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Magnify Digital

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Canada
Vancouver, BC
Magnify Digital

Specializing in audience development strategy, training & technology for the cultural industries.
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Learn about our new data platform

https://magnifydigital.com Strategic digital marketing for the tourism and creative industries.

11/08/2024

Meet Elliot, a Magnify Digital strategist based in Vancouver! 🙌

Elliot is a passionate storyteller. He has over a decade of experience helping brands, creatives, and innovators shine in the digital spotlight. Whether it be video, design, or the written word, Elliot applies data-driven approaches and audience research to ensure success.

When he's not focused on creating content or planning a marketing campaign, he's likely training for his next triathlon.

Curious to learn more about Magnify Digital's services or want to hear about Elliot's favourite bike routes? Contact us today using the link in our bio!

11/08/2024

🌍 Montréal’s International Tourism & Travel Show 🌍

One of Canada’s biggest tourism and travel experts gatherings took place last weekend! The International Tourism & Travel Show combines over 100 countries, featuring tourism offices, tour operators, and travel agents—all under one roof. From emerging travel trends to insights on global destinations, this event is where industry pros connect and explore what’s next in travel!

Are you looking to make waves in tourism? Magnify Digital can help elevate your brand, attract new travellers, and help your audience find you. Don’t miss the opportunity to turn your marketing vision into reality!

✈️ Ready to grow your reach in travel and tourism? Reach out to us today to learn more. https://www.magnifydigital.com/travel-tourism

10/11/2024

Content isn’t just words or images—it’s everything you create to communicate with your audience. It’s social posts, blog articles, videos, podcasts, emails, graphics, and even the words on your website. But at its core, content is about delivering value. It informs, educates, entertains, and ultimately drives your audience to take action.

Creating impactful content involves more than just delivering information—it’s about crafting messages that resonate with your audience’s interests and needs. At Magnify Digital, we help you navigate this process to ensure your content effectively engages and converts. 🎯

Want to make your content work align with your brand? Contact Magnify Digital - the Gold-Standard Agency 💬

10/09/2024

📸 Creating content is more than just posting—it’s about driving action. At Magnify Digital, we develop content strategies that resonate with your audience and convert leads into loyal customers. Let’s create content that matters! 💻

10/03/2024

Whether you’re promoting a scenic destination or launching a new tourism campaign, we’ve got the strategy to turn potential travellers into visitors. 🌍 Let’s collaborate to amplify your destination marketing! ✈️

09/25/2024

🎬 Join our CEO, Moyra Rodger, and an incredible lineup of experts at Ottawa International Film Festival, speaking on the “State of the Industry: Building a Roadmap for the Future" panel as we dive deep into the animation industry's transformations!

She will discuss how new technologies and Canadian funding programs shape our future and the exciting possibilities of the Online Streaming Act for Canadian producers.

📅 Date: 25 September 2024
🕒 Time: 1:30 pm - 11:45 pm - Toon Boom Introduction
1:45 pm - 2:30 pm - Panel Presentation
📍Location: Rossy Pavilion (Level 3 / Terrace Level)

💡 Alongside industry leaders like Coral Schoug, Frank Falcone, and Jennifer Twiner McCarron, we’ll explore strategies for success in this evolving landscape. Moderated by Lisa Broadfoot.

09/23/2024

From idea to screen success, let Magnify Digital support you on your production journey! We support TV shows and screen media to reach audiences far and wide. Ready to get your show seen? 🎬💡

09/19/2024

Turning your destination into a must-visit spot takes more than just beautiful photos. At Magnify Digital, we tap into traveller psychology to make your brand the one they dream about! 🌍💡

08/16/2024

The Canadian Media Producers Association - CMPA Indiescreen Awards recently announced the nominees for the 2024 Established Producer and Kevin Tierney Emerging Producer awards.

A massive congratulations to everyone nominated 🎉!

