Your videos posted to your college’s YouTube account aren’t getting as many views as you’d like if your forgetting this one thing... Hint: It starts with a “T”.
We want prospective students to see your videos right? So how can we make the content more discoverable, organically? 🍏
The answer lies all within the title! Why? Because YouTube is the world’s second largest search engine. 🖱💻
Here’s an example. Put yourself in the shoes of a student in their college search. They might search for “how to choose the right college in 2024.” Now, picture your video popping up first with the title “Why Our College is the Right College for You in 2024.”
By aligning your video titles with the exact queries prospective students are typing in, you bridge the gap between their questions and your content. Crafting titles that resonate with their search intent can make all the difference, leading them straight from a YouTube video to your college’s website, and maybe even to the application page. 📹➡️🏫
Let’s chat about how to optimize your content strategy to attract and convert curiosity into applications. Send a DM if you have any questions!
#highereducationmarketing #highered #collegeadmissions #digitalmarketing
If you’re conducting interviews against blank walls or random rooms in your higher-ed marketing content, it’s a big mistake. 🚫🎥
Why?
Because the interview backdrop is a subconscious ticket for prospective students to see themselves in those very spaces, living those experiences. It might not be the focus, but it’s a subtle element that’ll make your videos more personal and easier to connect with.
So what does the right backdrop look like? Take a nursing student for example - don’t place them in some dreary, nondescript room, but in a vibrant setting with healthcare beds in the background. Or, an engineering student - surrounded by the latest tech gear in a lab. 🧠
Next time, ditch the corner or wall. Place your interviewees where their stories resonate the most.
It’s a strategic move in attracting new students by letting them visualize their future. 🎓🌟
Are you ready to step up your interview game and create content that connects on a deeper level? We have a whole strategy of getting the most out of interviews, so feel free to DM me if you’d like to learn more. #collegesanduniversities #highereducation #highered #studentsuccess
You’re not positioning your college effectively if you’re filming a video interview only for it to be used as a “one-hit wonder”. Let me explain...
We all know colleges need to be filming interviews with current students, faculty, and staff to showcase the value of their school. BUT! A lot of times these interviews only end up in one video, and seen no where else. 😣
Why is that? Sounds like wasted resources to me...
Beyond the core video and interview, remember you can use specific answers to questions within different marketing channels - snippets for ads, testimonials on program pages, success stories for social proof... the list goes on. 📚
Each piece of content should serve a different purpose in your distribution strategy to help answer student questions, guide them from one place to the next, solidify trust, all while increasing your college’s trust and reputation at the same time. 🗝
Are you ready to unlock the full potential of your video content? Send me a DM where I can show you how we do this and what it might look like for your college or programs. #highereducation #contentmarketing #highered
3-4 years ago, amidst the pandemic, I channeled my love for video and content creation into something... a little unconventional. 😅🎤
Inspired by the iconic M.C. Hammer, I remixed “You Can’t Touch This” with a twist - using cleaning products for all the instrumentals. (And no, no cleaning products were wasted in the making of this video!) 🧼
The result? A video that exploded organically to 1.5 million views!
The sole purpose in creating it was about sparking joy, sharing laughs, and connecting with people worldwide during a time of uncertainty. 🌍
This journey reaffirmed my belief in the transformative power of video. It’s more than just “a piece of content,” it’s an emotional bridge that connects, resonates, and inspires action.
Curious to see this viral hit? Check out the YouTube link in the comments below. Go ahead, watch it, and yes, feel free to make fun of me - as long as it brings a smile to your face. 🤣🎵 #videoproduction #contentcreation #contentmarketing
Is your copywriting coming off stale to prospective students? Are you still using language like “state-of-the-art” in your college marketing? 🤷♂️
Yes, your facilities, programs, and faculty might be top-notch, but it probably isn’t catching anyone’s attention. 📚➡️🚮
This should be a wake-up call! In a world where Gen Z’s eyes glaze over the same old phrases, it’s critical to inject life into your copywriting. “State-of-the-art” sounds great, but when it’s overused, it loses its luster.
Remember, innovative education deserves innovative marketing. If your offerings are cutting-edge, your marketing should be too. 🌟
This means moving beyond the predictable and embracing content that pops, sizzles, and captivates.
Are you ready to leave the boring behind and truly engage with the next generation of students?
DM me if you’d like to see a system that allows colleges the ability to craft marketing strategies that are as state-of-the-art as the education they’re proud to offer. 🎓
Gen Z isn’t resonating with your Higher-Ed Marcom Content 😳🚨 How can we better ensure a video is truly engaging for prospective students? It boils down to knowing their daily preferences. 🎥
For higher-ed marketers aiming to captivate Gen Z, it’s crucial to match their pace. Fast edits, dynamic B-roll, and vibrant visuals are expectations now.
