Merkle Singapore

17/01/2025

Marketing is evolving - smarter, faster, and more privacy-conscious than ever.

This year, we’re diving into the trends driving change, from AI-powered personalisation to integrated insights.

Learn how Google tools can help you excel in:
✨ Innovation & AI
📊 Connected Data & Insights
💡 Data & Tech Strategy
🔒 Privacy-Safe Measurement

Discover more here: https://www.merkle.com/en/merkle-now/articles-blogs/2024/looking-to-2025-blog---google-friendly.html

🚀 Reach out to us for all your analytics needs: [email protected].

10/01/2025

What's hindering true digital transformation?

We deep-dive into three common scenarios clients typically face in their efforts:

⚙️ Optimising tech investments
🤝 Overcoming organisational hurdles
📊 Activating data for better

Find out how you can address these challenges in your digital transformation journey:

Brands face many hurdles when it comes to digital transformation. Learn key lessons about connecting your technology for CX through three hypothetical client case studies.

08/01/2025

How can CMOs align with consumers' expectations and deliver personalised customer experiences? Here are some ways to get started:
⭐ Build value exchange-based experiences
🆔 Enrich customer data platforms with identity solutions
✨ Leverage generative AI for scalable content production

Read about perspectives from 1,900 marketing leaders, highlighting key insights from Merkle's Global CMO Navigator: CX Edition

How well do consumers’ and CMOs’ visions for the future align? Learn how both are thinking about CX, innovation, AI, and more.

23/12/2024

𝐇𝐚𝐩𝐩𝐲 𝐇𝐨𝐥𝐢𝐝𝐚𝐲𝐬 𝐚𝐧𝐝 𝐇𝐚𝐩𝐩𝐲 𝐍𝐞𝐰 𝐘𝐞𝐚𝐫! 🎊

As 2024 comes to a close, we'd like to thank our valued clients, partners, friends, and colleagues for your continued support.

We extend our warm wishes for a joyful holiday season and look forward to a new year filled with success and shared opportunities! 🎉

18/12/2024

We are excited to announce that Merkle has been named a Leader in the IDC MarketScape for Worldwide Adobe Experience Cloud Professional Services 2024-2025 Vendor Assessment!

Merkle was recognised for exceeding expectations in eight out of nine categories, particularly excelling in client empowerment, industry-specific capabilities, and value for money.

Find out how we help our clients harness the full potential of Adobe Experience Cloud: https://www.merkle.com/en/merkle-now/press-releases/2024/merkle-named-leader-in-adobe-cloud-professional-services.html

Reach out to us: [email protected].

11/12/2024

Dentsu has been named a Leader in the 2024 Gartner® Magic Quadrant™: Digital Experience Services assessment report.

Providers were evaluated based on their ability to execute digital transformation consulting, technology platform implementation, experience evolution, content creation and management expertise, and marketing.

The recognition highlights dentsu's focus on delivering impactful digital services through Merkle.

Read more here: https://www.merkle.com/en/merkle-now/press-releases/2024/dentsu-named-a-leader-in-gartner-magic-quadrant-dx-services.html

29/11/2024

How are businesses navigating an ever-changing economic climate?

Merkle’s research reveals that almost two-thirds of CMOs surveyed foresee at least half of their business revenue to come from new offerings within the next five years. This underscores the importance of innovation in shaping future business success.

Find out how to incorporate innovation into your core business strategy in this blog: https://www.merkle.com/en/merkle-now/articles-blogs/2024/investing-in-innovation.html

20/11/2024

We're thrilled to share that Merkle Singapore has been shortlisted for Singapore Digital Innovation Agency of the Year at Campaign Asia-Pacific Agency of the Year Awards 2024! 🎉

to join other finalists from . We're looking forward to the announcement in December!

See the full shortlist here: https://www.campaignasia.com/article/agency-of-the-year-2024-shortlists-announced/499385

14/11/2024

Merkle's recent survey reveals that while many CMOs prioritise digital , less than half are confident in their organisation's ability to deliver cohesive digital customer experiences effectively.

Discover the biggest challenge in delivering consistent brand experiences and Merkle’s advice on bridging the gaps in this CX Dive feature.

Lack of alignment across departments is reducing CMOs' confidence in their ability to follow through.

06/11/2024

We are honoured to have been invited by Google to deliver a Google Analytics 4 (GA4) workshop in the Philippines! ⭐

Our team members, Shobham Singh, Chrysta Yuen, Chow Xin Yee, and Vishal Thakur, delivered an interactive training on driving marketing objectives with engagement signals and covered the fundamentals of , audience framework and activation, and leveraging GA4 reports and insights for campaign optimisation.

