23/11/2023
After much deliberation, I bought another plugin 😱
Also, this weeks podcast episode went up yesterday. It’s all about understanding your client's creative vision. This is something that’s more important than any of the skills you learn in audio school. It's more important than any piece of gear, instrument, or plugin in your studio. And if you can't get this right, you're simply not going to be able to keep your clients happy, give them a product that they love and keep them coming back to you.
In the world of music production, if you're trying to sell services, this is absolutely everything. But there are too many producers and mixers out there who do neglect their client's creative vision, or don't make the effort to fully understand it. Either that, or they fail to enable creativity in the first place by being uptight, letting their ego take control of their projects, and falling into the typical “I'm right, you're wrong”, audio engineer stereotype. The result of this is they rarely get repeat work and they fail to build any sort of word of mouth or snowball effect with their client base, and ultimately they don't manage to create a happy, healthy career in music production.
So if this is something that falls by the wayside for you, then you really need to put the effort into fully understanding your client's creative vision, and you need to be able to deliver upon that. If you can do this, your clients are going to love the music they've made with you every single time, they're going to be proud to release it, and they're going to come back to you again and again.
Not only will you have a happy client base, but you'll stand out amongst the crowd and you'll have a more fulfilling and less stressful life within the music industry. So given that, I thought I'd use the podcast to share four things that I think really make a difference when it comes to understanding your artist's creative vision.