STOP THE INSANITY!
This is the face I make when Iâm on social and I see creators and influencers, or the so called âexpertsâ talking about how to hack the social media algorithms.
Hereâs the real deal friends: on social media channels, every single one of them, there is no hack, there is no easy button.
You do the work, you create the content, test, experiment and if the content doesnât work, you try other content to find out what works for your niche and your audience.
Then, in addition to doing that, you engage on social with your followers and your friends and your audience like your business and your life depends on it.
Itâs that simple. It may not be easy, but it is that simple.
Stop listening to the experts and do the work. And stay creative!
#ContentCreations #Marketing #SocialMedia
#ContentMarketing #WeBuildBuzz
How do you create a creators mindset? Keep watching for my number 1 tip!
Being a content creator for your personal brand, or for your business is hard work
We start with the best of intentions, but get sidetracked by doom scrolling, looking for audio or with a hundred other things that demand our attention
So, how do you stay in a creators mindset and not let those things take you away from creating?
My number one tip is this: each morning, create content before you consume any content.
An email. A post. A graphic. Whatever it is, create something first thing before you start scrolling or consuming.
Do this every day and soon your mindset will focus on creating content more than consuming content.
Thanks for watching! If you found this valuable, share with your friends and stay creative!
#ContentCreator #socialmediamarketing #branding #marketing #webuildbuzz
Happy Labor Day from all of us at The Social Buzz Lab!
If you are taking a break and enjoying the holiday today, good for you! If not, today is a great day to do some research, maybe record some new content and get ready for the new week and new month.
No matter how you spend your day, stay creative!
#ContentCreator #SocialMedia #Branding #WeBuildBuzz #LaborDay
Whatâs one of the best things about creating about recording video for social with a bald head?
Anyone? Anyone?
No bad hair days!!
Yeah, I know; that was pretty lame. But it made me laugh, so hopefully it makes you laugh.
Today is a great day to create content for your brand. Your business brand, your personal brand, your overall presence on social.
So what are you waiting for?
Written content, audio content, hey even video content, whether youâre having a great hair day or not - create more content.
#contentmarketing #personalbranding #mondaymotivation #dadjokes
Just like itâs nearly impossible to stop a runaway train, it is nearly impossible to be on every social platform.
In a recent blog, Seth Godin highlighted the first principle of risk reduction is to figure out if you can stop a train later. If you canât, donât start.
How does this relate to social media? Itâs simple: if you create profiles on every social channel, the time commitment to continously create content, build a following and engage on all platforms will quickly overload even the most seasoned social media managers.
Instead of being everywhere, reduce your risk by selecting the channels that make sense for your business and the ones that you can actively maintain a presence on.
Do you take a less is more approach with your brand on social? Let us know in the comments.
#SocialMedia #ContentMarketing
What are you doing today to build your personal brand?
As with my Air Jordan example, people, for the most part, make purchasing decisions based on personal brands, such as Michael Jordan, versus just the brand, such as Nike.
Brands can and many successfully do build a culture that people want to be part of; think Apple. But at the end of the day, there is still a personal brand attached to it, even if that person is no longer around. Think Steve Jobs.
In todayâs marketplace, a personal brand is more important than ever and we all need to do more to build our own personal brand.
Need help? Letâs chat!
#Branding #PersonalBranding #Nike #GOAT
#MichaelJordan #Marketing #SocialMedia
Happy Independence Day! đșđž We are so thankful to freely live in America! #IndependenceDay #july4th #America #USA #americathebeautiful
Not all social media platforms are suitable for every business niche.
#ContentMarketing #SocialMedia #WeBuildBuzz
Instagram recently updated the algorithm to boost original content, reduces aggregator traction. This has caused brands and social media managers a lot of stress since the updates.
Essentially, original creators may see more engagement, while smaller accounts get equal distribution chance. This means that smaller accounts get an equal chance of their content being discovered and viewed as other accounts.
Instagram stated that these changes could impact overall Instagram engagement, balancing creator satisfaction with user experience.
Have you noticed a change in your engagement and views since the update?
#Instagram #ContentMarketing #SocialMedia #WeBuildBuzz
Time for another edition of #DashboardConfessions - this time from an agency owner & social media manager.
Some days we just donât feel it, but we still put in the work! đđŒ
#socialmedia #socialmediamanager #webuildbuzz
If you have been following the news, you know President Biden signed the bill that would ban TikTok if ByteDance fails to sell within nine months. He could extend that deadline another 90 days if he chooses to do so.
If the ban goes into effect, as marketers, you need to know what to do. Fortunately the team at Buffer published a good checklist so that you can be prepared. Would you add anything to this list?
1. Download all of your TikTok content. Always a good idea to have a backup, regardless of what happens. How do you do that? Simply click on each video, click the three dots then download.
2. Tell your audience where else they can find you; on other social channels or your website.
3. Update the link in your bio to something that is evergreen, such as your website or a link to sign up for your email newsletter.
4. Review and update your social media marketing strategy to potentially remove TikTok.
And while you are updating your strategy, consider growing your presence on platforms that you have more control over; such as your website, your email newsletter
If this has been helpful, drop a comment below.
Having a presence on social media is easy. Building a following and using social media to successfully support your business or your brand is a bit more challenging.
The ONE skill that marketers, influencers and social media managers NEED to master is How to Create Content.
Video content, audio content, graphical content and the written word; blog posts, articles and copy to accompany social posts. Once you learn this skill, you can continuously work on mastering and refining the skill.
Drop a comment below and let us know what type or types of content that you prefer to create.
#socialmedia #contentcreator
