I invite you to entertain yourself learning about the coolest market in the Okanagan Valley.
This is Mel, she's a mom of two and she runs the Mom Market- a collective of mom owned businesses coming together to create a family friendly, fun shopping experience like no other.
(Not to mention they always happen at the coolest places, like the Kelowna Flower Farm and the Wine Village)
Go check out the Mom Market Okanagan if you get the chance, it's a wonderful and unique experience every time.
Enjoy!
👨🌾🍻 One of BC’s only farm breweries right here on the Naramata Bench. Who would’ve thought? Ever wondered who invented beer? We have too! But we knew if anybody had the answer, it would be Scott from Abandoned Rail Brewing Co. Get your favourite pair of lederhosen on and enjoy! Abandoned Rail Brewing Co. Naramata Bench Wineries Visit Penticton Visit South Okanagan
⛷️ 60 second interview challenge with Brandan Datoff. It’s no secret that Baldy Ski Resort is a true South Okanagan 💎. It’s fun, it’s laid back, and, most importantly, it’s still getting HUGE dumps of snow in March! It’s a definite must-see for anyone coming to the South Okanagan ❤️
⛔️ Don't wear a white shirt for a video interview! ⛔️
In general, it's not a good idea. Because, the shade of white tends to show up a little blue and can make the colouring process difficult.
👉 Unless your work uniform is white, like you're a doctor, stay away from white.
Instead, focus on wearing neutral colours or on-brand colours.
Also, just focus on showing up like how you want your clients to see you. How do you look like when you're working with your clients? Just show up as that.
🎬 Then you'll feel comfortable and rock your interview! Happy interviewing.
Skydiving! 🫣 We did a 60-second interview challenge with James Shalman, the GM at Apex Mountain Resort. The atmosphere is friendly, the slopes are well maintained, and the people are amazing. We love what we do! ❄️🏂 Apex Mountain ResortVisit Penticton
🤝 Imagine being able to instantly connect and build trust with your ideal client or customer...
✊ And not even have to lift a finger.
💎 That's a Brand Story Video; our favourite kind of video.
That's the magic of storytelling, connecting on an emotional level, captivating images, and automating it so that it exists at every touch point of your customer experience.
✅ Are you taking the time to work ON your business and not IN your business?
Strategy- not just a fancy word.
👉 What the Oxford Languages Dictionary says about strategy: "A plan of action or policy designed to achieve a major or overall aim."
👉 What we say about strategy: It's an in-depth plan- formulated after taking into account multiple circumstances such as position, niche, demographic, longterm goals, and more.
Strategy + Video= dream team.
Beauty is wherever we seek it.
We are so lucky to call this place home. To be here among these valleys and open skies.
Beautiful vineyards, sunshine, wetlands and mountains. This place really is a treasure trove of awesomeness.
Take a minute to appreciate just how amazing it is to be alive.
Right on, good job. Now go be awesome.
In 2024, you shouldn't be ignoring Brand Authority.
Here's why:
✅ Our 2 cents on it- You can use your online presence to establish brand authority. The best way to do this is by showcasing your expertise in a "casual" way. ie: not selling. Give, give, give.
⭐️(The one who gives the most value gets the most attention. Look at Alex Hormozi. Dude's rockin' it, giving away free, high quality business advice that you would never hear anywhere else).⭐️
And in that process, you show your audience that you are
A) knowledgeable,
B) skilled
C) and genuinely care about what you do, aside from just getting a paycheque
Watch more below:
🎬 A Video Website Banner should:
✅ Be short and sweet (15-30 seconds, no more)
✅ Make it easy to understand what it is that you do
✅ Have a bit of "wow factor"
✅ Make a really good first impression
🔷 Social Ads... Social Reels. What's the difference? ⬅️ The way you implement it is what matters.
You don't want to be lazy on this one...
Shortcut: Both can be used for awareness or nurturing.
Any thoughts on this (other than Louis has a smooth-as-butter singing voice?) 😉
🥳 Just finished shooting for the upcoming South Okanagan spotlight video!
Thanks to all the businesses for having us come and capture your amazing-ness. Over the past week we’ve been so touched by the passion, dedication, and hard work present in our community.
Now enjoy a video of our cold selves 🥲🥶
🔥 Want to stand out with video?
Our job is to make sure:
💎 Your brand is properly communicated
💎 Your time is not wasted
💎 & the level of professionalism you require is present
Can people tell what you do based off of the first 3 seconds of being on your website?
🎬 A Video Website Banner:
1) Communicates your value
2) Makes a good first impression
3) Helps you to stand out 😎
How to have success with your Brand Story Video?
There are many things you can do...
🏠 Put it on your website homepage
📧 Insert it into your email signature
🛬 Put it on your landing pages
📲 Post it to all of your social media profiles
👋 Send it to previous clients and say, "Hey! Look what I made!"
🌍 & much more
But the best way to find out is by giving this video with Louis a watch: 😉
Enjoy.
🤝 What is a Branding Video and how can it help me reach more people?
It's a video that shows who you are, what you do, how you're different, and why you do what you do. If designed well, a branding video should portray your story on a human level, which helps you to connect on a personal level with your viewers.
This builds brand recognition, familiarity, and more positive impressions at each touch point- among many things.
Because- people buy from people, not companies. 🫡
Hope this helps you to learn more about integrating video into your marketing!
