The Work Crowd

19/07/2024

Money isn’t a topic that’s long been openly discussed, but as businesses invest in their DE&I strategies and talent expectations evolve, the conversation around dollars and cents is getting louder and louder.

We’re sharing 3 insights from our recent webinar, "Closing the Gap: Tackling Ethnicity Pay Disparities". Watch the webinar in full, have a read, and see what our panel of experts has to say...

3 insights into tackling ethnicity pay disparities and closing the gap across businesses.

18/07/2024

Are you looking to master the art of negotiation?

Whether you're looking to elevate your sales strategies or recognise key techniques in various scenarios, our guide combines practical insights and theoretical knowledge.

Download our guide on 40 Negotiating Tactics to help you elevate both your own negotiation skills, and your ability to recognise these methods in the wild.

https://lnkd.in/gj-qV_Xk

17/07/2024

Brand reputation is at the core of practically every business goal, growth, success - and downfall. So suffice to say, a reputation in crisis can cause significant damage.

We recently hosted a special in-person event all about crisis communications, discussing how leaders and brands can master the message and recover from a compromised reputation. Here are 3 of the biggest insights shared by our panelists, with actionable takeaways and insights.

Discover top crisis communication tactics from industry experts to build and maintain your brand's reputation and navigate crises effectively.

03/07/2024

Millions of UK voters are headed to the polls on Thursday to determine the future of the nation's Government - meaning big changes could be just around the corner, particularly for businesses trading in the region.

If you read one thing today, make it our recent article on the UK Snap Election, and how it could impact your operations.

4-minute read, here 👇

The UK snap election could mean changes for businesses. Here's why it's time to invest in public affairs expertise.

02/07/2024

🌍 The Work Crowd is making a significant impact in Abu Dhabi by bridging the green talent gap! With over 4,500 expert consultants and freelancers, we are driving sustainability and supporting the UAE's green development initiatives. Our CEO Alice Weightman highlights the urgent need for a collective effort to bridge the green talent gap and support the UAE's sustainability initiatives.

Learn how The Work Crowd supports Abu Dhabi's sustainability with 4,500+ vetted experts, bridging the green talent gap for a thriving green economy.

24/06/2024

The MENA region is one of the most in-demand hubs for businesses and talent alike right now - and it's clear to see why.

If you're looking to work or expand your operations in the Middle East, let us help you understand the hiring trends across marketing and communications in the region. And get you one step closer to your goals.

A guide to help you gauge the markets going rate

20/06/2024

With only two weeks to go until millions of UK voters head to the polls, many businesses are feeling a sense of uncertainty on what lies ahead.

Whether you expеct a direct or indirect impact on your brand (or you're not sure), it's worth preparing for the potential shifts in your operations. Here's a 4-minute read on why now's the time to invest in your public affairs.

The UK snap election could mean changes for businesses. Here's why it's time to invest in public affairs expertise.

19/06/2024

In our latest read, we’re sharing 3 insights from our recent webinar, "Closing the Gap: Tackling Ethnicity Pay Disparities." Featuring Effie Kanyua, Founder of We Are Warriors PR and LILA Assistant, Sheeraz Gulsher, Founder of People Like Us and Braver, and Barbara Phillips, FPRCA, CEO of the The Black Curriculum and Chair of the PRCA Race and Ethnicity Equity Board (REEB).

3 insights into tackling ethnicity pay disparities and closing the gap across businesses.

14/06/2024

UPCOMING EVENT ⏰

At the end of the month, we'll be hosting an in-person talk at The Ivy Club in London, 'Mastering the Message: Crisis Communicatiosn Preparation and Tactics for Leaders'.

Withh our panel of experts, we'll be discussing crisis dynamics, planning and prep work, how to work with the media during times of crisis, the role of authenticity in leaders, and so much more.

There's limited availability so RSVP to secure your place today.

Join industry leaders on June 25, 2024, at The Ivy Club for a panel discussion on effective crisis communication strategies.

12/06/2024

Business Transformation can look like...

Digital Transformation.
Operational Changes.
Leadership & Board Shifts.
Mergers & Acquisitions.

If there's ever a time to invest in your internal communications, it's during times of drastic change and transformation. To read more about how internal comms can help develop your business, visit our website.

Internal communications is an important investment for any and every company. But during times of change or transformation, it's business-critical.

11/06/2024

Join us on Tuesday, June 25th at The Ivy Club for a morning of important insights into crisis communication strategies. Learn from industry experts as they share essential tactics and real-world experiences in managing reputations effectively during times of crisis.