This generation thrives on quick, engaging content that should mirror their daily media consumption. 🍽
Conversely, this same understanding could be used when thinking about targeting a different, older demographic. The flashy, fast-paced approach probably won’t resonate the same way.
Understanding these nuances is key to crafting content that not only reaches but deeply connects with prospective students considering college. 🎯
Tailoring your program videos, campus tours, and social ads to the unique tastes of Gen Z can dramatically boost engagement and interest in your college or university. It’s not just about “creating” videos; it’s about creating them the right way. 🌟
Eager to dive deeper into audience-centric content strategies for higher education? Let’s start a conversation. DM me or check out our website! #marketingstrategy #videoproduction #highereducation #highered
Your college might be losing top talent by overlooking this one critical marketing tool... 🤔
It’s the implementation of program-based videos. Let me explain...
Imagine a prospective student interested in chemical engineering, nursing, or supply chain for example.
They go through their college search, hoping to find a program where they can see themselves thrive in. They go to your college’s program page, and all they are greeted with is a bunch of text, an apply button, and a generic picture they’ve seen on every other college site. 😕
This is where many colleges drop the ball and position themselves as a commodity.
Without program videos, you’re not just failing to showcase your unique offerings, faculty, and students; you’re letting other potential students slip through your fingers.
These videos are crucial to paint a vivid picture of what students can expect. Doing so enables them to visualize their future, hear from peers, and understand the essence of your coursework. 🤩
If your college hasn’t embraced the power of program videos, now’s the time to act. Don’t let your future students wonder what could be; show them what is. 🚀🎓
Ready to transform your approach and capture the imagination of prospective students? Let’s chat! DM me and I can help you explore how program videos can elevate your college’s appeal. #highereducation #highered #contentstrategy #studentsuccess
Are your viewers clicking away when they watch your higher-ed videos? 🙅♂️
It might not be the message, or the visuals... It could very well be the audio!
In the world of higher education marketing, audio quality in your videos isn’t just a nice-to-have - it’s a must!
Think about it: how often do you find yourself continuing to watch a video if the sound is awful?
Remember, good visuals might draw them in, but it’s the sound that keeps them there. 🔊💡
So, before you hit ‘publish’ on your next video, take a moment to listen. 🩺
There are a number of ways to quickly and easily enhance your videos sound, so shoot me a message if you need any help. 🚀🎓
#highereducation #collegesanduniversities #videomarketing #audioproduction
🚨 Are you overlooking one of the most crucial video elements in higher-ed marketing?
In a world with tons of options, what makes a student pick one college over another?
I’d tell you it’s not just because of the “state-of-the-art” programs and facilities; it’s the personal touch that resonates and converts. 🤝
Implementing personalization through content is essential.
From a sincere welcome video on your about page to a heartfelt email appreciating their application, these gestures can pivot a student’s decision in your favor.
Why?
Because even though these gestures might seem small, they pack a powerful and emotional punch! Feeling valued and recognized is something everyone needs and deserves. 🎓💡
Why settle for being like every other college when you can make each student’s journey feel one-of-a-kind? Putting a face to your school’s name and fostering a connection could very well be the deciding factor for many.
DM me to start a conversation on how you can batch this type of content for your school and create multiple personalized messages! #highereducation #highered #studentsuccess #admissions
Navigating budget constraints in higher education marketing? You’re not alone. 🤔
Budgeting for campaigns can be a maze, especially when deciding where to allocate funds.
Here’s a tip: find an outside vendor who’s adaptable to your budget’s ebb and flow, and is willing to work with you accordingly.
It’s about that perfect fit - a vendor who scales or shrinks their capabilities to better align with your needs and goals.
In the creative world, flexibility is key, and it’s 100% possible. There are numerous ways to achieve your desired outcome without breaking the bank.
Your vendor should be your strategic partner, molding their services to fit your budget while still delivering top-notch marketing content. 💡
If you found this helpful, send me a dm or go through my past content for more higher-ed marketing insights like this. #higheredmarketing #marketingstrategy #budgeting 🎓
When interviewing a student or alumni for your higher-ed school, are you using that interview for only one video or single piece of content? If you are... you’re missing out big time. 😓
One student or alumni interview can generate up to 15+ pieces of content, and as marcom professional, you need to be taking advantage of that.
By asking the right questions and doing a little planning, you can create content that can be used across multiple platforms, like social media, email marketing, website, fundraising and more.
