Coastal Social Marketing

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Ocean City, MD
Coastal Social Marketing

Comprehensive social media marketing plans that will encompass various social media platforms, all while targeting your niche market.

Coastal Social Marketing began in 2017 when Lindsey Correa and Sarah DelliGatti saw a need in the local community to assist businesses with their social media marketing. Smart businesses realize they need it to communicate with their clients - they just don't always know what to say or have the time to manage it. Coastal Social Marketing can provide your business with management of your Facebook,

Instagram, Twitter, LinkedIn, Pinterest, YouTube & blogging needs. “Ninety-one percent of marketers who use social media for at least a year see a boost in brand exposure. And where there’s brand exposure, there’s top-of-mind status, which is more likely to lead to referral business.”

07/10/2024

Mentally, we're here 🍹🌴

07/09/2024

Content batching isn't a new technique, but it's still one of the most efficient ways to maintain consistency with posting to socials and, perhaps more importantly, avoid any burnout👌

Our advice? Take a few hours each week to select photos, write captions, and schedule content for the week ahead. We find it makes content creation much less stressful and helps to maintain a more cohesive feed with engaging, on-brand messaging 🤩⠀
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A few things that help us efficiently batch content:⠀
• create content pillars—AKA important themes and topics—for evergreen posts
• write down any national holidays or major events in your area to help brainstorm time-sensitive content (hint: we post a monthly Hashtag Holidays graphic)
• limit distractions (we like to visit one of our favorite local coffee shops!)⠀
• set realistic expectations of what you want to accomplish⠀
• make a list of images needed, so you can search for all of them at the same time⠀
• take advantage of Meta Business Suite's scheduling capabilities⠀
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What are some productivity techniques that help you? Let us know in the comments!👇And if you need some assistance when it comes to content creation, give us a shout 👋

07/04/2024

Red, white, and boozy 🥂

Happy 4th, friends!

07/01/2024

Save the date(s)! 🗓 Jumpstart your content calendar for the rest of the month with these July holidays 🙌

06/30/2024

Happy Social Media Day to our fellow digital marketers and content creators—and to all our friends and followers that make up our happy little corner of the internet 😘

Here’s to more creativity, authenticity, community, and sanity—algorithm be damned 😆🙌

06/20/2024

That first day of summer feeling 🙌☀️

📷: socials content for &

06/18/2024

Struggling with engagement? Encourage users to like, comment, save, or share with an effective CTA (call-to-action) ✨ We like 's suggestions for writing a good one: keep it conversational, use action words, be specific, and stay true to your brand.

Here are some of our current faves👇

🔹 Tag someone you know who NEEDS to see this!
🔹 Caption this!
🔹 What do you think? Comment 👍 or 👎 below
🔹 Save this post for later
🔹 Drop a [emoji] in the comments if you agree
🔹 Double-tap if you can relate
🔹 Describe your day in 3 emojis in the comments
🔹 Hit the share button and spread the love❣️
🔹 This ⬅️ or ➡️ that? Tell us your pick in the comments

Share your favorites in the comments 😏

06/14/2024

It's no surprise that a person’s decision to buy something is influenced more by word-of-mouth than a generic ad—a Nielsen study showed that 84% of people trust recommendations from family and friends over other forms of marketing 🙃 So, if you're not involving your entire team in your social media efforts, you're missing out on a whole lot of reach and lead generation!

Simply encouraging employees to share your organization's posts can increase brand visibility and social engagement ✨
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It's important to have clear social media goals that you address with employees and don’t require their participation—anything forced will be noticeable to followers and drive them further from your brand. And while incentivizing employee engagement isn't bad, it shouldn't be the main motivator otherwise posts can lose authenticity.

A few ideas we like from 👇
• share company messages and promotions
• post (positively) about their experiences and work life
• act as an expert and recommend the company’s products and services

06/07/2024

Donut worry, be happy 🍩✨

📷: socials content for Quickiesoc

06/05/2024

There's a new algorithm in town 👀 When it comes to reach on Instagram, the most influential factor is now post share rate—not like or comment counts or even watch time, according to .

