OggaDoon PR and Digital Media

29/07/2024

What does it take to build a successful career in public relations?
In an interview with Authority Magazine, OggaDoon Founder and CEO Caroline Macdonald talks about her views and expertise on the topic:
https://medium.com/authority-magazine/pr-pros-caroline-macdonald-of-oggadoon-on-the-5-things-you-need-to-create-a-highly-successful-19f3cb1962e5

An Interview With Dina Aletras

26/07/2024

We're thrilled to welcome Campaignsneverdie to the OggaDoon family!
An tool designed to enhance the Dungeons & Dragons experience for users, Campaigns Never Die takes lengthy game prep off the to-do list and aims to intensify the game by elevating your adventures at the touch of a button - so you can get straight into the action ⚔
Read more about our work with them, and how to join in on the adventure, here:

OggaDoon welcomes new AI consumer tech tool, Campaigns Never Die. Campaigns Never Die is an AI tool designed to enhance the Dungeons & Dragons experience for users. The D&D tool for taking lengthy game prep off the to-do list so you can get straight into the action also aims

24/07/2024

Preorders for Glide are now open! is the world’s first self-guided, AI-powered mobility aid designed to help people in the blind and low vision community navigate with confidence, comfort, and ease.

Glidance are on a mission to break down barriers to independent movement for everyone. Visit their website to learn more about why freedom of mobility is a right, not a luxury:
https://glidance.io/

Glidance | Glide, a groundbreaking leap in assistive technology, is the first self-guided mobility assistant designed for individuals with sight loss.

22/07/2024

When it comes to raising awareness of your brand or product, press coverage stands out as a powerful tool for companies aiming to enhance their visibility and credibility.
Read all about how important press coverage is for your brand - and how to secure it - on our blog:
https://oggadoon.co.uk/press-coverage-in-digital-marketing-and-pr/

When it comes to raising awareness of your brand or product, press coverage stands out as a powerful tool for companies aiming to enhance their visibility and credibility. We should know - after all, we’ve gotten our clients featured in the likes of CNN, The

15/07/2024

Securing product reviews in the press is a vital component of a comprehensive PR and digital marketing strategy. They...
✅ Build trust and credibility
✅ Boost brand awareness
✅ Drive traffic and sales
✅ Provide quality backlinks
✅ Amplify social media reach
✅ Complement influencer marketing strategies
✅ Encourage UCG
✅ Provide valuable feedback
✅ Differentiate you from the competition

Learn more about the importance of product reviews when promoting your brand:

In our fast-paced digital world, getting product reviews featured in the press is more than just a feather in your cap; it’s a strategic…

12/07/2024

OggaDoon was enlisted to provide and communications support for the Gloucestershire Energy from Waste Facility. The main objectives were to support the agreed communications about the Facility, its benefits and activities, as well as manage its reputation within the county and beyond.

Head over to our website to read the full case study on this multi-year project:
https://oggadoon.co.uk/gloucestershire-energy-from-waste-facility-case-study/

10/07/2024

Another month, another sunny team lunch - this time outdoors at Veeno in ☀🍷

08/07/2024

If it was impossible to calculate the value of PR, then few people would ever invest in it. One single metric simply doesn’t exist - but if you want to know how to figure out the ROI of PR, just read our article on the topic!

Head over to our website to learn more:
https://oggadoon.co.uk/value-of-pr/

03/07/2024

Bird Buddy's Smart Bird Feeder continues to be a media darling 🐦 ✨

This time it's featured in CNN Underscored's list of best products they tried out in June:
"The Bird Buddy was the best smart bird feeder we tested thanks to its sturdy, attractive build, solid recognition and streamlined app."
It's no wonder they made the list!

https://edition.cnn.com/cnn-underscored/reviews/best-tested-products-june-2024

01/07/2024

In our fast-paced digital world, getting product reviews featured in the press is more than just a feather in your cap; it’s a strategic necessity.