The possibilities are endless! ✔
Use some clips tailored for a specific program, shorter clips with hooks for paid ads, and other questions for success stories and social proofing.
The best part? These interviews only have to be 30 minutes to an hour. ⏲
Don’t miss out on the opportunity to leverage all the things your students and alumni have to say, and don’t feel the need to jam pack it all into one video.
It’s all about diversifying how you use and distribute the content. 🚗
If you found this helpful, connect with me here on LinkedIn for more higher-ed content marketing tips like this. #highereducation #colleges #highered #marketing
Having a solid content strategy in higher-ed marketing is key. Here’s a tactic we’re implementing that’s making a big difference: content capture days 🎥
It’s a simple yet effective approach where you spend 1 to 3 days per semester just shooting loads of video and photo content on campus.
Doing so creates a comprehensive library of assets that your marketing team can pull from for several months, or even up to a year. 👏
The beauty of this approach is the versatility it offers. This content can be used across multiple platforms, both internally and externally.
Whether it’s for social media, your website, or ad campaigns, having a diverse range of content at your disposal is invaluable!
Plus, it’s a great way to ensure your messaging stays fresh and relevant. 💯
It’s about being prepared and proactive in your marketing efforts, always ready with the right content at the right time.
For marketing directors looking to streamline their content strategy and maximize their impact, implementing content capture days could be a game-changer. It’s efficient, effective, and ensures your marketing stays dynamic and engaging all year round.
If your curious on what this could look like for your school, send me a message and I’d be happy to answer any questions you might have. #highereducation #collegesanduniversities #highered
Have you ever considered if your higher-ed videos might be causing prospective students to become non-interested instead of interested in your school? 🎓
Let’s talk about it.
Adding graphics, b-roll, quick cuts, and subtitles to your content can boost your viewer retention and inspire action by up to 50% more. 💥
That’s way more than a static shot of someone just talking could ever do. 😴
Here’s the kicker: without these engaging elements, you might as well be rolling out the red carpet for viewers to click away…
We live in a world where attention is the new currency, and if you’re not making your videos worth the watch, you’re missing out. Big time. 👀
So, next time you’re crafting a video for prospective students or about your school, remember: mix it up, keep it lively, and always aim for that “wow” factor.
Trust me, it’s the difference between blending in and standing out. 🌟
Want to chat more about making videos that actually work? Send me a DM or connect with me here for more no-nonsense advice! 📲👊 #highereducation #studentsuccess #highered
As a marketing director, it’s easy to feel swamped trying to highlight what sets your school apart from the rest.
Sure, many colleges offer top-notch education and pave countless career paths. But let’s face it, what truly makes your institution unique?
It’s the students themselves. 🌟
Every student has a distinct story, a unique ‘why’ that led them to your doorstep. These narratives are the golden nuggets of your college’s identity. 🎓
Embracing these stories, understanding the ‘whys,’ and sharing them with the world is not just marketing; it’s storytelling at its finest.
It’s about connecting on a deeper level with prospective students, showing them reflections of their own aspirations and dreams in the faces of your current students. 📚
So, dive into the heart of your student community, bring out those vibrant, unique stories, and watch how they resonate and attract more students.
That’s the real magic of what sets your school apart in a sea of institutions. 🌊 #highereducation #videomarketing #studentsuccess
A higher-ed program video is just one piece to a larger marketing puzzle. Think about it. We’ve got these standout program videos, but are we considering the journey prospective students embark on to discover them?
Here’s an example: there might be a shiny star in the sky, but what about the full constellation that connects the dots?
It’s because of this that makes it crucial to remember the process of the college search – the student marketing funnel.
And once students do get to the point of watching those program videos, don’t just leave them hanging.
Pair that video with some powerful student testimonials or success stories. It adds an element of trust and social proof to make your program not just an option, but the choice.
So, next time you’re brainstorming that next big video project, think bigger than just one. Craft the path, lead the way, and then seal the deal with assets that guide, engage, and inspire. #highered #communications #highereducation #marcom #collegestudents
I created a university video that went viral with $0 spent on ads. It was for Penn State University that exploded on social media and within the PSU community.
I’m talking hundreds of thousands of views, shares piling up, and my phone buzzing non-stop with notifications. The crazy part is it was all organic. It was like watching a snowball roll down a hill, getting bigger and bigger! 📈
So, how does this happen? People often ask about the secret to viral videos. My take? While going viral is great, it shouldn’t be the ultimate goal. It’s unpredictable and there’s no surefire formula 💭
But, it’s all about nailing what resonates with your target audience. Think about it. If you’re crafting content for a college, what makes the hearts of alumni, current students, or recent grads beat faster?