The head of Instagram discussed this new algorithm shift in a recent Q&A session on the platform👇

"...𝙬𝙚 𝙖𝙧𝙚 𝙡𝙤𝙤𝙠𝙞𝙣𝙜 𝙩𝙤 𝙝𝙚𝙡𝙥 𝙥𝙚𝙤𝙥𝙡𝙚 𝙙𝙞𝙨𝙘𝙤𝙫𝙚𝙧 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙩𝙝𝙚𝙮 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙘𝙤𝙣𝙣𝙚𝙘𝙩 𝙬𝙞𝙩𝙝 𝙛𝙧𝙞𝙚𝙣𝙙𝙨 𝙤𝙫𝙚𝙧, 𝙖𝙣𝙙 𝙨𝙤 𝙨𝙚𝙣𝙙𝙨 𝙞𝙨 𝙖 𝙜𝙧𝙚𝙖𝙩 𝙥𝙧𝙤𝙭𝙮 𝙛𝙤𝙧 𝙩𝙝𝙖𝙩 𝙨𝙤𝙧𝙩 𝙤𝙛 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙤𝙣 𝙤𝙫𝙚𝙧 𝙘𝙧𝙚𝙖𝙩𝙞𝙫𝙞𝙩𝙮."

So, how can you encourage your users to share your posts? Your best best is to create engaging, quality content that's either educational or entertaining. Another suggestion is UGC (user-generated content), tagging featured users in those photos. And you might want to consider giveaways—encouraging users to share the giveaway post (just don't make it a requirement or offer bonus entries, as that goes against Meta's current terms & conditions!).

06/03/2024

Riding into the week like... 😎🙌☀️

📷: socials content for Aloft Ocean City

06/01/2024

Save the date(s)! 🗓 Jumpstart your content calendar for the rest of the month with these June holidays 🙌

05/28/2024

Aerial wonders ✨

📷: eye.on.delmarva

05/25/2024

Cheers to National Wine Day 🥂

📷: socials content for Isla Bella Beach Resort, Micky Fins Bar & Grill, The Perry Hotel & Marina Key West, and Matt's Stock Island Kitchen & Bar

05/22/2024

Using your iPhone to capture video content? We love these tips and tricks from Moment to help you take that footage from basic to bougie👇

🎥 Shoot in 4K resolution (newer models only)
🎥 Set frame rate at 24fps—the film industry standard
🎥 Disable HDR video to maintain color consistency and avoid pixelation
🎥 Enable the grid to help with alignment and composition
🎥 Disable "View Outside Frame", so you're only focusing on exactly what the camera is capturing

We also suggest shooting in 9:16 aspect resolution, so that it's optimized for Stories and Reels. And if you want to avoid your phone reverting to its default settings, head to Settings ➡️ Camera ➡️ Preserve Settings and select your preferences.

05/16/2024

Brunch with bubbles 🥂

📷: socials shoot for The Perry Hotel & Marina Key West

05/15/2024

We'll cut right to the good stuff 👌 Here's your no-BS guide to getting the right Reels length, direct from Instagram (well, its account)👇

🔹 Keep your Reels under 90 seconds in order for the algorithm to recommend your video to new accounts
🔹 Reels over 10 seconds generally perform better than really short ones (less than 10 seconds)
🔹 Ideally, create Reels that run between 30-90 seconds—this seems to be the "sweet spot"
🔹 The first three seconds of your Reels are {unsurprisingly} the most important, so be sure to make them as engaging as possible to encourage viewers to stick around

05/04/2024

Celebrating the end of National Small Business Week with a shoutout to those that take on the entrepreneurial hustle, adding liveliness to our towns, jobs to our communities, and a little sunshine to our days 🙌

Tag your favorite small biz in the comments❣️

📷: socials content for Candy Kitchen Shoppes, Ropewalk Chincoteague, Quickiesoc, and Micky Fins Bar & Grill

05/01/2024

Save the date(s)! 🗓 Jumpstart your content calendar for the rest of the month with these May holidays 🙌

04/04/2024

Less screen time, more "me" time ✨

If you're struggling to step away from your socials, give us a shout 👋 We’d love to chat about your goals and how we can step in to make your socials shine—and help you get back to doing the things that spark joy❣️

📷: socials content shoot for The Perry Hotel & Marina Key West

04/01/2024

Save the date(s)! 🗓 Jumpstart your content calendar for the rest of the month with these April holidays 🙌

03/30/2024

Wishing you a hoppy Easter weekend from OCMD 🐰✨

03/27/2024

A few weeks ago, we tested out a new Instagram feature, Polls, in our feed 👀 And the results were surprisingly positive 🙌

Both reach and impressions for the post yielded higher than typical results, which is particularly interesting considering not everyone has access to the feature yet, so some accounts (our personal ones included! 🙄) didn't have the ability to "vote".

