Fresh Focus Marketing

08/19/2022

Jeremy Holland gives his opinion on 2 Truth or Myth scenarios when it comes to Marketing...

08/05/2022

07/29/2022

Everyone has a skeleton. Something that some people will view as a negative... But the key is to make your skeletons dance...

07/22/2022

Jeremy and Stephen talk about how marketing is as much about Eliminating the WRONG buyer as much as it is Attracting the RIGHT buyer

04/13/2022

Online reviews have largely taken the place of the water cooler conversations businesses relied on years ago. People don't have to find someone who has purchased a product or service anymore. They can find everything they need online. Are you intentional about getting online reviews for your business? Why do clients not leave reviews?

Here's a way you can help your clients give you a review...

03/24/2022

You may be surprised to know that Jeremy was once the leader of a 'Notorious Candy Ring'. It was a dangerous time in his life, but he's made it out the other side with no charges...

02/25/2022

On a recent video shoot for Move To West Chester Liberty, Jen with BoxFull gifted a few BoxFull of Hugs for the kids. We filmed their Reactions...

02/11/2022

K Holland gives his opinion on 2 Truth or Myth scenarios when it comes to Marketing...

02/04/2022

We have created a bunch of videos, but This one of Greg Stanley and Mike Weghorst is one of my absolute favorites!

02/01/2022

SUBSCRIBE!

https://www.youtube.com/channel/UCkpAhNsi9hMRfd1FQB1YGSw

Are you visible to your target market? Do they know where to find you? What benefits your product/service can provide to them? We would love to be able to...

01/31/2022

https://www.youtube.com/channel/UCkpAhNsi9hMRfd1FQB1YGSw
Why are you not subscribed to our Youtube channel?!?

Are you visible to your target market? Do they know where to find you? What benefits your product/service can provide to them? We would love to be able to...

01/28/2022

Jeremy K Holland discusses the best Marketing Tips, Tricks, & Hacks...

01/21/2022

Jeremy wrote a review for someone years ago that worked out well for him.

01/14/2022

Jeremy Holland drops some 'nuggets of wisdom'. What is one of the most important thing in marketing? How do you remove risk?

12/21/2021

Every outlet for content will be a little different. Instagram only allows videos under 1 minute in their news feed. Email only lets files up to a certain size to be sent. Some people are visual. Others prefer audio. It can be difficult to figure out what content works the best and where that content works the best.

You might have a bunch of email addresses, but no facebook followers. So, no matter how bad you want to be on facebook, maybe you should focus on emails?

Content can really be delivered in text format, graphic/pictures, video, and audio. The good thing is that your content can be made in each of the formats! The key is being intentional to create a plan on how and when to deliver you content…

If you need any help with any of these issues start by going to freshfocusmarketing.com and get your free local seo report now. Your report will tell you how your business ranks vs average competitors in local search engine results, how you rank in keyword searches with certain google searches, if you have listings in the most important search engine aggregators (and if they are all the same-which is important), how many online reviews you have with the average rating, if your google my business is optimized (especially compared to local competitors), if you are easily found on certain social channels, and more.

Sure, we’ll get your email address, but you’ll get a free report that can be invaluable to the future of your business…

12/17/2021

Creating your content is obviously one of the most important pieces of the Visible Client Journey. There are a lot of different options when you're creating content.

Text, Pictures, Infographics, Audio, Video... There are people out there who prefer to consume your content in each of the categories.
That is why you should be creating each type of content for each piece of information you are presenting.

Now, I know you are going to get tired of hearing/seeing your content, but you'll get tired of it far faster than your consumers will... So don't fret. Share - Share - Share!

12/10/2021

Do you have a plan to get the content you have out to the world?

Do you have a plan to create new content?

Do you know when you would send that content out?

Have you created a calendar so you know what content is released and where it will be released?

If you’re like a lot of people, you don’t yet and you need to change that. Things that get scheduled get done.

Anyone can create a random facebook post on the fly and get some responses, but in order to maximize your effectiveness, you need an intentional plan for what content you have, what content you need, where to release that content and when to release that content!

If you need any help with any of these issues start by going to freshfocusmarketing.com and get your free local seo report now. Your report will tell you how your business ranks vs average competitors in local search engine results, how you rank in keyword searches with certain google searches, if you have listings in the most important search engine aggregators (and if they are all the same-which is important), how many online reviews you have with the average rating, if your google my business is optimized (especially compared to local competitors), if you are easily found on certain social channels, and more.

Sure, we’ll get your email address, but you’ll get a free report that can be invaluable to the future of your business…

12/03/2021

Online visibility is more important than ever, because as you know, everyone is online, always.

The way people discover, evaluate, and trust you and your business LIVES on-line these days.

Personal Reviews from Friends and family have been replaced by online reviews.

A couple stats for you:

97% of consumers search online for LOCAL BUSINESSES (brightlocal.com)

and

78% of mobile local searches actually resulted in OFF-LINE PURCHASES (ComScore)

Local SEO is more important than ever! And google makes up 90% of those searches…

So, how does google decide?

Proximity
Relevance
Prominence

First - Proximity- How close is your business to the searcher? But Google can only know where your business is if you tell google where your business is AND to make sure that everywhere google crawls the web to find that information is the same.

In other words, is your businesses NAP (name, address, phone number) are exactly the same on google my business, facebook, twitter, your website, yellowpages.com, yelp, MapQuest, etc.

