31/08/2022
Writing your book is the easy part, marketing it is a lot harder, especially if youâre not naturally wanting to put yourself âout thereâ. These tips from author, Sophie Flynn, via Jericho Writers, are simple steps anyone can take to promote (that is marketing) their book.
Seven Easy Tips for Promoting Your Book | Sophie Flynn
So many of us dream of being published and yet, when it gets to it, things can still be a bit of a mixed bag. Sadly, Iâve seen a lot of authors recently not enjoying life after their publication date â they hate author marketing and feel like itâs their fault their book isnât getting noticed.
If youâre frustrated and wanting to take action, here's a quick list (originally posted on my twitter) of super-easy things you can do to feel more in control of your book once itâs out...
Side note: Now, to be honest any marketing you do is never going to compete with what a big (or small and dedicated) publisher with a decent marketing budget, strong sales team and most importantly excellent distribution can do. But, butâŚ
There are lots of small and, more importantly, very easy âmarketingâ things all authors can be doing that will make your books easier to find for those that are most likely to want to read them. So...
1. Make it *super* easy for people landing on your profile to find your books! In your bio, put in a link to where you want people to go - with the most important link at the top (eg if you have a new book out, that book goes top). How-to here.
2. Pin your most important tweet to your profile. This should always include a âcall to actionâ - just think âwhat do I most want people to do when they land here?â Itâs usually 'buy a book', so pop that link in. How to here.
3. Tell people what your book is about! I know you think you talk about your book too much - but I promise most of the time, we miss out the key aspects of our book and they all become one generic blur of âtwisty page-turning must readâ.
This can be done without being a sales pitch! Share news articles about the issues in your book with a message about why it matters. Take a photo of the place your book is set and mention how the setting is important. Write an anecdote about why you wrote what you wrote. Hereâs a very simple example.
4. Tell EVERYONE who helped you on the way about your book! At Jericho Writers we LOVE hearing success stories from people weâve helped and always support them because itâs good for us and good for them. (Another side note: if weâve helped you land a deal, get an agent, self-publish or anything else, please get in touch with Esther at [email protected] - sheâd love to chat to you!)
Not done a course or used paid services? No problem. Maybe you listened to a podcast that gave you the tip that hooked your agent? Email them - they may give your book a shout-out. Wrote in your local library? Email them - they can pop you in the newsletter. Met an author at an event that inspired you? You guessed it... TELL THEM!!
5. Never miss an opportunity to plug your book. I have mine on my personal email signature like this (made in Canva which took 5 minutes). Itâs fine to be shameless.
6. Get your family and friends involved! It can feel like everyone has a book out but for most people, knowing an author is pretty rare so give them things they can share - posts that they can put on their feeds, links to buy your book, an easy blurb of what your book's about etc.
7. Finally, remember the start of this email. Your job isnât to market your books, your job is to write them. My points here are all about maximising the EASY parts we can and should be doing to make sure anyone who finds us also finds our books, that's all.
Caveat. If youâre an indie author, especially, Iâd say your job IS to market your books, but outsource as much as you can afford to if youâre not an expert, otherwise youâll need to learn and it can be a very steep learning curve. There are many organisational who can help you including Jericho Writers and LoveBookTours.
Good luck if you have a current release. Do feel free to share links to your current releases here in the comments.
Photo and main article attributable to Sophie Flynn and Jericho Writer.