For a graphic, static post, it surpassed our expectations and gives us a little extra motivation to incorporate more "new" features into our feed. We'd certainly consider adding another Poll to future posts once we know it's accessible to all—otherwise it's just a little confusing for those accounts that can't "vote".

Do you use Polls on your posts? ✨

03/24/2024

Raising a glass to National Cocktail Day 🥂

📷: socials shoot for The Perry Hotel & Marina Key West, Aloft Ocean City, Isla Bella Beach Resort, Oceans Edge Resort & Marina Key West, and Micky Fins Bar & Grill

03/19/2024

Spring has officially sprung 🌷 If your socials have taken a backseat recently, let's chat before the busy season creeps in ☀️

From content creation to strategy development to account management (and more!) we're here to help with your digital marketing needs 🙌 Give us shout—we're ready to make your socials shine ✨

03/14/2024

Shining a little spotlight on one of our fave boardwalk treats in celebration of National Popcorn Lover's Day 🍿

If your next beach day doesn’t include a trip to Fisher's Popcorn Ocean City, Maryland, you’re doing it wrong❣️😉

03/12/2024

We're diving back into strategy yet again! This time, taking a look into the best place for your hashtags to sit—caption or comment section?

According to Instagram, the answer is simple: either location is effective 🙃 It seemingly comes down to personal preference and whether you prefer "hiding" your hashtags at the end of your post or keeping the caption on the "cleaner" side and adding them as a comment once published 👌

Prefer the look of the latter? It's important to note that the timeliness of any hashtags comment is key. Per Later, "if you’re manually posting hashtags in the comments section, you’ll want to do this as soon as your post is published."

Since Meta doesn't offer the option to add a first comment—and we're alllllll about batch content creation and scheduling posts in advance—you might want to consider a third-party social media management app, like Later or Buffer, with "first comment" posting capabilities. That way, you can ensure your hashtags will be published as soon as your post goes live 🙌

Where do your hashtags go? ✨

03/08/2024

Cheers to our strong, creative, fierce, supportive, kind, and amazing lady friends today—International Women’s Day—and every day❣️

📷: socials content shoot for Micky Fins Bar & Grill

03/06/2024

Like everything in social media, there isn't exactly a one-size-fits-all answer when it comes to an appropriate ad budget 🙃 BUT there are benchmarks—the ones below are courtesy of Revealbot—that can give insight into how well your ad is performing compared to others ✨

If your results aren't quite lining up with the benchmarks, it's probably a good idea to tweak your ad—whether that's refining creative, fine-tuning your audience, optimizing placement, or, perhaps, adjusting (read: increasing) your budget.

FACEBOOK
• average CPC (cost per click) = $0.879
• average CPE (cost per engagement) = $0.08
• average CPL (cost per lead) = $8.01
• average CPM (cost per impression) = $11.02

INSTAGRAM
• average CPC (cost per click) = $1.58
• average CPE (cost per engagement) = $0.058
• average CPL (cost per lead) = $8.39
• average CPM (cost per impression) = $10.21

As for average CTR (click through rate), it varies significantly based on your industry, but a few of the best performing rates include ads in the retail (1.59%), apparel (1.24%), beauty (1.16%), and fitness (1.01%) industries, according to LocaliQ.

And if you don't have the budget for ads, don't fret❣️ Social proof, like customer testimonials, go a long way in building trust between brand and customer, raising brand awareness, and, more importantly, converting followers to consumers 👌 So, if you haven't already started to collect feedback, get on it—and start posting those rave reviews to the feed ⭐️

Address

Ocean City, MD
21842

Telephone

+14437835638

Website

http://www.coastalsocialmarketing.com/

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