Our newest work to be released is a project we’ve been filming for @fish_legal, an incredible non-profit who use the law to protect our UK waterways. No one else in the country has the leverage or bravery to take legal action against polluters and regulators. Our new film documents their work and traces their history way back to 1948.
Narrated by Actor and all round fish tickling hero @thejimmurray and deftly edited by @jwcfilm and creative by @zambunicommunications we’re really proud to be part of this film and support their incredible efforts. Long may Fish Legal stand to fight for our right to clean, unpolluted waterways. Find the the film in our bio
Sometimes when the edit is finished and the film is all cut and done with, we’re left with visuals that look great, but just didn’t work to tell the story we needed at the time. This little sequence of one of our favourite humans @__georgebauer tearing his way up the side of a Black Mountain came out so visually pleasing we had to post it anyway. Full film for @airelibre.run and @lululemonuk out soon.
Windeler Kickstarter Film 2022
Our new film for Windeler_ has gone live over on their Kickstarter. They’ve launched a host of new tools to add to their already incredible line of magnetic multi-tools. Follow the link in our bio to find out more.
Kickstarter is a wonderful place for businesses to grow incredible ideas really quickly, unfortunately over the years it's also grown to be a place where video goes to die. The quality of content used to sell ideas and products there has certainly improved over the years, but the thought, story and conception tend to go into the products or services, rather than into the marketing material itself.
At Friction, we worked really closely with Windeler to switch that on its head, to take the concept of an incredible product and do it proud with a host of creative, individual and brave visuals set to attract the eyes and hearts of investors.
Directed by @jack davies
DoP + Colour by @fin_dop_photo
Edit by @jwcfilm
Original Music by @rian_ogrady
Sound Design by @chrisshar
Bristol Parallax
Traveling through the city, especially Bristol, can often conjure some incredible parallaxing perspectives. A while back, we needed to shoot some city scene cutaways and this seemed like the perfect excuse to finally realise a host of shots @jacksebdavies has been dreaming of for around 5-6 years of cycling through the city. To properly capture the beauty of when foreground travels at different pace to background, we needed a long lens, our 110mm Mamiya 645, a camera with high frame rate, Sony FX6 and a gimbal, the ronin RS2. These shots all hit the cutting room floor, but still deserved to see the light of day, so in our spare time we’ve thrown together this short selection of metropolitan, grimy yet starkly beautiful shots.
A few favourite shots from our recent @glofox campaign. We worked to build a roster of social films and photography that inspired a sense of energy, fun and intensity.
Starring:
@fight__physique
@jessieanderrson
@_wokebutterfly
@officialalexko
@lgn.eye
@the_erinleighton
@sellamasam
Directed by @jacksebdavies
Produced by @sophie__ch
Co-Produced by @lewismith
Camera by @sharp.films
DOP @fin_dop_photo
Make up by @evewdirector
Stills by @the_london_photo
Runner @lucyridesbikes
A few months back we were contacted by Hydro Flask to make a film with our favourite wild-swimmer, Laura Sanderson. Their #refillforgood campaign is all part of their push to minimise single-use plastics and get us using products we can refill time and time again.
We were asked to produce a roster of high-end imagery to support the campaign and promote Laura’s brilliant work tracking micro plastics in our waterways. It was a real dream project for us and we loved every second of it (even the part where we had to get in water that was hovering just above freezing).
It was a skeleton crew thanks to the C-word.
Shot and Directed by Jack Davies
Photography and Colour by Fin Davies
A few weeks back now we released our latest film ‘Mabon’. The story of an incredibly inspiring young eco-warrior who spends his days at the beaches cleaning up the endless ocean plastic. Well, whilst we made that film, our resident trainee camera operator @bushy_art put together a wicked little behind the scenes film, documenting the journey we go on to create such a film and a few of the laughs and @jwcfilm’s awful jokes. The link’s in our bio! And go follow @mabons_wild_adventures and his inspiring ethos.
SNEAK PEEK CLIPS. Watch tomorrow 12pm. MABON, our upcoming short film takes us to Mabon’s world, helping you see through his eyes at just how much discarded single use plastics have an impact on his life and the wildlife he keeps so close to his heart. 3 sneak peak clips from the full film to give you a little taster of just how cool this 8 year old plastic activist really is.
Windeler magnetically connected, modular multitool system. Kickstarter Film
At the beginning of this year we worked with Windeler Tools to create a Kickstarter film for their brand new modular multitool system.
This was an amazingly fun project to work on, with huge amounts of creative freedom and ideas from the Windeler team, we set to work creating a fast cutting, quick talking, intricately sound-designed film which will help to propel their product to success during it's crowd-funding campaign.
Directed by Jack Davies
Edited by JWCreate
Sound by Patrick Henchman Audio
DP & Colour by Fin Davies
Follow the link below to invest!
https://www.kickstarter.com/projects/windeler/windeler-a-new-genre-of-multitool
Hydrotherapy Trailer
🚨TWO DAYS TO GO 🚨 Hydrotherapy is a short film set in the raw and beautiful landscape of Snowdonia. This is a story about strength, adaptation, and rewilding. With incredible immersive sound design by Paddy and beautiful cinematography, we hope this film will bring you into the wild, and have you dreaming up your own outdoor swimming adventures!
Thank you so much to the best team for making this happen.
We swim wild + Mabon!
Fin Davies
Josh Williams
Jack Davies
Paddy Henchman
Lewis Smith
Josie Judge Hodkinson
Charlie Bush
Today this amazing lady is riding 240 miles, yes, you read that right, 240 miles on her hand bike from her home. Using a turbo, her and 79 other others are joining @mrmarkbeaumont to replicate his ‘around the world in 80 days’ challenge, by each cycling 240miles at home. Mel will be riding it all with her arms!! What an inspiration. Go check out their @worldin1day and donate if you can. Go on Mel! This shot was taken during our first shoots for ‘Dream Big’. You can check that out for FREE on Vimeo now.
