Arcade

Arcade Content is an award-winning division of Egg Films, specialising in brand films and music videos, with directors in Cape Town and Johannesburg.
(4)

Arcade produces content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos and more. We are breaking the mould of commercial filmmaking with a more minimal, guerrilla style of shooting but with all the backup of an established production company. We are no longer constrained by how long or short content needs to be, freeing us to focus p

urely on engaging and entertaining a specific target audience. In today’s world of super-short attention spans it’s all about making content that audiences want to watch. Branded content isn’t going to replace traditional advertising because it’s not at the frontline of selling, but it is filling that essential and bountiful space between the hard-sell and the consumer’s emotional breeding ground. Arcade handles productions of any size and budget with creative skill and vision, collaborating with agencies and clients alike. The only thing we don’t do is TV commercials; that we leave to the other guys – Egg Films. Arcade is a new division of Egg Films, owned by managing director Colin Howard, director Lebogang Rasethaba, and producer Will Nicholson.

Address

168 Buitengracht Street
Cape Town
8001

Website

http://arcadecontent.tv/

Alerts

Be the first to know and let us send you an email when Arcade posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Africa’s brand film specialists

Arcade is a division of Egg Films that specialises in film advertising, while also producing music videos, documentaries, photography, immersive media, activations and other creative-production problems that need solving.

We’re drawn to the frontier of culture and technology, breaking the mould of commercial filmmaking with a forward-thinking and budget-friendly approach to production, balanced with the solid backing of a 20-year-old production company.

In today’s increasingly noisy media landscape we provide advertisers with the cultural insights required to not only grab their audience’s attention, but to show that they deeply understand their world.

Arcade has offices in Johannesburg and Cape Town and represents directors Lebogang Rasethaba, Kyle Lewis, Zandi Tisani and Alexa Wilson.