The Work Crowd

03/12/2024

Hiring cover for maternity or paternity leave? Here are the most common pitfalls to avoid, from prioritising short-term savings, to overlooking employee wellbeing.

Read the full blog, part 2 in our ongoing maternity leave series 👇

Avoid pitfalls when hiring interim cover for parental leave. Learn how to prioritise capability, write clear job descriptions, and support employee wellbeing.

29/11/2024

📢What can the U.S. Election teach us about good communications?

Last week, we got together in London with a panel of experts to discuss how the U.S. election reshaped how we think about messaging and audience engagement.

From the rise of podcasts and anti-elitism, to the power of relatable imagery, the lessons are clear: communicators must evolve to stay relevant.

For those who missed it, we compiled key takeaways from the event. Take a look 👉

And thanks again to our panel speakers, Daniel Hamilton, Anita Boateng, Marianna Panizza, and Ian Wright.

https://theworkcrowd.com/blog/takeaways-post-us-election-event

Explore messaging, audience engagement, and trends shaping communications after the 2024 US election. Insights from The Work Crowd's expert panel discussion.

07/11/2024

Thinking of hiring freelancers in the MENA region?

Understanding the unique aspects of freelancing in MENA is key. From navigating local regulations to finding culturally aligned talent, these insights will guide you toward a successful freelance hiring strategy.

Read the full article below ⬇️

Learn how to hire freelancers in the MENA region, from market insights to compliance and project management. Find skilled talent with The Work Crowd’s vetted network.

04/11/2024

➡️What does the recent US election mean for the communications landscape?
➡️What key strategies, successes, and mistakes were made during campaigning?
➡️And, more importantly, what can we learn from it?

Join us at The Ivy Club in London for an exclusive breakfast roundtable, What Happens Now? Navigating the Post-Election Communications Landscape, featuring expert insight from Ed Bearryman and Marianna Panizza.

Date: 19th November, 2024
Time: 8:30am – 10:00am

More information and RSVP here: https://theworkcrowd.com/events/communications-post-us-election-event

This link will take you to a page that’s not on LinkedIn

24/09/2024

Boost your brand's visibility and digital presence in 2025 with a freelance SEO writer.

We have a network of over 5,000 independent consultants globally, ready to support your business objectives and KPIs - no matter how small or large.

Hit that top spot in Google with the support of a Freelance SEO writer from The Work Crowd's trusted network!

10/09/2024

4 Content Marketing Trends to Watch in 2025

1. AI. From writing prompts to research to AI-driven search engines, the tech could drastically shift the industry and how you deploy your content.

2. Video Content. The ever-popular format, video content will continue to dominate channels in 2025 to increase conversion rates.

3. Interactive Content. Combining users' drive for information with their desire to be an active participant, interactive content can significantly increase engagement.

4. Voice Search. If there was ever a time to incorporate long-tail keywords and conversational terms into your content marketing, it's in 2025.

Read more about the trends to watch for the coming year, and how content marketing has never been so business-critical...

#2025

Discover the future of content marketing with 4 key trends for 2025 and learn how freelancers can drive your brand's success.

05/09/2024

If there was ever a digital innovation that changed everything - from PR to branding to marketing - it's social media. 📱

Platforms' increasingly advanced functionality and data capabilities have given businesses an insight into their consumers like never before. Resulting in highly sophisticated and targeted advertising.

Take a look at our 4-minute read on how social media is leading B2C marketing.

The growth of social media advertising and how it’s leading B2C marketing strategies in 2024.

29/08/2024

AI & Marketing: a match made in heaven.

If it seems like *everyone* is using the tech to support their strategic marketing and delivery, you may not be too far off. According to our recent poll, XX% of respondents said they're using AI either regularly or occasionally for their activity.

Here's your quick mid-week read to help you better understand how AI can accelerate your marketing - and your marketing outcomes.

