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The NOW Group

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The NOW Group

The NOW Group Full service advertising. Social marketing. Union communications. Electoral campaigns. Change market Change marketing. NGOs & associations. Training & coaching.

Video, online & interactive.

04/28/2025

This election, our team has been proud to support Jagmeet Singh and Canada’s NDP / Le NPD du Canada.

Today's your last chance to vote for our kind of Canada – vote NDP.

04/02/2025

After a recent rebrand, Manitoba Association of Health Care Professionals - MAHCP has never looked better! ✨

Manitoba Association of Health Care Professionals, a union representing over 7,000 health care workers, wanted a brand that would raise its profile, strengthen its public image, build greater recognition, and improve communications both internally and externally to help support bargaining and advocacy efforts.

Working closely with Nancy Wu Design, our creative team helped guide MAHCP through an iterative process to discover a fresh look-and-feel that’s uniquely suited to the union and its objectives.

A prominent circle in the wordmark provides an easily recognizable symbol and a flexible graphic element. It also perfectly reflects MAHCP’s slogan: Our focus is you.

We couldn't be happier with how this rebrand turned out! To read more, head over to our blog: https://nowgroup.com/mahcp-rebrand/

03/28/2025

✨ Reed Awards Winner: BC Teachers' Federation (BCTF), Hire More Teachers: Best Canadian TV Advertisement.

BC's acute teacher shortage is putting a huge strain on our teachers across the province. Hire More Teachers campaign highlighted the realities facing students and teachers in BC’s public schools. The shortage of teachers and inadequate levels of classroom resources are making it harder to reach every child and deliver the supports they truly need.

BCTF’s ongoing effort is to call for solutions that will improve public education across the province. It starts with hiring more teachers—so they can help more kids. Watch the 30-second ad, below.

03/26/2025

✨ Reed Awards Winner: Association des Pompiers de Montréal campaign, À Quel Prix, Best Use of Canadian Outdoor Advertising

Firefighters work hard to be there for all of us in the most dangerous and challenging moments of our lives. À quel prix? But at what cost? Every fire means exposure to toxic substances that cause serious illnesses, such as cancer.

Montréal has the second largest fire service in Canada but its firefighters’ salaries rank 153rd out of 170 departments across the country. The Association des Pompiers de Montréal—the union representing over 2,300 firefighters in Montréal—decided to launch its first ever public advertising campaign to raise awareness of the challenges facing its members and encourage city leaders to deliver a fair deal for firefighters.

The campaign ran in French in digital out-of-home on transit shelters, Bixi bike stations, and in the city’s busiest downtown metro stations. We ensured that tens of thousands of commuters would see these ads every day during the campaign.

We're proud to deliver the first campaign to Montreal Firefighters, and we're so glad they have been recognized as the winner in the Reed Awards for Best Canadian use of Out-of-Home advertising!

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Les pompiers et pompières sont là pour nous aux moments les plus dangereux. Mais à quel prix? Chaque incendie entraine une exposition à des substances toxiques provoquant des maladies graves, comme le cancer.

Montréal possède le deuxième service d’incendie en importance au Canada, mais ses pompiers et pompières se classent au 153e rang sur 170 en termes de salaire. L’Association des Pompiers de Montréal – le syndicat qui représente les plus que 2 300 pompiers et pompières à Montréal – a décidé de lancer sa toute première campagne publicitaire pour sensibiliser le public aux défis auxquels ses membres font face et pour encourager les élu.e.s muncipaux à négocier une entente équitable.

La campagne était visible sur les panneaux d’affichage dans les arrêts d’autobus, aux stations Bixi, et dans les stations de métro les plus achalandées de la ville. Des dizaines de milliers de Montréalaises et Montréalais ont vu les publicités chaque jour de la campagne.

Nous sommes fiers d’avoir réalisé la première campagne publicitaire pour l’APM et nous sommes super contents qu’ils aient été reconnus aux Reed Awards avec le prix de la meilleure utilisation de panneaux d’affichage au Canada !

03/24/2025

Every year, The Reed Awards recognize the best of the best in political campaigning across the world. This year, we're happy to announce two Reed Awards from this weekend!

✨ Association des Pompiers de Montréal campaign, À Quel Prix, won the award for Best Use of Canadian Outdoor Advertising.

✨ BC Teachers' Federation (BCTF) campaign, Hire More Teachers, won the award for Best Canadian TV Advertisement.

Congratulations to our amazing clients for the win!

03/08/2025

Women's rights are facing unprecedented challenges and setbacks that we hoped we'd never have to deal with again. It's exhausting to have to fight these battles, and today we're sending strength and solidarity to all women.

PS. Find more great GIFs to use in your progressive messaging at library.into-action.us

02/14/2025

❤️ There's only a couple of small things we all need this Valentine's Day ❤️

12/20/2024

From everyone at The NOW Group, we wish you a restful holiday season! ✨❄️

Please note that our offices will be closed for the holidays from December 23rd to January 3rd, 2025.

12/18/2024

Did everyone ditch X and join Bluesky? What is up with the rise of AI content on our feeds? What will happen in the ever-changing social media world in 2025? Swipe to see our top predictions!

12/11/2024

This might be an introduction to some and "welcome back" to others—it's Maya, our latest addition to the NOW team as an Account Manager for our BC clients!

Maya brings over two decades’ experience developing strategic communications campaigns that get results for working people. In 2024, she rejoined The NOW Group after 7 years on the leadership team of a large mental health charity. A skilled project manager, Maya delivers exceptional project management for our clients. And away from the office, she’s a dedicated community leader and serves as a local School Trustee.

It's so great to have you with us, Maya!

12/06/2024

Today, on December 6, we remember the 14 women whose lives were tragically taken at École Polytechnique in 1989. Lives that were lost way too soon because of an act of violent misogyny.

That's why, every year, we must pause and remind ourselves of the work that we're still doing, even 35 years later—working towards a safer, more equitable future that everyone deserves, without the fear of gender-based violence.

12/03/2024

Rebranding—whether it's a full redesign or a brand refresh—can be intimidating. But in the end, it's so rewarding and worth the time and effort. ✨ But when do you know it's time to rebrand? Consider these three points!

We'll soon share a recent rebrand project for one of our union clients. We're so happy with how it turned out! 🤩

11/22/2024

Last night the United Way BC held their 30th annual Labour Appreciation Night in Vancouver. It was inspiring to hear from local leaders who have made a difference through their union involvement with actions that have rippled out to their communities in profound ways. Stories have such a power to connect and transform—and Heather and Maya loved hearing those ones.

Thank you for having us, United Way British Columbia
Photo credit: Joshua Berson

Address

1177 West Hastings Street
Vancouver, BC
V6E2K3

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+18776825441

Website

http://www.nowgroup.com/

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