2024 Established Producer Award
• Aeschylus Poulos ( Pictures Inc.) – Paying For It
• Alison Duke (OYA Media Group) – Bam Bam: The Sister Nancy Story
• Kyle Irving, Lisa Meeches, Rebecca Gibson (Eagle Vision) – Deaner ’89
• Marie-Claude Poulin (Sphere Media) – 1995
• Martin Katz (Prospero Pictures) – The Shrouds

Kevin Tierney Emerging Producer Award
• Annick Blanc, Maria Gracia Turgeon (Midi La Nuit) – Hunting Daze
• Enrique Miguel Baniqued, Karen Chapman (Smallaxx Motion Pictures) – Village Keeper
• Julie Baldassi (Younger Daughter Films Inc.) – Darkest Miriam
• Mike Johnston (Studio 104 Entertainment) – Curl Power
• Ngardy Conteh George (OYA Media Group) – A Mother Apart

https://cmpa.ca/pressreleases/cmpa-announces-2024-indiescreen-awards-nominees/

08/15/2024

Our latest blog post, How to Measure Your Travel Marketing Success, breaks down the essential steps to effectively track and optimize your travel marketing campaigns. From setting clear objectives to tracking the right metrics across various stages, learn how to measure your success and amplify your results.

Whether boosting bookings or enhancing visitor satisfaction, understanding these metrics will transform your strategy. Read more and take your travel marketing to new heights! 🌟

https://bit.ly/4dHTDuA

07/26/2024

Want to leverage YouTube Analytics to build a loyal fanbase?

In this month’s FREE webinar, the ScreenMiner team will show you how to leverage YouTube Analytics to make data-driven decisions to grow your audience.

Learn how to:
✅ Use YouTube Analytics to better understand your audience
✅ Identify trends in your content and gain valuable insights
✅ Create ideas for future YouTube content

Save the Date!

📆 English Session: August 7th at 10 am PT / 1 pm ET
📆 French Session: August 8th at 10 am PT / 1 pm ET

Reserve your spot today: https://us06web.zoom.us/webinar/register/9317217576828/WN_bdBkPAFeTJSNqEdv5u6skg

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Souhaiteriez-vous tirer parti des données analytiques de YouTube pour créer une base d’adeptes fidèles ?

Lors du webinaire GRATUIT de ce mois-ci, l’équipe de ScreenMiner vous montrera comment utiliser les données analytiques de YouTube pour prendre des décisions basées sur les données et développer votre auditoire.

Découvrez comment :
✅ Utiliser les données analytiques de YouTube pour mieux comprendre votre auditoire.
✅ Identifier les tendances de votre contenu et obtenir des informations précieuses.
✅ Trouver des nouvelles idées vidéos pour YouTube.

Réservez la date !
📆 Séance en anglais : 7 août à 10 h HAP / 13 h HAE
📆 Séance en français : 8 août à 10 h HAP / 13 h HAE

Enregistrez aujourd'hui: https://us06web.zoom.us/webinar/register/8417217588098/WN_9I2Af46KRTy4Dwic-oor_g

07/18/2024

Meet Troy, one of the Magnify Digital strategists based in Vancouver! 🙌

A passionate digital specialist, he injects the Magnify Digital team with a dynamic blend of creativity and data-driven decision-making. Troy’s superpower is paid media advertising, as he manages the advertising portfolios for our all valued clients.

After hours, you can find him exploring Vancouver’s food scene - with pizza being his favourite food. If you ever want to get a few choice tips on digital marketing, a local pizza place may be the best place to look!

07/16/2024

Is Snapchat still relevant?

A new study by Samba TV suggests it is, showing that Snapchat advertising can be a powerful tool to reach new audiences and boost viewership for shows and movies.

👇Here’s why:
- Reaching new viewers: 79% of people who saw the Snapchat ads hadn’t been reached by traditional TV advertising, meaning it attracts new audiences.

- Engaging a younger demographic: With over 800 million monthly users, Snapchat reaches a large audience, with over 75% being between 13 and 34 years old.

- Utilizing multiple formats: Snapchat allows marketers to use a combination of different Snapchat ad formats (e.g., snaps, filters), which are more than twice as effective as those using just one format.

07/08/2024

Want to master TikTok Ads to build an audience for your film or TV project?

Join our FREE webinar and learn how to:
➡️ Craft scroll-stopping videos
➡️ Run ad campaigns that deliver measurable results

🗓 July 10th at 10 am PT / 1 pm ET

Don’t miss out – register today: https://us06web.zoom.us/webinar/register/7017193321821/WN_L--AjrO3TPmVlOPduhnBhw

07/03/2024

YouTube is now second only to Disney/Hulu for streaming to big screen TVs. Recent data shows that YouTube now commands almost 10% of total U.S. TV viewership on connected and traditional TV screens! - even beating Netflix.

https://www.cnbc.com/2024/06/26/youtube-streaming-dominance-media-strategy.html

06/24/2024

Planning a summer getaway? Be ready to pay more for flights within Canada this year. Domestic airfare has soared by 14% on average, according to City News. But don't let high prices ground your travel dreams. Discover incredible local destinations, resorts, and experiences right in your own backyard. Explore Canada's hidden gems without breaking the bank!