Meet the speakers:
Patrick Harrison, Partner at HIGHGATE
Adam Fresco, Independent consultant focusing on crisis management, media training, and PR strategy
Kate Brader, Senior Managing Director at FTI Consulting

This event is ideal for CEOs, COOs, and other C-suite executives, public relations and communication professionals, marketing and brand managers, and any leader responsible for organizational communication.

Spaces are limited so RSVP at: [email protected]

Join industry leaders on June 25, 2024, at The Ivy Club for a panel discussion on effective crisis communication strategies.

10/06/2024

Sustainability's on the radar of every business leader... and consumer, employee, investor, partner, and practically everyone in between. Suffice to say, sustainability is a priority for everyone along your value chain, and treating the initiative like a tick-box exercise just isn't going to cut it anymore.

With emerging regulations, emerging demands and heighted focus, here's how to communicate *effectively* about your sustainability strategy in the age of transparency.

Sustainability is a core element of any business nowadays, and communicating your sustainability efforts with honestly and clarity is an important facet of any sustainability efforts.

04/06/2024

Change Management + Internal Communications = true business transformation.

Anyone who's led or even worked in a company undergoing drastic change knows one thing to be true: it's no small feat. So how can you secure internal buy-in from your workforce and drive change from within?

Here's how internal comms is your North Star to achieving your objectives throughout a transformation project, whatever they may be.

Internal communications is an important investment for any and every company. But during times of change or transformation, it's business-critical.

31/05/2024

Join Us on Tuesday, 25th June, at The Ivy Club for a breakfast discussion "Mastering the Message: Crisis Communications Preparation and Tactics for Leaders", in partnership with Hanson Search and PRCA.

In today’s fast-paced world, effective crisis communication is a must for every leader, so don’t miss this important panel discussion where top experts will share insights and strategies for handling crisis situations with confidence.

Meet the speakers:
Patrick Harrison, partner at HIGHGATE
Adam Fresco, Independent consultant focusing on crisis management
Kate Brader, Managing Director at FTI Consulting

Spaces are limited! RSVP: [email protected]

Join industry leaders on June 25, 2024, at The Ivy Club for a panel discussion on effective crisis communication strategies.

29/05/2024

Nearly a week on from the news that the UK will hold a snap election this summer, many businesses are grappling with the same question: what does this mean for us, and how can we navigate the coming months?

In our most recent read, we discuss what the election season could mean for your brand, and why now's the time to invest in public affairs expertise.

The UK snap election could mean changes for businesses. Here's why it's time to invest in public affairs expertise.

28/05/2024

One Day Left 📣

Join us tomorrow for an online discussion on "Closing the Gap: Tackling Ethnicity Pay Disparities in PR & Communications" hosted in partnership with Hanson Search and PRCA Next Gen Group.

📅 Date: Wednesday, May 29th
⏰ Time: 12:30pm – 1:30pm GMT+1
📍 Location: Online via Zoom

Hear from experts like Effie Kanyua, Sheeraz Gulsher, and Barbara Phillips, FPRCA as they share insights and strategies to address ethnicity pay disparities in our industry.

Join our online discussion with experts Effie Kanyua, Sheeraz Gulsher, and Barbara Phillips. Learn strategies to tackle ethnicity pay gaps in PR & communications.

24/05/2024

Congrats to Keith Boyd for breaking the Guinness World Record by running from Cape Town to Cairo in 301 days, 20 hours, and 58 minutes. Also, congrats to Carolyn Owlett, one of our consultants, for the great coverage in the lead-up to help him achieve it.

23/05/2024

Don't miss to join us next Wednesday, May 29th, from 12:30pm – 1:30pm GMT+1 for an online discussion on Closing the Gap: Tackling Ethnicity Pay Disparities in the PR and communications sector. This event is in partnership with Hanson Search and PRCA Next Gen Group.

The panelists will be sharing real-world experiences and practical strategies to address ethnicity pay disparities.

Secure your spot today!

Join our online discussion with experts Effie Kanyua, Sheeraz Gulsher, and Barbara Phillips. Learn strategies to tackle ethnicity pay gaps in PR & communications.

20/05/2024

Fixed-term contracts are on the rise. 📊

Interim cover or 6-month project consultant, whatever resource gap you're looking to fill this summer, we can help you with that.

With over 15 years' of market experience and a network of 9,000+ professionals, we can source, hire and help you manage *the* best talent for your need. Wherever, whenever, and for however long you need the support.

