Writers Edge

05/11/2024

Writers Edge turns 22 today! Thank you to our loyal clients and partners who stayed with us through thick and thin! ❤️❤️❤️

20/09/2024

23/02/2024

Annual report photo shoots with Writers Edge always end with good food, laughter, and a wacky group shot. 😃

08/02/2024

AUB posts record-high profitability in 2023

Asia United Bank (AUB) and its subsidiaries posted a consolidated net income of P8.3 billion in 2023, a 32% increase from the previous year’s P6.3 billion and the highest in its 26-year history.

Based on unaudited financial results, the latest income figure translates to a return on equity (ROE)of 18.6% and a return on assets (ROA) of 2.38% — both record highs since the bank had its initial public offering (IPO) in 2013. The ROE and ROA rose from the previous year’s 16.1% and 1.9%, respectively.

Read more: https://www.linkedin.com/pulse/aub-posts-record-high-profitability-2023-asia-united-bank-aub-rh7qc

01/02/2024

Congratulations and thank you for trusting Writers Edge to co-produce your annual report for the 20th year in a row, PSBank! We are proud to be your partner agency!

ANVILis! Just like that, we won another 2 awards at last night’s 59th Anvil awards.✌🏆

06/11/2023

Our Story in Numbers

21 years ago: We set up the company with a "blue ocean" strategy. There were no or just a few firms serving the content needs of clients. We thought being business journalists was our competitive edge.

₱60,000: Our start-up capital that came from our combined savings as a married couple for 3 years.

₱12,000: The cost of a secondhand Power Macintosh we bought as our first office equipment. We converted a spare room in my in-laws' house into an office and started working from home.

75 cents (less than ₱41 in 2002): What my husband inserted into a slot machine in Reno, Nevada that won him $500 (₱20,000). We used his casino winnings to buy our first brand-new equipment: an Epson printer and a flatbed scanner. We also repainted our office in Starbucks green and Seattle's Best red (we love coffee!).

₱5,000: What we earned from our first project: a three-fold brochure on a CSR project of HSBC.

2003: Got our first big breaks - SGV's 60th anniversary coffeetable book and PSBank's 2002 annual report. Ms. Marlu Balmaceda commissioned our team to do interviews, research, and write for the SGV book while then PSBank president Pascual "Tito" Garcia II outsourced the writing, layout and design, and printing of the bank's annual report to us. Both became lifelong friends while PSBank is to date our most loyal annual report client. We also hired our first full-time staff, Toni Samonte, our office manager.

2004: Expanded our menu of services to include public relations, graphic design, and photography. PR veteran Roberto "Bobby" Manzano and award-winning photojournalist Revoli Cortez joined our team. Mr. Manzano played a huge role in our growth as he introduced us to his former employer (ADFIAP) and clients (Chowking, Yehey!, ING Bank, and Coca-Cola) which became our clients, too. He also referred us to the husband-and-wife team of Emil and Camile Kitane of CGKformaprint, our ever-reliable printing partner to date. We threw our first company Christmas party attended by our directors (Salve Duplito and Ed Pesayco) and their children, Mr. Manzano and his wife, and our two writers then, Katt Pascual and Glenn Diaz (now a Palanca award-winning and bestselling novelist).

2005-2006: Wrote for the sustainability reports of Manila Water and TeaM Energy, which were the first in the country.

2007: Bought our first brand-new vehicle, a Toyota Fortuner, out of our company's earnings. We also renovated our office with glass walls and had our logo etched on glass. We hired our second full-time staff, Kenneth Ejusa, who still works with the company. We threw our 5th anniversary party with partners and clients at Conspiracy Bar in Quezon City.

2008: Writers Edge got featured on Entrepreneur Magazine's issue on the Philippines' top SMEs, thanks to a former boss in BusinessWorld, the late Mr. Jose "Ping" Galang who was then its editor-in-chief.

2012: We celebrated our 10th anniversary with our first company-sponsored trip abroad: in Bangkok with Kenneth Ejusa and Gelli-Ann Mae Sapon, who succeeded Toni as office manager.