From building trust and boosting your content marketing efforts to driving search engine traffic and increasing sales, here’s why having product reviews published in reputable publications can significantly enhance your company’s PR and digital marketing efforts:

So, you have a great product and you want to sell it to as many people as possible - but how do you get your voice heard and make your innovation visible to your target audience? The answer is product reviews. In our fast-paced digital world, getting product reviews featured in the press

28/06/2024

There's more to creating a social media marketing strategy than knowing what platforms to use and when to post.

Here's our guide to the core tips and tricks to building yourself a robust social media plan - from essential elements like design style and tone of voice, to defining your goals and creating engaging and valuable content:
https://oggadoon.co.uk/crafting-an-effective-social-media-marketing-strategy-tips-and-tricks/

Crafting an effective social media strategy takes more than just knowing what platforms to use and when to post. Here are the core tips and tricks to crafting an effective social media marketing strategy for yourself, or in our case, for clients. First of all, let's look into social media marketing....

26/06/2024

Great article from The Business Desk about the amazing work Great Western Credit Union are doing in and across the South West.

Read all about their mission to bring affordable, accessible and sustainable financial services to those who need it:

Credit union has received £700,0000 in funding

24/06/2024

Google regularly updates the way that content is processed and prioritised on the results pages of the search engine. There have been some big updates in recent years - mostly down to the evolution of and its powers of answering questions and writing content.

For Startups Magazine, our Digital Marketing Manager Ryan has written all about what these Google Search updates mean for and :

Google regularly updates the way that content is processed and prioritised on the results pages of the search engine. There have been some big updates in recent years, mostly down to the evolution of AI and its powers of answering questions and writing content.

19/06/2024

We're thrilled to work with Glidance on promoting Glide, their revolutionary self-guided navigational mobility aid for the blind and visually impaired.

With at least 338 million people worldwide having vision loss or blindness, Glidance offers a life-changing opportunity for millions to further their independence and live life to the fullest. Read more about their inspiring work and what we do to support them here:
https://oggadoon.co.uk/oggadoon-welcomes-glidance-assistive-technology-start-up/

What do you get when you combine robotics, sensors, AI and haptic tech in assistive technology? Glide from Glidance! Glidance, a US-based assistive technology start-up, have created the world’s first self-guided navigational mobility aid for the blind and visually impaired - of which there are ove...

14/06/2024

If you're still looking for the perfect gift to give on Father's Day, maybe this Esquire Gift Guide can give you some inspiration🐦✨
The Bird Buddy Smart Bird Feeder has, of course, made the list:
https://www.esquire.com/lifestyle/g1991/11-gifts-for-the-man-who-has-everything/

12/06/2024

💗This Wednesday our marketing tips wear pink!💗

Crafting an effective marketing campaign that aligns with specific business goals is crucial to any business trying to thrive online these days. Looking to learn how to leverage digital marketing and PR to grow your business? Head over to our website: https://oggadoon.co.uk/maximising-business-growth-leveraging-digital-marketing-and-pr-strategies-in-7-key-steps/

07/06/2024

Answer Engine Optimisation (AEO) is the new emerging trend that changes how we format content - a big shift for digital marketers, for whom Search Engine Optimisation (SEO) has long been considered a priority.

But what exactly is AEO, and why should you care? On our blog, we discuss the differences between SEO and AEO, and what it takes to make sure the content you create is as impactful as possible:

Where Search Engine Optimisation has been a priority for digital marketers since, well, since the inception of search engines, Answer Engine Optimisation (AEO) is the new emerging trend that changes how we format content. What is SEO? Search Engine Optimisation (SEO) is the creation of written

05/06/2024

A fantastic article by Positive News on ethical investing, featuring our friends at Great Western Credit Union, a co-operative, not-for-profit provider of ethical savings and loans.

