SimplyxDigital

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SimplyxDigital

We work with brands and scale-ups to deliver excellence in digital media from strategies through to ex*****on.

03/05/2022

Say hello to Holly! 👋

Holly is a Social Media expert with a wealth of experience.
Having worked across a variety of industries, with both multi-national companies & start-ups, Holly is excellent at adapting and applying her experience to suit clients needs, requirements and best interests.

Holly uses her out-of-the-box thinking to help clients achieve their goals, and is always on hand for some friendly yet professional advice and recommendations - no matter the project or task.

Meet the rest of our team 👉 https://bit.ly/3OTlo7D

25/04/2022

Congratulations to For Sport Nootropics on the launch of their brand new website 👏

are a collective of passionate health and wellbeing professionals with a background in sports. They set out on a mission to find supplements that would aid performance in a more holistic way. Supplements that were natural (free from nasties or fillers), and actually worked!

Simple and incredibly effective, their products are designed to be taken Morning, Noon & Night to help you to achieve maximum performance in everything that you do.

Head to their brand new website to learn more 👉 www.forsportnootropics.com

07/04/2022

📣

Having worked with Christopher Trigg Insurance Brokers for many years now, we're always impressed with their ability to adapt and evolve to the ever changing market.

The pandemic shon a light on the need to support small, independent businesses, and Christopher Trigg LTD's 'Online Sellers Insurance' does just that.

Unfortunately, most insurance brokers offer generic services with very little flexibility. Christopher Trigg LTD use their 50 years of industry knowledge to assist the non-standard needs of online sellers, and have a track record of finding solutions where other brokers have failed.

If your business sells on amazon, or any other online platform, be sure to contact the team - their friendly service is second to none!

Great job team! 👏

22/03/2022

We look at the bigger picture, then focus on key strategies to make the biggest difference.

All of our clients are unique, and so we adapt to the needs to these businesses, putting their best interests first every step of the way.

From working seamlessly with in-house marketing teams, to collaboratively developing marketing strategies from the ground up, we pride ourselves on adapting to the needs of our clients, and our glowing feedback is testament to that ex*****on. 🙂

15/03/2022

Behind everything we do is our wonderful team! First up, meet Nic. 👋

If you have a project that needs delivering, there's simply no one quite like Nic to deliver it! An experienced Marketing Director and Project Manager, Nic's background in global digital marketing spans across news, IT, entertainment, education, community engagement, business outsourcing and sport.

Friendly, supportive, and the queen of a well put together list! 👑

03/03/2022

Last week saw the last (for now) in a series of insightful sessions from our fantastic client greyhairworks!

We heard from Kelly Kalaitzaki, Vice President Team Lead, EMEA Multicultural Client Strategy, Morgan Stanley, who spoke about the importance of driving positive change when it comes to inclusivity and sustainability. Kelly also outlined how Morgan Stanley are delivering that change through innovation, with their Multicultural Innovation Lab at the heart of that mission.

For almost 2 years now greyhairworks! have run monthly sessions designed to cut through the noise and deliver everything you need to know in just 30 minutes - all delivered in their signature, no-nonsense greyhairworks! style.

To hear about the exciting new content on it's way be sure to keep an eye peeled on greyhairworks! comms channels.

18/02/2022

We set up SimplyxDigital to be a different kind of digital business.

From business strategy to content marketing, we work pragmatically to level up businesses big and small.

Our team is experienced, innovative and passionate about the success of our customers, which is why we work to deliver against your aims with an honest, authentic approach, offering reccomendations, guidance and advice wherever we feel appropriate.

👉 www.simplyxdigital.com

10/01/2022

The results are in... 🏆

Marketing Week readers have named Beanz on Bix by Weetabix as their favourite marketing campaign of 2021.

became one of the most talked about brand campaigns of the year, being retweeted 37,000 times, quoted 68,800 times and receiving 131,000 likes.

The somewhat controversial campaign was discussed on Good Morning Britain, This Morning and was even referenced in the House of Commons.

