Filament

Home
Singapore
Filament

Multi-disciplinary creative agency for future forward brands. Videos, brands, websites, campaigns. We’re based out of offices in Singapore and Saigon.

Our setup allows us to work closely with our Asia-based clients, hire talents across two countries, be cost efficient and as a result keep overdelivering to our clients over and over again.

25/07/2024

We love using tools that make our jobs easier, here’s one that is free, that we use on a regular basis.

Keep in mind that knowing your keywords is great but how to implement it strategically without keyword stuffing is something we will be talking about soon.

Keyword stuffing is tempting but will be detected and affect your ranking.

17/07/2024

With so many added ways on how people find you, SEO might still be one of the important ones for getting your content in front of the write people. Especially where you have a product or service that is niche and specific.

And that’s why we still prioritise good ON-SITE SEO for the websites we build.

Be where the people are looking.

When it comes to content, we always recognise writing for PEOPLE. You want your content to be readable and keyword stuff will hurt you in the long run.

16/07/2024

We’ve built you a set of rules on what you should, or shouldn’t do when doing setting up your email campaigns.

22/03/2023

Our team has worked on the launch campaign for Soffell Singapore . Soffell is a popular mosquito repellent in Southeast Asia, particularly in Indonesia, Vietnam and Thailand and has recently launched in Singapore. It is known for its effective protection against mosquitoes.

With an already strong availability of mosquito repellents in the market, the challenge was to stand out from being another mosquito repellent products from the shelf clutter. We wanted to Soffell to be a companion to our users, protecting them everywhere, from their day-to-day lives to their adventures. The messaging across content and channels was aimed to connect with our new audience through subtle humour and local relevance.

We worked on the design and conceptualisation of the new key visual for the Singapore market, the in-store experience, production of a 30-second commercial for free-to-air TV and YouTube, the product website, social media planning and content, UGC video content and an IG AR game to generate brand awareness and build a strong brand presence online and offline.

08/03/2023

Our team has created a new visual identity for Jovel Chan, a Vietnam-focused F&B consultancy.

The new logo comprises a custom wordmark and icon that was derived from a neo-gothic typeface to represent the brand's different aspects of feminity, boldness and professionalism. This is accompanied by patterns that are inspired by visualisations of waves, the symbol reflects both femininity and structure that the brand aims to personify.

The imagery emphasises the human element that is so central to the food industry. Our chosen visuals showcase the passion and dedication of the people who have shaped and evolved this industry over time.

Read the full case study via the link in our bio!

28/02/2023

One of our motion graphic projects is the Zenyum Music Rap Video. We deliver from script to storyboard to final video product with a great team of graphic designers and animators.

🎥 : https://www.youtube.com/watch?v=EDeDXcy2rfs

13/05/2021

The People At Work is a regional group with search expertise across a number of industries: consumer goods, e-commerce, healthcare, real estate, hospitality, automotive, heavy industry and private equity/venture capital.

We focused on emphasized their service from the Homepage so users can have a general understanding what People At Work is about. We have re-designed the logo and given them a new site guideline so it looks clearer

Find out more about our process here: https://www.behance.net/gallery/119414379/THE-PEOPLE-AT-WORK-WEBSITE-DEVELOPMENT
-
✉️ [email protected]
🌐 https://filament.agency/
-
CLIENT: The People At Work
WORK: Website Development / UI UX

15/04/2021

In conjunction with a cost-savings promo targeted at consumers, 4FINGERS released 2 new burger options, the Chick & Cheese and Chicken Katsu Sandwich. On top of that a side that is made up of chicken bites, called Kimchicks, will also be released.

Find out more about our process here: https://www.behance.net/gallery/117552361/4FINGERS-BURGER-BONANZA-CAMPAIGN

-
✉️ [email protected]
🌐 https://filament.agency/
-
CLIENT: 4Fingers
WORK: Campaign & Media

02/04/2021

Bellus Group Pte Ltd (also known as Bellus) was established to meet all surface needs. Bellus prides itself as a multi-faceted surface specialist that customises, fabricates, supplies and installs. Our mission is to create a brand identity that matches their values – Reliable, Straightforward, Modern
Find out more about our process here:
https://www.behance.net/gallery/116686317/BELLUS-GROUP-BRAND-IDENTITY
-
✉️ [email protected]
🌐 https://filament.agency/
-
CLIENT: Bellus Group
WORK: Brand Identity

26/03/2021

To create a set of brand and marketing collaterals to help Tribody position themselves as reliable fitness experts, to get more clients.

Find out more about our process here:
https://www.behance.net/gallery/115758281/TRIBODY-FITNESS-BRAND-IDENTITY-UI-UX

-
✉️ [email protected]
🌐 https://filament.agency/
-
CLIENT: Tribody Fitness
WORK: Brand Identity / UI UX Development

17/03/2021

Vina Securities is a finance securities company
based in Vietnam. They provide services for investment banking, investment consulting, research centre and mergers and aquisitions. They were looking for someone to build a new website, and rather than just do that, we wanted to create an online platform for Vina Securities to reach out and communicate with their existing and new business partners as well.

Find out more about our process here:
https://www.behance.net/gallery/115594829/VINASECURITIES-WEBSITE

✉️ [email protected]
🌐 https://filament.agency/
-
CLIENT: VinaSecurities
WORK: Website Development

08/03/2021

Kod.sg is a karaoke on-demand system rental service in Singapore. Their system is different from traditional KTVs and easy to use. They are in need of a new website in order to showcase their services and products in an effective way. To help Kod.sg position themselves in the market to get the exact type of customers that they’re looking for - young people.
Find out more about our process here:
https://www.behance.net/gallery/114649371/KODSG-WEBSITE
-
✉️ [email protected]
🌐 https://filament.agency/
-
CLIENT: Kod.sg
WORK: Website Development

25/02/2021

In conjunction with their 10th anniversary, 4FINGERS wanted to release a limited edition flavour to celebrate. The focus of the campaign was on a gochujang based sauce, thereby showcasing the brand’s roots with respect to Asian-styled fried chicken. Importantly, it was also one of the rare occasions in which 4FINGERS launched a limited-edition hand-brushed sauce in addition to their signature flavours, Soy Garlic and Hot.

Find out more about our process here:
https://www.behance.net/gallery/114171027/GANGNAM-CRISPY-CHICKEN
-
✉️ [email protected]
🌐 https://filament.agency/
-
CLIENT: 4Fingers
WORK: Campaign / Social Media

Address

Singapore

Website

https://filament.agency/

Alerts

Be the first to know and let us send you an email when Filament posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Filament:

Videos

Provide value or die. Value comes in many forms, entertainment, education, inspiration. Don’t just show your products—share stories, solve problems, and create content that matters to your audience. #socialmediamarketing #contentstrategy #marketingtips #brandstrategy

WIP: Tech Shack

Shortcuts

Always learning, always growing together

At FILAMENT, we believe in being more than a pair of capable hands. We believe in partnership and the value that we can provide when we work with clients like their brands’ are our very own. From discovery to delivery, we can engage with your brand at any phase, and our process will ensure that whatever your brand needs, we can help.

01 Discover

This starts with listening. We first try to understand your brand: pain points, challenges, opportunities and desires. We work with you to develop strategy based on your needs and help you hone in on who you are, who you’re trying to reach, what you’re trying to accomplish, and why.