Rogue_ZW

15/12/2023

Something is cooking, just watch this space....

13/12/2023

We are creatures of habit, and we tend to do the things we are most familiar with – so you need to build that relationship with your audience, and it doesn’t happen overnight, it’s a long game!​

20/11/2023

"Real strength is taking care of yourself. 💪 Let's raise awareness and support men's health this month and every month. "

17/11/2023

Letting it grow for a cause! 🧔 Let's raise awareness and support men's health this month.

27/10/2023

Your health is your greatest treasure. 💖 This Breast Cancer Awareness Month, let's take a moment to prioritize self-care. Schedule that check-up, because early detection saves lives. 💪🎗️ Together, we are stronger.

25/10/2023

Check your cups, this Breast Cancer Awareness Month. Remember, knowledge is power, and screening saves lives. 💖 Don't let fear stand in the way of your health. Schedule that check-up today! 🎗️

25/10/2023

Partnership Alert! We're embarking on a long journey with for our initiative. Buy one of our sustainable cups to help support the cause - every cup counts! 💪🎗️

20/10/2023

Partnership Alert! We're embarking on a long journey with the Cancer Association of Zimbabwe for our initiative. Buy one of our sustainable cups to help support the cause - every cup counts! 💪🎗️

24/05/2022

“The ones who are crazy enough to think that they can change the world are the ones who do.”
- John McAfee

17/05/2022

01/05/2022

When done well, video can be a powerful way for a brand to spread its message in a way that is easily accessible to a large audience. It works with both B2C and B2B content strategies.

The great thing about video content marketing is that it is becoming easier and easier to do effectively. The number of options marketers have mean there really is something for every business, even those without traditional video recording or editing skills.

Key points :
1. Keep videos short
2. Keep the content relevant
3. Explicitly dispel common misconception
4. Integrate your video content into your overall marketing strategy

# #

25/04/2022

Video content retains the highest level of engagement across different channels.

Video content marketing is when brands produce videos to raise their profile online. Video is usually published on either YouTube or a social network, although it can also come in the form of webinars, courses, live video, or self-hosted video.

There are 5 types:
1. Explainer videos - types of videos that explain complicated products or services and increasing brand awareness. They are typically a high-level look at how the product solves a problem while animation is a popular style choice.

2. How-To-Videos - are from the discovery phase into the real flesh of what you deliver. Edutainment videos, entertaining as well as informative.

3. Promo Videos - Brand awareness, increasing traffic to your product. These are visuals of the common text- based content marketing assets — like reports or guides.

4. Webinars and recorded Webinars - Educating potential customers about issues related to your industry. Commonly known as digital events with virtual attendees who have registered in advance to watch the session.

5. Company culture videos - Reaching new audiences as well as building brand awareness and affinity. These talk about the brand and what you stand for.

18/04/2022

God Don’t Make No Junk….

🇿🇼🖤🇿🇼

17/04/2022

Happy Easter from the Team at Rogue.

15/04/2022

There is no end to creativity and art. Happy world art day.

31/01/2022

Mind Your Business!​

It can be argued that Zimbabwe is a vendor economy. In both formal and informal lanes, everyone is selling something. ​

You have probably wondered what makes Business A more profitable than Business B, or what makes one business owner more successful than the other?​
You will have to wonder no more as we will be tapping into the wealth of knowledge of some industry professionals on how they started out and what has kept them on top in relation to how they run their businesses. ​

Drop a comment with names of people you would like us to chat with.​👇🏾
​

24/01/2022

Form Follows Function​​

​In our day and age, communications heavily rely on visual imagery. It has heightened acknowledgement towards the work of graphic designers. However, beyond great looks/aesthetics or visual appeal, form follows function.​​

The purpose of advertising should be the starting point of how you advertise. Marketers often take too much notice of the form other companies use to communicate rather than thinking about the fundamental function of their own messaging.​​

You see someone having success on a particular social media platform or using a particular type of advert in print or on TV and you use that as a starting point for your own marketing giving rise to copycat advertising.​​

When you take time to understand why you are communicating the message before you, that’s when the really good ideas come along. ​​

18/01/2022

What is Advertising anyway?​

Contrary to popular belief, merely talking about a product/service you are selling is NOT advertising. ​

There are many types of advertising techniques that you can use to make your brand known and some of them include :​

Emotional appeal, Promotional Advertising, Bandwagon Advertising, Facts & Statistics, Endorsements, Pretty pictures, Complementing Customers and so much more.​

Some people may even doubt the effectiveness of advertising. As such​, it is up to you to then choose the best technique to advertise your brand, to turn none-believers into believers.​

We want to know from you, what you think are the most effective ways to advertise and why? Let us know in the comments section below.

16/08/2021

“A person who doesn’t read is no different from a person that can’t read”. As an agency we make it a matter of duty to read as much as possible.

We are currently reading, "Scientific Advertising" by Claude C. Hopkins.

06/08/2021

Consumer needs are evolving - so should your marketing strategies.
Success can only be measured by how businesses stay ahead of the trends.

Here are some insights into how your brand can make the most of your Digital Marketing efforts...
https://rogue.co.zw/navigating-consumer-digital-trends-in-2021/

31/05/2021

It’s been a while since a new social application became big enough, quickly enough, to make non-users feel they’re missing out on an experience. The last time an app inspired such interest from people who weren’t on it was probably Snapchat.

American social platforms, each fighting their own desperate and often stock-price-related fights to increase user engagement, have been trending in TikTok’s general direction for a while....

https://rogue.co.zw/tiktok-shall-we-digital-trends-2021

20/05/2021

We're looking for models for one of our top clients. Inbox us if you're interested.

19/05/2021

Gone are the days where the newsmakers were celebrities, politicians, and Mother Nature. Now I and you are the ones dictating what comes up on our timelines, screens, and surprisingly, printed in our dailies. The proliferation of content creation on every medium and every aspect of our lives has forced brands to adapt the way they interact with their audience.



https://rogue.co.zw/digital-trends-2…-king-of-content/

04/05/2021

On this day....