AI is a powerful tool. If used correctly, AI tools can ensure that your marketing hits the next level, allowing you to rapidly create authoritative content.

27/08/2024

Video content is essential for your 2025 marketing strategy. With 91% of businesses using video to boost sales and traffic, it's time to get on board. Learn how video can help your brand increase engagement and reach your goals.

Why you should invest in video content marketing and how it can help you achieve your 2025 strategic goals.

07/08/2024

We're pleased to share a testimonial from one of our clients Shahd Elsheikh, Marketing Executive at MASKA, about her positive experience working with us.

29/07/2024

A new Labour government means new contacts and policies. And for many businesses in the UK, a new way of working.

With summer recess now in full swing, we spoke with a number of consultants working across public affairs, communications and policy to better understand what a Labour government could mean for today’s businesses, and how to become a voice of influence in Starmer's Cabinet.

Thanks to Michael Sturrock, Kate Fairhurst and Stuart Thomson for sharing their insights.

What businesses and leaders can expect from a Labour government, and how to prepare.

22/07/2024

Modern leaders have two things in common: they’re visible and vocal.

Today’s leaders are the face and voice of your company, and can be a hugely influential figure for your brand. And if we've learnt anything from recent leaders, they can make or break a business' reputation.

Here's our latest read on the rise of the CEO influence, and why thought leadership PR is a critical investment for [practically] every brand in 2024.

Why thought leadership PR is intrinsic to business growth, and how your CEO can influence success.

19/07/2024

Money isn’t a topic that’s long been openly discussed, but as businesses invest in their DE&I strategies and talent expectations evolve, the conversation around dollars and cents is getting louder and louder.

We’re sharing 3 insights from our recent webinar, "Closing the Gap: Tackling Ethnicity Pay Disparities". Watch the webinar in full, have a read, and see what our panel of experts has to say...

3 insights into tackling ethnicity pay disparities and closing the gap across businesses.

18/07/2024

Are you looking to master the art of negotiation?

Whether you're looking to elevate your sales strategies or recognise key techniques in various scenarios, our guide combines practical insights and theoretical knowledge.

Download our guide on 40 Negotiating Tactics to help you elevate both your own negotiation skills, and your ability to recognise these methods in the wild.

https://lnkd.in/gj-qV_Xk

17/07/2024

Brand reputation is at the core of practically every business goal, growth, success - and downfall. So suffice to say, a reputation in crisis can cause significant damage.

We recently hosted a special in-person event all about crisis communications, discussing how leaders and brands can master the message and recover from a compromised reputation. Here are 3 of the biggest insights shared by our panelists, with actionable takeaways and insights.

Discover top crisis communication tactics from industry experts to build and maintain your brand's reputation and navigate crises effectively.

03/07/2024

Millions of UK voters are headed to the polls on Thursday to determine the future of the nation's Government - meaning big changes could be just around the corner, particularly for businesses trading in the region.

If you read one thing today, make it our recent article on the UK Snap Election, and how it could impact your operations.

4-minute read, here 👇

The UK snap election could mean changes for businesses. Here's why it's time to invest in public affairs expertise.

02/07/2024

🌍 The Work Crowd is making a significant impact in Abu Dhabi by bridging the green talent gap! With over 4,500 expert consultants and freelancers, we are driving sustainability and supporting the UAE's green development initiatives. Our CEO Alice Weightman highlights the urgent need for a collective effort to bridge the green talent gap and support the UAE's sustainability initiatives.

Learn how The Work Crowd supports Abu Dhabi's sustainability with 4,500+ vetted experts, bridging the green talent gap for a thriving green economy.

24/06/2024

The MENA region is one of the most in-demand hubs for businesses and talent alike right now - and it's clear to see why.

If you're looking to work or expand your operations in the Middle East, let us help you understand the hiring trends across marketing and communications in the region. And get you one step closer to your goals.

A guide to help you gauge the markets going rate