2014: Mounted our first-ever workshop, "Bricks & Clicks," co-sponsored by our client ADFIAP, which drew around 50 participants and lasted for 5 days.

2015-2016: ADFIAP, our second-oldest client, won in the Asia Best Sustainability Report Awards for two years in a row for its sustainability reports that we helped publish.

2017: Celebrated our 15th anniversary with a trip to Taiwan with Kenneth.

2020: Despite the start of the COVID-19 global pandemic, we managed to grow our client base as we have been working from home since 2002 and got more productive and cost-efficient when client meetings shifted to virtual platforms.

2022: We celebrated our 20th year by throwing a videoke party at Rockstar, SM Aura in Taguig City with partners and friends.

21 years later: What was hatched over several rounds of Scrabble in bed as an idea to set up a full-service writing company turned into a 21-year-old passion and commitment for storytelling. We have many people to thank for aside from those already mentioned here: Dan Duplito, Genesis and Ethel Nolasco of Tagakuwento, Budee Mendoza, PixelMagic, Jeremiah Macasero, Albert Labrador and team, Alane Ty and Tam Urao, the late Fatima Reyes-Niebres, Mr. Bobby Peralta, Tina and Jerome Dumlao, and members of our families and relatives who found themselves working at some point or another with us.

THANK YOU FOR THE 21 YEARS!!! ❤️❤️❤️

03/07/2023

RCBC has just released its 2022 Sustainability and Impact Report, the first-of-its-kind in the Philippines. Writers Edge is honored to be a partner of RCBC and Tagakuwento in coming up with the video version of the report.

Propelled by a 60-year track record in Philippine banking, RCBC is forging ahead into the future, LEADING FORWARD by embedding environmental, social, and gov...

08/03/2023

08/11/2022

Helping a member of our Writers Edge family promote her financial literacy advocacy through this Money Diary and Financial Workbook. Avail of the P50 savings now until Nov. 30.

07/11/2022

Thank you to our media frienda for attending Asia United Bank's formal launch of the industry-first unified QR card link for Mastercard and Visa payments! Special thanks to ANC and Ms. Michelle Ong for this morning's Market Edge interview with Ms. Mags Surtida of AUB!

06/11/2022

20 years ago...

We were playing Scrabble in our pajamas when I pitched the idea of setting up a company that will help people and companies tell their stories.

The Hubby thought of PR, but we knew it was already an overcrowded industry. We were looking for our "blue ocean."

Then we asked ourselves: "How do we stand out? What's our edge?"

We're both business journalists. We were in PR and advertising. We knew these industries were always in dire need of writers. So why not form a company that offers writing?

Then came the name. We wanted a company name that would immediately capture the essence of what we do and set us apart at the same time. Our usual competition would be ad agencies and design houses. How do make our company distinct?

Eventually, we settled for "Writers Edge" -- it meets all the criteria and packs a punch. We dropped the apostrophe after "Writers" because we don't want to be possessive.

We worked with freelance writers (even my former UP students) then eventually with graphic designers, videographers, web designers and programmers, photographers, and a PR veteran, as our clientele and their communication needs grew.

Our longest-staying client has been working with us since we started in 2002. We have been blessed with loyal clients and partners who kept their trust in us and helped us grow by recommending us to their own colleagues and clients.

We didn't feel we've been around for two decades until we look at our work and see how much progress we've done, how many friends have been added to our circle of trust.

Thank you, thank you, thank you! Another decade. Another story worth telling. ❤️

02/11/2022

Watch out for the big reveal!

26/10/2022

Countdown to another milestone

23/10/2022

Countdown to our celebration

21/10/2022

The countdown begins! Days to go before another milestone!

15/10/2022

If you go to the farmers market this fall, you don't need an apostrophe.
This follows our possessives guidance not to add an apostrophe to a word ending in s when it is used primarily in a descriptive sense: a Cincinnati Reds infielder, a teachers college, a writers guide.

19/08/2022

Congratulations to our loyal client, , for winning the Excellence Award for Communication Skills in the recent Philippine Quill Awards! Writers Edge is proud to be your long-time partner!

15/06/2022

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