Thank you, Google, for inviting us!

29/10/2024

If brands get their loyalty programmes right, they can significantly increase purchase frequency, customer retention, customer lifetime value, and the acquisition of first-party data.

Find out how marketing is evolving, common pain points and loyalty use cases in this blog by Salesforce’s Matthew Schnelker and Merkle’s David Adler:

These three use cases show a clear blueprint for how to understand your customers and deliver what they need over the long term

26/10/2024

Merkle's 2024 Global CMO Navigator Report: CX Edition is out now!

Our survey of over 1,900 CMOs worldwide uncovers the marketing leaders' plans around and digital transformation.

Combined with the findings from our consumer research, gain insights into what your customers want and what other brands are doing.

Here's a peek inside the report:
⭐ Outlooks on the economy
🚩 Brands' challenges
🆕 The emergence of a new breed of global CMOs

Download now: https://www.merkle.com/en/merkle-now/ebooks/2024-cmo-navigator-cx.html

25/10/2024

How are CMOs envisioning the future and are their expectations aligned with the needs of their customers?

Merkle’s survey of 1900+ marketing leaders worldwide reveals that 63% of organisations are launching new experiences to power growth.

Discover how CMOs are prioritising digital transformation and strategies for 2025 in our press release: https://www.merkle.com/en/merkle-now/press-releases/2024/cmo-navigator-cx-report.html

10/10/2024

What’s the best way to create meaningful customer relationships?

A seamless cross-channel marketing strategy with the right technology stack and strong customer data strategy is a great place to start.

But treating customers like humans instead of numbers can provide long-term value and strengthen customer relationships.

Here are some tips to get started:
- Understand your customers with an orchestration layer
- Determine the right channel for your message
- Offer value beyond products

Read our blog to learn how building intelligent cross-channel experiences can enhance and maintain consumer engagement: https://www.merkle.com/en/merkle-now/articles-blogs/2024/from-basic-to-bonded--how-brands-should-leverage-cross-channel-e.html

To build real relationships, brands must treat customers like friends. Learn how cross-channel engagement is evolving and ways you can use it to strengthen customer bonds.

04/10/2024

If you are still measuring clicks, views and reach for your media campaigns, it's time to explore website engagement measurement and customer journey analysis to boost conversions.

Connecting website data to media measurement allows for a more targeted approach to reach the right audience and provide better , no matter the channel.

Here are three key areas to bridge the gap between website data and media measurement:
✨ Maximise website engagement
🛒 Analyse the customer journey
🎯 Identifying media effectiveness with conversion scores

Read the blog: https://www.merkle.com/en/merkle-now/articles-blogs/2024/optimize-media-with-website-or-app-measurement-for-better-ux.html

Speak to us for your website and app measurement needs: [email protected].

Connecting website data to media measurement empowers businesses to refine their strategies, but also ensures a more precise and targeted approach to reaching the right audiences and providing better experiences, no matter the channel.

26/09/2024

has become a key differentiator for brands and the CIO's role in influencing customer experience is more significant than ever.

Merkle's Peter Rogers outlines how CIOs can embrace their shifting role in shaping the customer experience and work with CMOs to ensure:
🗜️ MarTech and enterprise system integration
📊 data security
💰 cost efficiency, and
🔗 cross-departmental collaboration.

Read the blog: https://www.linkedin.com/pulse/how-cios-evolving-role-helping-cx-initiatives-peter-rogers-gh1le/

18/09/2024

Companies are hopping on the generative AI bandwagon but you need an roadmap to extract its value to achieve your business goals.

Here is how you can get started:
- Assess where AI fits to support your business outcomes
- Identify use cases
- Get your in an AI-ready state

Merkle's article for The Drum details how to build an AI strategy: https://www.thedrum.com/profile/merkle/article/you-need-an-ai-roadmap-heres-where-to-start

Leverage Merkle's expertise in data management to prepare your data for . Reach out to us: [email protected].

Read how organizations can build and align on an AI strategy by building a roadmap that accounts for readiness, quick value wins, and long-term competitive advantages.

06/09/2024

How can a value exchange between brands and consumers be established in a world where consumers share their data with the expectation of fair value in return?

Brands need a clear understanding of their consumers' needs, preferences, and behaviours to deliver the best possible connected experiences by:

📊 Unifying data from multiple sources
✨ Democratising data across the organisation
⚡ Actualising the experience

Merkle's Kelly O'Hara shares the importance of value exchange in today's experience economy.

Why does value exchange matter? With consumer privacy being a key focus and brands more eager than ever to build and curate their first-party data, the concept of value exchange has become increasingly important. A value exchange is a mutually beneficial interaction between brands and consumers, whe