Navigate Digital

01/07/2022

How to Analyse Competitors on Instagram to Reach Your Goals

https://sproutsocial.com/insights/instagram-competitors-report/

Instagram is one of the world’s most popular social platforms. Learn how to stand out from your competitors using data analysis.

19/05/2022

01/04/2022

The end of a navi-chapter, as we vacate our office in preparation for the move next week. Thank you for providing such a hospitable and pleasant workspace these past few years. We’ll definitely miss the snacks 😋🏢🌃

25/03/2022

Why the metaverse presents audio opportunities for brands:

https://www.thedrum.com/profile/audiomob/news/the-sound-of-the-metaverse-an-audio-opportunity

Uncertainty around the metaverse is understandable. And perhaps it’s fair to say there are wildly differing definitions being thrown around the boardroom and debuting the news feed. A heady mix of eager optimism, overhype and rapidly diversifying technology have probably muddied clarity. Or have t...

26/02/2022

"While the metaverse hasn’t arrived yet, the mere promise of it is shaking the marketing industry"

https://www.thedrum.com/news/2022/02/14/what-will-it-take-be-marketing-master-the-metaverse-the-global-view-podcast

As expansive as the metaverse promises to be, it’s no surprise it took a number of The Drum’s journalists to properly explore it. Over the course of our recent metaverse deep dive, we had a team of journalists across the US, Asia and Europe examining all aspects of the topic in order to provide ...

18/02/2022

Social Shopping in 2022: Consumer Behaviours in the Social Shopping Cart

https://sproutsocial.com/insights/data/social-shopping-2022/

Sprout Social surveyed 1,000 consumers to find out what's making them click "add to cart" on social platforms in 2022.

11/02/2022

9 social media marketer predictions for 2022

https://sproutsocial.com/insights/future-of-social-media-marketing-2022/

We asked social media managers what's in store for the future of social media marketing. Get ahead of the game with these nine predictions.

31/01/2022

Pinterest Ads - A Simple Guide for 2022:

https://blog.hootsuite.com/pinterest-ads/

Everything you need to know about Pinterest ads, updated for 2022, from ad types and formats to how to run an effective campaign.

20/01/2022

Social Media optimisations help strengthen your online presence and increase awareness of your brand

https://blog.hootsuite.com/social-media-optimization/

Social media optimization isn’t about your social media strategy as a whole. It's an opportunity to make what you've been doing even better.

13/01/2022

Having a well-defined roadmap is crucial for effortlessly evolving your digital product. It makes all the difference between a smooth rollout and one that hits roadblock after roadblock.

https://www.thedrum.com/profile/tangent/news/six-simple-steps-to-creating-a-digital-roadmap

Having a well-defined roadmap is crucial for effortlessly evolving your digital product. It makes all the difference between a smooth rollout and one that hits roadblock after roadblock. If you find yourself grappling with conflicting requirements or demands, waiting weeks for approval on simple act...

09/01/2022

Brand awareness is the key to unlocking sales across social

https://sproutsocial.com/insights/consumer-behavior-social-commerce/

Social commerce is the latest evolution in online shopping. Here's the consumer data you need to optimize this unique checkout experience.

07/01/2022

How can cross-posting save time and resources, whilst increasing brand awareness?

https://blog.hootsuite.com/cross-promote-social-media/

Cross-posting sounds simple: sharing similar content on different networks. How tricky can it be? But if you do it wrong you could look bad.

17/12/2021

How did some of the biggest predictions made for products, consumer behaviour, and media use play out in 2021:

https://www.thedrum.com/opinion/2021/12/17/who-got-2021-s-marketing-predictions-right-and-absolutely-wrong

In the return of his end-of-year tradition, columnist Sam Scott scores some of the most noteworthy marketing predictions made at the beginning of 2021.

11/12/2021

“Over the past year, social has increased its influence on trends, industries and even markets.”
What are your social media predictions for 2022?

https://sproutsocial.com/insights/future-of-social-media-marketing-2022/

We asked social media managers what's in store for the future of social media marketing. Get ahead of the game with these nine predictions.

10/12/2021

YouTube is the most popular website in the world, after Google.

Here’s a helpful guide to create a YouTube marketing strategy in 10 steps.

https://blog.hootsuite.com/youtube-marketing/

Follow this 10-step guide to create a winning YouTube marketing strategy and take your YouTube presence to new heights in 2022.

05/12/2021

“From gaining a better understanding of the customer to driving digital innovation, the need for actionable data is at the heart of 2022’s biggest digital trends” – What next year has in store for digital media

https://www.thedrum.com/opinion/2021/12/02/look-four-the-top-digital-trends-2022

The year 2021 is evidence that the changes brought about by the pandemic are in fact here to stay. From gaining a better understanding of the customer to driving digital innovation, the need for actionable data is at the heart of 2022’s biggest digital trends.

04/12/2021

Tend to agree with this – ‘Ads that make people share and buy can usually be summed up in one word: emotional.’
https://blog.hubspot.com/marketing/emotions-in-advertising-examples

Learn how brands use the four core human emotions in advertising to influence buying behavior.