(and before you think it, just because you didn’t set up locations on all those places does not mean that they are not there - AND not having them there is just as hurtful to your search results)

Second - Relevance - how does your businesses’ keywords match what the searcher searched for?

Is what your business does explained the same way, using the best keywords, across all your online locations?

When it comes to relevance - SPECIFIC IS TERRIFIC

Third - Prominence -- does your business have authority on the search subject?

Does your business have online reviews from clients on google my business, facebook, yelp, etc. - dealing with their search criteria ?

Do you have content out there on youtube, facebook, google my business, your website using the keywords they searched?

Do you have links from other trusted sites coming to your website about the search subject?

And a couple other aspects that will affect your visibility:

Do you have paid advertisements through facebook, google, or another similar product that goes directly to the target market you seek to speak to?

And

Are you properly using email to

ATTRACT the right clients,

ELIMINATE the wrong clients,

and stay top of mind with the people who already know, like and trust you?

If you need help with any of these issues a great place to get started with us is by going to freshfocusmarketing.com and get your free local seo report now. Your report will reveal to you:

how your business ranks vs average competitors in local search engine results,
how you rank in keyword searches with specific google searches,
if you have listings in the most important local citations( and if they are all the same-which is important),
how many online reviews you have WITH the average rating,
if your google my business is optimized (especially compared to local competitors),
if you are easily found on certain social channels,
and more.

It’s an awesome resource and it’s FREE

Sure, we’ll get your email address, but the information you’ll get from it, is FAR more valuable...

Thanks and I’ll see you on the next one...

11/30/2021

11/26/2021

The lifeblood of any organization is their list of prospects and clients.

From a Person to a Prospect or from a Client to a Cheerleader -
Do you have a list that you can go to and send information about your company and the product/services you offer?

Have you identified all your sales verticals and do you have a plan to move clients through each vertical?

Have you segmented the list into top clients (so you know what they all have in common - and replicate them), former clients (they bought from you once, with a little nudging, maybe they’ll do it again), prospects (why are they still on the fence?)?

Do you regularly contact this list to make sure they know the most important things and have you top of mind?

Do you a method or plan on how to generate more names for you list through paid advertising?

If you need any help with any of these issues start by going to
www.freshfocusmarketing.com
and get your free local seo report now. Your report will tell you how your business ranks vs average competitors in local search engine results, how you rank in keyword searches with certain google searches, if you have listings in the most important search engine aggregators (and if they are all the same-which is important), how many online reviews you have with the average rating, if your google my business is optimized (especially compared to local competitors), if you are easily found on certain social channels, and more.

Sure, we’ll get your email address, but you’ll get a free report that can be invaluable to the future of your business…

11/26/2021

11/22/2021

Wheel of Marketing!
(Before a Prospect Buys)
1. Select ONE target market at a time
2. COMPEL your audience to raise their hand
3. Position yourself as THE expert in your field
4. Identify the Unique Reason for Buying from YOU!
5. Create and reveal your ‘GOLDEN TICKET’
(During - Prospect is now a Client)
6. Deliver a Platinum experience
(After - They Bought, now keep them engaged!)
7. Inspire your clients to SING

11/19/2021

The Visible Client Journey was designed to make sure there is a clear path for a person to consume your content which will compel them to contact you to become a client and ultimately a cheerleader who has to tell others about their experience with your business!

The Visible Client Journey has 5 major focuses.

Focus on your Visibility
Focus on your List
Focus on your Content Calendar
Focus on your Content Creation
Focus on your Content Delivery
Now there is much detail that goes into each of these focuses, but in this video I’ll just briefly touch on each one.

Focus on your Visibility - Can people find you online? From the NAP (Name, Address, Phone Number) citations that search engines use to find you, to your google my business listing, to your facebook, youtube, instagram, or any other place people look for businesses like yours - ARE YOU VISIBLE?
Focus on your List - do you have a list of people who have showed interest in your product and service, but not purchased? Do you have a list of current clients? How about past clients? Your list is the Lifeblood of your business…
Focus on your Content Calendar - Do you have an intentional plan on how to distribute content over the next week? Month? Quarter? A way to make sure prospects and clients get the best information you have to offer them?
Focus on your Content Creation - Audio, Text, Infographics, Pictures, Video - there are a lot of different ways to create content. And there are people out there that prefer to consume content in each of those ways.

So, make sure you are creating each piece of content in each method
Focus on the Content Delivery - Do you already have a presence on a particular social media outlet? Do you have a big list you haven’t marketed to in a while or ever? Do you know the best way to deliver the content you have created?

If you need help with any of these issues a great place to get started with us is by going to
www.freshfocusmarketing.com
and get your free local seo report now. Your report will reveal to you:

-how your business ranks vs average competitors in local search engine results,
-how you rank in keyword searches with specific google searches,
if you have listings in the most important local citations( and if they are all the same-which is important),
-how many online reviews you have WITH the average rating,
if your google my business is optimized (especially compared to local competitors),
-if you are easily found on certain social channels,
and more.

It’s an awesome resource and it’s FREE

Sure, we’ll get your email address, but the information you’ll get from it, is FAR more valuable...

Thanks and I’ll see you on the next one...

11/17/2021

09/29/2021

Way back duing the pandemic, when some places were closed, I recorded this. I do love me some Square Mile Coffee Company-Mt. Healthy