Underlines

Underlines Underlines is the premium B2B magazine for lingerie, nightwear, swimwear and legwear in the UK. Esta

Underlines is the priority business publication for intimate apparel, beachwear, hosiery, bodywear and textiles. Established since 1989 it is the authorative magazine for developments in these industry sectors. Also publishers of The Swimwear Yearbook and organisers of Stars: Underlines Best Shop Awards (retail awards) annually. Founder member of the Network Dessous Group of publishers across Europe, North/South America and Asia.

THE FRIDAY INTERVIEW: MARY GERAGHTY OF ÉMERJEThis Friday Underlines chats to Mary Geraghty, Founder of the Émerje swimwe...
16/08/2024

THE FRIDAY INTERVIEW: MARY GERAGHTY OF ÉMERJE
This Friday Underlines chats to Mary Geraghty, Founder of the Émerje swimwear brand. In the midst of juggling life as a busy mum of two young daughters and working as a lawyer, she was diagnosed with Stage 3 breast cancer. Thankfully after a long course of treatment, she emerged on the other side and has created swimwear for women like herself – women who wanted garments that allowed and inspired them to feel like themselves again.
https://underlinesmagazine.com/2024/08/16/the-friday-interview-mary-geraghty-of-emerje/

15/08/2024

The Stars Underlines Best Shop Awards finalists are announced!
https://starsunderlinesbestshopawards.com/2024/08/14/stars-awards-2024-finalists-announced/
The awards are only made possible with the support of our primary sponsors Hyosung Corporation, Wacoal Europe and Panache Lingerie . We also have to thank INDX Shows (AIS) Triumph sloggi Anita since 1886 Miraclesuit Patricia Eve Ltd Evelyn & Bobbie Cyberjammies Wonderland.London and British Independent Retailers Association - Bira for their support in making Stars happen. Congratulations and the best of luck to the 2024 Stars Awards FINALISTS.

 NY® announced the winner of the competition held in collaboration with .london. Ten brands were chosen as finalists fro...
12/08/2024

NY® announced the winner of the competition held in collaboration with .london. Ten brands were chosen as finalists from those that applied in July through the Wonderland show in London. Each brand was displayed on a mannequin over the three day show in NYC. Buyers and visitors were invited to vote for their favourite brand (after scanning a bar code and reading about each brand).
Underlines is delighted to announce that the winning brand is - Congratulations!

THE FRIDAY INTERVIEW: JACQUELINE SAVA OF SOAKWASHThis Friday we chat to Jacqueline Sava, creator of Soak Wash Inc.  inve...
09/08/2024

THE FRIDAY INTERVIEW: JACQUELINE SAVA OF SOAKWASH
This Friday we chat to Jacqueline Sava, creator of Soak Wash Inc. inventor and all round high achiever, aka Director of Possibilities! Soak is approaching its 20th anniversary and Jacqueline tells us how she combines her family, work and her close-to-heart interests. Entrepreneur, designer, writer, mum of twins, crafter and sewer…phew!
https://underlinesmagazine.com/2024/08/09/the-friday-interview-jacqueline-sava-of-soakwash/

It is always a delight to see the final year graduates’ work with the level of professionalism, talent and creativity th...
22/07/2024

It is always a delight to see the final year graduates’ work with the level of professionalism, talent and creativity that they display and the ‘Class of 2024’ is no exception! The Contour fashion Course at De Montfort University continues to deliver to its students a first-class and unequalled framework to succeed in their future careers.
De Montfort University Leicester (DMU)
https://underlinesmagazine.com/2024/07/22/de-montfort-university-contour-class-of-2024/

This Friday we chat to Steve Philpott, founder and CEO of bond-eye australia  about the family of brands which now inclu...
19/07/2024

