
Join us to make a difference!
Merkle Singapore is the Overall Agency of the Year 2022 and we currently have vacancies: https://www.merkle.com/sg/join-us
Reach out to us now: [email protected].
We are hiring! Are you keen to join Merkle Singapore, the Overall Agency of the Year 2022?
We help leading brands grow brand loyalty and competitive advantage through superior customer experience by transforming their data, technology, and organisational capabilities.
Join us to make a difference!
View the vacancies that we have here: https://www.merkle.com/sg/join-us
Reach out to us for more details: [email protected].
So wonderful to meet our colleagues in a large group after two years!
It was an evening of celebrations and farewells. Celebrating our new journey as Merkle Singapore. But also saying goodbye to two of our beloved colleagues.
As they say, ‘nothing is constant except change’. But rest assured that even though we’ve become Merkle Singapore, we are still the same happy crazy bunch.
Have a great weekend, everyone!
#WeAreMerkleSingapore #culture
Happy Holidays from all of us at Happy Marketer! We hope you get to spend some time with your family and friends, to relax and recharge for the new year ahead.
We want to take this opportunity to thank all our clients, industry partners and friends for your support and for being a part of our journey.
Wishing you and your families a Merry Christmas and Happy New Year!
Webinar | Who in the boardroom owns CX?
Last week, Anny Huang, Head of Digital Business of Income, shared her thoughts in a candid fireside chat about who owns the customer experience in the boardroom with our MD, Sanchit Mendiratta.
Some nuggets of wisdom from the session:
💡When you focus on your customers, your business will have positive outcomes.
💡To make CX work, the C-level executives in the organization need to share KPIs.
💡Do not use sales numbers as a measurement of success for CX.
If you’ve missed this or other sessions in The Future of Customer Experience webinar series, please access them here: https://lnkd.in/g9VSGgUP.
We look forward to more sharing sessions in the future.
#customerexperience #CX #webinar #digitalmarketing
Two days to ‘Who in the boardroom owns CX’ webinar.
Have you signed up?
👉🏻 bit.ly/HM-CX5
We’ll address the elephant in the room about:
✅ What is CX?
✅ How do we measure it?
✅ Who is responsible for the #customerexperience?
✅ Do we need a Chief Experience Officer?
✅ What are the next steps for organizations?
Bring your questions to the virtual discussion, we want to hear from you.
#webinar #CX #loyalty #branding #customerjourney #funnelmarketing
The Single Customer View webinar is happening today (18 Nov, 4pm).
This is your last chance to sign up: bit.ly/HM-CX4
Don't miss this session as Sanchit Mendiratta and Awadesh Madhogaria from the #HappyTribe will be joined by our guest speakers Jane Lim and Anh Mai Tran from TÜV Rheinland Group as we explore:
😓Challenge: Accessing real-time data from 600 campaigns and 1800 marketing activities across 11 marketing channels in 28 countries.
💡Solution: A data architecture that Happy Marketer, A Merkle Company has built and personalised for TÜV Rheinland Group.
👍Benefits: Reporting and analysing data that used to take 5 days is now completed within 1 hour. A single source of truth that allowed marketing decisions to be made based on real-time data.
👉Find out how you can get an overview of the marketing campaigns that worked and what didn't and make immediate adjustments with real-time data. Sign up now: bit.ly/HM-CX4
We're one day to The Single Customer View webinar on 18 November at 4pm (GMT+8)! We just had our dry run and are excited about what we'll be sharing tomorrow.
Don't miss this 45-minute session as we explore:
❓ Why do we need a single view of marketing
📊 The challenge of accessing #data in real-time
💡 How Happy Marketer, A Merkle Company built a data architecture and personalised it to the needs of TÜV Rheinland Group to allow access to data for 600 campaigns across 28 countries in APAC and IMEA
🎁The benefits of the solution and how it allowed TÜV Rheinland to make decisions in real-time and understand what worked and what didn't.
Join us and sign up now: https://us06web.zoom.us/webinar/register/5916352366736/WN_lnDVuGyoRIC3NZO-qVLIug
We are two days to The Single Customer View webinar on 18 November at 4pm (GMT+8). Sign up here: bit.ly/HM-CX4
Don't miss the webinar as we will address a common problem that most marketers face - how do you know what's working and what's not in your #digitalmarketing campaigns?
Find out why a single view of your marketing activities is essential for your #CX strategy.
We successfully concluded the session on Omnichannel Attribution, the third instalment of The Future of Customer Experience series, yesterday.
Here is a short takeaway on why you need to care about attribution and watch out for words of wisdom from our speakers over the next few days.
Remember to sign up for our last two webinars in the series, where we will discuss the single customer view and who is responsible for CX in the boardroom.
Register here: https://us06web.zoom.us/webinar/register/1316327229988/WN_lnDVuGyoRIC3NZO-qVLIug
Omnichannel Attribution webinar dday
The 'Omnichannel Attribution' webinar is happening today at 4pm (GMT+8)!
Our #analytics experts, Sanchit, Prantik and Jyot, will reveal secrets about data-driven #attribution and the intricacies of measuring accurately across different touchpoints.
Get ready for an exciting 45-minute session!
Register now if you haven’t: https://us06web.zoom.us/webinar/register/1316327229988/WN_lnDVuGyoRIC3NZO-qVLIug
See you later!
We’re one day to the 'Omnichannel Attribution' webinar on Thursday, 21 October, 4pm GMT+8.
Join this 45-minute session to understand:
- What is attribution and the different models
- Challenges when measuring marketing ROI
- How to track online/offline campaigns on different channels
- Pointers on how to measure effectively
See you tomorrow and remember to register for your unique webinar link: https://us06web.zoom.us/webinar/register/1316327229988/WN_lnDVuGyoRIC3NZO-qVLIug
Omnichannel Attribution Webinar D-2
2 more days to the 'Omnichannel Attribution' Webinar! Are you excited?
Sign up now to hear what Sanchit, Prantik and Jyot have to say about how attribution optimizes customer experiences, increases the efficiency of your marketing campaigns and affects business growth plans.
Hope to see you soon: https://us06web.zoom.us/webinar/register/1316327229988/WN_lnDVuGyoRIC3NZO-qVLIug
In yesterday's recap, Shaurya shared with us the top 3 things to remember when talking about agile budgeting.
Now, let's hear what JJ have to say about yesterday's session.