06/21/2024

Fascinating article on the chasm between traditional screen media players and the creator economy, and how these two worlds could come together. Well worth a read! https://lnkd.in/dDprtDdK

06/11/2024

The recent $200M investment in Canadian content is a step forward, but is it enough? Moyra Rodger, Magnify Digital CEO, submits that industry needs to shift focus from content supply to increasing demand.

Read the full article: https://bit.ly/canadian-content-demand

Address

680 Leg-in-Boot Square
Vancouver, BC

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+16048797770

Website

http://www.magnifydigital.com/

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Videos

#TouristAppreciationDay is a day dedicated to recognizing the positive impact that tourists have on local economies and communities. 🧳✈️ Offering travellers a discount on their next stay or a free souvenir are small gestures that can go a long way in building lasting relationships and encouraging repeat visits. How do you show appreciation to your tourists? 🤔 Let us know in the comments below! #TravelCommunity #Tourists #TravelBusiness #MeaningMoments #PersonalizedExperiences #TravelMemories #GuestAppreciation #LoyalCustomers #BuildingRelationships

Fun Fact: Did you know the average movie reel weighs around 50 pounds and the film is over 1,000 feet long? 🎞️ What’s your all-time favourite film? Share your recommendations below! 👇 #ReelFilmDay #Filmmakers #movies

Did you know that 92% of consumers claim to trust user-generated content more than other forms of advertising? Explore our blog to learn how to involve your travel and tourism customers in generating content. Follow the link in our bio. #TravelCommunity #TravelMarketing #ugc

Did you know that 92% of consumers claim to trust user-generated content more than other forms of advertising? Explore our blog to learn how to involve your travel and tourism customers in generating content. Read here: https://shorturl.at/cKPXZ #TravelCommunity #TravelMarketing #ugccreator

Ever wondered why we eat popcorn while watching movies in theatres? Turns out popcorn was the go-to snack without breaking the bank during the Great Depression in the 1930s. How do you like to eat your popcorn? #teambutter or #teamplain? #NationalPopcornDay #MovieNight

Netflix has released a game-changing report 👀

Netflix recently dropped a game-changing report revealing hours viewed for over 18K of their titles 👀 This move by Netflix to be more transparent with their numbers and encourage a more holistic approach to audience data is music to our ears. At Magnify Digital, we’ve always championed a comprehensive view of success. We hope this signals a change in the industry to embrace a broader spectrum of data and sparks conversations that reshape how we measure content success. #AudienceData #ContentSuccess #NetflixInsights

It's a beautiful winter morning down at the @magnifydigital and @screenminer.app office. We're so grateful to be able to work in such a stunning part of the world. #Vancouver #FalseCreekSeawall #ExploreBC

Introducing TikTok Search Ad Toggle – it takes your ad creativity and places it right alongside organic search outcomes. 👀 When activated, these ads pop up as sponsored content, strategically matched to relevant searches, user intent, and valuable insights from user behaviour. And the best part? If a user taps on your search ad, they'll smoothly dive into the familiar in-feed experience while continuing to explore search results. Ready to take your marketing campaigns to the next level? Contact the Magnify Digital to learn more! #TikTokAds #SearchAdToggle #StayAhead

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Our Story

Magnify Digital is a strategy agency offering products and services that enable content creators to build and track audiences online. Our forte is researching, crafting, and implementing high impact discoverability strategies that deliver measurable results. We work with media and production companies of all sizes, celebrity talent, arts organizations, financiers, funders, and more.

Magnify Digital began as a service agency, offering a turn-key solution for producers looking to outsource their audience building activities. Today, in addition to providing fee-for-service agency solutions, Magnify Digital delivers training (under the Magnify Discovery Lab banner), and is developing a SAAS product called, ViewerCentric, that makes it faster and easier for content creators to research, build, and measure digital strategies in-house. The Magnify team is passionate about the screen media industry. It’s in our DNA. We bring to the table a rich twenty-five year history of award winning television production along with a proven process for creating digital strategies that deliver measurable outcomes. The Magnify team has driven results for clients from North America to the Middle East.