10/18/2024
Hey All,
As a long time TV producer this news reported by Heather Cox Richardson really caught my attention. I have always realized this but everyone should know it, specially if you think Trump is a successful businessman.
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In an article in US News and World Report yesterday, NBC’s former chief marketer John D. Miller apologized to America for helping to “create a monster.” Miller led the team that marketed The Apprentice, the reality TV show that made Trump a household name. “To sell the show,” Miller wrote, “we created the narrative that Trump was a super-successful businessman who lived like royalty.” But the truth was that he declared bankruptcy six times, and “[t]he imposing board room where he famously fired contestants was a set, because his real boardroom was too old and shabby for TV,” Miller wrote. While Trump loved the attention the show provided, “more successful CEOs were too busy to get involved in reality TV.”
Miller says they “promoted the show relentlessly,” blanketing the country with a “highly exaggerated” image of Trump as a successful businessman “like a heavy snowstorm.” “[W]e…did irreparable harm by creating the false image of Trump as a successful leader,” Miller wrote. “I deeply regret that. And I regret that it has taken me so long to go public.”
Speaking as a “born-and-bred Republican,” Miller warned: “If you believe that Trump will be better for you or better for the country, that is an illusion, much like The Apprentice was.” He strongly urged people to vote for Kamala Harris. “The country will be better off and so will you.”