What memories make them say, “That’s exactly why I love this school and my alma mater”? 🎓💙
If your content can tap into those genuine, ‘that’s me’ moments, you’re video turns into a personal experience for the viewer. It’s about creating something so relatable and heartfelt that people can’t help but share it.
If you want to see the video that got over 500k plus views, thousands of organic shares, send me a DM and I can send it over to you. #highereducation #creativemarketing #collegesanduniversities #digitalmarketing
Sometimes I’ll be chatting with a marcom professional or someone who’s keen on making video content, and I’ll ask them a simple question, “Why?”. Their reaction is usually a mix of surprise and confusion.
They’ll look at me, puzzled, as if to say, “What do you
mean, ‘Why’?” But here’s the thing: asking ‘Why’ is crucial.
We need to understand the real reason behind creating these videos. Is it a genuine need, or just something you think you need? 🤔
It’s eye-opening how often the videos we assume we need aren’t
really what’s required. Sometimes, what’s needed is a completely different
approach, something you might not have considered at the outset.
By asking ‘Why’ and digging a bit deeper, we get to the heart of
the matter. It’s about identifying the true challenge we’re facing.
This understanding steers us toward the right deliverables and assets, ensuring that whatever we create genuinely addresses the core issue and delivers the best results. 📈
So next time, before jumping straight into video production or
creative, pause and ask, “Why?” You might be surprised at how this
simple question can reshape your entire project and lead you to solutions that are way more effective.
If you like this content, send me a DM, I’d love to hear from you! #contentmarketing #highered #videoproduction
When working with outside vendors in higher-ed, there’s a secret ingredient that can truly transform your content and marketing strategy. It’s not just about having a robust internal team or hiring a massive agency. It’s about finding that ideal partner who fits right in the middle.
This perfect “middle man” bridges the gap seamlessly. They understand the balance – when to dial things back and when to scale up, all in sync with your in-house team.
But why does this matter? Well, it’s simple. Your internal team has its strengths, but there are times when the quality, quantity, or scale of campaigns need a boost 🚀.
On the flip side, going big with an external agency can sometimes feel like you’re steering a giant ship. Yes, they’ve got resources, but along with that comes a hefty price and sometimes, a whirlwind of opinions that make things overwhelming 😓.
That’s where the middle man vendor comes into play. They’re not too small, not too large, but just right. They’re your strategic ally, ready to collaborate closely with your marketing team and tailor strategies that resonate in the higher-ed niche.
💡 So, if you’re navigating this path and seeking that ideal partnership, let’s connect and send me a DM #higheredmarketing #highereducationleadership #highereducation #collegeadmissions
Let’s chat about making your school’s admissions process stand out.
I stumbled upon a fascinating piece by Dallin Palmer from HALDA. Get this – a whopping 77% of college prospects say a personalized admissions experience is a make-or-break factor in their enrollment decision.
So, what’s the secret sauce? It’s all about “Action-Oriented” personalization. Today’s students don’t want the same old, same old.
They’re not satisfied with just a list of admission requirements followed by a generic “Apply Now” button.
They’re looking for answers to questions like “Do I fit in here?” or “How can I boost my admission chances?” It’s about crafting a process that feels personal and engaging.
How do we do this? Through real conversations and responses, and serving up content in formats they love. This approach lets you dive into their likes, dislikes, and questions, helping you craft marketing content that’s tailor-made for them.
By embracing this strategy, your college doesn’t just become another option; it becomes a community that genuinely understands and values its future students. And guess what? This can seriously amp up your application and enrollment numbers.
Connect with me here for more higher-ed marketing tips like this! #highereducation #contentmarketing #digitalmarketing
What really makes the college journey special? College means way more to students than just hitting the books or acing exams. Here’s some reminders when positioning your school’s programs:
📘 It’s More than Just Classes: College isn’t just about the academic grind for them. It’s a full-on adventure, preparing them for all the career twists and life turns ahead. It’s about the whole experience, not just the syllabus.
🚀 Their Launchpad: Position your school as their personal launchpad. It’s where you prep not just for job number 1, but for a whole life of opportunities. It’s about growing, learning, and finding a path.
💼 Building Their Story: College is where students start building their story. It’s where they become a pro in their field, but also grow into a well-rounded, ready-for-anything person.
📣 The Marketing Mission: As marketers, it’s our job to share this awesome story. To show that college is about the big picture: skills, growth, and all the amazing life bits in between.
It’s easy to get caught up in the technicalities, but remembering to think about the college journey will help push boundaries in enrollment marketing! #highereducation #marcom #enrollment #admissions