As a result, Weetabix said its spontaneous brand awareness increased by 40% compared to last year. It also picked up the 2021 Marketing Week Masters award for Best Use of a Small Budget, with the entire marketing campaign costing under £5,000.

A fantastic campaign that we believe is well worth taking the gold! 🥇
The real question though... would you try beans on your Bix?!

03/01/2022

New year, New look!

As our business and our team grows, we're proud to be kicking off 2022 with a brand new look, and a website to match.

Learn more about how we help businesses transform and execute their digital strategy 👉 https://bit.ly/3zaDmv2

03/06/2021

Nando's are celebrating the easing of lockdown restrictions and the reuniting of families with their older relatives with their simple but effective ’s campaign.

The limited-time offer gives over-65s dining in the restaurant 50% off their food between 7th-9th June, when accompanied by a younger relative or friend. Supporting the campaign is internet sensation, Grime Gran.

Behind the humour of this clever campaign is a serious message. Studies have shown that in England alone, there are over 1.4 million lonely older people, a situation that has worsened due to the multiple lockdowns caused by the Coronavirus pandemic.

A fun campaign with a great sentiment.
*Grandads also welcome!

20/05/2021

Social media genius turned Dragon... what a fantastic addition to The Den 👏

Last week The Social Chain CEO, Steve Bartlett made history by becoming the youngest dragon to join BBC Dragons' Den. After dropping out of university, Steven founded his company, The Social Chain, in his bedroom, with the aim of reshaping the world of brands and commerce.

“Steven is a great addition to the Den and we are all looking forward to seeing him in action when we start filming this summer.” - Chi Ukairo, Dragons’ Den executive producer, BBC Studios.

We're very proud to have Steven leading & representing the social space for us all, and we can't wait to see the new, social-savvy perspective he brings to The Den. 🐉

12/05/2021

Cadbury is urging the nation to support independent chocolatiers, with it's new campaign. 🍫

will see Cadbury encouraging consumers to forego buying a bar of Cadbury Dairy Milk, instead opting for chocolate from an independent chocolate shop, partnering with six high street chocolate brands to feature at the heart of the campaign. The campaign has been designed to support and help spread the word of smaller chocolatiers who have suffered as a result of the pandemic.

Cadbury’s e-comm site will direct consumers to each of the selected six independent chocolatiers, featuring them on the site as well as encouraging people to try their chocolate for free on 4th May at 12pm.

Colin O'Toole, Associate Director of Marketing for Cadbury UK and Ireland has said “We are proud to be supporting local chocolatiers across the UK. As a nation, we’ve always been lucky to have a thriving chocolate scene, full of variety and creativity; and at Cadbury, we of course understand what it’s like to start out as a small independent chocolate shop. So, we wanted to take the opportunity to support our fellow chocolatiers and ask the nation to do the same. After all, it’s all for the love of chocolate.”

We admire the confidence in this campaign. Instead of fearing new competition, Cadburys is embracing, encouraging and helping to diversify the space. A great example of how to work with your competition, not against them.

06/05/2021

Air care brand Air Wick has set out to introduce a moment of calm into our living rooms with their new meditative TV advert, encouraging viewers to breathe along with it in time.

Taking advantage of the current ASMR trend, the ad features a soundscape of women calmly inhaling and exhaling amidst the gentle sounds of nature. The visuals prompt the viewer to breath in time with the ad, taking a moment out of their day to relax and reset.

Ultimately, the ad seeks to dramatise the mood-enhancing powers of essential oils and promotes Air Wick’s new aromatherapy-at-home range, Essential Mist. At a time where stress and mental health is a concern for many households, we think this ad is brilliantly thought out!

28/04/2021

Timely, simple and affective. A great example of reactive marketing done well 👌

Great job Heineken, we couldn't agree more.

22/04/2021

We couldn't discuss marketing this week without highlighted Cuthbert the incarcerated caterpillar 🐛

We take our hats off to Aldi for turning what could have been a very negative issue into an innovative content opportunity.

From a consumer standpoint, it's been fantastic to watch the interactions unfold between Aldi UK and Marks and Spencer. Whilst turning a legal case into a campaign is a very bold move - the numbers & virility of the act have shown it the be a very clever move that has left all of us both entertained and engaged!

