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Value Digital Buys

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Value Digital Buys

This research study aims to measure the impact digital marketing have

04/05/2022

We see tremendous research on the digital buying journey.

David Brock is the Author of “Sales Manager Survival Guide,” CEO of Partners in EXCELLENCE and is a ruthless pragmatist. View David’s original post and read more of his work on his blog, Partners in EXCELLENCE, here. We see tremendous research on the digital buying journey. We know customers s...

04/05/2022

A stale website is a digital marketer’s worst nightmare.

Blogging is a crucial part of any digital marketing strategy. Here are some of the top benefits of business blogging and why it's important for growth.

29/04/2022

For over 50 years, TV has been extremely efficient and powerful at reaching the masses.

For over 50 years, TV has been extremely efficient and powerful at reaching the masses. However, in recent years, consumer preferences are shifting rapidly – whether due to content choice, product and services research options or social platforms offering new exposure, digital has become necessary...

29/04/2022

With an infinite supply of digital land across a number of virtual worlds, you would expect low prices, but that is not what is happening

Despite a boom in digital real estate, buying digital land for millions of $$ doesn’t make sense to me when there is infinite digital…

29/04/2022

In the 15 plus years since the birth of programmatic marketing, it has really delivered on its original promise to be the future of advertising on the web. But what is programmatic marketing today?

How are programmatic marketing and digital display advertising defined and what are the opportunities for all types of business?

29/04/2022

While successive lockdowns have demonstrated retailers' resilience, they have also removed one of the essential components of buying journeys.

The COVID crisis has undeniably enabled e-commerce to take a giant step forward by converting new consumer profiles to this form of buying.

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