02/12/2021

"In Mad Men, Don Draper’s message of “make it simple, but significant” has always stuck with me. In ad design, less is definitely more" - The Drum lift the lid on designing the perfect display ad

https://www.thedrum.com/opinion/2021/11/30/3-principles-design-the-perfect-display-ad-2021

James Pentland, a senior designer at Essence, shares his best practice in design for digital display advertising, sharing the view that the perfect banner ad takes more work than you could ever imagine.

27/11/2021

With 16.70 million Twitter users in the UK alone, it’s a great channel for your brand to interact with their followers. Here’s 10 ways to get more followers:

https://t.co/mGl9mTfif4

Trying to figure out how to get followers on Twitter? This guide breaks down 10 actionable tips to grow your Twitter following ASAP.

25/11/2021

As we’re nearing to 2022, look at how you can include TikTok into your client strategy for the new year:

https://blog.hootsuite.com/tiktok-marketing/

Considering TikTok marketing for your business or organization? You’re not alone. Find out how to make the most of this new social network.

22/11/2021

Brands are finding new ways to innovate and connect with consumers over the Christmas period. But could some of these innovations be here to stay?

https://www.thedrum.com/news/2021/11/22/walmart-teams-with-yahoo-create-new-shoppable-holiday-experiences

Walmart and Yahoo are getting festive with a new AR game, shoppable influencer-studded video content and additional cross-site e-commerce integrations. Here are all of the details.

17/11/2021

How predictive marketing, powered by AI and publisher first-party data, will pave way for a new age in targeting and in the data economy:

https://www.thedrum.com/news/2021/11/17/how-ai-driven-predictive-analytics-will-benefit-marketers-the-new-data-economy

Marketers are all too aware of the issues that are driving us towards a new data economy. Google’s restrictions on the third-party cookie are looming large, and have already placed a greater onus on brands to reconfigure their relationships with publishers and other suppliers of first-party data w...

13/11/2021

With over 1 billion monthly active users worldwide and a 45% growth since July 2020, more and more families are turning to TikTok to create and consume content.

Who in your family uses the platform?

https://newsroom.tiktok.com/en-us/tiktok-runs-in-the-family-2021-trend-report

By Bryan Thoensen, Head of Content Partnerships, TikTok From endearing toddlers with big attitudes to grandmas with hilarious one-liners, TikTok transcends generations and brings families together to

10/11/2021

How can we expect our perspective with consumer data to change as we draw closer to the cookieless digital landscape?

https://www.thedrum.com/news/2021/10/25/it-s-not-how-much-data-you-have-it-s-what-you-do-with-it-counts

Will the impending demise of the third-party cookie create an entirely new digital divide? Will the growing emphasis on first-party data mean success for brands that have a direct customer relationship and failure for those that sell through middlemen?

05/11/2021

Very grateful to have been invited to TikTok’s Showtime yesterday. A great event highlighting all the fascinating ways the platform are supporting their content creators

02/11/2021

Facebook's latest rebrand to 'Meta' will undeniably shape how we interact with one another in the digital world. How it will impact the world of marketing, however, is a different question....

https://www.thedrum.com/news/2021/11/01/facebook-meta-social-giant-s-nicola-mendelsohn-marketing-the-metaverse

Following Thursday’s announcement that Facebook is rebranding to Meta as part of its efforts to transform from a social media company to a metaverse company, The Drum catches up with Nicola Mendelsohn, who is leaving her post as vice-president of EMEA to become vice-president of Meta’s global bu...

20/10/2021

Snapchat has recently announced the launch of a new global creative studio – Arcadia, focused on creating branded AR content. This move is designed to shape how consumers interact with brands and elevate the overall AR ecosystem. Snapchat has been at the forefront of AR development since its inception, but could this be their biggest play yet?


https://www.thedrum.com/news/2021/10/19/snap-launches-global-creative-studio-augmented-reality-content

Snap Inc, the company behind short-form social platform Snapchat, has announced the launch of a new global creative studio named Arcadia, which will focus on creating branded augmented reality (AR) content.

13/10/2021

Since the start of the pandemic, digital audio consumption has surged exponentially. Last week IAB UK brought together several members for a week of events aimed at exploring trends within the expanding space. As an area still in its adolescence, the bureau offered various voices and research a platform to dissect what lies ahead. Here are the key takeaways:

https://www.iabuk.com/news-article/listen-heres-what-we-learnt-audio-week

With reports showing that listener rates and advertisers’ investment

27/03/2020

A great example of a brand demonstrating flexibility and commitment to both their employees and their consumers during this challenging time. Well done, Vodafone Italy!
https://www.thedrum.com/news/2020/03/25/ads-we-vodafone-italy-creates-ad-home-demonstrate-the-power-connectivity

Vodafone Italy has launched a campaign filmed entirely from the crew's homes to promote the importance of connectivity and to raise money for The Red Cross during the coronavirus pandemic.

05/03/2020

Choice overload, fear of better options (FOBO) and product confusion (often due to too much technical jargon) can all confuse consumers when trying to make a decision. A recent development in search using AI (called 'conversational search') asks consumers several need-to-know questions, which then limits the number of options they have to filter through.

https://www.marketingweek.com/how-conversational-search-converts-shoppers/

Your search experience is losing you money - here's what you should do about it.