Who's side are you on? Let us know in the comments! 👇

14/04/2021

A brilliant move from Tesco this week.

To mark the date many of us have been waiting for, Tesco brilliantly used their reach to promote supporting your local pub. A timely act that encapsulated the tone of the British public perfectly!

Tesco took out a full page ad in The Times, as well as sharing the graphic to their socials. The gesture in marketing terms is worth far more than the price of the advertising, proved by the ad going viral vin a matter of hours!

Very clever, and brilliantly executed. Great job Tesco (& we might just take your advise!)

07/04/2021

A recent article in got us thinking, how leaky is your marketing funnel?

Getting someone to land on your website is the first piece of the puzzle, but what next? It's highly unlikely a customer will commit to a purchase or service on their first visit to your website, so it's imperative to have a water-tight strategy in place to tackle this.

Here are 3 things to consider when working on your marketing funnel:
1️⃣ Are you driving the right type of traffic?
👉 If those that land on your website are leaving straight away, the chances are that they’re the wrong kind of visitor. Revisit your targeting strategy!
2️⃣ Is your mobile experience as strong as your desktop journey?
👉 Social media is a great tool to drive traffic, but it's highly likely you'll be landing them on your mobile website. Gone of the days of 'that will do' - start thinking mobile first!
3️⃣ Are you running and constantly evolving a retargeting campaign?
👉You filled the bucket, now ensure there's no leaks! Effectively retarget those that land on your website with a retargeting campaign optimised for conversion.

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Are you ready to take this one step further? Consider having different variations dependant on where in the journey your customers are landing!

Need help? That's what we're here for! Drop us a message 🙂

31/03/2021

Last week saw the launch of B&Q 'We will grow again' campaign. 🌻

Speaking recently, B&Q expressed their desire to be more than just an orange box to their customers. The brand admits loosing resonance with customers, but hopes this shift in marketing direction will reignite the lost spark it once had, whilst also capitalising on the growing interest in gardening.

Their new marketing strategy is more emotionally-charged. It leans on the heritage of the B&Q brand, and away from the hard-sell approach of screws & nails.

“We took a step back and thought, hang on, customers really have an emotional connection somewhere in them with the brand. How do we light that touchpaper again? Interestingly we found the most common bit of feedback was people saying they have forgotten how awesome it is inside a B&Q,” - Paddy Earnshaw, Digital Director.

We think the new ad is touching, well timed, and brilliantly executed.
A great move for B&Q, we look forward to seeing how their new strategy develops. 👍

24/03/2021

Have you had your weetabix?

The famed breakfast cereal and their brand slogan has become part of British culture. 'Have you had your Weetabix?' has become a sentiment we're all familiar with. It insinuates energy, strength, determination and power.

After a challenging 2020, Weetabix took their brand message and used it to insight hope. For the first time ever, their brand message no longer referenced individuals, and instead called on the year 2021.

Relatable, hopeful, and on brand.

Did you like this campaign from ? We'd love to hear your thoughts.

17/03/2021

Great visions require a great strategy 💭

It's important to remember that marketing is not a single activity. Marketing is a collection of threads that run through a business in sync, working together towards a higher goal - and a great strategy gives these threads direction and purpose.

By creating a strategy, you're in essence creating a trackable framework.

When something goes well... you have the tools available to repeat it!
When something goes wrong... you know the processes involved to avoid it in the future!
It's all about intent.

Interesting in discussing strategies with us? Our friendly team is always available to chat. 👋

11/03/2021

In our last post we touched on murals as an innovative marketing approach 💡

In recent years brands from , to to have commissioned murals, which have since been described as ‘ideal Instagram bait’.

In 2017 temporarily covered it’s iconic pink Melrose Avenue store with a rainbow, as part of an international pride project. A move that saw more than 323,000 combined likes and views across user generated posts. Even Los Angeles mayor, , posed in front of the mural for a snap.

Have you seen a branded mural that caught your attention? We’d love to hear in the comments 👇

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