This Friday we chat to Steve Philpott, founder and CEO of bond-eye australia about the family of brands which now includes Artesands and Sea Level as well as the eponymous Bond-Eye. In another life he believes he would have been a marine biologist but has no regrets about the journey that brought him to establishing an internationally successful swimwear business. His is an inspirational story about working your way from the bottom up.
https://underlinesmagazine.com/2024/07/19/the-friday-interview-steve-philpott-of-bond-eye-australia/

     THE FRIDAY INTERVIEW: ELEANOR TUOHY OF WILDNESSThis Friday Underlines chats to Eleanor Tuohy, Founder of Wildness l...
12/07/2024

THE FRIDAY INTERVIEW: ELEANOR TUOHY OF WILDNESS
This Friday Underlines chats to Eleanor Tuohy, Founder of Wildness lingerie brand and e-commerce site – a company that had its beginnings in personal misfortune and family bereavement. However her dream came to fruition when after planning this for 3 years, Eleanor opened her website at the beginning of July 2024.
https://underlinesmagazine.com/2024/07/12/the-friday-interview-eleanor-tuohy-of-wildness/

10/07/2024

INDX Intimate Apparel returns to 28 – 30 July 2024 🎊 bringing together over 100 brands across lingerie, nightwear and legwear, the next show will shine a seasonal spotlight on swim, beach, and resortwear.

This season, the INDX Summer Soiree will be taking place after the show on Sunday 28 July - an unmissable celebration of the industry with wine tasting, street food, guest speakers and more! 😍

To find out more and to register for the show just visit - https://www.indxshows.co.uk/indx-fashion/intimate-apparel/intimate-apparel

INDX Shows

Come see us at INDX Shows this July. Celebrate our 35th birthday with us! 🍾
09/07/2024

Come see us at INDX Shows this July. Celebrate our 35th birthday with us! 🍾

Come say hello to Underlines magazine - the official media partner to INDX Intimate Apparel. Celebrate our 35th birthday with us during Networking Drinks Monday 29th July. See you there!

INDX Intimate Apparel returns to 28 - 30 July where buyers can discover over 100 brands showcasing the latest market trends from an exciting mix of top suppliers with a seasonal focus on swim and resortwear. 👙

Register now - https://www.indxshows.co.uk/indx-fashion/intimate-apparel/intimate-apparel

 Source Fashion returns to Olympia London 14-16 July, and the team have been working hard to curate our biggest show to ...
05/07/2024

Source Fashion returns to Olympia London 14-16 July, and the team have been working hard to curate our biggest show to date! Discover exhibitors from around from around the world, from garment manufacturers to fabrics and packaging suppliers. We would love to see you there! Registration is free.
https://www.source-fashion.com

This Friday Underlines speaks with Jacqueline Kissenpfennig, Board Member at Hess Enterprises and Director of Sygnature ...
05/07/2024

This Friday Underlines speaks with Jacqueline Kissenpfennig, Board Member at Hess Enterprises and Director of Sygnature & Vollers. Hess Enterprises Limited is a family-owned company based in London, operating a portfolio of companies in sectors that include luxury goods, beauty, sports, art & entertainment, and beverages. We find out more about their plans for heritage brand, Vollers.
https://underlinesmagazine.com/2024/07/05/the-friday-interview-jacqueline-kissenpfenning/

Wonderful evening at the Scarlett Gasque Tea Rose launch
04/07/2024

Wonderful evening at the Scarlett Gasque Tea Rose launch

The team at Wonderland.London  are excited to announce the finalists in the  Wonderland X Curvexpo  NY® competition. The...
02/07/2024

The team at Wonderland.London are excited to announce the finalists in the Wonderland X Curvexpo NY® competition. The finalist brands will each showcase a hero look on a mannequin at the show in New York, 4-6 August 2024.
The finalist brands are
Cottonreal
Enerji London
Heist
Hidden Beneath Underwear
Ihuoma
Jessica Russell Flint
Ms A London
Parasol Rose
Something Wicked
Studio Pia
PLEASE PRE-REGISTER FOR WONDERLAND AND DON'T FORGET TO ORDER YOUR LUNCH BOX! LAST CALL FOR ORDERS THIS WEEK...
https://underlinesmagazine.com/2024/07/02/wonderland-x-curve-ny-competition-finlalists-announced/

At Splash today in Paris...and the sun  has finally come out. Open tomorrow too.
21/06/2024

At Splash today in Paris...and the sun has finally come out. Open tomorrow too.