Read more about how their work to support financially vulnerable people in the South West is making a difference:
https://www.positive.news/society/helping-financially-vulnerable-people-avoid-predatory-lenders/

Socially minded investors are funding organisations that offer fair and affordable credit to those most in need

03/06/2024

Through the current boom in the UK, it seems like a good time to launch a new brand or product. But what's the best way to do it while making sure you stand out from all the other innovative ideas that are fighting for attention?

Head over to our blog to find out the main things you should keep in mind when you're ready to launch:

Through the current tech boom in the UK, there are a lot of companies launching and seeking funding to launch. The huge investment made in tech and AI this year has attracted others to the industry and encouraged new and unique product ideas. Tech and AI are not

31/05/2024

It’s never been more important to have an effective digital marketing and PR strategy than right now - as there are more businesses online than ever before.

In this article, we explore the top things you need to know to boost your online offerings:

https://oggadoon.co.uk/6-things-you-need-to-know-to-boost-your-digital-marketing-and-pr-in-2024/

It's never been more important to have an effective digital marketing and PR strategy as there are more businesses online than ever before. In this article, we explore the top things you need to know to boost your online offerings.

29/05/2024

Our work with the MOD and Logiq Consulting has been featured in the Government & Public Sector Journal. In 2022 and 2023 we supported the launch of , UK Defence’s new approach to cyber security risk management - read more about this success story in their article:

OggaDoon, the leading Bristol-based PR agency, has shared highlights from their time working with the Ministry of Defence (MOD) and Logiq Consulting where they provided marketing and PR services to launch Secure by Design, UK Defence’s new approach to cyber security risk management. The collaborat...

22/05/2024

Working with Demand Logic last year, we helped them increase their brand awareness and made them more visible to potential customers across the commercial real estate industry.
Read the full case study on our website to find out how we achieved fantastic results through PR and marketing:
https://oggadoon.co.uk/demand-logic-2023-proptech-and-ai-pr-and-marketing/

20/05/2024

Bird Buddy's Smart Bird Feeder was recently featured on The Drew Barrymore Show, where the hosts introduced some of their favourite must-have products.
"I... am obsessed with that!" - us too, Drew. 🐦

Watch the full clip here:

Drew and Ross Share Some of Their Favorite Must-Have Products

17/05/2024

This month we had our team lunch at ChilliDaddy Bristol, where we headed for some delicious and authentic Szechuan street food🌶✨
A certified classic - make sure to check them out: http://www.chillidaddy.com/

16/05/2024

Today is Global Accessibility Awareness Day! 📅

It aims to raise awareness of digital access/inclusion for people with different disabilities, including vision, hearing, motor, and cognitive impairments.

Learn more about it here: https://accessibility.day

We're currently working with Glidance, who will soon launch the world’s first self-guided primary mobility aid in what will change the lives of millions of visually impaired people across the world.

👉 Find out more about Glidance here: https://glidance.io/

13/05/2024

Here's our roundup of last month:

🎂 We celebrated Agile Homes' 5th anniversary.
✈️ Nea Niinivaara, our PR and Content Executive, travelled back to Finland.

See our latest updates by heading to our website:

https://oggadoon.co.uk/

10/05/2024

Perfect weather in for a lunchtime run yesterday - here's the team heading out from Engine Shed for a quick workout in the sun ☀️

08/05/2024

Congratulations to our friend Parys Gardener on her incredible work! Read more about her determination, creative career and can-do attitude in this Bristol24/7 article:

The artist and entrepreneur reflects on her career and the importance of storytelling

03/05/2024

On Wednesday, our Content and PR Executive, Nea, celebrated her local May Day holiday, otherwise known as Labour Day, in Helsinki, Finland.

Everyone here at OggaDoon wishes you a brilliant bank holiday weekend!

02/05/2024

Recent times have seen the explosion of in the headlines - but should we also look at ?

It is when companies cover-up their positive impact and policies by simply not communicating them. And this can stem from a lack of understanding of how to present it.

Our latest article explores what it is and how to avoid greywashing:

https://oggadoon.co.uk/where-greenwashing-hits-the-headlines-should-we-talk-more-about-greywashing/