Get in touch today for an informal chat, or to launch your project.

https://theworkcrowd.com/clients/fixed-term-contract

13/05/2024

Join us on May 29th for an insightful discussion in collaboration with sister company Hanson Search and PRCA Next Gen Group on Closing the Gap: Tackling Ethnicity Pay Disparities in the PR and communications sector. 📢

Our panel of experts will share practical strategies and real-world experiences.

Meet the panel:

Effie K.: Founder of We Are Warriors PR & LILA Assistant.
Sheeraz Gulsher: Founder of People Like Us and Braver.
Barbara Phillips, FPRCA: CEO of The Black Curriculum and Chair of PRCA REEB.

Secure your spot now!

Join our online discussion with experts Effie Kanyua, Sheeraz Gulsher, and Barbara Phillips. Learn strategies to tackle ethnicity pay gaps in PR & communications.

07/05/2024

Are you clued in on the latest SEO updates? 💻

Google recently revised their Search policies in a bid to cut down on so-called 'spammy' content, and bring users higher quality results. Meaning it could be time to review your SEO tactics.

The right content marketers will help you navigate the updates, and keep your site and digital performance thriving. Find your talent today ⬇️

We match you with a handful of our best Freelance Web Content Writers who are most suited to your business needs. Our experts can translate your business vision into clear, concise and easy-to-follow content appropriate for the web.

03/05/2024

Happy Wordsmith Day! Words are everything, and the ability to use them is a key part of several roles and industries.

Marketing, comms, PR, public affairs – all of these roles require mastery of the language, and deserved to be celebrated alongside poets and authors on National Wordsmith Day. If your business could benefit from any one of these roles, The Work Crowd is here to help you find the perfect fixed-term freelancers.

https://theworkcrowd.com/clients

24/04/2024

We partnered with our sister company, Hanson Search, to produce our first ever Middle East Talent Landscape Salary Survey.

Through industry insight, engagement with our vast network, and a comprehensive survey sent to hundreds of freelancers and employees, we have pieced together a robust report on salaries, freelance rates, and benefit packages within the Middle East.

Whether this helps with your own business' benchmarking, or your own career, we hope you enjoy our findings.

https://theworkcrowd.com/middle-east-salary-survey

A guide to help you gauge the markets going rate

22/04/2024

Happy Earth Day! 🌍

If your business has been making the growingly important strides toward ESG and sustainability goals, it’s important to publicly share your progress. Doing so could help you avoid legal pitfalls and bolster your reputation among stakeholders. To see how to best approach transparency in your sustainability efforts, read our guide rundown.

Sustainability is a core element of any business nowadays, and communicating your sustainability efforts with honestly and clarity is an important facet of any sustainability efforts.

19/04/2024

Marketing is the beast that always needs feeding, but having a consistent stream of content can be a time-consuming pursuit.

Is AI the solution for a constant feed of marketing content, or will it end up churning out grey sludge that inspires little movement to your marketing needle?

AI is a powerful tool. If used correctly, AI tools can ensure that your marketing hits the next level, allowing you to rapidly create authoritative content.

13/04/2024

Some great coverage from one of our PRs for Rainbowrunnerza who is so close to beating the world record for running Cape Town to Cairo. 👏 👏
Do follow his journey!

Keith Boyd is attempting to run from Cape Town to Cairo - known as the 'traditional route' across Africa - in fewer than 318 days

12/04/2024

Elevate your scaleup with freelancers! Here's what to consider:

Strategy or Delivery? Strike the right balance.
Specialist or Generalist? Choose your expertise.
One-Off or Ongoing? Tailor your support.
Project Fee or Day Rate? Budget smart.

Millions of businesses are using freelancers to help scale their businesses and create an agile model. Here's what to consider.

10/04/2024

Eid Mubarak to everyone celebrating from out teams at Hanson Search and The Work Crowd ! Wishing you and your loved ones a Happy and Blessed Eid! 🌙

04/04/2024

2024 may be the year of AI, at least until 2025 rolls around and these tools become even more advanced.

In the meantime, why not see what these tools can offer you when considering their SEO capabilities?

While some people claim AI will be the death of SEO, others view it as the next step in the race to the top of the Search Engine Results Page.

Is AI going to kill SEO, or can it be used to boost your SEO strategy to the next level? If used correctly, AI can help you level up your SEO impact, but you need to be careful.

02/04/2024

In a dynamic business landscape, leaders are turning to flexible consultants for strategic marketing direction without the permanent commitment. Discover how Fractional CMOs can transform your brand's trajectory.

A Fractional CMO can transform your business' marketing and market value. Here's more about the alternative to the Interim CMO.