This Friday we chat to Suzanne Ellingham, Director of the Source Fashion exhibition held at Olympia twice a year. The Sh...
21/06/2024

This Friday we chat to Suzanne Ellingham, Director of the Source Fashion exhibition held at Olympia twice a year. The Show only launched in February 2023 but such is its appeal that there are now leading responsible manufacturers and artisans from over 30 countries around the globe taking part. The Show offers everything from garments to accessories, sportswear, footwear, packaging, yarns and trims and continued growth in lingerie and swimwear production. With its roots in ethical sourcing it is clearly a passion to Suzanne, who has a practical and down-to-earth approach to working to a more sustainable future.

At Wacoal AW2024 press breakfast with styling tips by Lisa Snowdon...
12/06/2024

At Wacoal AW2024 press breakfast with styling tips by Lisa Snowdon...

A £1 billion pound damages claim was filed yesterday (6th June 2024) against Amazon on behalf of retailers selling on Am...
07/06/2024

A £1 billion pound damages claim was filed yesterday (6th June 2024) against Amazon on behalf of retailers selling on Amazon’s UK marketplace for illegally misusing their data and manipulating the Amazon Buy Box to benefit its own commercial operation and its overall revenues and profit. The claim, the biggest collective action ever launched by UK retailers, is being brought by the British Independent Retailers Association (BIRA) on behalf of retailers at the Competition Appeal Tribunal (CAT) in London. BIRA CEO Andrew Goodacre is heading up the landmark legal action against Amazon.
https://underlinesmagazine.com/2024/06/07/1-billion-damages-claim-filed-against-amazon-by-uk-retailers/

This Friday we catch up with Sophie Charlesworth, Founder of Enerji Lingerie, the world’s first crystal energy lingerie....
07/06/2024

This Friday we catch up with Sophie Charlesworth, Founder of Enerji Lingerie, the world’s first crystal energy lingerie. At only 30, she has brought her vision into blurring the lines between lingerie & wellness, with garments seamlessly infused with the power of crystals for everyday benefits and well-being. Sophie will be showing her collection to wholesale for the first time this July at the Wonderland Show in London.

https://underlinesmagazine.com/2024/06/07/the-friday-interview-sophie-charlesworth-of-enerji-lingerie/

Looking forward to the summer we take an early look at SS2025 swim and lingerie launches and review the upcoming trade s...
29/05/2024

Looking forward to the summer we take an early look at SS2025 swim and lingerie launches and review the upcoming trade shows including Miami Swim Show, MaredaMare, Splash and Wonderland.


https://bit.ly/4byl2OH

THE FRIDAY INTERVIEW: ANDREW GOODACRE OF BIRAThis Friday we have the pleasure of speaking with Andrew Goodacre, CEO of t...
24/05/2024

THE FRIDAY INTERVIEW: ANDREW GOODACRE OF BIRA
This Friday we have the pleasure of speaking with Andrew Goodacre, CEO of the British Independent Retailers Association - Bira. This Association has been at the forefront of representing and supporting independent retailers since 1899. This self-effacing CEO and true gentleman has been at the helm of BIRA since 2018 and although modest about his successes, he is a real ‘warrior’ in the interests of independent retailers right across the country. He has been integral in pushing forward independent retailers and showcasing the importance of them being at the very heart of every good high street throughout the UK and a vital part of life and the economy within local communities.
https://underlinesmagazine.com/2024/05/24/the-friday-interview-andrew-goodacre-of-bira/

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