From everyone at The NOW Group, we wish you a restful holiday season! ✨❄️
Please note that our offices will be closed for the holidays from December 23rd to January 3rd, 2025.
STF - Ballot Box
It's election day in Saskatchewan. And if you haven't yet, go VOTE! 🗳️
With their latest campaign, the Saskatchewan Teachers' Federation has seized the opportunity to ensure education is on voters' minds. Because elections matter—not just to us but to our kids.
Watch the 30-second ad, Ballot Box, below.
British Columbia, it's election day, and a very important one. If you haven't yet—GO VOTE! Polls close at 8 pm.
Hot tip! We're serving up some social media content inspiration.
Take a look at this content library that provides fun, social media friendly GIFs and videos, specifically for progressive audiences. The library is updated to feature current events around politics (mostly US), volunteering, voting, and organizing.
There are more than 15,000 designs that you can use—including this one! Find them here: https://library.into-action.us/
On Labour Day—and every day—we stand in solidarity with workers. As we continue to face challenges like inequality and rising costs, the fight for fair wages and safe working conditions is more crucial than ever. Let's all support those who are organizing for change and support workers' rights.
From the NOW team to yours, we wish you a great Labour Day!
Workers' unions featured in this reel:
PSAC - AFPC
CUPE BC
Manitoba Government and General Employees' Union (MGEU)
SGEU
CUPE 503
Great news – deadline for the Ian Reid Scholarship applications has been EXTENDED to July 1!
Apply now! https://www.douglascoldwelllayton.ca/ianreid
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Scholarship Prizes: One $1,500 prize and one $1,000 award.
Who can apply: The scholarship is open to students from any Canadian public post-secondary institution enrolled in an undergraduate degree, pursuing a career promoting social democracy in politics and government, with a focus on research, strategy and communications in particular.
The Ian Reid Scholarship
🏳️🌈 Don't miss it! The application deadline for the Ian Reid Scholarship is this Sunday, June 23rd.
Essay Topic: This year’s essay will focus on defending and supporting transgender rights: why it matters, who's affected, and how to promote greater understanding and equality, together with the 2SLGBTQ+ community.
Scholarship Prizes: One $1,500 prize and one $1,000 award.
Who can apply: The scholarship is open to students from any Canadian public post-secondary institution enrolled in an undergraduate degree, pursuing a career promoting social democracy in politics and government, with a focus on research, strategy and communications in particular.
Apply now! https://www.douglascoldwelllayton.ca/ianreid
How will you win people’s hearts this summer? 😍 Don't worry, we have some thoughts on innovative ways to reach your audience—even when they might be in vacation mode.
🎉 Explore event advertising. Identify where your audience might gather—will it be a music festival, conference, or a local street festival?
🎧 What are people listening to? Take advantage of the popularity of podcasts! Nearly 60% of podcast listeners said that they have taken some action as a result of hearing a podcast ad (source: The Podcast Exchange).
☀️ Consider out-of-home advertising. With people hitting the road for road trips and vacations, this tactic can be highly effective in the summer.
Find more ideas on our blog post: https://nowgroup.com/swipe-right-on-summer/
CUPE BC Seamless Childcare Campaign
CUPE BC has been campaigning for better public child care for years. And recently, they received some big news! ✨
Earlier this month, the Government of British Columbia announced it’s moving forward on Seamless Childcare—a new pilot project for fully integrated before- and after-school childcare options at BC public schools. It's one of the best ways to make life easier for parents while making use of the existing school space, resources, and trained staff at BC’s public schools.
Read more about the good news in our blog: nowgroup.com/cupebc-campaign-gets-results-for-parents-and-kids/
Every moment matters in a medical emergency. But Ottawa’s paramedics are stretched so thin that they’re struggling to reach people in time. How long is too long to wait?
This Paramedic Services Week, CUPE 503 in Ottawa launched a new campaign to fix the crisis in emergency medical services.
Read more, and support Ottawa’s paramedics at TooLongToWait.ca
We're happy to announce that the Canadian Cancer Society 2023 campaign advocating for better palliative care has won three awards at the 2024 Reeds.
⭐️ Advocacy, Best Advocacy Advertising Campaign
⭐️ Best International Campaign (National)
⭐️ Best International Online Video (National)
About Life has also received international recognition at the Polaris Awards, Summit Creative Awards, and Summit Marketing Effectiveness Awards. We are honoured to have been part of building this vitally important campaign. You can read more about the campaign on our blog. Head over to nowgroup.com/in-the-news
